BULLSEYE WITH JESSE THORN Live Events Tour Featuring Tastemakers in Comedy and Culture
2 BULLSEYE WITH JESSE THORN Interviewing Tastemakers in Comedy and Culture This is the kind of show people listen to in a more perfect world. McSweeney's Bullseye with Jesse Thorn is a weekly celebration of the best of arts and culture. Host Jesse Thorn sifts the wheat from the chaff delivering in-depth interviews with the most revered and revolutionary minds in our culture Previous guests include Chris Rock, Randall Park, Catherine O Hara, Spike Lee, Alan Rickman and more Bullseye has been recognized by publications like Time and Salon and was selected by itunes editorial staff as itunes Best of 2014 Source: LibSyn 3-month average, Apr-Jun 2015
3 BULLSEYE WITH JESSE THORN ON TOUR Engaging Live Audiences in Major Markets Live tour of Bullseye featuring Jesse Thorn, live interviews, musical performances and comedy acts Tour will run November 13-23, 2015: Nov. 13, Los Angeles at the Masonic Lodge at Hollywood Forever Nov. 18, Boston at Oberon, Harvard Nov. 19, Brooklyn, NY at The Bell House Nov. 20, New York, NY at The Green Space at WNYC Nov. 21, Philadelphia at Johnny Brenda s Nov. 23, Washington, DC at NPR Headquarters Studio One Venues will seat up to 300 seated guests Past Bullseye with Jesse Thorn events produced in partnership with the Maximum Fun group have included live tapings of the podcast, fan Meetand-Greets and Comedy Night featuring performances from an A-list roster of comics Meet the Most Important Person in Entertainment You ve Never Heard Of Jesse Thorn is like the zelig of modern culture. And, with a little help from some high-profile friends, he s built a podcasting empire Fast Company
4 DYNAMIC ENGAGEMENT FOR SPONSORS Live Event Activation As a sponsor of the Bullseye with Jesse Thorn live tour, your brand will be showcased in front of a young, informed, engaged audience, typically between the ages of 25 and 45. Activation includes: Custom video featuring sponsor logo recognition Pre-show VIP reception (maximum of two) Prominent on-site recognition and product display Recognition in event promotion Event access for special guests and sponsor s social fan networks Special event content featured as bonus podcast episode(s) Bullseye Host Jesse Thorn Social media recognition on Bullseye accounts and Jesse Thorn s personal Twitter feed with a combined reach of 47k+ followers
5 BULLSEYE CROSS-PLATFORM SPONSORSHIP On Air and Industry-leading Listening On-the-go On Air Sponsorship Bullseye is a one-hour weekly program airing across NPR member stations Podcast Sponsorship :30 host-read audio mid-roll, providing sponsor the opportunity to describe features of products or services Bullseye averages 329k+ monthly downloads NPR Podcasts are among the largest, most-listened-to offerings from any provider with 77.6 million monthly downloads NPR dominates the podcasting space: more than half of all monthly podcast listeners have listened to an NPR podcast in the past year* 93% of NPR podcast listeners typically consume most or all of an episode of a public radio podcast.* Source: Splunk, 3-month/12-week average, March May 2015; * Public Radio Podcast Listener Survey, Edison Research, 2015
6 BULLSEYE DEMOGRAPHICS 64% of Bullseye Podcast Users are Under Age 35 Age 18-24 7% Affluent 25-34 57% 34% have HHI of $100,000 or more 35-44 45-54 8% 26% Educated 45% hold a Bachelor s degree or higher 30% hold a post-graduate degree 0% 20% 40% 60% Podcast users are 26% female, 74% male Source: Bullseye Social Media Follower (Twitter, Facebook, Reddit) Survey
CONTACT Elizabeth Harrison NPR Sponsorship eharrison@npr.org 646.278.4724 Cassie LaPrairie NPR Sponsorship claprairie@npr.org 646.278.4745