Strawberry Festival 2019 BRAND PARTNERSHIP OPPORTUNITIES
11 Years and counting In 2009, we combined a love of events and community and launched what would become Roseville, California s largest festival. Over the past decade, hundreds of partners and volunteers have come together to help create an event that celebrates family, fun, and our favorite locally grown fruit, the California strawberry. BerryFest was a pioneer in strategic event planning by being the only local festival to coincide with such a large national holiday; and has since become synonymous with Mother s Day Weekend in the greater Sacramento area. Celebrating Mom & Family Supporting Local Farmers Helping The Community
A heart for community The impact large events can have on the community is vast. We work hand in hand with some of Roseville s local non-profit organizations to build relationships and support their cause. Some organizations, such as Boy Scouts of America, receive their largest annual donation from BerryFest. 2018 was an exceptionally exciting year with $30,000 donated to our partnering non-profits. $2,500 $2,700 $4,947 $6,000 $13,842 Multi-Cultural Youth D a n c e G r o u p
Our partnership with BerryFest has been a significant asset in supporting the growth, vigor, and community outreach opportunities for the troop [since 2008]. -Tom Carlson, Boy Scout Troop 1051
2017 2018 Attendance 20,500 +22% 25,000 ATM Transactions 561 $38,120 +44% +46% 1,000 $71,060 Website Traffic 18,000 +217% 57,000 Facebook event Reach 30,000 +667% 230,000
Our Demographics 62% married or cohab 52% Families 71% income over 50K 63% Ages 25-50
$62,500 in strategic Marketing BerryFest Three commercials, aired on five top radio stations in the greater Sacramento market, 4 week campaign New 30 second Television commercial to be aired to Xfinity viewers 1,792 times with 225,980 impressions Highly visible freeway billboard on I-80 resulting in 332,789 impressions each week of a 6 week campaign 300 street signs posted in Placer County and also Yuba, Sacramento, El Dorado, and Nevada counties Digital 233k reached Organic and paid Organic and paid instagram ads multiple custom snapchat filters Targeted google click ad campaign 17,000 person list email invite sent
Our Magic Formula Farmers Market Buy some of the best produce of the season from local farmers Entertainment Six stages with live bands and entertainers keep the mood festive Strawberry Treats Thousands come just to get a taste of one of our many exclusive strawberry treats Family fun Enjoy a full fledged family affair with rides, games, a petting zoo, and more Beer garden Adults enjoy a range of adult beverages; from strawberry beer to classic margaritas Shopping Over 200 artisans, crafters, and merchants exhibit their handcrafted goods
Sponsorship Packages Presenting Partnership - $50,000 Strawberry Kitchen - $10,000 Beer Garden - $7,500 Classic Car Show - $5,000 Art Village - $3,500 Community Partner - $1,000
Presenting Partnership Nice Party, Y'all! $50,000 Sponsorship Who throws one heck va two-day shabang? You do. Your partnership is exclusive and your company will be the first ever, official presenter of BerryFest Strawberry Festival. For the first time in our 11 year history we re offering a titile sponsorship opportunity to just the right company. Your brand will be instantly associated with everything the Roseville and greater Sacramento communities have come to love about BerryFest. But wait! There s more. Aside from being associated with one of the community s most loved festivals of the year, here s what we look forward to offering you: What You get Your company presents BerryFest in 2019 Your company logo exclusively paired with our instantly recognized BerryFest logo Your company logo exclusively included in the billboard artwork (332,789 impressions each week of a 6 week campaign) Your company logo prominently displayed on the festival posters (500 copies) Your company logo prominently displayed on the festival flyers (3,000 copies) Your company logo prominently displayed on all promotional banners (6 total) Your company logo prominently displayed on the festival program and map (30,000 copies) Full page ad in the festival program (30,000 copies) Your company s custom flyers handed out to each car entering venue parking lot (5,000 copies) *Provided by sponsor Your company name mentioned on all radio ads Your company name & logo mentioned on all TV ads * Logo by March 1 Your company logo prominently displayed at the top of FeedMeBerries.com Prime exhibit space to educate, sell, sample, and gather consumer research for your product or service. Prominence on our event website with your logo, a link to your website, and announcement of your support and involvement of BerryFest. Your company name included in the press release as our presenting sponsor Your company included in a custom BerryFest Snapchat filter Thank You post on our social medias 100 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer One customized question on our official computerized event survey + contact information of interested parties
What's What You get Strawberry Kitchen Cookn' Good Lookn'? $10,000 Sponsorship What s the main reason people flock to BerryFest? You guessed it, Strawberry treats! Partnering as our Strawberry Kitchen sponsor means you get to present everyone s favorite part of the festival. The Strawberry Kitchen is the heart of BerryFest. It s centrally located where festival goers eat, shop, and of course, watch cooking demonstrations! With everyone s eyes on you it s one of our most impactful ways to be recognized. Take a look at what we re excited to offer: Your company presents the beloved Strawberry Kitchen Your company logo included on the kitchen entrance Your company logo exclusively displayed on the cooking stage Your company logo included on the festival flyers (3,000 copies) Your company logo prominently displayed on promotional banners Your company logo displayed on the festival program and map (30,000 copies) Quarter page ad in the festival program (30,000 copies) Your company s custom flyers handed out to each car entering venue parking lot (5,000 copies) *Provided by sponsor Your company name mentioned in radio ads that mention the kitchen *1/3 of radio ads Prime exhibit space to educate, sell, sample, and gather consumer research for your product or service. Prominence on our event website with your logo, a link to your website, and announcement of your support and involvement of BerryFest. Your company included in a custom BerryFest Snapchat filter Thank You post on our social medias 40 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer One customized question on our official computerized event survey + contact information of interested parties
