Fuelling Fans Passion Over 25 years, Eurosport established itself as a household name for live sports. Now, Discovery has re-energised Eurosport to connect fans and athletes around the sports they love. The new Eurosport tells great sport s stories of human perseverance, achievement and inspiration told by the best experts. We immerse viewers and feed their passion with memorable experiences in a bigger, more innovative way. 2
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A Discovery Brand In 2014 Discovery acquired a majority stake in Eurosport. In October 2015, Discovery took 100% ownership. A clear demonstration of Discovery s ambition came in July 2015 when Discovery and Eurosport secured the European rights to the Summer and Winter Olympic Games from 2018-2024. 2015 was an award winning year for Eurosport with a hat trick scored at TV Sports Awards at SPORTEL: Eurosport & Discovery for the 2018-2024 Olympic deal CEO Peter Hutton Eurosport was also crowned Content Innovation Awards 4
Sharing sports moments on TV Eurosport has three channels in as many of in Europe, Asia-Pacific, Africa and the Middle East. Sports moments are broadcast to local fans in cumulative subscribers across the world. 5
EUROSPORT The n 1 Pan European TV channel 6
EUROSPORT A qualitative audience Discovery/Eurosport Eurosport Group Eurosport Discovery Channel National Geog. Sky News CNN euronews Eurosport 2 BBC World News CNBC Bloomberg TV TV 5 Monde France 24 2,353 2,206 1,896 1,743 7,799 7,448 5,806 5,712 5,429 10,166 9,689 11,380 13,973 20,032 EUROSPORT REACHES 14 MILLION UPMARKET VIEWERS EVERY WEEK. Source: EMS /IPSOS Affluent Europe 2015 Universe: 51,629,000 ind.
EUROSPORT A qualitative audience Discovery/Eurosport Eurosport Group Eurosport 2,478 3,046 4,155 Discovery Channel National Geog. Sky News CNN BBC World News euronews Eurosport 2 Bloomberg TV CNBC 748 716 2,110 2,025 1,976 1,837 1,502 1,426 1,360 EUROSPORT REACHES 3 MILLION VIEWERS FROM TOP 3% EVERY WEEK. TV 5 Monde France 24 475 461 Source: EMS /IPSOS Affluent Europe 2015 Universe: 51,629,000 ind / Top 3% sample: 9,357,000 ind
Sharing Unmissable Sports Experiences Over-the-Top Eurosport player is the home of Eurosport broadcast online where fans can experience sport with bonus features and additional camera angles The Eurosport Player is an all-access pass to the 9
Sharing Sports Moments Online Europe s n 1 online sports destination: per month worldwide per month in Europe 10
EUROSPORT Europe s n 1 online sport destination 60,000 stories per year, anytime on any device 6 million fans 1.6 million followers 11
EUROSPORT Delivers a huge reach! Morning news update 16.3 Million Weekly 2 M 3.9 M 5.8 Million Daily 0.7 M 1.3 M Daytime nomad usage Prime time TV-centric 5.7 M 1.6 M 11.3 M 3.9 M Source: EMS /IPSOS Affluent Europe 2015 Universe: 51,629,000 ind. Night time multiscreen consumption Reach your consumers all day long!
Tennis All Four Grand Slam Tournaments Melbourne, 18-31 January Paris, 22 May 5 June New York, 29 August 11 September Eurosport serves up the very best tennis to passionate fans. London, 27 June 10 July (in Belgium) ATP and WTA Tournaments Eurosport complements its Grand Slam offer with ATP and WTA tournaments from all surfaces: Doha, Estoril, Geneva, Stuttgart, Nottingham, St Petersburg Katowice, Nottingham, Linz, Luxemburg 14
Cycling With all three Grand Tours and Classics covered live, All three Grand Tours 2-24 July 6-29 May 20 August 11 September All Classics and stage races 15
Olympic Wintersports Eight World Cups with live coverage of the biggest events from all disciplines. Nine World Championships 16
Olympic Summer Sports Athletics 6-10 July in Amsterdam 17-20 March in Portland, USA Swimming 9-22 May in London 7-11 December in Windsor, Canada with an impressive line-up of top Olympic summer sports events. 17
Football Major European Leagues Every major league can be seen live on Eurosport with extensive coverage of: in Singapore in Scandinavia, Poland and Singapore in Romania Eurosport has high quality football on show in 2016. in the Netherlands across 23 European territories Major League Soccer Women s Football 18
Motorsports FIA WTCC & World Superbike Le Mans 24 Hours MotoGP Formula E Eurosport promises to get pulses racing in 2016. Formula 1 19
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A Premium Environment For Brands The power of sport The worlds biggest, most exciting, fastest growing platform for brands. Live An engaging and dynamic environment for brand communications. High-profile events We are home to the greatest selection of live sporting action throughout the globe. Share the action! Eurosport goes social and engages millions of fans to be part of the world of sport. A strong heritage Eurosport has been a household name in live sport for over 25 years. Building on this heritage, the brand new Eurosport connects fans around their shared passion. 25
360 Brand Solutions Premium ad inventory Your brand strategically located in the heart of live sporting action. Multi-platform Reaching sports fans across all dayparts via multiple touchpoints. Content production & integration Premium production capabilities to engage audiences via brand storytelling. Events, hospitality Taking communication to the next level with on-site presence in a prestigious environment. Sports consultancy, talent access Full service consultancy which utilises the unique and unrivalled access that only Eurosport can offer. 26
A Coveted Audience High profile, upscale and diverse An essential choice for advertisers targeting any categories of sports fans: upmarket, men, 15-49 years old. Passionate fans Sport is an integral part of people s lives and Eurosport is there to fuel their passion for sports. Unrivalled reach The biggest sporting events, watched by millions of people throughout Europe & Asia Regional coverage, local flexibility Pan regional, multi-market and local rights to strengthen value with both advertisers and audiences. Engaged audience Devoted and loyal fans committed to Eurosport, sport, events, teams and their countries. 27
The Most Accountable Channel People meters AdvantEdge, our audience measurement system, ensures you have the data you need to plan your campaign with confidence. Syndicated studies With IPSOS Affluent Survey and TGI Europa, we understand Europeans consumption habits and attitudes. External ad-hoc research To assess campaigns ROI and the true impact of advertising activity upon European consumers. Historical bank of case studies Eurosport is a trusted partner for many advertisers and we have a best-in-class range of data to demonstrate brand benefits. 28
Creative communicatio n solutions for any marketing challenges TV OPPORTUNITIES Building viewer awareness Powerful reach Positive values of sport One stop shop across 54 markets ONLINE OPPORTUNITIES Extend brand exposure & increase brand preference MULTI-LOCAL COMPLEMENT TV MOBILE OPPORTUNITIES Extend brand exposure & build users engagement FREE app EXTEND reach TV spots / billboards / ad jingles / editorial integration / short programmes Reinforce AWARENESS MPU & banners / expandable ads / video channels / video pre-rolls / home page takeovers / native advertising HIGHEST user engagement Banners / interstitials / video prerolls / html 5 29
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