Media Kit NOVEMBER 2016 - DECEMBER 2017 Endorsed by
Why Choose The Pattaya Golfer The Pattaya Golfer magazine reaches the very heart of this golfing community and to an increasingly mobile audience; The Pattaya Golfer reaches more viewers via Smartphone and touch pad devices. By advertising in The Pattaya Golfer you can reach this affluent segment of the market. Print & Mobile The Pattaya Golfer is a quality paid for magazine with a high ratio of editorial content specifically for golfers; our readers are mostly upper social class (AB). We have a worldwide reach and we have an audience of over 100,000 people across print, online, tablet and mobile. Newsagents The Pattaya Golfer is a registered paid for publication at 120THB, and so is available for sale at newsstands and book shops around Thailand and so reaches tourists and other new readers. Direct Distribution In a unique arrangement with EGA (Eastern Seaboard Golf Management Association), all 26-member golf courses are authorized distributors and the clubhouses have our display racks offering complimentary copies to their golfers. All Course General Managers also receive their own personal copy too. Additional copies are distributed to golf societies, some airport lounges and selected hotels. Subscription Overseas and some Thailand based readers are taking subscriptions and receive their copies by airmail. Online All issues of The Pattaya Golfer magazine can be read online via our website, which provides global reach and access due to it s reactive responsive technology, which means it can be easily read on smart phones and i-pads as well as laptop computers and desktop PC s. Our Facebook page has become an instant success with editorial being added daily and views of up to 12,000 per week. By advertising in The Pattaya Golfer you can reach this affluent segment of the market. GM at Waterside GC.
Phoenix Gold Golf & Country Club Audience / Readers Big Spenders Travel website eturbonews.com reports the value of foreign golf tourism to Thailand may reach 60 billion baht next year for the first time, with the bulk coming from Australia, Asia and Europe. Golfers spend an average of 100,000 baht each on the ground, 120% higher than average tourists. 500,000 Rounds in Pattaya One of the busiest regions benefitting from this surge in golf vacations is Pattaya, which boasts over 28 courses within 30-90 minutes drive from the resort. According to the Tourism Authority of Thailand (TAT) they project that the country s 230 golf courses can expect to welcome up to 600,000 foreign golf tourists in the next 12 months. According to the Eastern Seaboard Golf Management Association, tourists average Baht3,000 on a round of golf, before all other costs. Last year over 500,000 rounds of golf were played by foreign vacationers in Pattaya. Expats & Locals Apart from golf vacationers, Pattaya, South East Asia s fastest growing resort has a large population of expats either working in the region s growing manufacturing base or as retirees. There are many active golf societies, and the largest, the Pattaya Sports Club, has over 2,500 members. Golfer s book hotels, need ground transport or drive to the course, buy golf equipment and clothing, and afterwards enjoy a drink and a meal with their friends. When not playing golf, golfers often accompanied by their non- playing partners, like to visit local attractions, go shopping and enjoy the resorts restaurants and nightlife. Having enjoyed their Pattaya golfing experience, many also invest in a holiday home for personal or investment purposes.