The Berry Best Beer What You get Your company presents the Strawberry Beer Garden Your company logo included on the stage backdrop Your company logo exclusively displayed on the Beer Garden banners Beer Garden $7,500 Sponsorship At BerryFest life is good with a cold beer, a comfy seat, and live music. Festival goers get to enjoy an adult-style timeout while enjoying some of their favorite local bands. With the help of iheart we scour northern California for the best acts the region has to offer, delivering a dynamite lineup year after year. Love to give back as much as you like to have fun? So do we. That s why we re proud of how much the beer garden has allowed us to contribute to non-profits over the years. We think you will be too. Which is why we look forward to sharing these offers with you: Your company logo displayed on the festival flyers (3,000 copies) Your company logo displayed on promotional banners Your company logo displayed on the festival program and map (30,000 copies) 1/4 page ad in the festival program (30,000 copies) Your company s custom flyers handed out to each car entering venue parking lot (5,000 copies) *Provided by sponsor Your company name mentioned in radio ads where the beer garden is mentioned. *1/3 of radio ads Prime exhibit space to educate and gather consumer research for your product or service Prominence on our event website with your logo, a link to your website, and announcement of your support and involvement of BerryFest. 25 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer
Not old, What You get Classic car Show Classic $5,000 Sponsorship Our Classic Car Show is a BerryFest favorite with the young and young at heart. NorCal Cruisers Car Club hosts an impressive spread with over 100 cars dated from 1973 and older. Customs, hot rods, and good ol fashioned classics will all be featured for festival goers to enjoy. Our car show is a long running staple at BerryFest and provides a unique opportunity to build relationships with other car enthusiasts. As the Classic Car Show Presenter, take part by presenting custom trophies adorned with your logo to the best in show, along with these other perks: Your company presents the Classic Car Show in 2019 Your company logo prominently displayed on the car show banner Your company logo prominently displayed on the festival flyers (3,000 copies) Your company logo displayed on promotional banners Your company logo displayed on the festival program and map (30,000 copies) 1/6 page ad in the festival program (30,000 copies) Your company s custom flyers handed out to each car entering venue parking lot (5,000 copies) *Provided by sponsor Your company name mentioned on 25% of our radio ads Prime exhibit space to educate, sell, sample, and gather consumer research for your product or service. Prominence on our event website with your logo, a link to your website, and announcement of your support and involvement of BerryFest. Thank You post on our social medias 20 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer
Mind. Blown. What You get Your company presents the Art Village in 2019 Your company logo displayed on the Art Village Banners Your company logo displayed on the festival flyers (3,000 copies) Art Village $3,500 Sponsorship One of the main threads of BerryFest is to provide partnership to the community, and as we ve grown realized the potential to extend support to even more community programs and organizations. Aside from strawberries, our theme this year is arts! We believe art in all forms is a benefit to the community and want to show our love by dedicating some of our freshest outdoor space to the arts. We ve been scouring the NorCal region for the most unique artisans and crafters to add to our Art Village, and are teaming up with local individuals and programs to offer a platform for them to share what they have to offer the community! Share in our vision and allow us to offer some added benefits: Your company logo displayed on the festival program and map (30,000 copies) Premium exhibit space to educate, sell, sample, and gather consumer research for your product or service. Prominence on our event website with your logo, a link to your website, and announcement of your support and involvement of BerryFest. Thank You post on our social medias 25 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer
Team What You get Community Partner Spirit! $1,000 Sponsorship That old saying, It takes a village. is a concept we can relate to. We know the best way to throw a successful event is with help from partners like you. If you re like us and love to give back in support of your community we invite you to join us as we gear up for our most successful year yet. Partnering with Roseville s largest, most loved festival is a great way to show your team spirit, and even helps to grow your business. Here s what we d like to offer: Your company logo displayed on the Community Stage banner Your company logo displayed on promotional banners Your company logo displayed on the festival program and map (30,000 copies) 50% discount on exhibit space to educate, sell, sample, and gather consumer research for your product or service. Inclusion on our event website with your logo in recognition of your support and involvement of BerryFest. Thank You post on our social medias 10 Complimentary General Admission passes Invitations to our exclusive Strawberry Hospitality Partner Mixer
Thank you From all of us at Strawberry Festival 2019 We look forward to a berry Beautiful partnership!