MEDIAKIT 2018 Oktober 2018
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A- 6,50 CHF 10,80 Lux- 6,50 70% K 90% K BADEN-WÜRTTEMBERG RADFAHREN IST PURER GENUSS. DIES SIND DIE SCHÖNSTEN FAHRRAD- REGIONEN IM SÜDEN. Inhaltsverzeichnis WOM Medien - radkollektiv... 4 Your Contact...4 References - Print...5 References - Digital...6 Photography...7 Shop window... 9 Procycling... 9 Your Contact...9 Release dates for 2018...10 Editorial content 2018...10 Advertisement prices...11 The official programm book of Tour de France... 12 Your Contact...12 world of mtb Magazin... 13 Your Contact...13 Release dates for 2018...14 Editorial content 2018... 14 Advertisement prices...15 SEPTEMBER 2017 Nummer 163 Tour de France der große Rückblick Chris Froome Emanuel Buchmann Fab Four Vuelta-Vorschau Vors MOUNTAINBIKE MAGAZIN D 5,80 Euro A 6,40 Euro LUX 6,40 Euro CH 10,50 CHF TOUR DE FRANCE E L U R TO 20 17 DER GROSSE RÜCKBLICK LA VUELTA A ESPAÑA RENN-VORSCHAU DARUM IST DIE SPANIEN-RUNDFAHRT DIE BESTE GRAND TOUR SEPTEMBER 2017 5,90 www.procycling.de FROOME ZUM VIERTEN SO MEISTERTE ER SEINE BISLANG GRÖSSTE HERAUSFORDERUNG EMANUEL BUCHMANN Das Tour-Tagebuch des besten Deutschen 10.17 OFFIZIELLES PROGRAMM TOUR DE FRANCE 2017 Fahrrad News 04.17 Fahrrad News News 01 04.17 RAD- TRENDS 2018 OFFIZIELLES PROGRAMM TOUR DE FRANCE 2017 DIE ETAPPEN Alle Infos zu jedem Renntag Karten, Höhenprofile & Marschtabellen DIE TEAMS Fahrer, Taktik, Chancen die Analyse von Bernard Hinault DIE FAVORITEN Froome, Quintana, Contador wer holt sich das Gelbe Trikot? DIE CHANCEN DER DEUTSCHEN AUF DER JAGD WAS KÖNNEN GREIPEL, KITTEL, DEGENKOLB, MARTIN & CO. IN FRANKREICH ERREICHEN? JUBILÄUM Das Fahrrad wird 200 Jahre alt REISE E-MTB-Ausflug ins Salzkammergut Von den Machern von 7,95 A- 8,50 CHF 12,80 Lux- 8,50 It- 8,50 212 Seiten zum größten Radrennen der Welt TEST Anhänger und Lastenräder Fahrrad News... 16 Your Contact...16 Release dates for 2018...17 Special Service B2B...17 Editorial content 2018...17 Advertisement prices...18 FELT BRASILIEN DER RICHTIGE GANG IST NICHT DAS EINZIGE, WAS DU WÄHLEN KANNST. 24. SEPTEMBER 2017 FIRST RIDES HECKTRