OPEN STREETS f ALL 2015 SHIP OPPORTUNITIES www.atlantastreetsalive.com
Atlanta Streets Alive, an initiative of Atlanta Bicycle Coalition, is Atlanta s largest free public event that opens 3-5 miles of streets to people of all ages and abilities to walk, run, bike, dance, socialize and play in the streets for a Sunday afternoon. Atlanta Streets Alive connects neighborhoods with local businesses, children with physical activity, neighbors with each other, and provides the broader community with a new experience of their city streets. Inspired by open streets events all over the world, particularly Ciclovia in Bogota Colombia, Atlanta Streets Alive has become one of the largest open streets events in the United States. The largest event yet had an estimated 83,000 people participate, while tens of thousands more learned about the event through extensive media coverage. Atlanta Streets Alive allows brands unique opportunities to engage with thousands of Atlanta-based residents who share values surrounding health, wellness, community, sustainability and active transportation.
ROLLER SKATING STROLLING CYCLING KUNG FU DANCING JUMP ROPE UNICYCLING RUNNING BOOT CAMP FREE STYLING SOCCER ACTIVITIES CRUISING SCOOTER MEDITATION SKATEBOARDING TANDEM BIKE RIDING STREET HOCKEY RUNNING GAMES CARTWHEEL RACES HIGHWHEEL RIDING YOGA CLASS
HEALTH & WELLNESS Atlanta Streets Alive is all about getting people outside and active, exposing participants to new ways to stay active from sports to dance to yoga and more. SUSTAINABILITY Atlanta Streets Alive supports the City s focus on sustainability, making it a car-free event, that encourages people to use alternative transportation particularly by bike or on foot. COMMUNITY Atlanta Streets Alive is a community event, organized in partnership with the neighborhoods and local businesses along the routes, and over 50 activity partners. COMPLETE STREETS Atlanta Streets Alive is a way to envision how our city streets can be transformed into complete streets streets designed for ALL users including walkers, bikers and cars. DIVERSITY Atlanta Streets Alive is one of the most diverse events in Atlanta, with all ages, races, and ethnicities participating. CREATIVITY Atlanta Streets Alive is fun! Activities along the route allow artists, musicians and civic innovators engage with the streets in creative ways.
HISTORY o ATLANTA STREETS ALIVE EDGEWOOD AVE Pilot project EDGEWOOD AVE Summer experiment, see which times and days work better (midsummer is too hot) 6K 5K (attendees) 5K 5K 5K 83K HIGHLAND + PEACHTREE 4.5 mile loop connecting Perfect weather North Highland Ave, Virginia 70K *expected Ave, Monroe Blvd, Boulevard 62K and Highland Ave. HIGHLAND + HIGHLAND AVE 4.5 mile loop Added in brand connecting HIGHLAND AVE new Atlanta North Highland BeltLine EastSide Rebranded PEACHTREE Ave, Boulevard, Trail, and Virginia ASA, moved to Highland Ave Ave for 5 mile loop New route, PEACHTREE Highland Ave, Thunderstorms and North Ave. created Steering WEST END Drizzled all day & lightening After Party at Committee and for the most of the day New route, Masquerade 20K entire 4 hours of Easter Sunday the event. 15K 15K 16K 10K JUN AUG MAY JUN JUL AUG MAY OCT MAY SEP OCT APR MAY SEP 2010 2011 2012 2013 2014 WEBSITE TRAFFIC top 10 countries total visitors USA: 63,440 UK: 162 Canada: 121 Australia: 115 Spain: 72 Colombia: 71 Germany: 69 France: 68 India: 62 Netherlands: 62 29 zip codes top 10 cities total visitors Atlanta: 32,768 Decatur: 3,138 Dunwoody: 1,466 Roswell: 1,268 Marietta: 1,116 Druid Hills: 848 Smyrna: 823 Sandy Springs: 765 Tucker: 645 Norcross: 585 VISITS FROM 96 COUNTRIES ABC SURVEY RESULTS 49% 51% 86% 57% Earn $75,000 or more annually atlantastreetsalive.com Completed 4-year college or graduate degree SOCIAL MEDIA ENGAGEMENT FACEBOOK 12,600 PAGE LIKES 5080 POST LIKES 550 comments 720 SHARES TWITTER 980 mentions 540 NEW FOLLOWERS 320 RETWEETS / FAVORITES AWARDS Creative Loafing Best Street Party, 2012 PEDS Golden Shoe for Pedestrian- Friendly Event, 2012 Rated 2nd best thing about the Atlanta BeltLine Eastside Trail, 2012
