Ray Hackett Racing NASCAR Camping World Truck Series Sponsorship Guide 2009 Team Sponsorship Sales Presentation
NASCAR Overview NASCAR is the #1 sport in brand loyalty. Fans are three times as likely as non fans to try and purchase sponsors products and services. NATIONAL NASCAR is the #1 spectator sport, with 17 of the 20 most attended sporting events in the United States and an average of almost 120,000 spectators at each NASCAR Sprint Cup Series event. NASCAR is the #2 rated regular season sport on U.S. television. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. NASCAR has three national racing series, four regional racing series, a local racing series with over 50 participating tracks throughout North America, and two international racing series. LOCAL REGIONAL / INTERNATIONAL
NASCAR Overview NASCAR is broadcast in over 150 countries in 20 languages. More Fortune 500 companies rely on NASCAR to build their brands than any other sport. Sponsors participating in the national racing series of NASCAR gained a record of more than $8 billion in total on screen exposure value in 2007. NASCAR Sprint Cup Series events typically add $100 $200 million to local and regional economies. Forbes magazine ranks the Daytona 500 as the world s #4 most valuable sporting event brand (and the #2 most valuable among annual sporting events).
Building Momentum in 2009 Celebrating over 60 years of racing Back-to-basics racing initiatives Attracting the best world-wide talent NASCAR Sprint Cup Series rebranded New series partner, Camping World Increased on-track drama and rivalries Strong television viewership New and long standing industry-wide partner commitments
An All-Star Event Every Weekend Most high-profile series in NASCAR 36 points events at 22 different tracks One of the premier sports properties in the world The second most-popular form of motorsports in the U.S. 35 points races at 26 tracks in North America This series is where hardcharging up-and-comers compete against the best of the best Favorite among fans who like big, powerful trucks and tough, rugged racing 25 events at 23 different tracks Features full-size, American-made trucks, highly accessible drivers and the sport s most avid fans
Tracks, Drivers & Top Viewership Markets
NASCAR Tracks World-Class Venues From Coast-to-Coast NSCS, NNS, NCTS Tracks
This is the NASCAR Camping World Truck Series A popular NASCAR national series since its debut in 1995, the high profile NASCAR Camping World Truck Series features full size, American made trucks from four major manufacturers in tough, sideby side racing. With 25 points events at 23 different tracks, the NASCAR Camping World Truck Series is a favorite among fans who like big, powerful, fast trucks. On television: TV audience: Attendance: Marketing: Brand building: Series support: 23 events on SPEED, and 2 events on FOX The 2008 season was the most viewed season in the history of the series, with an average of 884,000 viewers tuned in to per event An average of 40,000+ fans attended each NASCAR Camping World Truck Series event in 2008 with multiple events attracting nearly 75,000 fans or more 10 month racing season is one of the longest of all major U.S. sports, creating sustained marketing opportunities Major brands rely on the NASCAR Camping World Truck Series Strong backing by Series sponsor Camping World
Close, Competitive, Side-By-Side Racing Of the 14 NASCAR Camping World Truck Series seasons, the championship was determined in the final race for 13 of those seasons Some of the Most Recognizable Names in NASCAR Johnny Benson Todd Bodine Terry Cook Rick Crawford Brendan Gaughan Ron Hornaday Jr. Travis Kvapil Kyle Busch Kevin Harvick Dennis Setzer Mike Skinner Jack Sprague Two Female Drivers in 2008 Erin Crocker Chrissy Wallace
Close, Competitive, Side-By-Side Racing The 2008 season by the numbers: 7 12 12 20 Lead changes per race, on average Different race winners Different Bud Pole Award winners Number of races with victory under 1 second
NASCAR Media Coverage
2009 NASCAR Media Partnerships Through existing and new media partnerships, NASCAR fans have more access, while sponsors have more outlets to reach fans than ever before In 2009, FOX is broadcasting 2 NASCAR Camping World Truck Series events TELEVISION PRINT RADIO MULTIMEDIA
NASCAR: A Television Viewership Leader #2 regular season sport on television #1 motorsports series on television Outperforms 75% of primetime TV and all late night comedy shows Excluding the NFL, NASCAR has more weekends as the #1 or #2 sport than any other sports property #2 motorsports series on television #3 regular season sport on cable television #1 motorsports series on ESPN2 #1 motorsports series on SPEED #3 motorsports series on cable television
Household Viewership among Motorsports The NASCAR Camping World Truck Series is the #4 motorsport on television 6.0 AVERAGE NETWORK RATINGS: 2008 Most Recently Completed Regular Season 5.0 4.0 4.8 3.0 2.0 1.0 0.0 2.0 1.8 1.5 0.7 NSCS NNS IRL NCTS F1 Results reflect the following completed regular seasons: NSCS (2008), NNS (2008), IRL (2008), NCTS (2008), F1 (2008). Results reflect the following number of events: NSCS (23), NNS (4), IRL (7), NCTS (2), F1(4). Based on Live + Same Day data stream Source: Nielsen Media Research DUE TO NASCAR S AGREEMENT WITH NIELSEN MEDIA RESEARCH, DISTRIBUTION OF THIS OR ANY OTHER REPORT CONTAINING NIELSEN MEDIA RESEARCH INFORMATION IS PROHIBITED.