Editorial Content The Pattaya Golfer provides readers with quality original editorial and photography covering the Eastern Seaboard of Thailand and further afield. The magazine delivers entertaining, exclusive and useful content in a stylish way to attract a discerning audience of golfers and their partners who travel to or live in and around Pattaya. Magazine Contents Our content is designed to entertain, be informative and to be kept as a reference. In every issue we cover several local golf course reports with photographs, information and tips. We run exclusive interviews with international players, celebrities and senior people from behind the scenes and on tours. Our destination features cover other regions around Thailand and Asia, and here in Pattaya on the best attractions, where to stay and dine too. Fashion, golf equipment, motoring, real estate and local attractions also feature. In every issue we publish a unique Directory featuring photos, course and contact information for all EGA members, making The Pattaya Golfer a magazine to keep as a reference. Silvermover Co., Ltd 46/131 Moo. 4, Huay Yai, Banglamung, Chonburi, 20150 Thailand +66 (0) 831 986700 mike@thepattayagolfer.com www.thepattayagolfer.com
Advertising Rate Card November 2016 - December 2017 Magazine Advertising Rates Display Issues 1 2 3 Discount% 5 10 0 4 5 6 15 20 25 15,950 14,950 10,360 9,712 Full page color 19,950 18,950 17,950 16,950 Half page colour 12,950 12,110 11,475 11,010 1/3 horizontal 9,990 9,490 8,990 8,490 7,990 7,490 Special Positions Outside back 49,500 Inside back 35,000 33,250 31,500 29,750 28,000 26,250 Facing IBC Inside front 30,000 28,500 27,000 25,500 24,000 22,500 35,000 33,250 31,500 29,750 28,000 26,250 P3 35,000 33,250 31,500 29,750 28,000 26,250 Right pages, 23,950 22,750 19,800 20,350 19,160 17,950 5,7,9.11 Website Advertising Rates Size 3 6 505 x 85 14,000 25,200 35,700 44,800 Middle banner 1 630 x 147 3,500 6,300 8,925 11,200 Middle banner 2 296 x 346 3,500 6,300 8,925 11,200 296 x 173 3,500 6,300 8,925 11,200 280 x 304 3,000 5,400 7,650 9,600 Months * Top Banner (Home page only) (Home page only) Middle banner 3 (Home page only) * Bottom banner 9 12 * Run of website (every page) Note: All prices are in Thai Baht (THB) do not include VAT +7%. Artwork free on bookings over 7,000 THB
Mechanical Data Cover Artboard 260g + UV Contents Artpaper 120g Binding Perfect bound Print process Offset Trim Size 297mm x 210mm Bleed Size 300mm x 213mm Margin Size 280mm x 190mm File submission Essential requirements for digital files: 1. Image resolution required is 300/dpi 2. Images must be saved as CMYK or Greyscale (no RGB, LAB or spot colours) 3. Pantone colours must be in CMYK equivalent 4. All black text must be 100% black (not CMYK) 5. All screen and printer fonts must be embeded 6. Only PDF files may be submitted 1. Email: tpgart@silvermover.com 2. YouSendIt 3. Dropbox 4. Onedrive (Microsoft) 5. Google Drive 6. CD / DVD 7. USB stick Artwork and design is done by Silvermover Company Ltd. Schedule Editorial Deadline From November 2016 will be published six times a year Issue 10 November - December 2016 October 20th 2016 Issue 11 January - February 2017 December 15th 2016 Issue 12 March - April 2017 February 20th 2017 Issue 13 May - June 2017 April 20th 2017 Issue 14 July - August 2017 June 20th 2017 Issue 15 September - October 2017 August 20th 2017 Issue 16 November - December 2017 October 20th 2017 Terms & conditions 1. A copy of the magazine, with tax invoice, is delivered by messenger or by mail upon publication. Rates do not include agency commissions. Payment terms are 1x ADVERTISERS, contract required for each advert, must prepay with each insertion before copy deadline. Multiple insertion ADVERTISIERS pay per issue in advance of copy deadline. 2. The publisher reserves the right to reject or omit from publication any artwork or copy. Preferred positions are subject to confirmation by the publisher. 3. While every care is taken, the publisher accepts no responsibility arising from the omission of any advertisement or from any error therein. No responsibility is accepted for loss or damage to any artwork. 4. The advertiser shall indemnify the publisher from all liabilities, claims or proceedings arising from the publication of the advertising material. Booking For more information or for making reservations contact. Mike Bridge +66 (0) 831 986700 mike@thepattayagolfer.com Charlie Warner +66 (0) 86 088 8744 charlie@silvermover.com www.thepattayagolfer.com 5. Cancellation of contract must be given in writing to the publisher with 30 days notice prior to publication. Future cancelled bookings will be charged at 25% of the original price, payment due 14 days from invoice date. Silvermover Co., Ltd 46/131 Moo. 4, Huay Yai, Banglamung, Chonburi, 20150. Thailand www.thepattayagolfer.com