TOM OPRE 406.890.4505 thomasopre@gmail.com 2016 Media kit
2 EYE OF THE HUNTER Outdoor Adventure STORY OF THE ADVENTURE PARTNER WITH US ON PRIME-TIME TV
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4 EYE OF THE HUNTER Outdoor Adventure 2015 Fact Sheet Audience Profile Launch Date: January 2012 (Formerly Versus) Subscriber Base: 81.4M Homes (July 2014) Median Age: 46 years Total Day Median Income: $71.0K Total Day MALE FEMALE 26 % P25-54 AGE COMPOSITION 47 % 35 % P55+ 74 % P2-24 18 % MARKET BREAK NBCSN Viewers % INDEX HH Income: $75K+ 53% 132 HH Income: $100K+ 40% 146 HH Income: $125K+ 27% 149 +4 Years College 40% 131 Professional Managerial 31% 114 Owns Home 74% 110 Owns 2nd Home 3% 92 Internet Access in Home 88% 106 Multi-Car Owner 28% 114 A B County Size 78% - C D County Size 22% - Children in the Home 35% - Multi-Child Home 20% - Caucasian 81% - Black 8% - Hispanic 5% - Source: Nielsen 2Q13-2Q14 (4/1/13-6/29/14). Gender Skew, Age Comp, & Market Breaks based on P2+ Total Day. Highlights based on total audience unless otherwise noted. All data Live.
Outdoor Adventure EYE OF THE HUNTER 5 1 2 3 4 1. Jaun Carlos, manager of Los Molles ranch in argentina 2. Cooking up some of the fruits of the hunt 3. Tools in the skinning shed, ready to put a trophy to good use 4. Savoring the taste of success on the plains of Argentina Recent Highlights NBC Sports Network 2Q15 was NBCSN s best second quarter ever in both Prime and Total Day: In Prime (8P-11P), NBCSN averaged 722,000 viewers and 375,000 P25-54, topping the previous best 2nd Quarter by +14% and +13% respectively (2Q13 averaged 632,000 viewers and 331,000 P25-54 driven by the lockout delayed NHL Playoffs). The network averaged 191,000 viewers for Total Day (6A-6A), up +25% from 2Q13 (153,000 viewers) and 95,000 P25-54 (+14% from 2Q09, 83,000). NBCSN has seen year over year increases in its weekday Field Sports audiences averaging 55,000 viewers in 2014 to-date, up +24% from this same period in 2013. Field Sports on NBCSN is up across all key male demographics, +100% among M18-34, +42% among M18-49 and +14% among M25-54.
6 EYE OF THE HUNTER Outdoor Adventure AUDIENCE PROFILE NBCSN Viewers % Total US % INDEX GENDER (Base=Adults 18+) Men 18+ 67% 48% 139 Women 18+ 33% 52% 64 AGE (Base=P2+) Kids 2-11 5% 13% 34 Teens 12-17 4% 8% 53 Adults 18-24 10% 10% 104 Adults 25-34 13% 13% 98 Adults 35-54 34% 27% 123 Adults 55+ 34% 28% 122 Men 18-34 17% 11% 134 Men 18-49 33% 21% 154 Men 25-54 32% 20% 158 Men 55+ 21% 13% 167 Women 18-34 6% 11% 54 Women 18-49 14% 22% 66 Women 25-54 15% 21% 74 Women 55+ 13% 15% 84 HOUSEHOLD INCOME $40,000 - $60,000 18% 19% 96 $60,000 - $75,000 10% 10% 91 $75,000+ 55% 39% 141 $100,000+ 44% 26% 166 TERRITORY Northeast 32% 20% 161 East Central 12% 12% 105 West Central 17% 20% 112 Southeast 17% 21% 83 Southwest 7% 13% 57 Pacific 15% 20% 74 COUNTY SIZE A 47% 42% 113 B 31% 30% 105 C & D 22% 28% 77 EDUCATION HOH No College 23% 33% 67 4+ Years College 41% 30% 136 RACE HOH Black 5% 13% 41 Other 9% 14% 66 White 85% 73% 117
Outdoor Adventure EYE OF THE HUNTER 7 Do you want the LARGEST AUDIENCE in Outdoor Television?
