Road Casualty Reduction Partnership Board

Road Casualty Reduction Partnership Board Date: Tuesday 17 March 2015 Time: Venue: 14:00pm Cranworth Room, County Hall Membership Cllr Jenny Chamberlin Cllr Jonathan Childs Cathal Daly Sarah Hamlin Tracy Jessop Lucy MacLeod Jenny McKibben Karen Palframan Cllr William Richmond Richard Snowden Representing Children Services Committee, Norfolk County Council Communities Committee, Norfolk County Council Health and Well Being Board Norfolk Constabulary Assistant Director Highways and Transport Interim Director of Public Health Norfolk s Deputy Police and Crime Commissioner Norfolk Fire & Rescue EDT Committee, Norfolk County Council Head of School Admissions, Children's Services For further details and general enquiries about this Agenda please contact the Committee Officer: Anne Pickering on 01603 223029 or email committees@norfolk.gov.uk 1

Agenda 1 Apologies for Absence 2 To Agree the Minutes of the Meeting held on Tuesday 11 November 2014 3 Declarations of Interest Page 4 You have a Disclosable Pecuniary Interest in a matter to be discussed if it relates to something on your Register of Interests form. You must declare the interest and leave the room while the matter is dealt with. You have a Personal Interest in a matter to be discussed if it affects your well being or financial position that of your family or close friends that of a club or society in which you have a management role that of another public body of which you are a member to a greater extent than others in your ward. You must declare a personal interest but can speak and vote on the matter These declarations apply to all those members present, whether the member is part of the meeting, attending to speak as a local member on an item or simply observing the meeting from the public seating area. 4 To receive any items proposed as matters of urgent business 5 Norfolk Road Casualty Reduction Partnership 2014/15 Business Plan Page 26 6 Road Casualty Reduction Progress Update Page 41 7 Norfolk Road Casualty Reduction Partnership 2015-16 Delivery Plan Page 53 8 Norfolk Rural Zonal Speed Limit Pilot Page 68 2

Chris Walton Head of Democratic Service County Hall Martineau Lane Norwich NR1 2DH Date Agenda Published : 9 th March 2015 If you need this report in large print, audio, Braille, alternative format or in a different language please contact 0344 800 8020 or minicom 01603 223833 and we will do our best to help. 3

Road Casualty Reduction Partnership Board Minutes of the Meeting Held on Tuesday 11 November 2014 at 2pm in the Colman Room, County Hall Present: Members: Mrs J Chamberlin Mr J Childs Mr W Richmond Officers: Mrs T Jessop Mr R Snowden Mrs L MacLeod Mrs J McKibben Supt Dodman Mrs K Palframan Children s Services Committee Communities Services Committee ETD Committee Norfolk County Council Norfolk County Council Norfolk County Council Norfolk Police & Crime Commissioner s Office Norfolk Constabulary Norfolk Fire & Rescue Others present: Mr P Anderson, Norfolk Safety Camera Partnership. 1 Election of Chairman Mrs L MacLeod was elected Chairman. 2 Election of Vice Chairman Mrs J Chamberlin was elected Vice Chairman. 3 Apologies for absence An apology for absence was received from Sarah Hamlin. (Substituted by Supt Jon Dodman) 4 Minutes of the meeting held on 11 March 2014 4.1 The minutes of the meeting held on the 11 March 2014 were confirmed as a correct record and signed by the Chairman. 5 Declarations of Interest 5.1 Mrs J McKibben declared a personal interest as she was related to one of the officers, Mr D Stephens. 5.2 Mrs T Jessop declared a personal interest in Item 10 as she is a member of the Norfolk Safety Camera Partnership. 6 To receive any items proposed as matters of urgent business 6.1 None 7 Partnership Terms of Reference 4

7.1 The Board received the report outlining the Terms of Reference for the Road Casualty Reduction Partnership Board from the Network Manager from the Environment Transport and Development Department. 7.2 The Network Manager gave some background about the formation of this new Partnership and the role of the old partnership. During the discussion the following points were made: The Board had the ability to set targets for the department to aim towards; Norfolk County Council did set its own targets although these did not have to be taken on by the board. There was a large amount of data to be used and the creation of this board would help to encourage more integrated strategies. The position of the Norfolk Safety Camera Partnership s within this partnership was queried and discussed. It was decided that the Road Casualty Reduction Partnership Board did not need to perform a scrutiny role but rather the Norfolk Safety Camera Partnership Board would inform the Road Casualty Reduction Partnership Board. 7.3 The Board Agreed to add to the Terms of Reference that members report formally back to their respective committees. 7.4 The Board Agreed that the Quorum for the Road Casualty Reduction Partnership Board should be 5 members. 7.5 The Board Agreed to change the election for Chair and Vice -Chair from March to October. 7.6 The Board Agreed to increase the number of meetings held each year from 2 to 4, dates to be confirmed. 7.7 The Board Agreed to change the role that the partnership would perform in regards to the Norfolk Safety Camera Partnership and the diagram in the Terms of Reference would be changed to reflect this. 8 Casualty Reduction Update 8.1 The Board received the report updating the Partnership on the progress in reducing road casualties during the 12 month period from October 2013- September 2014. 8.2 During the discussion the following points were made: The following clarifications were given:- - Information was recorded annually not seasonally and therefore some key information and trends could be lost per year. - Definition of fatal casualties was understood to be any death from collision within 30 days of incident. - The definition of injury being severe or slight was decided by the reporting officer and was difficult to judge due to some injuries having long term effects that could not be noted at the time of an incident. 5

The Board was informed that all data related to road casualties was collected from the police to ensure a consistent approach to recording. The board was informed that the STATS19 dataset was very detailed and comprehensive and would record what the conditions were at the site of an accident, including, lighting, weather conditions and state of individuals. However, most road casualties were down to driver error. The key target groups had been re-framed to represent the focus of the partnership for example the merging of pedestrians and cyclists as a vulnerable group and the decision to not include children in the KSI. It was explained to the Board this was due to the fact that 40% of children involved in road casualties were as car occupants and another 50% were included in the pedestrian data. Over the long term there had been good progress made in reducing the number of road casualties however more recently the trend had not been favourable. It was noted that there may have been a plateau in the trend and there may not be a further decrease. It was noted by the committee that progress was made in Norfolk in 2013 however we were now behind the national trend. Norfolk was on a similar trend to other local authorities within the region It was discussed that certain areas such as built up rural areas ie. Villages with speed limits of around 30/40mph had seen an increase in the number of casualties.. The Board discussed the use of community speed watch groups for helping to reduce road casualty numbers in built up rural areas. It was discussed that Norfolk County Council had agreed a strategy that would look at the enforcement of speed reduction. Peter Anderson from the Camera Safety Partnership Board informed the board that Community Enforcement Officers were in place to support the community speed watch groups. The Board discussed whether the decrease in spending in road engineering could be a contributing factor to the increase in road casualties. The officers pointed out that while it could be a contributing factor, there were many others that needed to be taken into account. - That the road engineering that had been put in place previously still existed and had not been removed and that there was still a lot of engineering being done. - That the population of Norfolk was increasing and therefore there was not a fixed base of data to work from. - As the economy had improved this had led to people being more active and therefore out on the roads more regularly. - Weather was a key factor to consider. 6

The Board discussed the aim of the Partnership to take on a multiagency approach and whether there was scope to create links between different areas of concern, such as Looked After Children and Road Casualty rates. The board noted that the aim of the partnership should be to increase engagement in these areas and to work with colleagues from different departments to help interpret the rich data that was available. The Board discussed the need to have more detailed demographic information in regards to KSI to enable more specific targeting and strategic threads to be discussed. 9 Norfolk Road Casualty Reduction Partnership 2014/15 Business Plan 9.1 The Board received a presentation from the Team Manager for Casualty Reduction Education & Development which outlined the aims of the business plan and what progress had been made. Please see Appendix A. 9.2 Within the presentation the main groups to be targeted were discussed and the following points made. 1) Motorbike Sub Group - The possible use of a high profile celebrity to help promote the cause. - Journalists to take part in training so they could write about their own experiences. - CBT trainers to be checked thoroughly and given the status of Trusted Trainer. - Possible publication of Biker Magazine - Increase in police bikes needed to help the need for increased enforcement. 2) Older Drivers - Campaign had yet to be launched but it would focus on individuals over 55 yrs. 3) Vulnerable Road Users (Cyclists & Pedestrians) - Difficulty engaging with cyclist groups and with Norfolk & Suffolk Constabulary. Supt Dodman to address this issue. 4) Younger Drivers - This group would feed into the Communications Group, which met one month prior to the management meeting 9.3 The Board discussed the importance of targeting demographics within deprived areas and involving Children s Services so that Looked After Children could be included. It was pointed out that this was an area that was already targeted by the department and the contacts being made around this was increasing. 9.4 It was discussed that general communications around road safety had ceased from central government and that perhaps one of the aims of the partnership could be to push for a re-establishment of a national message around road safety. 7

9.5 The Board raised the point that social media was being used as an effective tool to target and connect with the public over issues regarding road safety and to raise awareness of upcoming events. 9.6 The Board NOTEDthe presentation. 10. Norfolk Safety Camera Partnership: Investment of surplus from 2013/14 in road safety initiatives 10.1 The Board received the report from the Norfolk Safety Camera Partnership which outlined the investment of additional funding in road safety initiatives from the surplus produced by the Safety Camera Partnership in 2013/14. 10.2 It was noted by the Board that the sites being suggested for new cameras had been chosen based on data compiled by Norfolk County Council. The new sites were areas where speed related characteristics had formed the key factor around accidents and therefore a speed camera was the most appropriate intervention. 10.3 The Board discussed the possibility of using average speed cameras as these had a larger impact, create better flow and had a greater effect on visiting drivers. It was noted however, that average speed cameras were very expensive. 10.4 The Board made the point that the Children Traffic Club was a very good idea as it would reach both the parents as well as the children. 10.5 As members had previously agreed to change the role that the partnership would perform in regards to the Norfolk Safety Camera Partnership, rather than approve the report, members NOTED the report from the Norfolk Safety Camera Partnership. The meeting closed at 15:40pm. CHAIRMAN If you need this document in large print, audio, Braille, alternative format or in a different language please contact the Committee Team on 0344 800 8020 or 0344 800 8011 (textphone) and we will do our best to help. 8

Appendix A Item 9 Norfolk Road Casualty Reduction Partnership Ref IP1 Rev0 2014/15 Business Plan Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 2020 to:- 1. Reduce the number of killed or seriously injured on Norfolk roads to 310 or fewer. 2. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. 3. Reduce the number of children killed or seriously injured on Norfolk roads to 22 or fewer. Budget: Actions funded by Partner s service budgets unless otherwise stated. Norfolk Safety Camera Partnership funded by specific financial arrangements secured between Norfolk Constabulary and Norfolk County Council. 9

Norfolk Information Hub Data (Virtual Group) Kadhim Alabady Ref Action Outcome / Outputs Lead Planned Milestones Progress 1. 2. 3. 4. Prepare and present annual comprehensive road casualty report for 2014 containing both public health and road safety data (e.g. PIAs, Mortality, hospital admissions, ERPHO (profile road traffic casualties) and LAPE (alcohol related accidents) indicators Monitoring and reporting on trends and progress in reducing road casualties Identifying arising casualty issues for potential interventions Providing data analysis to assist in targeting interventions (geographical areas, user groups, behaviours etc). Production of 2014 report. Identification of progress overall and on key target groups, young and older drivers and motorcyclists. Early warning of need for interventions. Identification of cluster sites. Support and respond to requests from the Target Road User Group aiding intervention development 2014 Report Kadhim Alabady, Public Health Dave Stephens, NCC Dave Stephens, NCC Dave Stephens, NCC 2014 report presented to the Management Group planning Meeting in December 2014, and the Board meeting in January 2015. Reports quarterly to Management Group and Board. Annual report to December Management Group meeting of comparative data from like Authorities and the East of England. Reports quarterly to the Management Group Follow up reports to quarterly meeting based on requests from Target Road Users Groups 10

Norfolk Information Hub Data (Virtual Group) Kadhim Alabady Ref Action Outcome / Outputs Lead Planned Milestones Progress 5. Providing data analysis to assist in evaluating interventions Evaluated interventions Dave Stephens, NCC Ongoing / on demand 11

Communications (Virtual Group) Iain Temperton Ref Action Outcome Lead Planned Milestones Progress 1. 2. Production and management of an Annual Communications Plan Publicity campaigns, including support for the Constabulary s Fatal Four and the Council s Keep Your Mind on the Road countywide campaigns which target increasing personal responsibility. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse affects of anti-social driving Annual Communications Plan agreed by Management Group in December 2014 and by Board in January 2015. Ad hoc updates to the plan as required during the year as agreed by the Management Group. Programme produced April 2014. Advertising runs to programme over 12 months. In progress. Google Calendar created to co-ordinate and manage campaign strategy. Drink / Drive (Fatal4) media campaign planned and paid for covering Christmas period. In progress 12

Young Drivers Insp Chris Brooks Ref Action Outcome Lead Planned milestones Progress 1. 2 Young Driver Training (TREAD) Road safety education in schools, colleges and other establishments Improved standard of driving and awareness of the factors that can lead to road casualties. Increased awareness of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. CI Chris Spinks Roads Policing Programme of delivery included in partner s Service/Team Plans by 1 April 2014. 300 young drivers engaged Programme of delivery included in partner s Service/Team Plans by 1 April 2014. 4500 young people educated 71 drivers engaged to date 4800 young people engaged to date 13

Motorcyclists Andy Micklethwaite - NCC Ref Action Outcome Lead Planned milestones Progress 14

2 To use enforcement in support of a countywide campaign aimed at reducing motorcyclist casualties. Targeted and intelligence led enforcement based upon an operation order (Operation HAWK). Chief Inspector Chris Spinks, Norfolk Constabulary. Post campaign enforcement report to Management Group in December 2014 and Board in January 2015. The current situation is no Roads Policing motorcycles in Norfolk. They are all on the ANPR Unit Monday to Friday 9-5. There is a unanimous feeling that we need some robust Roads Policing at least for the period of Friday nights and Sundays during the peak riding season to moderate rider behaviour, offer advice when appropriate and enforce when necessary. With a couple of high speed bookings from the plain bike, we could multiply the effect numerous times via social media giving the impression that there was a lot more activity going on than was actually the case. It would provide a positive engagement with the motorcycle community having police riders interacting with them and this in itself would provide positive opportunities to promote training options. 16

165 riders trained to date 3. Provision of a suite of rider training options. Achievement of NCC rider training targets in service plan year Updating of Hugger s Challenge and filling of Safe Rider courses. 300 riders trained There is a total consensus that we have all the training opportunities that people could possibly wish for and the challenge was to reach people and convince them of the value of training. With the bigger bikes it was suggested that a high profile personality might be necessary to draw riders into an event at which we could make a pitch for training. Phil Armes has suggested trying to engage with BSB teams (he has connections with Kawasaki & Honda) and perhaps plug into the last practice session of the pre-season period which is always at Snetterton. 17

3. 4. Trusted Trader Hugger Approved scheme for providers of Compulsory Bike Training, supported by campaign to increase the effectiveness of DSA oversight. Hosting of a Riders Forum event if considered appropriate Improved standard of riding and awareness of the factors that can lead to road casualties. Consultation with the wider riding community Lobbying campaign launched summer 2014 and Hugger Approved scheme in place before 31 March 2015. Delivery of a Forum meeting, if it is deemed necessary or beneficial, at the start of the 2015 season. There was a strong feeling that people would not normally go to the Trusted Trader website which is associated more with builders, plumbers and tradesmen. It was felt more likely that people would contact us or look on the RCRP website pages for such information. It was understood by the group that, if such a scheme was branded under the Hugger banner, it could be rolled out to other Hugger counties. We discussed the possibility of providing First Bike magazine to trainers as part of the scheme and they were all very impressed with the quality and content of the magazine. Work ongoing. 18

5. Media engagement Delivery of relevant messaging via the most appropriate medium. Response to enquiries and proactive engagement as required. The group were impressed by the Essex Biker magazine and thought the opportunity to become involved in providing editorial copy had no obvious drawbacks given that it was funded by the advertising revenue. It would provide opportunities to promote the courses plus the downloads. This option is being progressed. We discussed media spend advertising Safe Rider, which has never been done before, and there was broad agreement that an 'Advertorial' would be preferable to a straight forward advert. It was agreed that advertising in the EDP would still be a nice addition for both Safe Rider and Hugger's Challenge if funds were available. 19

Pedestrians and Cyclists Nick Clarke Public Health Ref Action Outcome Lead Planned milestones Progress Service plan target met at end of Delivery of pedestrian Achievement of NCC March 2015. 1 and cyclist training for training targets in service 6100 children pedestrian trained school age children. plan year. 4510 children cyclist trained 2 3 4 Delivery of adult cyclist training workshops in the business environment Media engagement with drivers, highlighting the need to consider vulnerable road users. Consistent and balanced enforcement of cyclists and drivers Enhanced take up of adult cyclist workshops. Improved behaviour amongst driving community. Improved perception of enforcement regime amongst road user community. CI Chris Spinks Roads Policing Increased delivery of workshops. Delivery of on road training to adult cyclists. Refresh of Look Out For Each Other creative. Re-briefing of SNT s during service plan year. To date: 2615 children pedestrian trained 2933 children cyclist trained Pilot schemes delivered, presentation and training regime reviewed and amended following feedback. Enhanced promotion commencing. To be considered by Comms Team. 20

Older Drivers Pete Rowe F&R Ref Action Outcome Lead Planned milestones Progress 79 drivers assessed to date. 1 Delivery of GOLD scheme 2 Media engagement 3 4 Delivery of a programme of eyesight testing for older drivers. Investigation of potential for inclusion of GOLD in Public Heath commissioning process Improved standard of driving and awareness of the factors that can lead to road casualties. Delivery of relevant messaging via the most appropriate medium. Improved safety amongst the older driving population GOLD specified as default intervention in PH commissioning document F&R Lead F&R Lead Programme of delivery included in partner s Service/Team Plans by 1 April 2014. Response to enquiries and proactive engagement as required. Programme of events scheduled in place for 2015 Discussion between NCC and Public Health by end of 2014 Gold talk to Kings Lynn Probus Gold talk to Saffron Housing, Long Stratton Attended launch of Diss Dementia friendly town Gold talk to Wymondham and Diss surgeries Attended Norfolk Celebrates Age at the Forum ADI Panel meeting received dementia care presentation GOLD specified in Dementia Pathway in Norfolk & Waveney 21

Norfolk Safety Camera Partnership Peter Anderson Ref Action Outcome Lead Planned milestones Progress To ensure that The SLA and Sites Peter Anderson, Annual Report to Board in targeted safety 1 selection criteria adhered Norfolk Safety January. camera enforcement to. Camera Partnership is undertaken. 2 3 Delivery of court diversion courses as an alternative to prosecution for relevant traffic offences Support local communities in their delivery of Community Speedwatch and Enhanced Community Speedwatch (includes SAM) schemes linking to Safer neighbourhood teams. Improved standard of driving and awareness of the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups trained in the delivery of Community Speedwatch and/or Enhanced Community Speedwatch. Timely and transparent service. Help address community concerns and raise awareness and involvement in speed issues. Peter Anderson Norfolk Safety Camera Partnership Court diversion courses delivered on behalf of Norfolk Constabulary. 19325 drivers engaged. Programme of delivery included in partner s Service/Team Plans by 1 April 2014. Please see attached example of data /activity collated for monthly operational meeting. Court diversion courses delivered on behalf of Norfolk Constabulary. 15040 to date. As at 28 th October there are 66 active Community Speed Watch volunteer teams in action, 5 are on a waiting list and 2 further are in the process of being trained. There is equipment available for all waiting teams. For the first 6 months of this financial year 3990 warning letters have been sent as a result of CSW activity. The two Community Enforcement Officers are kept fully occupied and since the beginning of April to 30 th Sept have detected 4059 offences for prosecution. 22

Highway Safety Engineering Kevin Allen Ref Action Outcome Lead Planned milestones Progress 1 Develop and deliver a programme of local safety improvement schemes for known cluster sites within NCC s and Highways Agency s agreed capital budgets. Highway infrastructure improved to address indentified problems at selected cluster sites. Dave Stephens, NCC Roger Chenery, Highways Agency Feed into the production of the annual Highways Capital Improvement Programme. Schemes delivered in accordance with agreed programme. 4 Accident investigation Studies delivered to date in 2014/15-55k total 1 pedestrian crossing assessment delivered 2 more planned. 4 new potential safety camera sites currently being investigated. 2 Develop and deliver a programme of road edge local safety improvements along selected A class county routes. Highway infrastructure improved to make the road edge more forgiving in cases where vehicles leave the carriageway. Dave Stephens, NCC Feed into the production of the annual capital improvement programmes. 2 Network Improvement Studies currently being progressed. Approx. 180k total 23

Other Interventions not mentioned above Norfolk County Council Ref Action Outcome Lead Planned milestones Progress Promotion of best practice Bethany & Benjamin sessions. 8360 children seen. DIMS seat belt sessions. 6500 children seen. Bethany & Benjamin sessions. 2099 to date. DIMS seat belt sessions. 2828 to date. 1 and provision of life skills Red Light / Green Light Red Light / Green Light transition Road Safety for the road using transition sessions. sessions. Education for children community of Norfolk, 4400 children seen. 2780 to date. and parents leading to a reduction in Grim Reaper transition sessions. Grim Reaper transition sessions. casualties. 5000 children seen. Community involvement. 1450 volunteers engaged with. 1007 to date. Community involvement. 772 to date. 2 Driver Training 3 4 5 Speed Awareness Messaging Reactive interventions Liaison established with officers responsible for NCC Looked After Children Promotion of best practice and provision of life skills for the road using community of Norfolk, leading to a reduction in casualties. To work with parish and town councils to facilitate community driven deployment of temporary vehicle activated messaging. Response to requests from the community for road safety interventions. Opportunity for Looked After Children to fully engage with all relevant schemes of work. Road Risk seminars delivered to businesses and organisatons. 70 businesses engaged. Drivers receiving education and training. 1800 drivers engaged. All requests dealt with and parishes monitored for correct use of signage. All requests fulfilled. Attendance at RCRP by relevant officer Road Risk seminars delivered to businesses and organisatons. 22 to date. Drivers receiving education and training. 578 to date. New round of Parish Partnership schemes under way, NCC Area Offices now involved. Initial meeting with CS set up 24

6. Develop and deliver a targeted multi agency Surround a Town style campaign to raise awareness of road safety and secure compliance with relevant traffic laws. Targeted multi agency enforcement based upon an operation order. Chief Inspector Chris Spinks, Norfolk Constabulary. Intervention delivered in three major urban areas or market towns during 2014/15. Post campaign enforcement report to Management Group in February 2015 and Board in March 2015. 25

Norfolk Road Casualty Reduction Partnership Ref 2014/15 Business Plan Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 2020 to:- 1. Reduce the number of killed or seriously injured on Norfolk roads to 310 or fewer. 2. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. 3. Reduce the number of children killed or seriously injured on Norfolk roads to 22 or fewer. IP1 Rev0 Item 5 Current progress towards the 33% reductions is good for All KSI and Child KSI at 19% and 18% reductions from the baseline.. However both the All KSI and P2W KSI progress has slowed over recent years. A 2014 spike in P2W KSI is now moving more favourably but progress remains a concern at 5% below the baseline. Details of all Key Target Groups movements are contained in the Casualty Reduction Progress Update report. Budget: Actions funded by Partner s service budgets unless otherwise stated. Norfolk Safety Camera Partnership funded by specific financial arrangements secured between Norfolk Constabulary and Norfolk County Council. 26

Communications (Virtual Group) Richard Wiseman Ref Action Outcome Lead Planned Milestones Progress 1. 2. Production and management of an Annual Communications Plan Publicity campaigns, including support for the Constabulary s Fatal Four and the Council s Keep Your Mind on the Road countywide campaigns which target increasing personal responsibility. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse affects of anti-social driving Annual Communications Plan agreed by Management Group in December 2014 and by Board in January 2015. Ad hoc updates to the plan as required during the year as agreed by the Management Group. Programme produced April 2014. Advertising runs to programme over 12 months. Google Calendar created to coordinate and manage campaign strategy. Drink / Drive and mobile phone (Fatal4) media campaigns planned and delivered to support TiSPOL enforcement regime. 29

Young Drivers Insp Chris Brooks Ref Action Outcome Lead Planned milestones Progress 1. 2 Young Driver Training (TREAD) Road safety education in schools, colleges and other establishments Improved standard of driving and awareness of the factors that can lead to road casualties. Increased awareness of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. CI Chris Spinks Roads Policing Programme of delivery included in partner s Service/Team Plans by 1 April 2014. 300 young drivers engaged Programme of delivery included in partner s Service/Team Plans by 1 April 2014. 4500 young people educated 218 drivers engaged (projection) 7038 young people engaged (projection) 30

Motorcyclists Andy Micklethwaite - NCC Ref Action Outcome Lead Planned milestones Progress 31

1. Attendance at selected events. Representation at every significant event throughout the year, promoting schemes of training Attendance at all identified events by officers and / or volunteers Open days at Lind and Seastar Whitwell visits by volunteers Hugger concept established in Essex and Suffolk Attendance at Seastar Demo weekend Honda Win Big Weekend attended BSB Snetterton with volunteers & Roads Policing Wells Bike Show delivered by volunteers Honda Cruiser event staffed Wimbotsham MC Show attended despite wet weather 2 To use enforcement in support of a countywide campaign aimed at reducing motorcyclist casualties. Targeted and intelligence led enforcement based upon an operation order (Operation HAWK). Chief Inspector Chris Spinks, Norfolk Constabulary. Post campaign enforcement report to Management Group in December 2014 and Board in January 2015. Ongoing scheme of work, involving reorganisation of resources within Norfolk Constabulary 3. Provision of a suite of rider training options. Achievement of NCC rider training targets in service plan year Updating of Hugger s Challenge and filling of Safe Rider courses. 300 riders trained 235 riders trained (projection) 32

4 5 Trusted Trader Hugger Approved scheme for providers of Compulsory Bike Training, supported by campaign to increase the effectiveness of DSA oversight. Hosting of a Riders Forum event if considered appropriate 6 Media engagement Improved standard of riding and awareness of the factors that can lead to road casualties. Consultation with the wider riding community Delivery of relevant messaging via the most appropriate medium. Lobbying campaign launched summer 2014 and Hugger Approved scheme in place before 31 March 2015. Delivery of a Forum meeting, if it is deemed necessary or beneficial, at the start of the 2015 season. Response to enquiries and proactive engagement as required. Ongoing scheme of work, currently sitting with NCC Legal service. Dependent upon progress with Trusted Trainer scheme. Norfolk & Suffolk Biker magazine in pre-production, ready for 2015 season. Working with Constabulary Comms function to refresh hugely successful David s Story media strand. 33

Pedestrians and Cyclists Nick Clarke Public Health Ref Action Outcome Lead Planned milestones Progress 1 2 3 4 Delivery of pedestrian and cyclist training for school age children. Delivery of adult cyclist training workshops in the business environment Media engagement with drivers, highlighting the need to consider vulnerable road users. Consistent and balanced enforcement of cyclists and drivers Achievement of NCC training targets in service plan year. Enhanced take up of adult cyclist workshops. Improved behaviour amongst driving community. Improved perception of enforcement regime amongst road user community. CI Chris Spinks Roads Policing Service plan target met at end of March 2015. 6100 children pedestrian trained 4510 children cyclist trained Increased delivery of workshops. Delivery of on road training to adult cyclists. Refresh of Look Out For Each Other creative. Re-briefing of SNT s during service plan year. 5856 child pedestrians trained (projection) 4784 child cyclist trained (projection) Pilot schemes delivered, presentation and training regime reviewed and amended following feedback. Enhanced promotion undertaken and scheme ongoing. To be considered by Sub Group. Ongoing. 34

Older Drivers Pete Rowe F&R Ref Action Outcome Lead Planned milestones Progress 1 Delivery of GOLD scheme 2 Media engagement 3 4 Delivery of a programme of eyesight testing for older drivers. Investigation of potential for inclusion of GOLD in Public Heath commissioning process Improved standard of driving and awareness of the factors that can lead to road casualties. Delivery of relevant messaging via the most appropriate medium. Improved safety amongst the older driving population GOLD specified as default intervention in PH commissioning document F&R Lead F&R Lead Programme of delivery included in partner s Service/Team Plans by 1 April 2014. Response to enquiries and proactive engagement as required. Programme of events scheduled in place for 2015 Discussion between NCC and Public Health by end of 2014 150 drivers assessed (projection) Gold talk to Kings Lynn Probus Gold talk to Saffron Housing, Long Stratton Attended launch of Diss Dementia friendly town Gold talk to Wymondham and Diss surgeries Attended Norfolk Celebrates Age at the Forum ADI Panel meeting received dementia care presentation Numerous media opportunities generated by news events. Ongoing GOLD specified in Dementia Pathway in Norfolk & Waveney. Next step is to establish a KPI to monitor effectiveness. 35