2015 plan 4 EVENTS IN 4 LOCATIONS APRIL: WEST END On Ralph David Abernathy Blvd to Lee St to White Street and the Atlanta BeltLine trail MAY: WEST SIDE *new route On Marietta St from Woodruff Park in Downtown Atlanta to White Provisions on Howell Mill Road SEPTEMBER: PEACHTREE On Peachtree St. from MLK Jr. BLVD in Downtown Atlanta up to 17th Street in Midtown Atlanta OCTOBER: HIGHLAND + North Highland Avenue starting at Virginia Ave, through Poncey Highland to Inman Park, to Highland Ave in Old 4th Ward to Boulevard and across North Ave WEST SIDE PEACHTREE HIGHLAND Each event costs about $75,000 (not including staff time from ABC) Costs associated: Police Officers at each intersection Barricades Permitting Porta Johns / trash / recycling Event signage / tents / posters Pre-event marketing Event insurance Local community outreach Local business outreach WEST END Atlanta BeltLine
GOT BINGO? Turn in your card to an Atlanta Bicycle Coalition tent near Virginia & North Highland or Sampson and Highland Ave 1 ponce city market Go on a tour of Ponce City Market Explore 25 featured activities and businesses to get bingo and go in the drawing to win prizes! B I N G O 1 2 3 4 5 2 rei Rock Climbing Wall and bike tune ups 3 bicycle parade Lineup at 1:30pm at corner of Virginia & Highland! $1 is donated for every New Belgium beer 4 new belgium brewing purhcased! Sign up for our Mailchimp newsletter 5 mailchimp for ASA! 6 atlanta contact point Play soccer in this 3 on 3 oasis 7 atlanta beltline Check out the Art on the BeltLine 8 barking hound village Enjoy a puppy pit stop 9 king of pops Enjoy a refreshing King of Pops popsicle! 10 steelworks Learn about the new Steelworks complex 6 7 8 9 10 11 people for bikes Learn all about protected bike lanes 12 atlanta bike challenge Ride a bike for just 10 minutes and win prizes! 13 atlanta streets alive High Five Streets Alive! - Sign-up for Post Cards (5,000 printed & distributed around Atlanta) Front & Back Website (10,000 avg monthly views) Poster (11 x 17 with 500 printed Facebook posts (below had 45,000 views) 14 barcelona wine bar Try a tasting of wine 11 12 13 14 15 15 city data company Check out the interactive map: www. 16 dragon goal Play soccer in this 3 on 3 oasis 17 masquerade Purchase ticket for After Party at Masquerade! 17 16 18 19 20 18 inman perk Drop in and grab a coffee to go 19 perennial properties Take a tour of 755 north apartments 20 jamestown Play giant Jenga or watch the Imperial Opa Circus! 21 22 23 24 25 21 atlanta bicycle coalition Become a member of Atlanta Bicycle Coalition See how many push-ups you can do 22 fitwit in a minute! for more information visit: www.atlantastreetsalive.com/bingo 23 binders Check out the new art supply store in PCM 24 kind snacks Get a free KIND bar and find the mobile DJ 25 inman quarter Take a tour of Inman Quarter on Elizabeth St. NAME EMAIL www.atlantastreetsalive.com/bingo BINGO Card way to engage sponsors in fun way Print Advertising & Earned Media (Creative Loafing) MARKETING Event signage Print & Digital ads
represents where your brand will appear or benefit provided PRESENTING PLATINUM GOLD SILVER BRONZE FEATURED ACTIVITY $TBD $15,000 $10,000 $5,000 $2,500 $500 SHIP PRE-EVENT MARKETING RECOGNITION AT EVENT POST EVENT MARKETING Homepage of ASA website (10K avg monthly views) Activity featured on homepage ASA Facebook post (10K+) Tweet from @ATLstreetsalive ABC Newsletter (6K+) Mention in press releases Creative Loafing ads (40K+ dist) Poster (500) Postcard (5,000) Mention on lawn signs (if used) Mention in ASA blog post Logo on Volunteer T-shirts Logo on event signage / map Premium activity location Live social media post Mention at opening remarks Featured on Bingo Card Photo taken of activity Opportunity to host water station Speak at opening remarks Opportunity to be interviewed Mentioned at after party Give raffle prizes at after party Present raffle prizes at after party 1 min speech at after party Featured in post-event email Activity photo featured on web Featured in post-event blog post Quote for ASA in post event PR Featured ad in email from ABC Fully customized package designed exclusively for sponsor
contact Jenn Graham Development & Strategy Director Atlanta Bicycle Coalition 404.561.2949 jenn@atlantabike.org www.atlantastreetsalive.com This is the critical mass the city s been waiting for. This is a turning point for Atlanta. Angel Poventud When we free the streets for our citizens to enjoy them on their own terms, we open the door to new forms of intown community. Kwanza Hall Atlanta City Councilmember, District 2 and founding member, Atlanta Streets Alive Steering Committee I m simply awed by the turnout and by what a great event this was. A great time had by all! I think it constitutes a turning point in our city s culture... Jack Stenger