THE NEW SPORTS ECOSYSTEM STEFAN KUERTEN EXECUTIVE DIRECTOR EBU SPORT

TRADITIONAL PLAYERS GOING GLOBAL There are a lot of experienced sharks out there Sky BeIn Sports Discovery Sports Agencies

NEW PLAYERS Increasing Strong / growing investment Not really entered the market yet Low High Declining investment Decreasing

NEW, NEW PLAYERS OTT sports video offerings & social media CL (US, UK) Real Madrid ClubTV,etc. (D,CH), Hockey, Int.Football, CL Int.Basketball, US Sports Tennis ATP, BL (audio); etc Olympics (US); F1, NFL

WILL RIGHTS FEES GO UP????

WE EMBRACE CHANGE - PARTNERSHIPS - EUROPEAN CHAMPIONSHIPS - DIGITAL STRATEGY

EBU SPORT PORTFOLIO IS UNIQUE EVENTS CONTRACTED UNTIL 2024 2024: Cycling (UCI) 2023: Cycling (ASO), Atheltics (IAAF) 2022: Biathlon (IBU), Equestrian (FEI), Football (2022 FIFA World Cup Qatar), Skiing (Swiss Ski) 2021: Cycling (UEC), Swimming (FINA) 2020: Cycling (Amstel, Flanders, Vuelta), Gymnastics (UEG), Paralympics (IPC), Rowing (FISA), Skiing (RSBF), Ski Flying (FIS), Swimming (LEN), Weightlifting (EWF), Wrestling (UWW) 37 CONTRACTS 761 ca 200 EVENTS per year EVENTS 31 FEDERATIONS & EVENTS ORGANIZERS IN PORTFOLIO 18 SPORTS UNDER PORTFOLIO 2732 Amstel/NOS, ASO, Dentsu, EA, ESCM, EWF, FEI, FIBA, FIFA, FINA, COMPETITION DAYS FISA, FIS, Flanders, IAAF, IBU, ICF, Interspons, IPC, ISU, LEN, OSV, RSBF, San Sebastian, Swiss Ski, UCI, UEC, UEFA, UEG, Unipublic, ca 700 COMPETITION DAYS per year Upsolut, UWW From 2015 to 2018 Aquatics, Athletics, Basketball, Biathlon, Canoeing, Cycling, Equestrian, Football, Golf, Gymnastics, Paralympics, Rowing, Skating, Skiing, Taekwondo, Triathlon, Weightlifting, Wrestling www.ebu.ch/sport - #EBUsport - EBUEurovision - ww.eurovisionsports.tv

RECENT PARTNERSHIPS ON CYCLING AND SWIMMING - 2 Strategic properties secured for EBU Members - Guaranteed highest level of exposure for federations - Sharing of market information and best practice

EUROPEAN CHAMPIONSHIPS: NEW MILESTONES IN 2018 " To create a must watch and attend experience that elevates the Champions Europe "

DIGITAL STRATEGY FOR SPORTING EVENTS

DRIVERS: CONSUMER TRENDS ARE DISRUPTING THE MEDIA INDUSTRY Content Evolving video consumption Towards a more on-demand, digital world Audience engagement Users want to share viewing experiences with family, friends, and interested communities through various engagement platforms social media, games, messaging, music and commerce Experience Digital shifting to mobile Once the measurement and user experience of mobile ads improve, advertisers will shift from traditional media and other forms of internet advertising to mobile advertising Mobile Rise of ad-blocking software Its integration into Apple's ios 9 in September 2015 brought ad blocking into the mainstream User experience will be a key aspect, if it is to counter the appeal of ad blocking to users who are fed up with intrusive ads Data Usage of Big Data - understand the wants of the audience The movement to digital/mobile is changing the way revenue is created: big data drives personalised monetisation

INCREASE CONTENT VALUE AND EXPOSURE USE ALL COMMUNITIES TO INCREASE CONTENT EXPOSURE PUBLISH RELEVANT CONTENT FOR EACH AUDIENCE BUILDING RELATIONSHIPS WITH RELEVANT STAKEHOLDERS REACH MAXIMUM EXPOSURE ON FREE TO AIR BROADCAST AND DIGITAL

