STRONG STARTS HERE. 2019 MEDIA KIT
AUDIENCE ENGAGEMENT CHANNELS: Custom content Magazine Email Social Display CALENDAR SPECS RATES Advertising, Sponsorships, and Partnerships Shannon Standefer Sales Director sstandefer@pocketoutdoormedia.com (303) 245-2111
AUDIENCE The Women s Running reader is an affluent, highly educated professional who is dedicated to running and spends actively on the sport. DEMOGRAPHICS She spends $1,740 on running each year. She earns over $118,000. (mean HHI) She spends $3,113 on running and running-related travel each year. 43% are under age 40 and have a child in the household. 41 years (median age) Women s Running: Strong Starts Here Sprouting from its health and fitness roots as HerSports magazine, Women's Running has guided women to a healthy running lifestyle for 14 years. Running has long been a source of empowerment for women, and Women's Running has grown with the conversations around us. Today, the media brand is the voice of smart, motivated women dedicated to living a healthy lifestyle through running. 4.1 MILLION MONTHLY REACH Social: 3.5 MM Website Pageviews: 477K Magazine: 114K Email: 35K PARTICIPATION She runs 4.4 days a week for an average of 19.6 miles (229 days a year). 99% of readers run. 97% participate in running events and races. ENGAGEMENT 87% take action based on ads they see in Women s Running She spends 1.8 hours enjoying each issue. The average reader has been reading for 2 years. 86% regularly give advice on running, races and running events, fitness, and related topics.
ENGAGEMENT With more than 14 years of experience engaging with active women, Women s Running is the expert in reaching and influencing this fastest-growing audience in all of endurance sports. Women s Running offers comprehensive, omnichannel access to the most enthusiastic, active consumers in running. Share your goals with us, and Women s Running will guide you to the most effective products, timing, and duration to achieve them. SOCIAL 87% take action based on ads they see in Women s Running High engagement Awareness campaigns Follower campaigns Athlete activations 1.2 million followers 1.8 hours reading time per issue PRINT Align your brand message with timeless and engaging stories and images. display ADS Contextual targeting of a highly engaged enthusiast audience. Trackable campaigns Targetable Landing page views Conversion tracking Flexible budgeting Custom Content Flexibility Long life High engagement EMAIL Specific promotions List acquisition Trackable campaigns Conversions One-time offers Flash sales Most engaged segment: 17K members 49% Open Rate 5% Click Rate 3 ads per pageview ads load on scroll 75% display ad viewability 84K active members competitive open rates & click rates
CUSTOM WARDROBE STAPLE! THE CUSTOM CONTENT CASCADE Women s Running offers access to an enthusiastic and dedicated audience of women runners through print, online, social, and streaming video. bold and beautiful Let s be honest: Sometimes it just feels good to stand out. Put this getup on when you re ready to slay that next workout or just have a good time while gettin your sweat on. With bright colors and bold patterns to boot, you can t help but feel happy! 1 Brooks Array Long Sleeve $60, brooksrunning.com Peekaboo! This long-sleeve top features a keyhole back so you can flaunt a bright sports bra underneath and get some fresh air while you re at it! Moisture-wicking fabric will keep you comfortable and feeling fresh on the run. The monochromatic design makes it an ideal top to pair with bold-patterned bottoms. 2 Fabletics Salar Printed PowerForm Capri in Viola $50, fabletics.com Maybe it s just us, but do these pants put a smile on your face? Bright colors paired with a beautiful floral design ensure you ll stand out from the crowd. These leggings aren t just pleasing to the eyes they re also soft to the touch and have UPF 50+ sun protection, so you can get your vitamin D safely! 3 Smartwool PhD Run Ultra Light Striped Micro Socks $16, smartwool.com Is there a worse feeling than putting on socks that bunch up inside your shoes? Cringe no more, because this sock from Smartwool is light enough to fit comfortably in any close-fitting shoe and has mesh ventilation zones to keep your feet feeling fresh. We also love the women-specific fit, which features a narrower profile. 4 Hoka One One Women s Challenger ATR 4 $130, hokaoneone.com Take these shoes on the trail, road or track they re made for any terrain you want to tackle. Built to grip any rough patches or slippery slopes you may encounter, these shoes have just the right amount of cushion to be as dependable as they are fashionable! 44 WOMEN S RUNNING JANUARY/FEBRUARY 2019 REEBOK HERO POWER BRA $55, reebok.com 1 2 Wear this bra under any outfit; it s bound to be your new favorite. Made with a quick-wicking technology to keep sweat away from your body (buh-bye under-breast chafing), this high-impact bra is built to endure long runs while giving you the support you need no matter your cup size. Plus, its bright color can add a pop to any outfit! 