Dear Potential Sponsor: The mission of RunLocalGiveLocal, LLC, is to Help Build Better Communities. This is done through creating unique, fun and challenging outdoor running events for a reason. Through these running events we are able to raise monies for charitable organizations that help support this mission. The Harvest Running Festival is the great new event in Southern Chester County aimed at this mission. The HRF will be A Celebration of Human Potential. With Friday night and Saturday morning running events, staged from a 148 acre farm in Landenberg, PA, the HRF will bring a community of athletes together for a weekend, embracing physical pursuit and philanthropic endeavor. The beneficiaries from this event are several: The Land Conservancy of Southern Chester County, The West Grove Fire Department, The Travis Manion Foundation, and The Kennett Food Cupboard. Each of these benefactors are local to Pennsylvania and Southern Chester County. Run Local then Give Local is the goal with each event creation and management. I strongly feel that funds and awareness for the aforementioned beneficiaries have a greater impact when they are in most runners back yards. It is through an event like this one that meaningful effects can be made for great, local causes. Your sponsorship of the Harvest Running Festival will put your company in front of over 500 participants and their family members. Your assistance in producing this amazing event will bring more monies to needed local funds and increase loyalty towards your brand. Sponsorship offerings are detailed on the following pages. I am available to answer any questions that you may have. Thank you for your consideration of support for this exciting community event. Run for YOUR Life! David Berger RunLocalGiveLocal LLC HRF Race Director 302.521.1794 humanperformance@comcast.net harvestrunningfestival.com
Current Statistics of USA Running Runners understand the sponsors support, therefore they are more likely to recommend and be loyal to the brands that support their sport." Rich Harshbarger, CEO of Running USA The median household income of a runner is $112,000, and at least 79% are college-educated, according to CGI data. Females account for 10.7 million finishers nationwide and continue to represent 57% from event fields. Males in 2014 represented over 8 million finishers in U.S. races. Overall, there were 18,750,000 finishers in U.S. running events, down 1% from the record over 19 million recorded in 2013. The 25 to 44 year old age group is the sweet spot for running, accounting for half of finishers. The half-marathon continues to grow with an annual increase of 4% finishers (2.046 million, another new high) with an astounding 61% female participation. In 2014, the 5K maintained the #1 position of all race distances with 8.3 million finishers (on par with the record number in 2013), claiming 44% of all finishers in the U.S., while the half-marathon again held the #2 position with approximately 11% of the finishers, followed by the 10K (7%). The 10K and other distances declined from 2013 to 2014. Road Race Demographics The sweet spot of running event participation continues to fall between the ages of 25 and 44 for both genders (57% for women and 48% for men), and overall last year, 53% of all finishers came from between said age bookends. TABLE 4: Age Group Distribution of U.S. Timed Race Finishers 2014 Age Group Female Male Overall 6-17 yrs 9% 11% 10% 18-24 yrs 10% 8% 9% 25-34 yrs 28% 23% 26% 35-44 yrs 27% 25% 26% 45-54 yrs 17% 20% 18% 55-64 yrs 7% 10% 8% 65+ yrs 2% 3% 2% SOURCE: Running USA powered by Athlinks
TABLE 5: Average Age of Timed Race Finishers 2014 Timed Road Race Finishers 34.3 Female Timed Road Race Finishers 35.8 Male Timed Road Race Finishers 34.5 SOURCE: Running USA powered by Athlinks Per the below, gender distribution, median times and average age are reported for the 5K, 10K, Half-Marathon and Marathon in 2014. DISTANCE WOMEN MEN 5K 58% 42% Median Time 33:43 29:47 Average Age 36.6 39.4 10K 59% 41% Median Time 1:06:22 57:03 Average Age 36.6 39.4 Half-Marathon 61% 39% Median Time 2:21:22 2:02:55 Average Age 36.0 39.1 Marathon 43% 57% Median Time 4:44:18 4:19:27 Average Age 36.0 40.0 SOURCE Running USA - Running USA advances the growth and success of the running industry. State of the Sport reports, comprehensive running data and lists of the largest races from past years can be found on RunningUSA.org in the "Statistics" section.
Bounty Premier Sponsorship: $10,000 As the Premier Sponsor, Your Company will receive exclusivity as well as prominent recognition and extensive benefits: Company name on the race Press releases announcing company as premier sponsor to local and regional online and offline publications Single Company name on race shirt, race banner, stage banner and on all race day participant bibs Prime race day booth location to showcase your products and services Complimentary premium aid station entry Sponsor representative at race start and awards ceremony Complimentary race entries (up to 10 runners) Opportunity to supply gift with add in race day participant bags Company name, logo and profile on event website Direct link to sponsor s website Social media feature on Facebook, Twitter, Instagram, etc. Complimentary VIP parking Customized benefits Bushel Sponsorship: $8,000 Company name on race day banner and on all race day participant bibs Online and offline press release announcing sponsorship Prime race day booth location to showcase your products and services Sponsor representative at race start and awards ceremony Complimentary premium aid station entry Complimentary race entries (up to 8 runners) Complimentary VIP parking Opportunity to promote company information and offering in race day participant bags Company name and logo displayed along the race course Opportunity to promote company information and offer in race day participant bags Company name, logo and profile on event website Direct link to sponsor s website Social media feature on Facebook, Twitter, Instagram, etc. 1/2 Bushel Sponsorship: $5,000 Prime race day booth location to showcase your products and services Complimentary race entries (up to 6 runners) Complimentary aid station entry Company name and logo displayed along the race course Opportunity to promote company information and offering in race day participant bags Company name, logo and profile on race website Direct link to sponsor s website Social media feature on Facebook, Twitter, Instagram, etc.
Peck Sponsorship: $2,500 Prime race Day booth location to showcase your products and services Complimentary race entries (up to 4 runners) Company name and logo displayed along the race course Opportunity to promote company information and offer in race day participant bags Company name, logo and profile on race website Social media feature on Facebook and Twitter Aid Station Sponsorship Level: $250 (12 Available) We re pitting runners aid against one another! What is this aid station contest? Runners participating in the 21K half marathon on Saturday will vote on their two favorite aid stations along the course, 1 aid station each mile. These aid stations are competing for the best at supplying water, energy drinks and snacks, and/or providing the most fun and support to the runners. Each aid station is encouraged to find a theme that might be reflected in the ways aid station volunteers cheer on runners, decorate the aid station, and implement creative ways of getting the runners' attention. Each winning aid station will be awarded $500, and its picture will appear on the event webpage and local communications. Mile Marker Sponsor: $200 (16 Available) Your company sponsoring a mile(s) in either the 5K, 21K or both. Your company name and logo will be prominently displayed along both courses for each mile sponsored. Company name, logo and profile also on race website Swag Bag Sponsorship: $150+ Your company info in all goodie bags and samples that you provide Other Sponsorships and In-Kind Donations Welcomed Please contact David Berger 302.521.1794
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