N A T I O N A L W I L D T U R K E Y F E D E R A T I O N R ATE CARD 770 Augusta Road Edgefield, SC 29824 (800) THE-NWTF NWTF.org
N A T I O N A L W I L D T U R K E Y F E D E R A T I O N OUR MISSION: The NWTF is dedicated to the conservation of the wild turkey and preservation of our hunting heritage. ABOUT US Welcome to the National Wild Turkey Federation, where our passion for conservation merges with a burning desire to preserve this nation s hunting heritage while expanding hunting opportunities for everyone. From our humble beginnings in 973, when wild turkey numbers were critically low, we have become one of the strongest conservation organizations in the country. While growing our membership, we are forging partnerships across the industry and are committed to our Save the Habitat. Save the Hunt. initiative a 0-year goal to conserve or enhance an additional 4 million acres of critical wildlife habitat, recruit or reactivate.5 million hunters and open access to an additional 500,000 acres for public hunting. If your business goal is to reach avid turkey hunters and passionate conservationists with your message or product, you are in the right place. Let us connect you with the NWTF s most valued resources: its members, partners and staff. Every day of the year, thousands of NWTF volunteers, partners and staff put boots on the ground for conservation; provide educational and hunting opportunities for countless women, children, veterans and people with disabilities; encourage all types of people to hunt and enjoy the outdoors; and stand up for hunting rights in capital buildings across the United States. No one does it better than the NWTF. Since 985, our volunteers and partners have raised and put to use more than $488 million toward that mission. With 90 cents of every dollar raised going directly to our mission, you can guarantee your investment in the NWTF is working for the future of conservation and hunting. Advertise with us and deliver your message to the most dedicated audience of hunter conservationists in the world. 2 NWTF MEMBERS, YOUR CUSTOMERS Our members are more than turkey hunters Activists, conservationists, hunters, college grads, parents, NRA members, travelers and buy American. 5% 94% 88% spend more than $,000 on hunting each year. have a household income of $75,000 or more. hunt whitetail deer, mule deer, elk and hogs. own a 82% 75% own a handgun. bow. 42% 77% 78% 9% travel out of state to hunt in the last 2 months. of our membership is 4 and older. read advertisements in Turkey Country magazine. are homeowners.
S A V E T H E H A B I T A T. S A V E T H E H U N T. OPPORTUNITIES FOR PARTNERSHIP Reaching our members and beyond January/February 209 TURKEY COUNTRY MAGAZINE TURKEY COUNTRY NW TF: Conserve. Hunt. Share. NWTF s lifestyle magazine for members, hunters and conservationists Six issues per year 375,000 readership NWTF EVENTS M ore than 220,000 impressions at NWTF Hunting Heritage Banquets across North America More than,400 outreach events for youth, women and families NWTF Convention and Sport Show more than 52,000 attendees at annual event in Nashville Telltale Signs Lost in Translation Avoid trouble. Learn turkey body language cues page 58 Call Preservation Make your mouth calls last page 68 Field calling vs. stage calling: What s the difference? Inches. Mil. MOA Which scope adjustment is right for you? page 76 page 54 hy Room page Mega Trop 22 VOL. 0 NO. 3 OUTDOOR ADVENTURES WITH GUS N W TF.ORG Page 8 TC-JF9-Cover.indd /20/8 5:05 PM JAKES COUNTRY MAGAZINE Outdoor fun and adventure magazine for NWTF members 7 and younger Four issues per year 05,000 readership Decoy Smarts Tips for using turkey hunting decoys LICENSING, ROYALTY AND CORPORATE PARTNERSHIPS PAGE 4 DIY Survival Kit Tree Stand SAFETY Staying safe 20 feet up Put together your own first-aid pack PAGE 6 Degree of Difficulty A Grand Slam quest x 2 PAGE 6 PAGE 0 Customizable partnership agreements to maximize your reach Dedicated account managers for every partner Your brand in front of conservation s most dedicated volunteers Official Publication JC-WI9_Cover.indd 2/5/8 4:35 PM NWTF E-MEDIA NWTF.org more than.8 million visits annually shop.nwtf.org Social media more than 300,000 likes on Facebook, more than 60,000 followers on Twitter and nearly 00,000 followers on Instagram E-newsletter mailed to 90,000 addresses each month 3