Norfolk Safety Camera Partnership Peter Anderson Ref Action Outcome Lead Planned milestones Progress 1 2 To ensure that targeted safety camera enforcement is undertaken. Delivery of court diversion courses as The SLA and Sites selection criteria adhered to. Improved standard of driving and awareness of Peter Anderson, Norfolk Safety Camera Partnership Annual Report to Board in January. Court diversion courses delivered on behalf of Norfolk Activity remains high, with a good spread of activity across the county. The team attend long standing sites, while responding to recent incidents and trends, as well as community concerns. Over the past year 102 mobile Safety Camera sites have been visited a total of 620 times, leading to the detection of 11008 offences. The two Community Enforcement Officers have attended 104 different sites, 371 times, detecting 6173 offences. 22 fixed safety camera sites have been in operation, consisting of 7 Redspeed digital, 2 SPECS (average) systems (one temporary on the A47 at Kings Lynn) and 13 Gatso (old style wet film) sites. A tendering exercise has been completed for the installation of 5 newly identified sites, together with the replacement/upgrade of the existing sites wet film sites, with new technology. It is projected that just under 30,000 Speed Awareness 36

3 an alternative to prosecution for relevant traffic offences Support local communities in their delivery of Community Speedwatch and Enhanced Community Speedwatch (includes SAM) schemes linking to Safer neighbourhood teams. the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups trained in the delivery of Community Speedwatch and/or Enhanced Community Speedwatch. Timely and transparent service. Help address community concerns and raise awareness and involvement in speed issues. Peter Anderson Norfolk Safety Camera Partnership Constabulary. 19325 drivers engaged. Programme of delivery included in partner s Service/Team Plans by 1 April 2014. Courses will have been completed this financial year as a result of offences detected in Norfolk. NCC is preparing to deliver new diversionary courses aimed at addressing driver attitude or skill, namely What s Driving Us and Driving for Change. They have also prepared to deliver RIDE courses, specifically designed for motorcyclist offenders. A new national seat belt course will be offered by the Constabulary soon as well. There are currently 69 operational Community Speed Watch teams across the county, with another 5 waiting to start. We have enough equipment in stock to enable a further 33 teams to start up. Just over 5,500 warning letters were issued during 2014. The two Community Enforcement Officers are kept fully occupied as described above. 37

Highway Safety Engineering Kevin Allen Ref Action Outcome Lead Planned milestones Progress 1 Develop and deliver a programme of local safety improvement schemes for known cluster sites within NCC s and Highways Agency s agreed capital budgets. Highway infrastructure improved to address indentified problems at selected cluster sites. Dave Stephens, NCC Feed into the production of the annual Highways Capital Improvement Programme. Schemes delivered in accordance with agreed programme. 4 Accident investigation Studies delivered to date in 2014/15-55k total 1 pedestrian crossing assessment delivered 2 more planned. 5 new potential safety camera sites established. 2 Develop and deliver a programme of road edge local safety improvements along selected A class county routes. Highway infrastructure improved to make the road edge more forgiving in cases where vehicles leave the carriageway. Dave Stephens, NCC Feed into the production of the annual capital improvement programmes. 2 Network Improvement Studies currently being progressed. Approx. 180k total 38

Other Interventions not mentioned above Norfolk County Council Ref Action Outcome Lead Planned milestones Progress 1 Road Safety Education for children and parents Promotion of best practice and provision of life skills for the road using community of Norfolk, leading to a reduction in casualties. Bethany & Benjamin sessions. 8360 children seen. DIMS seat belt sessions. 6500 children seen. Red Light / Green Light transition sessions. 4400 children seen. Grim Reaper transition sessions. 5000 children seen. Community involvement. 1450 volunteers engaged with. Bethany & Benjamin sessions. 8432 children engaged (projected) DIMS seat belt sessions. 9317 children engaged (projected) Red Light / Green Light transition sessions. 4489 children engaged (projected) Grim Reaper transition sessions. 4986 children engaged (projected) Community involvement. 1541 volunteers engaged (projected) 2 Driver Training 3 4 5 Speed Awareness Messaging Reactive interventions Liaison established with officers responsible for NCC Looked After Children Promotion of best practice and provision of life skills for the road using community of Norfolk, leading to a reduction in casualties. To work with parish and town councils to facilitate community driven deployment of temporary vehicle activated messaging. Response to requests from the community for road safety interventions. Opportunity for Looked After Children to fully engage with all relevant schemes of work. Road Risk seminars delivered to businesses and organisatons. 70 businesses engaged. Drivers receiving education and training. 1800 drivers engaged. All requests dealt with and parishes monitored for correct use of signage. All requests fulfilled. Ongoing Attendance at RCRP by relevant officer Road Risk seminars delivered to businesses and organisatons. 58 businesses engaged (projected) Drivers receiving education and training. 997 drivers engaged (projected) New round of Parish Partnership schemes under way, NCC Area Offices now responsible for scheme. Contact and ongoing professional relationships established with LAC environments, both in residential and foster settings. Task 39

3. Develop and deliver a targeted multi agency Surround a Town style campaign to raise awareness of road safety and secure compliance with relevant traffic laws. Targeted multi agency enforcement based upon an operation order. Chief Inspector Chris Spinks, Norfolk Constabulary. Intervention delivered in three major urban areas or market towns during 2014/15. Post campaign enforcement report to Management Group in February 2015 and Board in March 2015. complete. Not delivered in this service plan year due to time constraints. 40

Road Casualty Reduction Partnership Board Item No 6 Report title: Road Casualty Reduction Progress Update Date of meeting: 17 March 2015 Responsible Chief Tracy Jessop, Assistant Director, CES Officer: Strategic impact While the Government s Strategic Framework for Road Safety does not set specific targets for levels of road casualty reduction, Norfolk set a local target of 33% reduction in killed or seriously injured (KSI) casualties. Progress against the target is shown in Graph A1 in Appendix A. Executive summary The current rolling twelve month figure for killed or seriously-injured (KSI) casualties is 396 to the end of January 2015, which represents a 14% reduction from the 2005-2009 baseline figure of 462. This represents a slowing down in progress towards the target of 310 KSI in 2020, and the total number of KSI casualties is now above the interim target of 391 at the end of January 2015. This is the first time this figure has been above the targeted projections for reducing KSI since the introduction of national targets in the 1994-98 Local Transport Plan. In Norfolk the level of enforcement and education spending has been maintained and the newly formed Road Casualty Reduction Partnership has adopted a public health model to guide closer engagement with Key Target Groups which have the highest risks of involvement in KSI collisions. The Council s budget for 2015-16 includes a 100% increase in funding allocated for Local Safety Scheme improvements to 0.5m. Officers are continuing to develop a network safety investment programme which draws on the safe systems thinking used in other countries with strong road safety performance. Recommendation: Members of the Board are asked to comment on the report 1. Proposal (or options) There are no proposals associated with this report. The key trends have been shared at the Road Casualty Reduction Partnership Management meetings and provide the basis for development of interventions and actions by the Sub-groups as set out in the Business Plan. 41

