2014 Sponsorship Package Kings Park Speedway Laura Hayden 306-530-0512 Kings Park Speedway 2014
About Us WE ARE REGINA S PREMIERE STOCK CAR RACING FACILITY A Non-Profit Organization Owned and Operated by Regina Auto Racing Club (RARC) Kings Park Speedway has served the Regina community for over 60 years, featuring over 100 competitors in a variety of racing classes, putting on highly competitive racing action for over 10,000 fans annually. Follow Us Facebook facebook.com/kingsparkspeedway Twitter @kingsparkspdwy YouTube youtube.com/kingsparkspeedway Instagram @kingsparkspeedway www.kingsparkspeedway.org Kings Park Speedway 2014 Sponsorship Package 1
Kings Park Speedway is a 1/3 mile paved oval track, which has been in operation at its current site since 1970. Every race weekend we feature four regular racing classes, and on select weekends we include a special feature for the fans. The Speedway entertains fans from May through September each year. Our goal is to provide a top-notch entertainment experience with a racing theme. Our commitment to the fan experience is Race Fan demographics The average race fan enjoys the many forms of motorsports entertainment, and is typically male between the ages of 18 and 35; however, over the last decade, the female fan base continues to grow. Motorsports make for great low-cost family entertainment. evident through our varied events, which attract everyone from the family looking for something fun to do on a summer afternoon or evening to the hardcore racing fan. Corporate support and involvement in the racing community is appreciated by all. Race fans understand the need for corporate support in motorsports, and in exchange, support those businesses that have chosen to get involved. Racing provides a captive audience, a shared experience and a sense of community like no other sport! [DID YOU KNOW?] The economic impact of motorsports in Saskatchewan is more than $10 million annually! We strongly encourage you to consider the variety of sponsorship opportunities available at Kings Park Speedway to use as a local marketing tool for your business. Prepackaged options are available to meet virtually any budget, or let us customize a detailed package to fit your needs. Join the many businesses already in the Winner s Circle! Kings Park Speedway 2014 Sponsorship Package 2
Exposure Kings Park Speedway offers highly visible advertising opportunities. Our infield signs are visible to the thousands of fans that attend the speedway annually, as well as on local television, including Access 7, Global and CTV. We also promote the events through local television, radio spots, and digital billboard advertising. As an added feature starting in 2014, we will have a victory lane area where all winners will be photographed with the Race Day Sponsor displayed prominently in the photo. These will be featured on the website after the event, and print media coverage of that weekend s event. We also have a dedicated official track photographer who will be able to increase the exposure of your sponsorship, whether it is on a sign board, an event sponsor, or a race competitor sponsor. Exceptional Brand Loyalty A majority of Race Fans go out of their way to purchase products and services offered by companies involved in motorsports. Studies show a 75-93% brand loyalty. Promotional Opportunities promotions. Motorsports provides an excellent platform to launch unique A Unique Entertainment Experience Hospitality events provide a means to inspire and reward employees or entertain existing or potential customers. Kings Park Speedway 2014 Sponsorship Package 3
2014 Race Schedule Date Time Saturday, April 26 1:00 PM Drifters Spring Bash Non- RARC Sunday, May 11 2:00 PM Ice Breaker 100 Special Saturday, May 24 6:00 PM Redneck Round-up Figure Eight Trailer Race Special Sunday, June 1 2:00 PM Points Race #1 Regular Race Saturday, June 14 6:00 PM Points Race #2 Regular Race Sunday, June 15 2:00 PM Points Race #3 Regular Race Thursday, June 19 6:00 PM Tractor Pulls Non-RARC Friday, June 20 6:00 PM Tractor Pulls Non-RARC Saturday, June 21 TBA Rusty Wallace Driving Experience Non-RARC Sunday, June 22 TBA Rusty Wallace Driving Experience Non-RARC Saturday, July 5 6:00 PM Points Race #4 - Hobby Stock/Thunder Stock/Bomber Invitational Regular Race Saturday, July 19 6:00 PM Points Race #5 Regular Race Sunday, July 20 2:00 PM Points Race #6 Regular Race Saturday, August 9 6:00 PM Points Race #7 Regular Race Sunday, August 10 2:00 PM Points Race #8 Regular Race Saturday, August 16 1:00 PM Drifting Non-RARC Saturday, August 23 TBA Rusty Wallace Driving Experience Non-RARC Sunday, August 24 TBA Rusty Wallace Driving Experience Non-RARC Saturday, September 13 6:00 PM Points Race #9 Regular Race Saturday, September 20 6:00 PM Championship Night Points Final Regular Race Sunday, September 21 2:00 PM Season Finale Enduro/Flag Pole Race/Derby Special Saturday, October 4 1:00 PM Pumpkin Bash Drifting Non-RARC Hobby Stock The Hobby division is an introductory class that is strictly stock OEM. This division is intended as an entry level class for rookie and novice drivers. Street Stock The Street Stock division is a late model North American production car, stock in appearance and construction. This division is considered competitive and an intermediate class of racing. Mini Stock The Mini Stock division is a compact four-cylinder import car, stock in appearance and construction. This is our largest class and is one of the fan favourites at the Speedway. Saskatchewan Pro-IV The Pro IV division has a compact full tube frame design, is open wheel and runs on a four cylinder engine. This division is fast, action packed and extremely competitive. Enduros Our most popular event held annually with over 20 cars smashing and bashing to see who will be the last man standing. A great way to close out the season with total destruction! All events are currently tentative and are subject to change. Kings Park Speedway 2014 Sponsorship Package 4