page 64 84 page 49 page 74 page 80 page 9 SEPTEMBER/OCTOBER 208 page 76 page 64 page 74 N A T I O N A L W I L D T U R K E Y F E D E R A T I O N TURKEY COUNTRY ADVERTISING SPECS and PRICING (four color) Trim Bleed Live Area -Time 3-Time 6-Time Covers 2 and 3 8" x 0.75" 8.25" x " 7.25" x 9.7" $ 7,880 $ 7,80 $ 6,700 Cover 4 8" x 0.75 8.25" x " 7.25" x 9.7" $ 9,050 $ 8,300 $ 7,230 Two-page spread 6" x 0.75" 6.25" x " 4.25" x 9.7" $ 2,870 $,840 $,340 Full page 8" x 0.75" 8.25" x " 7.25" x 9.7" $ 7,500 $ 6,900 $ 6,560 2 3 page 4.7" x 9.7" $ 5,840 $ 5,360 $ 5,030 ½ page horizontal 7.25" x 4.75" $ 4,370 $ 3,950 $ 3,630 ½ page vertical 4.7" x 7.25" $ 4,370 $ 3,950 $ 3,630 3 page horizontal 4.7" x 4.75" $ 3,230 $ 2,970 $ 2,660 3 page vertical 2.26" x 9.7" $ 3,230 $ 2,970 $ 2,660 6 page horizontal 4.75" x 2.26" $ 2,20 $,760 $,390 6 page vertical 2.26" x 4.75" $ 2,20 $,760 $,390 JAN./FEB. The How-To Issue MARCH/APRIL Spring Turkey Season MAY/JUNE NWTF Convention Wrap-Up JULY/AUG. Hunting Heritage SEPT./OCT. Wildlife and Land Management NOV./DEC. Destinations GUIDE TO THE OUTDOORS business card size ad (3½" x 2") black and white: $430 four color: $480 no discounts apply CLASSIFIED DISPLAY available in Buy, Sell, Exchange section 2 5 6" x 8" black and white: $30 four color: $80 no discounts apply NOTES TO ADVERTISERS Multiple page discounts at 5 percent. Available to advertisers who run two or more full-page ads in the same issue. Pre-payment is required of all classified and GTO advertisers. Payment must accompany insertion order. Net 30 for display advertisers. Finance charge of percent per month after 60 days. No cancellations accepted after closing date. 0-percent penalty for cancellation after closing date. Covers cannot be canceled. Agency discount. A 5-percent commission is allowed to accredited advertising agencies paying within 30 days of invoice date. All advertising is subject to publisher s approval. Publisher assumes no responsibility for errors in key numbers and no liability for omission of any advertisement. If we make an error, we will insert a make-good ad in a subsequent issue at no charge. Advertiser assumes all liability for all contents of ads printed and for any claims or suits against the publisher arising there from. 4 DIGITAL FILE GUIDELINES NWTF publications require all ads to be submitted digitally. Please pay careful attention to the following guidelines for advertising art. file format Adobe PDF files must have all fonts embedded, no RGB data and no JPEG data EPS files with fonts converted to outlines InDesign, Illustrator and Photoshop, and QuarkXpress files must be submitted as EPS or PDF Image files must be TIFF or EPS, CMYK format, 266 or 300 dpi resolution color Four-color process (CMYK) Spot color and RGB are not acceptable fonts (open type and true type) Supply all fonts for text and graphics as one suitcase per family Use the actual typeface from the font library Do not use bold, italicized, etc., formatting options found within the document layout program CLASSIFIEDS available in Buy, Sell, Exchange section $2.90 per word with a 5-word minimum payment must accompany ad no discounts apply TIP IN starts at $3,200 depending on size black and white spaces available call for quote GEAR UP $,600 per product per issue WHO S IN Requires $5,000 licensing agreement or corporate partnership contract Winners from the 208 NWTF Turkey Shoot page 84 VOTE theboard for page 6 Woods Wise Discover how to tame big-timber toms Field to Plate Jeremiah Doughty tickles the taste buds Trumped Up The mystery behind trumpet yelpers Airborne Modern air rifles built for big game THE OFFICIAL MAGAZINE OF THE NATIONAL WILD TURKEY FEDERATION 208 Color phases, atypical gobblers and state records page 4 Fall Hunt Guide State-specific turkey hunting info, tips and advice A Legend Reborn A turkey hunting relic is revived by a decades-long quest Pass on the Fall Fascination 7 ways to teach a new hunter in the fall Calls of the Fall Don t miss these calls the pros carry