2. Evidence KSI casualties in Norfolk Progress against the target is shown in Graph A1 in Appendix A. The current rolling twelve month KSI figure is 396 to the end of January 2015, which represents a 14% reduction from the 2005-2009 baseline figure. This represents a slowing down in progress towards the target of 310 KSI in 2020, and the total number of KSI casualties is now above the interim target of 391 at the end of January 2015. This is the first time this figure has been above the targeted projections for reducing KSI since the introduction of national targets in the 1994-98 Local Transport Plan. Key Target Groups Appendices A2-A5 contain graphs of movements in casualty numbers for the following Key Target Groups: A2 Powered-Two-Wheeler (P2W) KSI A3 Pedestrian and Cyclist KSI A4 KSI involving young (17-25 years) drivers A5 KSI involving older drivers aged 70 years and above These groups have been identified as significant contributors to overall KSI numbers and are used as a focus for developing actions under the Road Casualty Reduction Partnership (RCRP) Business Plan. In-year performance 2014 and 2015 Progress achieved within the Key Target Groups is summarised in Appendix B. The table in B1 shows the performance to the end of December 2014. Table B2 includes new projections to the end of December 2015, which take account of recent progress achieved and the likely effects of other factors known to influence the level of involvements in road casualties. Powered-Two-Wheeler (P2W) KSI The P2W KSI figure is 107 which is a reduction of 4% from the 2005-2009 baseline. An in-year projection of 95 KSI for this group would represent a return to good progress, continuing the positive trends in the last months of 2014. Pedestrian and Cyclist KSI Pedestrian and Cyclist KSI are currently 114 which is a 21% increase on the baseline. January 2015 saw a marked upturn in numbers, mainly composed of increased pedestrian involvements. A similar step up in pedestrian numbers occurred in mid-2011 and this has persisted since that time, as can be seen in the graph A3. It is too early to determine whether the latest increase will also represent a persistent increased rate of involvement for this group. A projection of 95 KSI by the end of December 2015 is a challenging aspiration based on this latest movement, and the prevailing trends for cycling and pedestrian involvements. 42

Young Drivers (aged 17 25 years) KSI involvements There are currently 81 KSI where one of the drivers involved was aged 17-25. This is 40% below the baseline. Since the start of the current monitoring period in January 2011 the trend is generally flat with fluctuations around the level of 100 KSI per annum. Reducing costs of fuel and the strengthening economy could provide upward pressure on this group s involvements over the rest of the year. Therefore an in-year projection of 100 KSI would represent success in maintaining progress for this group. Older Driver (aged 70 years and over) KSI involvements Having fallen to an all-time low of 31 casualties in June 2012, KSI resulting from a collision involving an older driver are currently up to 65, which is 8% above the baseline. An in-year projection of 55 KSI would represent a good outcome for this group, and would help contribute to maintaining overall levels of KSI casualties. Based on the projections for each Key Target Group, the aspiration for All KSI would be to maintain the same number as 2014 (375) against a background of upwards pressure due to a range of factors drawn from the wider strategic intelligence work within the partnership. Slight casualties The Slight casualties figure is 2,154 which is a 22% reduction from the 2005-2009 baseline, as shown in Appendix C. The numbers of slight casualties have been rising since 2013 which may be further indication of the upwards pressure on road casualties due to economic and socio-demographic factors. 3. Financial Implications All measures are met from Partners existing budgets 4. Issues, risks and innovation The slowing down of progress in reducing road casualties in Norfolk, together with wider patterns showing lack of progress at the national level (as set out in the report to Board on 11 November 2014), have highlighted a growing concern that targeted reductions in All KSI and P2W KSI may not be achieved. Current projections of progress under the 2015-16 Business Plan do not indicate that overall KSI will reduce over the period. 5. Background In May 2011 the government issued the Strategic Framework for Road Safety which set out new measures to reduce deaths and injuries on roads. The document set out Measures that we intend to take nationally and areas where the policy and delivery will reflect local priorities and circumstances. At both the national and the local level, safer infrastructure, better and more targeted education that draws upon behavioural science and tougher enforcement for the small minority of motorists who deliberately chose to 43

drive dangerously will all be important. We also see a key role for citizens in improving the performance of their areas by holding local decision makers to account where they feel that further action is needed. The annual Business Planning Day for the RCRP was held on 5 December 2014 and included the evidence base for actions for the 4 new sub-groups to focus partnership actions which target road user behaviours which affect the key groups highlighted in Section 1. The analysis of trends and patterns in road casualties has been extended by the publication of Road Casualties in Norfolk: Baseline Evaluation Report 2013 via the Norfolk Insight website. The report can be viewed via this link: Norfolk Insight. This report has been prepared to provide a summary of the data which is currently available to support the work of the RCRP, and the scope for further data-sharing between the partner organisations to improve the targeting of measures. The 2013 report also provides a baseline for comparisons with new information as the work of RCRP partner s progresses. A 2014 update to the report has been published to inform business planning during 2015-16, and can be viewed via this link. Road Casualties in Norfolk 2014 Update Report Officers attended the EDT Service Committee on 16 January 2015 to provide an overview of the trends in Norfolk KSI road casualties and the work undertaken by the newly formed Road Casualty Reduction Partnership Board. The Committee also received a report on the Highway capital programme and Transport Asset Management Plan (TAMP), and resolved to recommend that 0.25m of additional DfT funding be allocated to Local Safety Schemes for 2015-16. This was approved at Full Council on 16 February, and means that the annual budget for network safety improvements increased by 100% to 0.5m. Officer Contact If you have any questions about matters contained in this paper or want to see copies of any assessments, eg equality impact assessment, please get in touch with: Officer Name: Dave Stephens Tel No: 01603 22231 Email address:dave.stephens@norfolk.gov.uk If you need this Agenda in large print, audio, Braille, alternative format or in a different language please contact 0344 800 8020 or 0344 800 8011 (textphone) and we will do our best to help. 44

APPENDIX A1 45

APPENDIX A2 46

APPENDIX A3 47

APPENDIX A4 48

APPENDIX A5 49

APPENDIX B1 Key Target Groups Dashboard 2014 Key Group (KSI unless specified) Norfolk 05-09 baseline average Norfolk 2013 Comparison with latest national and regional progress (red = worse, green = better than comparator) Norfolk E of E to June GB to June 14 14 Projection to December 2014 from recent trend December 2014 KSI and comparison with target All KSI 462 392-19% - 23% - 18% 385 375 P2W 111 104-5% - 18% - 13% 105 2 105 Pedestrian/ cyclist Young drivers 1 17-25 Older drivers 1 70 and over. 94 92 +3% -3% +2% 90 97 136 105-44% - 36% 3 (Dec 13) 100 2 76 60 66 +3% 60 62 1 casualties resulting from crashes involving a driver within age range (young 17-25, older 70+) 2 underlying trend plus 5% uplift for economic recovery. 3 Young driver 16-24 years of age (as per national reporting convention) Key to colours: 385 Figures in red are indicators for end of 2014 calendar year. Currently below and likely to be below recent trend. Likely to be in-line with recent trend. Currently above and likely to exceed indicator recent trend. 50

APPENDIX B2 Key Target Groups Dashboard 2015 Key Group (KSI unless specified) Norfolk 05-09 baseline average Norfolk 2014 Comparison with latest national and regional progress (red = worse, green = better than comparator) Norfolk E of E to June GB to June 14 14 Projection to December 2015 from recent trend January 2015 KSI and comparison with target All KSI 462 375-14% - 23% - 18% 375 396 P2W 111 105-4% - 18% - 13% 95 107 Pedestrian/ cyclist Young drivers 1 17-25 Older drivers 1 70 and over. 94 97 +21% -3% +2% 95 114 136 76-40% - 36% 2 (Dec 13) 100 81 60 62 +8% 55 65 1 casualties resulting from crashes involving a driver within age range (young 17-25, older 70+) 2 Young driver 16-24 years of age (as per national reporting convention) Key to colours: 385 Figures in red are indicators for end of 2015 calendar year. Currently below and likely to be below recent trend. Likely to be in-line with recent trend. Currently above and likely to exceed indicator recent trend. 51