4 WARDROBE STAPLE! 3 1 DAY/WON Star Power 3/4 Compression Legging $84, day-won.com You ll look like a star in these pants (we promise)! These compression leggings will keep you feeling cool and smelling oh so good with sweat-wicking, antimicrobial fabric. Enjoy a high waistband to avoid annoying mid-run adjustments and an inner back pocket to store a credit card or keys on the run. Pair these bottoms with any top for a polished look. Added bonus: You can shop for sizes up to 5X! 2 Athleta Run Free Bra $49, athleta.com If you ever want to highlight your strong back (we see you working those traps in the gym!), you ll need this bra in your life we can t get enough of its asymmetrical straps. Made for short- to middle-distance runs, this bra feels smooth with a slight bit of compression to keep your girls supported. Keep the cups or take them out they re fully removable so you can adjust as needed. $180, underarmour.com 3 Under Armour Iso Down Vest Wear this vest rain or shine because it s made with special technology to repel 2 water without sacrificing breathability. In addition to the zip hand pockets, there is also an inside chest pocket to store anything you may need to grab while on the road (or trail). Down insulation will keep you feeling cozy and warm! 4 Timex Ironman GPS Watch $100, timex.com This affordable, simple and dependable GPS watch is the perfect companion for any run or workout for that matter. If you re someone who doesn t want too many bells and whistles when it comes to the gear on your wrist, this watch is right up your alley. Tap screen technology, pace alerts and a customizable vibrating alarm are a few of its features. The slim design and lightweight silicone material make for a sleek look. 5 Asics Gel Nimbus $160, asics.com Lace up these shoes and take them as far as you want they re sure to become your new best friend for long-distance runs. The lightweight gel cushioning helps absorb shock and provides unparalleled comfort when you re on the road for extended periods of time. The women s models also have specific features for female athletes like 3mm of additional height on the midsole to relieve Achilles tension. We ll run to that! ICEBREAKER BODYFITZONE 200 ZONE LONG SLEEVE HALF ZIP $120, icebreaker.com Make this long sleeve your go-to winter base layer. Made with merino mesh for optimal ventilation when you re working hard and a half zip so you can adjust how warm you want to feel, this top is perfect for wearing all by itself or underneath a jacket if it s frigid outside. It s also naturally odor-resistant, so you can kiss that smelly post-run stank goodbye! 5 1 4 If you re a w and black an modern chic This outfit is p layers, compr Take this look at JANUARY/FEBRUA Set your goals, and our content team will prepare authentic content in any medium for native advertising, collaborative content, branded content, editorialinspired stories, and sponsored stories. Our team will recommend the most effective ways to meet your goals and suggest a cascade the best timing and duration for each phase of your campaign plus additional exposure through social, online, video, podcast, and print. CAPABILITIES: Feature and long-form stories Experiential storytelling Product placement and integration Custom video and podcasts World-class photography Personalities behind the brand
MAGAZINE FIERCE FOAM 20 PERFECT SPRING SHOES THE RACING ISSUE WOMEN S RUNNING MARCH/APRIL 2019 LOVE EVERY STEP How 3x Olympian Jenny Simpson stays stoked The Ultimate Guide to the World Marathon Majors TOKYO BOSTON LONDON BERLIN CHICAGO NYC BOSTON MARATHON PREVIEW! PRO PREDICTIONS FOR YOUR 2019 CHAMP Delivered nine times a year, Women s Running magazine is our highest engagement product for advertisers. Our 114,000 monthly readers enjoy: Inspiring storytelling In-depth profiles of female voices in running Expert reviews of the latest gear and tech Trusted training advice and proven workouts RUNNER APPROVED THE BEST SPORTS FUEL OF 2019 Bars! Gels! Powders! We tried it all Personal columns and opinion from intriguing women runners 114,000 readership per issue 9 issues per year 87% of readers take action based on ads they see in Women s Running 32,368 subscribers 96% paid circulation Source: 2017 CVC Audit ENGAGEMENT 69% 21.5% 68% 86% 73.5% 8 visited a product or service website after seeing an advertisement visited a local retailer for more information after seeing an advertisement visited a running specialty retailer in the past 6 months regularly give advice on running, races and running events, fitness, and related topics read every issue 1.8 hours per issue Average Reading Time average hours of exercise per week!