Sponsorship Options ANNUAL SPONSORSHIPS Silver Package $2000* 4 x8 infield sign in one colour 75 Special adult passes 75 Regular adult passes Your company name on Calendar of s** distributed throughout Saskatchewan Your company name/logo on our website with a link to your website Your company name and/or product publicized in all press releases throughout Numerous announcements made on the Speedway Public Address System throughout Your company will have the opportunity to set up a static display, signage or banners throughout at the Speedway Gold Package $3500* 4 x8 tower signage 4 x8 infield sign in one colour 125 Special adult passes 125 Regular adult passes Your company name on Calendar of s** distributed throughout Saskatchewan Your company name/logo on our website with a link to your website Your company name and/or product publicized in all press releases throughout Numerous announcements made on the Speedway Public Address System throughout Your company will have the opportunity to set up a static display, signage or banners throughout at the Speedway 2014 Kids Club Sponsor Tickets to the Annual Awards Banquet Kings Park Speedway 2014 Sponsorship Package 5
Platinum Package $6000* Exclusive company/product usage for race and club events 4 x16 tower signage 4 x16 infield sign in one colour 200 Special adult passes 200 Regular adult passes Your company name on Calendar of s** distributed throughout Saskatchewan Your company name/logo on our website with a link to your website Your company name and/or product publicized in all press releases throughout Numerous announcements made on the Speedway Public Address System throughout Your Company will have the opportunity to set up a static display, signage or banners throughout at the Speedway 2014 Kids Club Sponsor Tickets to Annual Awards Banquet Bronze Package Tailored to Your Budget* Customize your package with these options: Signage in one colour (4 x8 or 4 x16 ) Special adult passes Regular adult passes Your company name on Calendar of s** distributed throughout Saskatchewan Your company name/logo on our website with a link to your website Your company name and/or product publicized in all press releases throughout Numerous announcements made on the Speedway Public Address System throughout Your company will have the opportunity to set up a static display, signage or banners throughout at the Speedway Kings Park Speedway 2014 Sponsorship Package 6
CLASS & EVENT SPONSORSHIPS Trophy Sponsor Package $250* per event The trophies will include your company name/logo, the date of the event, the driver s name and the class of racing 50 Regular adult passes Numerous announcements on the Speedway Public Address System on the day of the event Your company name on our website with a link to your website Regular Sponsor Package $1000* 4 x8 parking lot fence sign welcoming race fans 100 Regular adult passes Numerous announcements on the Speedway Public Address System on the day of the event Your company name/logo will be publicized on the Speedway website Listing on our Calendar of s** as Race Day Sponsor Per Class Sponsor Package $2000* 4 x8 infield sign in one colour 200 Regular adult passes Numerous announcements on the Speedway Public Address System throughout Your company name /logo will be publicized on the Speedway website Your company may choose to donate product instead of money (The approximate retail value of the product should be at least $2,500.00) Special Sponsor Package $2500* 4 x8 parking lot fence sign welcoming race fans 100 Special adult passes 50 Regular adult passes Numerous announcements on the Speedway Public Address System on the day of the event Your company name/logo will be publicized on the Speedway website Listing on our Calendar of s** as Race Day Sponsor Kings Park Speedway 2014 Sponsorship Package 7
Signage Options 4 x16 Sign Tower Building Exterior Infield Signage Area Back of the West Grandstand Back of the East Grandstand 4 x8 Sign Tower Building Exterior Infield Signage Area Back of the East Grandstand Parking Lot Fence $1250* $1000* $1000* $900* $850* $750* $650* $650* Kings Park Speedway will provide all signage. Full payment is required before signs are 2 x8 Sign Spectator Fence Guard Rail $250* 2 x4 Sign In Concession Building On Washroom Doors $300* $150* each Decals Trash Receptacles $50* each plus cost of decals Also inquire with our Advertising Representative about: Corporate and group discounts on event tickets Multiple year contracts to receive discount on Sponsorship Packages Kings Park Speedway is also available for Private Rental. This makes the perfect venue for unique corporate events or motorsports! printed. *Prices do not include taxes. **Must be purchased before March 31, 2014 to be included on Calendar of s. Advertising Representative: Laura Hayden 306-530-0512 snowflakelaura@hotmail.com Kings Park Speedway 2014 Sponsorship Package 8