52 APPENDIX C

Item 7 Norfolk Road Casualty Reduction Partnership 2015-16 Delivery Plan Version 1 Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 2020 to:- 1. Reduce the number of killed or seriously injured on Norfolk roads to 310 or fewer. 2. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. 3. Reduce the number of children killed or seriously injured on Norfolk roads to 22 or fewer. Budget: Actions funded by Partner s service budgets unless otherwise stated. Norfolk Safety Camera Partnership funded by specific financial arrangements secured between Norfolk Constabulary and Norfolk County Council. 53

Norfolk Information Hub Data (Virtual Group) Kadhim Alabady Ref Action Outcome / Outputs Lead Planned Milestones Progress 5. 6. Providing data analysis to assist in evaluating interventions Research in to links between offender profiles and casualty involvement. Evaluated interventions Potential strategy for targeting of high risk young drivers Dave Stephens, NCC Dave Stephens, NCC Ongoing / on demand Completion of research by end of July 2015 55

Communications (Virtual Group) Richard Wiseman Ref Action Outcome Lead Planned Milestones Progress 1. 2. Production and management of an Annual Communications Plan Publicity campaigns, including support for the Constabulary s Fatal Four and the Council s Keep Your Mind on the Road countywide campaigns which target increasing personal responsibility. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse affects of anti-social driving Richard Wiseman, NCC Richard Wiseman, NCC 11 th Feb meeting with sub groups to move forward with plans for new financial year. Fatal 4 campaigns throughout year in line with Tispol & ACPO timetable as follows: Speed from March 15, Drink & drugs from June 15, speed August 15, seatbelts September 15, December drink & drugs Acpo timetable for mobile phones to fit in around Tispol Discussion at Feb meeting re keep your mind on the road campaign to promote messages to vulnerable road users. Provision of Comms support to the 4 sub-groups as requested. 56

Young Drivers Insp Chris Brooks Ref Action Outcome Lead Planned milestones Progress 1. 2 3 Young Driver Training (TREAD) Road safety education in schools, colleges and other establishments Investigation of the Honest Truth programme Improved standard of driving and awareness of the factors that can lead to road casualties. Increased awareness of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. Potential buy in of scheme and roll out across county within service plan year. CI Chris Spinks Roads Policing & Steph Butcher, DAAT, Public Health Insp Chris Brooks Programme of delivery included in partner s Service/Team Plans by 1 April 2015. 220 young drivers engaged Programme of delivery included in partner s Service/Team Plans by 1 April 2014. 7000 young people educated Visit to workshop in Suffolk March 2015 57

Motorcyclists Andy Micklethwaite - NCC Ref Action Outcome Lead Planned milestones Progress 58

1. Attendance at selected events. Representation at every significant event throughout the year, promoting schemes of training Andy Micklethwaite, NCC Biker Events at Lings Triumph & Lind Motorrad booked. British Superbikes, Thetford Bike Show and Wimbotsham Classic Bike Show, Wheels next the Sea bike show at Wells. Evening talks for bike groups ongoing as & when. 2 To use enforcement in support of a countywide campaign aimed at reducing motorcyclist casualties. Targeted and intelligence led enforcement based upon an operation order (Operation HAWK). Chief Inspector Chris Spinks, Norfolk Constabulary. Post campaign enforcement report to Management Group in December 2014 and Board in January 2015. 59

Safe Rider courses starting in April. I2i Courses also starting in April with additional courses booked for June & September. Hugger s Challenge will be scheduled at the customers convenience. 3. Provision of a suite of rider training options. Achievement of NCC rider training targets in service plan year Andy Micklethwaite, NCC Production of Norfolk & Suffolk biker magazine to assist in promotion of all schemes progressing with a lot of copy already submitted and more to come. An evening event to be held at Snetterton based around the Honda British Superbikes factory team has been proposed. 4. Trusted Trader Hugger Approved scheme for providers of Compulsory Bike Training, supported by campaign to increase the effectiveness of DSA oversight. Improved standard of riding and awareness of the factors that can lead to road casualties. Andy Micklethwaite, NCC Comms to work on a featured editorial of a journalist attending all the course options and reviewing them. Preliminary work on surveys and flyers discussed with Ten Creative. No set time frame, currently subject to legal referral. 60

5. Hosting of a Riders Forum event if considered appropriate Consultation with the wider riding community Andy Micklethwaite, NCC Spring time if Hugger s Approved Trainer scheme is able to progress beyond legal. 61

Pedestrians and Cyclists Nick Clarke Public Health Ref Action Outcome Lead Planned milestones Progress 1 2 3 Delivery of pedestrian and cyclist training for school age children. Delivery of adult cyclist training workshops in the business environment Consistent and balanced enforcement of cyclists and drivers Achievement of NCC training targets in service plan year. Enhanced take up of adult cyclist workshops. Improved perception of enforcement regime amongst road user community. CI Chris Spinks Roads Policing Service plan target met at end of March 2016. 6100 children pedestrian trained 4510 children cyclist trained Increased delivery of workshops. Delivery of on road training to adult cyclists. Re-briefing of SNT s during service plan year. 62

Older Drivers Pete Rowe F&R Ref Action Outcome Lead Planned milestones Progress 1 2 3 Delivery of GOLD scheme Delivery of a programme of eyesight testing for older drivers. Investigation of potential for inclusion of GOLD in Public Heath commissioning process Improved standard of driving and awareness of the factors that can lead to road casualties. Improved safety amongst the older driving population GOLD specified as default intervention in PH commissioning document Pete Rowe - F&R Programme of delivery included in partner s Service/Team Plans by 1 April 2015. Programme of events scheduled in place for 2015 Confirmation of inclusion by end 2015. 63

Norfolk Safety Camera Partnership Peter Anderson Ref Action Outcome Lead Planned milestones Progress 1 2 3 4 To ensure that targeted safety camera enforcement is undertaken. Delivery of court diversion courses as an alternative to prosecution for relevant traffic offences Support local communities in their delivery of Community Speedwatch and Enhanced Community Speedwatch (includes SAM) schemes linking to Safer neighbourhood teams. Investigation in to trial of Mobile Average Speed Camera systems The SLA and Sites selection criteria adhered to. Improved standard of driving and awareness of the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups trained in the delivery of Community Speedwatch and/or Enhanced Community Speedwatch. Timely and transparent service. Help address community concerns and raise awareness and involvement in speed issues. Research and development of technical aspects and back office capabilities. Peter Anderson, Norfolk Safety Camera Partnership Peter Anderson Norfolk Safety Camera Partnership Peter Anderson Norfolk Safety Camera Partnership & Dave Stephens, NCC Ongoing Court diversion courses delivered on behalf of Norfolk Constabulary. Ongoing 64

Highway Safety Engineering Kevin Allen Ref Action Outcome Lead Planned milestones Progress 1 2 3 Develop and deliver a programme of local safety improvement schemes for known cluster sites within NCC s and Highways Agency s agreed capital budgets. Develop and deliver a programme of road edge local safety improvements along selected A class county routes. Develop a plan to implement a trial of new 40mph speed zone. Highway infrastructure improved to address indentified problems at selected cluster sites. Highway infrastructure improved to make the road edge more forgiving in cases where vehicles leave the carriageway. DfT approved trial of new speed limit regime in Northwest Norfolk. Kevin Allen NCC Kevin Allen NCC Dave Stephens, NCC Feed into the production of the annual Highways Capital Improvement Programme. Schemes delivered in accordance with agreed programme. Feed into the production of the annual capital improvement programmes. Completed business plan, deployment and media schedule by March 2015. 65