S A V E T H E H A B I T A T. S A V E T H E H U N T. JAKES COUNTRY EDITORIAL CALENDAR (subject to change) Fun and adventure awaits NWTF members 7 and younger, as they learn hunting tactics, safe shooting tips and the character it takes to be a true outdoors sports enthusiast. We mail four issues per year to over 50,000 NWTF JAKES and Xtreme JAKES households. Only four pages of advertising in each issue. WINTER Cold Weather Adventures SUMMER Shooting Sports and Preseason Scouting SPRING Turkey Hunting and Fishing FALL Deer and Small Game Hunting ADVERTISING SPECS AND PRICING (four color) Covers 2 and 3 Cover 4 Full page Trim Bleed Live Area 8" x 0.75" 8" x 0.75" 8" x 0.75" 8.25" x " 8.25" x " 8.25" x " Price 7.25" x 9.7" $600 7.25" x 9.7" $600 7.25" x 9.7" $500 7.25" x 4.75" $300 4.7" x 7.25" $300 4.7" x 4.75" $200 ½ page horizontal ½ page vertical 3 page horizontal 3 page vertical $200 2.26" x 9.7" See Turkey Country for digital file guidelines PHY ROOM MEGA TRO PAGE 2 untry is now JAKES Co PAGE WINNER S PHY ROOM CIRCLE MEGA TRO escountry TF.org/jak online! NW OUTDOOR ADVENTURES WITH GUS 8 Page 22 Page 8 OUTDOOR ADVENTURES WITH GUS Page 22 Anatomy of a Shotgun Training Days Get to know the guts of your gun PAGE 4 Will Work to Hunt Pay for hunting access without money Steps to improve your pup s performance PAGE 9 The Boomerang Call PAGE 4 This turkey call came back home to its owner Tracking tactics Learn how to trail a wounded deer PAGE 4 PAGE 6 Shooting Aerobics Optic workouts to improve shotgunning skills PAGE 8 Bored to Death This bug is invading our forests PAGE 3 Pot Call Prodigy Teen wins National Call Maker of the Year PAGE 4 A Lesson in Limb Lines Catch catfish without a rod and reel PAGE 2 Summer Chores Offic ial P ublic ation Summer School JC-FA8_Cover-ms.indd PAGE 8 Bass Class is in session PAGE 8 Offic ial P ublic ation Sweat in the summer, success in the fall PAGE 6 Ohio youth conquers all obstacles to hunt JC-WI8_Cover-ms.indd 9/6/8 8:2 AM 2/7/7 :02 PM Offic ial P ublic ation JC-SU8_Cover-msUSE.indd 6/6/8 2:44 PM 5
N A T I O N A L W I L D T U R K E Y F E D E R A T I O N NWTF TV A vision in digital programming The NWTF is making the leap from traditional television to a fulldigital streaming platform that will provide quality turkey hunting and conservation content 24/7/365 to your computer, smart TV or smartphone. CHANNELS. NWTF Originals Turkey Call TV Our classic episodes back to 999 and Brand new shows 2. NWTF Spotlight Partner, volunteer, project and program vignettes 3. Short Films NWTF and partner productions 4. Gear Up Gear reviews/product testing 5. Cook Nook Recipes and cooking tips, field to fork highlights, game butchering 6. Learn to Hunt How-tos on all of the skills needed for a new hunter to head to the woods AREAS OF INVESTMENT Sponsor NWTF will include logo on the title bar at the top of the home page and all sub pages $20,000 year Associate Sponsor Banner Logo on the top right hand side of each sub category page $5,000 year Banner Ads On individual videos pages can be coordinated with video content (ie, a video on decoy use and safety would be perfect for an Avian-X advertisement) $,000 each Gear Up Product Review Segment NWTF staff will provide an honest, 2-min review of partner-supplied product $2,500 each Short Film Sponsor Recognition through product placement and logo in individual original short film $3,500 each Partner Video/Film Hosting Reach our audience with your content by allowing NWTF to host your videos and special productions on our steaming site $2,500 each 7. Conservation Land management tips, equipment instructionals, Get in the Game segments, Big Six conservation project vignettes ENGAGEMENT GOALS Launch = 25,000-50,000 views month = 75,000-00,000 views 6 month = 500,000 views year = million views 6
SAVE THE HABITAT. SAVE THE HUNT. E-MEDIA NWTF.org The official website of the NWTF Site visits,477,636 Unique visitors 959,285 Page views 2,950,497 Pages per visit 2.52 Average visit duration 2: Rotating Banner ads Home page $,500 per month 625 x 30 pixels Slider ads Home page First 3 positions guaranteed for one full week $3,000 One position for one full week starts at first position first day only $,000 NWTF E-NEWSLETTER News, tips and new products sent monthly to a mailing list of 92,000 Title sponsor $2,000 per month Top logo Middle ad: 550 x 00 pixels Call for availability Newsletter banner ad $800 monthly 550 x 00 pixels If purchased annually can interchange with sponsor feature and/or product review Call for availability Paid content feature $800 monthly 550 x 200 pixels If purchased annually can interchange with banner ad and/or product review Call for availability Product review $800 monthly If purchased annually can interchange with banner ad and/or sponsor feature 550 x 200 pixels Call for availability SOCIAL PROMOTIONS $2,000 each Facebook Twitter Instagram YouTube E-BLASTS to our list of 92,000 subscribers $3,000 per e-blast if company provides html file $3,500 per e-blast if NWTF graphics department designs the file NWTF E-MAGAZINE Banners $,000 Covers $3,000 Interstitials $3,000 7