8 EYE OF THE HUNTER Outdoor Adventure LEADING OUTDOOR PROGRAMMING Entering our seventh broadcast season, Eye Of The Hunter TM has historically beat the average Nielsen ratings for field sport programming block.
Outdoor Adventure EYE OF THE HUNTER 9 NBC SPORTS The Leader 92 MILLION LINEAR 36 MILLION VOD COMPETITION Falling Short Outdoor Channel - 35 MM Sportsman Channel - 27 MM Pursuit Channel - 38 MM
10 EYE OF THE HUNTER Outdoor Adventure v Opportunity QTY. 1-0:30 sec TV spot air Billboard Ad Closing Credit Product usage on camera Revolving Banner Ad and Sponsor page on Tahoe Films Video Channel ADDITIONAL PARTNERSHIP OPPORTUNITIES On Camera Product Usage Product Website Super (during show) i.e., "Tom Opre shoots Norma www.normausa.com" Social media and video blogging packages
Outdoor Adventure 0:30sec TV SPOT EYE OF THE HUNTER Billboard AD Closing CREDIT Product USAGE Web BANNER ADS Extreme HUNTRESS Creative CONSULTING Video BLOGS Product WEB SUPER Social MEDIA 11
12 EYE OF THE HUNTER Outdoor Adventure TOP OUTDOOR TV Ratings can be as high as 200,000 TV HH per air
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14 EYE OF THE HUNTER Outdoor Adventure TOM OPRE Extreme Adventure Filmmaker, Producer Tom is a 2nd generation communicator, and has traveled the world in the pursuit of the best hunting, fishing and outdoor adventure. Owner Tahoe Films, Ltd. 25 years film industry experience as a producer and director TV spot projects for: Federal Cartridge, Mathews Archery, Abu Garcia, Aimpoint, Otis Technology, Berkley, Wvarn Industries, Sea Doo Watercraft, Ski Doo Snowmobiles, Polaris ATV, Knight Muzzleloaders, Chevrolet and Ford Motorsports Tom is a lifetime NRA member and serves as an officer and president for the Professional Outdoor Media Association (POMA) Tom resides in the Flathead Valley of Montana with his wife Olivia and their four children.
Outdoor Adventure EYE OF THE HUNTER 15 Hunters are the greatest stewards of not only wild animals, but the habitat they call home. CONTACT Tom Opre Tahoe Films Ltd. (406) 890-4505 thomasopre@gmail.com www.eyeofthehunter.com
16 EYE OF THE HUNTER Outdoor Adventure OLIVIA NALOS OPRE Extreme Huntress, Hunting Consultant Olivia Nalos Opre s greatest passion is to educate the public about the important role hunters play as stewards of nature. Because of her sincere appreciation for wildlife, and enthusiasm to help promote conservation, she is involved in the hunting industry in many capacities. Alongside her husband Tom, Olivia is also the co-host of 'Eye Of The Hunter', she has an on-line hunting blog for NBC Sports, is a full-time hunting consultant for Jack Brittingham s World of Hunting Adventure and is an active measurer for Boone & Crockett, Pope & Young, Rowland Ward, and a Master Measurer Instructor for SCI. Through As the 2003 Mrs. Nebraska, America her platform was to promote the importance of hunters as conservationists, humanitarians and stewards of renewable wildlife resources. With such a controversial platform she understood that criticism and adverse reaction would result, but remained eager to provide factual insight on a topic where the truth is often distorted. But she s more stalk than talk, she is a serious huntress, hunting big game & dangerous game in countries such as: Benin, Cameroon, Ethiopia, Mozambique, Namibia, South Africa, Tanzania, Zimbabwe, Argentina, Mongolia, France, Spain, Romania, New Zealand, Mexico, Canada, and throughout the United States. She has hunted species from red stag to cape buffalo and many animals in between. Needless to say, she has been there and done that, yet considers herself fortunate to help others achieve their hunting ambitions. Subsequently, Safari Club International has named her the 2014 Diana Award winner -the most prestigious accomplishment
Outdoor Adventure EYE OF THE HUNTER 17 I HUNT BECAUSE I LOVE ANIMALS!
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20 EYE OF THE HUNTER Outdoor Adventure Photos courtesy of Tony Bynum Photography. All Rights Reserved.