Other Interventions not mentioned above Ref Action Outcome Lead Planned milestones Progress 1 Road Safety Education for children and parents Promotion of best practice and provision of life skills for the road using community of Norfolk, leading to a reduction in casualties. Bethany & Benjamin sessions. 8400 children seen. DIMS seat belt sessions. 9300 children seen. Going Places transition sessions. 4500 children seen. Grim Reaper transition sessions. 5000 children seen. Community involvement. 1500 volunteers engaged with. 2 Driver Training 3 4 Speed Awareness Messaging Reactive interventions Promotion of best practice and provision of life skills for the road using community of Norfolk, leading to a reduction in casualties. To work with parish and town councils to facilitate community driven deployment of temporary vehicle activated messaging. Response to requests from the community for road safety interventions. Area Engineers, NCC Road Risk seminars delivered to businesses and organisatons. 60 businesses engaged. Drivers receiving education and training. 33500 drivers engaged. All requests dealt with and parishes monitored for correct use of signage. Funded by SCP. All requests fulfilled. 66

5 Develop and deliver a targeted multi agency Surround a Town style campaign to raise awareness of road safety and secure compliance with relevant traffic laws. Targeted multi agency enforcement based upon an operation order. Chief Inspector Chris Spinks, Norfolk Constabulary & Iain Temperton, NCC Delivery of at least one event in the service plan year. 67

Road Casualty Reduction Partnership Board Item No 8 Report title: Norfolk Rural Zonal Speed Limit Pilot Date of meeting: 17 March 2015 Responsible Chief Tracy Jessop, Assistant Director, CES Officer: Strategic impact The proposal is aimed at reducing deaths and serious injuries on Norfolk s minor rural roads. It is in accordance with the Speed Management Strategy for Norfolk (March 2014). It would form a national pilot scheme placing Norfolk at the forefront of rural speed limit setting. Any changes to revenue costs for maintenance, operations and enforcement would be required to be approved by stakeholders, including EDT Service Committee, before the pilot can be approved for implementation. Executive summary The proposal is for the introduction of area-wide rural speed limits in the north-west of the county. In partnership with DfT it would form a pilot scheme aimed at improving road safety on minor country roads. Non built-up rural single carriageway roads are a national road safety concern; in Norfolk they account for around 70% of road deaths and serious injuries. Minor rural roads have an accident rate almost twice that of rural A-roads (and nearly 6 times higher than motorways), indicating that drivers are not adapting their driving behaviour sufficiently to the lower standard of these roads. Significant improvement of minor country roads is not viable economically or environmentally. Instead there is a need for rural speed limits to better relate to the actual levels of risk and for them to be understandable/recognisable by drivers. A simple rural speed limit hierarchy is proposed which would relate to the safety standard of the road. It would be based on recognisable categories of roads and roadside features to help make them self-explaining. An appropriate pilot area is suggested (see plan in Appendix A) Recommendations: It is recommended that the Board approve:- The proposed pilot area Development of the proposed pilot scheme in partnership with DfT Funding from Safety Camera surplus 1. Proposal (or options) 68

The current national default speed limit of 60mph for non built-up single carriageway roads was introduced in 1977. Since then there has been a growing understanding that this speed limit is not appropriate for all such roads, a point recognised by the Department for Transport in Circular 01/2013 Setting Local Speed Limits. DfT have therefore invited applications for rural zonal 40mph speed limits, particularly in special environmental areas, in order to examine their effectiveness. This was noted in Councillor Harrison s foreword to the updated Speed Management Strategy for Norfolk in March 2014, and further investigation into a potential Norfolk pilot has now been undertaken. This identified that rather than impose a 40mph limit on all roads within a zone, irrespective of standard, it would be better for speed limits to relate to the safety standard of each category of road and for these to be understandable and recognisable by drivers. This suggests the need for a simple speed limit hierarchy (60mph/50mph/40mph). The area best suited to pilot such a hierarchy is believed to be along the north coast, bounded by A148 and A149 (see plan in Appendix A) In selecting this area consideration was given to:- Special environmental character/aonb designation to help meet DfT criterion Size - large enough to demonstrate a clear hierarchy; bounded by A-class roads, avoiding the problem of signing back to higher limits on lower standard roads Generally low traffic flows and lack of any major through routes - minimising economic impact of lower speeds The potential benefit to tourism, particularly non-motorised modes. Although the proposed speed limit categories are intended to be largely self-explaining, a publicity campaign is envisaged to accompany their introduction. Indeed, this is a key part of the pilot scheme since changing drivers perception of rural road risk is fundamental to its success. The new speed limits would be enforceable; however no increase in current levels of enforcement is anticipated. Monitoring (3-5yrs) would be undertaken in terms of both recorded speeds and accidents, together with public feedback through such channels as Your Voice. The speed limit orders would be permanent, although funding would be included for any subsequent minor changes together with a refresh of the accompanying publicity during the monitoring period. Learning from the pilot scheme would be shared nationally through DfT with whom a partnering arrangement and match funding will be sought. The next step would be to formally approach DfT with a proposal. If successful, approval of ETD Committee would be sought, after which formal public consultation could begin. 2. Evidence Non built-up rural single carriageway roads account for around 70% of road deaths and serious injuries in Norfolk. The national (default) speed limit for non built-up single carriageways is 60mph regardless of the standard of road. Minor rural roads have an accident rate (per mile driven) almost twice that of rural A- roads (and nearly 6 times higher than motorways), indicating that drivers are not adapting their driving behaviour sufficiently to the lower standard of these roads. 69

Significant improvement of minor country roads is not viable economically or environmentally. Instead there is a need for rural speed limits to better relate to the actual levels of risk and for them to be understandable/recognisable by drivers. 3. Financial Implications The preliminary cost estimate of the pilot is 300,000. It is proposed that 150,000 of this be met from Safety Camera surplus together with match funding from DfT. Any changes to revenue costs for maintenance, operations and enforcement would be required to be quantified as part of the development work, and approved by stakeholders, including EDT Service Committee, before the pilot can be approved for implementation. 4. Issues, risks and innovation If the pilot scheme is successful, potential annual accident savings of around 1M are anticipated, representing a first year rate of return in excess of 300%. The proposal is of an innovatory nature, and would be subject to monitoring. It would form a national pilot scheme placing Norfolk at the forefront of rural speed limit setting. The new speed limits would inevitably involve some further signing in a sensitive rural environment; however this would be minimised through negotiation of signing requirements with DfT. It would also be offset by re-assessment and removal of those existing warning signs rendered unnecessary by the lower speeds. 5. Background The Norfolk Speed Management Strategy is available here National road safety concerns on country roads are highlighted in the current DfT Think! Campaign http://think.direct.gov.uk/country-roads.html Wider support for lower speeds on minor country roads is illustrated by:- CPRE call for a reduction in the national speed limit for rural single carriageways to 50mph with minor country roads reduced to 40mph. A survey of 1000 drivers recently undertaken for road safety charity Brake found that 72% supported more lower speed limits (50, 40, 30mph) on country roads. Officer Contact If you have any questions about matters contained or want to see copies of any assessments, eg equality impact assessment, please get in touch with: If you have any questions about matters contained in this paper please get in touch with: Dave Stephens: Tel No:01603 222311 Email:dave.stephens@norfolk.gov.uk If you need this report in large print, audio, Braille, alternative format or in a different language please contact 0344 800 8020 or 0344 800 8011 (textphone) and we will do our best to help. 70

APPENDIX A 72