N A T I O N A L W I L D T U R K E Y F E D E R A T I O N NWTF EVENTS NWTF staff and volunteers host fundraising and educational events across the country, introducing thousands of people to the outdoors and bringing your brand to them. NWTF Shooting Events Every year the NWTF Shooting Program hosts 6 large-scale NSCA shooting events. These 6 shoots are made up of 5 regional shoots throughout the country and ends with the NWTF s annual Turkey Shoot. All shoots combined reach an average of 2,000 unique individuals per year from the shooting sports and has a total impressions count of 2.5 million for the year. NWTF Outreach Events The NWTF Outreach Events, including The Hunting Heritage Banquets, JAKES Youth, Women in the Outdoors and Wheelin Sportsmen totalled 3,254 separate events and reached 299,464 in 208. Opportunities for Involvement 3.5" x 79" vinyl banners only 0 available at $0,000 each Tear drop banners Product donations at banquets and convention Sponsorships (Contact corporate partner team, page 0) NWTF Convention and Sport Show The Convention and Sport Show held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, drew over 55,000 attendees in 208. Contact our corporate partner team (see page 0) to see how you can get involved. ERVATION CONSILD TURKEY FEDERATION GOLF TOUCUP NAL W NATIO 8 RNAM ENT
S A V E T H E H A B I T A T. S A V E T H E H U N T. LICENSING, ROYALTY AND CORPORATE PARTNERSHIPS LICENSING AND ROYALTY PROGRAM Be a part of our exciting Look for the Logo efforts. It s about combining forces with your brand and NWTF s. Set your products apart with our mark, our brand and our seal of approval. The NWTF brand stands for the future of hunting and conservation in this country. It stands for the best, and only the best. We invite you to join our other licensed partners, the top brands in the outdoor industry. The brands that give back. The brands that look to a bright future. Just like we do. NWTF offers partners a positive brand association with the added value of support and endorsement from the organization. As an NWTF licensee, your company is able to reproduce the NWTF logos and marks onto products and packaging. You ll also have national branding support through NWTF media outlets and the NWTF Convention and Sport Show. NWTF offers its licensees Product highlights on the licensee page in Turkey Country magazine Editorial support in Turkey Country A listing on the NWTF partners webpage that links back to your website A chance to exhibit at the NWTF Convention and Sport Show at the New Products Showcase A discount on magazine ads Custom agreement for full partnerships that provide discounts off marketing elements Enrollment Process All licensees are under contract. Minimum licensing fees start at $5,000. Royalty percentage is paid on units sold at wholesale (two-step distribution) or retail (direct marketing). Royalty percentage is determined and applied only after sales have surpassed the required minimums each year. Royalties are paid quarterly with a reconciliation report. YOUR PARTNERSHIP STARTS HERE The NWTF offers customizable partnership agreements to maximize your reach. We have a team of dedicated account managers for every partner to ensure you receive the best attention. Call us today to put your brand in front of conservation s most dedicated volunteers. DANNY YOUNG Vice President of Corporate Partnerships dyoung@nwtf.net (803) 637-744 NATALIA DANIELS Director of Sales, Product Development and Licensing ndaniels@nwtf.net (803) 637-740 STAYCI LOGUE Special Sales Coordinator rpotenski@nwtf.net (803) 637-743 MICHELLE JONES Advertising and Sponsorships Sales Coordinator mjones@nwtf.net (803) 637-7645 9
MAGAZINES 208 EVENTS 6 issues per year BY THE NUMBERS 72,405 membership 4 37,435 issue per year membership HUNTING HERITAGE PROGRAMS,62 events; 74,836 attendees CONVENTION AND SPORT SHOW 55,786 attendees 93,587 HUNTING HERITAGE BANQUETS,642 events; 68,842 attendees 43,000 readership number readership number BANNER STAND IMPRESSIONS 400,000 at nwtf events across north america NWTF.ORG,477,636 visits 939,285 users 2,950,497 page views FACEBOOK www.facebook.com/thenwtf 38,372 likes TWITTER @NWTF_OFFICIAL 64,200 followers INSTAGRAM official_nwtf 47,000 followers IN THE NEXT 0 YEARS, THE NWTF AND ITS PARTNERS WILL recruit.5 million hunters conserve or enhance 4 million acres of critical upland wildlife habitat open access to 500,000 acres for outdoor recreation, including hunting nwtf.org 803.637.306 95628-2/209