O O 74 th Annual AlCookPhoto.com October 10-19, 2019 Farm Show Complex & Expo Center Harrisburg, PA The Pennsylvania National Horse Show Foundation Supporting Therapeutic Riding & Equine Rescue Programs www.panational.org @panationalhorseshow @PA_NationalHS @pa_nationalhs
Destination Harrisburg It was great to be back at the Pennsylvania National Horse Show this year. It s a classic and traditional event that has made great efforts to update the facilities to provide a great competition experience. McLain Ward Four-time U.S. Olympic veteran Brittany Oliver Photography 74-year tradition 10 days of exciting competition 1,400 world-class competitors Over $500,000 in Prize Money 8 National Championships Nearly 1 Million spectators in person and online Economic impact of over $9 million to Central PA region annually Special Attractions and Family Events
Junior Weekend Excitement Host to these prestigious National Championships for Juniors, the Pennsylvania National Horse Show attracts young riders from across the country: AlCookPhoto.com Neue Schule/USEF Prix de States Junior Jumper Championship: Individual Competition Neue Schule/USEF Prix de States Junior Jumper Championship: Team Competition Dover Saddlery / US Hunter Seat Medal Final
The Foundation The Pennsylvania National Horse Show Foundation, a 501(c) 3 organization funded by the Pennsylvania National Horse Show, provides grants to therapeutic riding programs and horse rescue groups. Additionally, the Horse Show features Foundation Friday and showcases: Therapeutic Riding Championships Therapy Horse of the Year Award RogerThatPhotography.com Each year, the Foundation Grant Money supports programs in various areas including: Therapeutic equipment Equine-Assisted Activity Programs Rider scholarship funds Veterinary care Horse care and feeding Volunteer programs Employees orse sho w hf O U N D A T I O N
The Experience The Terrace Tables The Balcony The Governor s Box AlCookPhoto.com Sponsorship aligns your organization with one of the most prestigious annual events in equestrian sports. As one of the largest indoor Horse Shows in the United States, the Pennsylvania National Horse Show offers sponsors excellent exposure to exhibitors, trainers and owners from around the world, spectators from the Mid-Atlantic region as well as national and international exposure from streaming video webcasts. Whether enjoying the competition with family and friends, entertaining clients or hosting a special event, we can offer a unique setting for an event they ll never forget at the Pennsylvania National Horse Show! October 10-19, 2019. The Terrace Tables Our main VIP area is the perfect spot to relax and watch the Show while enjoying daily catered meals. An ideal setting to entertain clients and enjoy the competition! The Balcony Host a cocktail reception for guests, clients and employees unlike any other! Enjoy the competition from this unique and fantastic prospective. The Governor s Box Enjoy a view of the arena during the show that s truly amazing! As close to the competition without being in the ring, it s edge of your seat excitment!
The Exposure Highlights include: Television: Fox43 News, ABC27 News, WGAL News 8, CBS 21 News and beyond Radio: 3 million impressions iheart Radio - Bob 94.9, The River 97.3, WHP 580, WLAN AM & FM, WRFY-Y102 FM, ALT 99.3, WRAW 1340, The Ticket 1460 AM; Cumulus - WINK 104, Hot 93.5, Nash FM 106.7 WITF; Radio PA; Horse Radio Network Social Media: Facebook over 1.5 million reach; Twitter 130,000 impressions; Instagram 323,000 total engagement; Online news 170,000 audience Print: Local, National and International publications Live Feed Webcast: over 880,000 Views world-wide Billboards: 4,462,450 million impressions On-Site Spectators: 10,000 to 12,000 Email Marketing: Over 100,000 reached Web Traffic: 180,000 Views
Demographics & Benefits Sponsors who partner with the Pennsylvania National Horse Show can directly market their brand to the unique audiences associated with one of the largest indoor horse shows in the country. PNHS Equestrian Competitor Demographics: 85% are female between ages of 34-54 66% hold college and graduate degrees 80% make or directly influence purchasing decisions at work 38% have a net worth in excess of $500,000 Nearly half have annual income of over $100,000 Market value of average home is $600,000 The average value of horses owned per household is $87,000 PNHS Audience Demographics: 10,000 to 12,000 Spectators on-site Families and Sports Enthusiasts Government and Business Leaders Media Celebrities Horse Show and Foundation Benefits and Options May Include: On site: Naming & Branding Opportunities Arena Wall Banners Branded Jump Sampling Program & Prize List Print Ads Award Opportunities Hospitality Options PA announcements Vendor Space Custom Signage Scoreboard Recognition and More! Web and Social Media: Website Presence, Logo & Link Facebook, Twitter, Instagram Networking Email Marketing Social Media Shout-Outs and recognition Custom Packages: Designed to meet your marketing needs Brittany Oliver Photography
Sponsor Options Few horse shows can match the tradition of the Pennsylvania National Horse Show. Although I find it hard to believe, I ve competed there for 51 consecutive years! I love everything about it the footing, the schedule, the convenient set-up. I wouldn t miss it! Leslie Howard Olympic Gold & Silver medalist; PNHS Hall of Fame Inductee AlCookPhoto.com Heritage Club Contribute to sustaining the history and future of the Pennsylvania National Horse Show. Founders Club Support the Foundation and the annual grant making campaign for therapeutic riding programs and equine rescue groups. Presenting Sponsor Enjoy exclusivity and naming rights for integral elements of the Horse Show. Arena Sponsor Link your business or personal name to one of our 3 Arenas - or all of them! Title Sponsor Support one of the many unique spaces at the Show: The Governor s Box, Terrace Tables, The Balcony, The Exhibitor Lounge or the Main Lobby. Hunter Division Sponsor More than a dozen Divisions to uniquely associate for business or personal. Jumper Sponsor Offering exciting Classes and Championships to choose from. All sponsor agreements will be custom tailored to meet your marketing needs. orse sho w hf O U N D A T I O N The Ingram Family North American League World Equestrian Center Contact Pennsylvania National Horse Show Susie Webb, Executive Director Susie@PAnational.org Joni Moloney, Development Development@PAnational.org 717-770-0222 ~ www.panational.org Thank You to Our Major Sponsors The Doubleday Foundation Horseshoe Trail Farm Johnson Horse Transportation ~ Dauphin County Commissioners ~ The Kinsley Foundation FarmVet Harvest Seasonal Grill & Wine Bar