CHALLENGE 1 USE ALL FAN COMMUNITIES TO INCREASE CONTENT EXPOSURE LIVE CONTENT = GREATEST ASSET YOU KNOW YOUR AUDIENCE AND WE HAVE THE CONTENT STRATEGY. LIVE, NEAR-LIVE AND/OR ON DEMAND CONTENT PROMOTING BRAND AND VISUAL IDENTITY EXECUTING COMMUNICATION STRATEGY FULLY INTEGRATING CONTENT WITHIN SOCIAL MEDIA CHANNELS

SOCIAL WINTER GAMES

PLATFORM POSTS VS INTERACTIONS

CHALLENGE 2 PUBLISH RELEVANT CONTENT FOR EACH AUDIENCE EBU = PROVEN SUCCESSFUL ONE-STOP- SHOP PARTNER A DEDICATED DIGITAL STRATEGY ACROSS ALL PLATFORMS TO ENSURE A UNIFIED APPROACH IMMEDIATE ACCESS TO EVENT CONTENT, LIVE AND NEAR-LIVE SECOND SCREEN EXPOSURE FULL CONTROL OVER GRAPHICAL OVERLAYS, INCLUDING LANGUAGE, UNIT OR SPONSOR LOGO INCREASED EVENT VALUE FOR ALL STAKEHOLDERS, INCLUDING ATHLETES AND SPONSORS

WORLDWIDE LEADER FOR SPORT CONTENT DELIVERY

LIVE STREAMING END TO END SOLUTION Audience platform for content exposure Ready to launch platform services for web and mobile devices (responsive design) White label solutions customizable with end user's branding Includes all live video stream, multi-viewer and produced clips / VOD included Dedicated space for sponsorship activation and exposition Immersive content production and exposition App (available from Q3 2018)

IMMERSIVE INNOVATION 2018 European Championships will be the first event to benefit from new features of white label application - eurovisionsports.tv. Immersive OTT offer including: all live content, best clips and highlights, data visualization.

LINEAR ENRICHMENT Cost efficient adaptation of live graphics overlays to local geographies Frame Accurate insertion of graphics as triggered centrally by the production system (compliance to business obligations) Personalize graphic overlays per geography: language, units, sponsors logo, etc. Limit costs of content distribution by inserting graphics at destination (broadcast and digital exposure)

LEVERAGING THE IMPACT OF CONTENT CONSUMPTION OVER ALL COMMUNITIES ANALYTICS: CENSUS DATA (DEVICES) RESEARCH: PANEL DATA (PEOPLE) ALLOWING CONTENT ACCESS AGILE ENRICHMENT PLATFORM CHALLENGE 3 BREAKING DOWN SILOS BETWEEN TV/RADIO AND ONLINE EXPOSURE CROSS-MEDIA PROMOTION BUILDING RELATIONSHIPS WITH RELEVANT STAKEHOLDERS

WEB PUBLISHING AND CLIPPING Fast remote clipping and near live delivery Web interface for clipping - instant access to the content few seconds behind real time Web quality up to 10mb/s 1080P Near live or scheduled publication to various social media or web platforms Access rights to restrict usage of content Content available for 2 weeks post event

USE CASE: SWISS SKI / EBU Near-live publication of specific content on dedicated outlets Athletes' best race - on personal Highlights of the event - on Federation App Publication according to agreed business rules

EASY TO USE FOR ATHLETES AND OFFICIALS TO PUBLISH ON THEIR SOCIAL CHANNELS CONTENT PUBLICATION WORKFLOW

OUR CONTENT EXPLOITATION STRATEGY INCLUDES: EUROVISION SPORTS NEWS EXCHANGE AVAILABLE TO OVER 70 MAJOR PUBLIC SERVICE BROADCASTERS LOCATED IN MORE THAN 40 COUNTRIES WITH A POTENTIAL TOTAL OF OVER 640 MILLION VIEWERS. FULL INTEGRATION OF RADIO CHALLENGE 4 REACH MAXIMUM EXPOSURE ON FREE TO AIR BROADCAST AND DIGITAL BROADBAND DISTRIBUTION SOLUTIONS FOR DIGITAL OUTLETS FOUR-SCREENS APPROACH TO BRING ADDITIONAL CONTENT TO THE VIEWERS