EMAIL NEWSLETTER AND CUSTOM SENDS The weekly Women s Running email newsletter covers training and workouts, motivational and inspirational stories, injury treatment and prevention tips, and our favorite and most engaging health and fitness stories from our print, website, and social channels. CAPABILITIES: Special offers Flash sales Event or series registrations Lead generation Sweepstakes Custom content 47,892 active list members Average Time on Content After Click: 1:29 to 1:50 Most Engaged Segment: 17,000 list members 49% average open rate 5% average click rate
CAPABILITIES: Amplified editorial Athlete takeovers Awareness campaigns Stories and live video Follower campaigns Sweepstakes Giveaways Lead generation Custom content SOCIAL Our impressive reach on social media offers access to active women who love running. 1.2 million TOTAL FOLLOWERS Facebook 799,655 Followers Time on content after click 1:07 Instagram 223,224 Followers Average Engagement Rate 1,594 per post Time on content after click 1:45 Post 3:47 Stories
DISPLAY WomensRunning.com is a social- and SEOfriendly website, welcoming active women and lifestyle runners from all over the world. CAPABILITIES: Category takeovers Geographic targeting Demographic targeting Site takeover at 50% share of voice Run of network 87% of readers take action based on ads they see in Women s Running 45% visit WomensRunning.com at least once a week 86% regularly give advice on running, races and running events, fitness, and related topics 69% visited a product or service website after seeing an advertisement in Women s Running. 68% visited a running specialty retailer in the past 6 months 22% visited a local retailer for more information after seeing an advertisement RIGHT RAIL ADS follow the user down the page. IN-CONTENT ADS load on scroll. WITH ZERO PROGRAMMATIC AD CALLS, WomensRunning.com displays between 3 and 3.5 ads per pageview at 75% viewability.
2019-2020 CALENDAR MAY The Mindfulness Issue Cover Runner: HGTV Rehab Addict star, runner and mom Nicole Curtis Mother s Day Gift Ideas Mental Health Awareness Month: Digging deeper into the biggest mental health issues women and runners face ONLINE FOCUS: Mother s Day Gift Guide (including jogging stroller reviews) JUNE The Travel Issue Beginner s Guide to Triathlon: Everything you need to know to make the transition Build Your Bucket List: The most travel-worthy run locales around the world, and advice for checking each one off your list A Walk err, Run in the Park: National Park goers share the most scenic runs within U.S. National Parks ONLINE FOCUS: Father s Day, Summer Solstice, New York Road Runners JULY The Body Issue Bra & Bottom Awards Annual Feature: Showcasing the latest trends in run apparel that work for every body type Marathon Training Plan Sweet Dreams: The important role sleep plays in your run recovery, and the best tips and tools to help you maximize your sleeping hours ONLINE FOCUS: Outdoor Championships AUGUST The Beginner s Issue Training Plans: Your first road 5K, first trail 5K and first hilly 5K Runner Essentials: Functional yet fashionable run apparel to add new inspiration to your runs ONLINE FOCUS: Beat the Heat, Travel and Vacation Guide SEPTEMBER The Get Outside! Issue Fall Shoe Review The Best Trails Around the World: Ultrarunners share the most bucket list worthy trails on the planet OCTOBER The Future Issue Breast Cancer Awareness month: How you can do your part to fight breast cancer 2019 Tech Awards Annual Feature Countdown to Tokyo: Future of American running Shoe Tech: The evolution of running shoe technology, and where it s headed ONLINE FOCUS: Fall Running Guide, Fall Shoe Reviews, Chicago Marathon, Halloween NOVEMBER DECEMBER Holiday Gift Guide Game Changers Annual Feature: Women who are changing the running industry and by extension the world Winter Running Gear Essentials ONLINE FOCUS: New York City Marathon, Thanksgiving and Turkey Trots