Total NASCAR Media Consumption Nearly 1.1 million fans watch NASCAR programming on ESPN and SPEED each week 3 times as many as in years past Nearly 7 million fans access NASCAR.com each month, in an addition to the 1 million fans accessing the NASCAR section on ESPN.com More than 60,000 fans on average per event watch live NASCAR Sprint Cup Series race streams on NASCAR.com Tens of thousands of fans listen to SIRIUS NASCAR Radio daily Sprint, ESPN, SPEED, and FOX have all launched internet and wireless NASCAR applications for fans
The NASCAR Brand and Fan Base
The NASCAR Fan to Brand Relationship NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire UNDUPLICATED SPORT SHARED VALUES NASCAR FANS Speed & Power Edge of Seat Action Skillful Competition Intense Competition Play Never Stops Daring/Courageous Regular People Honorable Down to Earth Genuine Straight Up/Honest Like a Big Family Thrilling & Exciting Entertainment Sense of Belonging Part of the Family
NASCAR Racing is A Way of Life Fans are part of a community with shared values and a passion for racing They are among the most passionate fans in all of sports They are by far the most brand loyal and sponsor supportive NASCAR fans are 3X as likely to try and purchase NASCAR sponsors products and services.* NASCAR Fan Base Demographics: Gender neutral 59% male/41% female One third 18 34 One half 18 44 One half $50,000+ Two out of five w/kids under 18 One in five fans is a minority (9.0% Hispanic / 7.8% African American) Source: ESPN Sports Poll 2007 (18+) and Scarborough USA+ 2007 / *Ipsos Insight, NASCAR Research 2007
NASCAR and Energy Drinks Given the Demographics of NASCAR s fan base it is no wonder why so many energy drink brands have decided to advertise through NASCAR Sponsorship. 31% of NASCAR fans are between the ages of 18 and 34. 60% of NASCAR fans are males. 68% of NASCAR fans between the ages of 18 and 34 describe themselves as sociable, friendly, cheerful, and likeable. This compares to only 54% of non- NASCAR fans in the same age bracket using the same terms.
NASCAR Sponsorship and Fan Loyalty
NASCAR Fans Understand the Need and Role of Sponsors % of NASCAR Avid Fans Who Agree NASCAR drivers could not run their cars without sponsors support. 86% Nationwide Series/Camping World Truck 85% Series team sponsors are just as important as Cup Series Sponsors NASCAR driver use the products 72% they endorse. I support NASCAR sponsors more than sponsors of other sports. 55% NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports world or anywhere else. Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU Source: Ipsos Insight, 2008
Sports Industry Executives Agree: NASCAR Fans Are The Most Sponsor Loyal Fans in All of Sports Whose fans do you think are the most aware of league sponsors? Whose fans do you think are the most loyal to league sponsors? NASCAR 60% NFL 20% MLB 8% MLS 4% NBA 4% PGA Tour 2% NHL 1% NASCAR 65% NFL 13% MLB 6% NBA 4% MLS 3% PGA Tour 3% NHL 2% Source: Turnkey Sports Poll (among sports executives), November 2007
NASCAR TEAM SPONSORSHIP RAY HACKETT RACING AND DRIVER RYAN HACKETT
The History Of Ray Hackett Racing Ray Hackett Racing was formed nineteen years ago as a simple single go kart team. Today through Ray s dedication and Ryan s talent the team now competes in two of NASCAR s three national series. The team employs thirteen crew members and has six trucks along with three cars. 2009 brings with it the construction of the teams new state of the art race shop in Salisbury, North Carolina. Go Karts Dirt Late Models NASCAR Late Models ARCA Re-Max Series NASCAR Nationwide Series NASCAR CW Truck Series 1996-2 Wins 1998-12 Feature Races 2001-13 Feature Races 2005-Michigan Speedway, Started 29 th Finished 12th 2008-3 races, top finish 35 th 2008- Homestead- Miami Speedway 34 th place 1997-17 Wins; Stateline Speedway Track Champion 1999-11 Feature Races, 1 win 2002-20 Feature Races 2006-4 Races, 2 top 20 finishes 1998-Virginia Pavement Series State Champion 2004-3 Feature Races 2003-11 Feature Races 2007-3 races 2005-12 Feature Races, 1 win 2004-11 Feature Races 2008-Salem Speedway Finished 14th 2006-5 Feature Races 2005-2 Feature Races 2007-25 Feature Races
Working Together to Maximize your Return on Investment Hackett Racing will work with you to accomplish all of your NASCAR Sponsorship Goals. We are capable of all of the following: Custom full paint schemes to mirror your logos and graphics. Logos and graphics on our 52 foot tractor trailer hauler that goes from race to race acting as a rolling billboard. Providing you with any and all tickets and pit passes that you need for yourself, employees, friends, family, guests and potential customers. Access to NASCAR Business to Business marketing-we can help you meet with other CEO s at the track to market your product to them. Driver and Show truck appearances. Samples and giveaways of your product at NASCAR events. Driver and pit crew uniforms designed with your company logo on them to further increase visibility. Helping you become an Officially Licensed NASCAR Product. Issuance of press-releases prior to each race sponsored. All this, plus much, much more-all you have to do is ASK.
CONTACT INFORMATION Mailing Address: Ray Hackett Racing 4380 Hackett Place White Plains, MD 20695 Moving Soon to Salisbury, North Carolina Sponsorship Inquiries Pat Gamelin Office Phone: 617-558-2288 Cell Phone: 781-956-0036 Email: pgamelin@hotmail.com