Holiday Gift Guide JANUARY FEBRUARY The Goal Issue Achievements Every Runner Should Experience +Stretch Goals (not just the cool-down kind) Inside the New World of Indoor Running: Zwift! Peloton! Connected treadmills! and more ONLINE FOCUS: Olympic Marathon Trials Special Coverage Get in the Goal Zone: Setting Yourself Up for Success in 2020 MARCH APRIL The Adventure Issue Photo Special: The world's most amazing runs The 10 Best Races You've Never Tried The Annual Spring Shoe Review 2020 Fuel Up Awards ONLINE FOCUS: Running Adventures Near and Far, Boston Marathon Special Coverage ONLINE FOCUS: Fall Marathons
RATES & SPECS PRINT ads ISSUE J/F'19 M/A M J J A S O N/D J/'20 Space close 10/29 1/4 2/19 3/26 4/23 5/29 7/05 1/06 9/17 10/28 Materials Due 11/09 1/18 3/05 4/08 5/07 6/12 7/16 8/16 10/01 11/15 On Sale 12/18 2/26 4/09 5/14 6/11 7/16 8/20 9/24 11/05 12/17 RATES Spread $10,850.00 1/2 Spread $6,255.00 Full Page $6,000.00 2/3 Page $4,500.00 1/2 Page $3,905.00 1/3 Page $3,000.00 1/4 Page $2,290.00 C2/P1 $13,500.00 C4 $7,800.00 C3 $6,900.00 Premium $6,900.00 UNIT SIZE LIVE AREA TRIM BLEED WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT SPREAD* 15" x 9.5" 16" x 10.5" 16.5" x 11.0" 1/2 HORIZONTAL SPREAD* 14.75" x 4.41" 15" x 4.66" N/A FULL PAGE 7.0" x 9.5" 8" x 10.5" 8.5" x 11" 2/3 PAGE 4.36" x 9.25" 4.61" x 9.5" N/A 1/2 PAGE VERTICAL 3.16" x 9.25" 3.41" x 9.5" N/A 1/2 PAGE HORIZONTAL 6.75" x 4.41" 7.0" x 4.66" N/A 1/3 PAGE VERTICAL 1.97" x 9.3" 2.22" x 9.55" N/A 1/3 PAGE SQUARE 4.36" x 4.41" 4.61" x 4.66" N/A 1/4 PAGE 3.16" x 4.41" 3.41" x 4.66" N/A *Please allow.375" in the center of artwork for gutter Display ads AD NAME DIMENSION SIZE DEVICE BILLBOARD 970 x 250 100k max Desktop Tablet LEADERBOARD 728 x 90 100k max Desktop Tablet HALF PAGE 300 x 600 100k max Desktop Tablet MEDIUM BOX 300 x 250 100k max Desktop Tablet Mobile MOBILE LEADERBOARD 300 x 50 or 60k max Mobile 320 x 50 ACCEPTED FORMATS jpg,.gif, 3rd party tags ANIMATION 15 animation or 3 loops PLACEMENT NOTES Any creative not to spec will be rejected and may impact start date Minimal animation performs better than animation-heavy mobile creative DIGITAL EDITION SPECS To ensure that all URLs in ads remain active in digital edition, embed URLs as fonts not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link. PRODUCTION CONTACT Pocket Outdoor Media Production Department AdProduction@pocketoutdoormedia.com ACCEPTED FILES» Adobe PDF/X1-a files created CMYK; all images embedded» Adobe InDesign files with all images and fonts included» Adobe Illustrator files with all images included or embedded and fonts included or converted to outlines» Adobe Photoshop EPS and TIFF files with layers flattened COLOR ADS» CMYK» Minimum 266 dpi» 133 line screen» Best black build: 30c, 30m, 30y, 100k» Remove all color management profiles OPTIONAL PROOFS All files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards. ACCEPTABLE PROOFS» Contract proof (Matchprint or Kodak approval)» Rainbow proof» Iris proof Color fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied. SERVING/TRACKING OPTIONS Site served or third party served Advertiser can send 1x1s or UTM codes for tracking if site served
Also available: THE WOMEN S RUNNING 2018 AUDIENCE STUDY The Women s Running 2018 Audience Study offers advertisers, marketers, and agencies results from 4,900 reader responses to detailed questions on spending habits, brand ownership and intent to buy for 150 brands in 15 product categories, reading habits, training and fitness habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us. ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS SHANNON STANDEFER Sales Director sstandefer@pocketoutdoormedia.com (303) 245-2111 WOMEN S RUNNING 3002 Sterling Circle, Ste 100 Boulder, CO USA 80301 womensrunning.com facebook.com/womensrunning @womensrunningmagazine pinterest.com/womensrunning @womensrunning vimeo.com/womensrunning New for 2019!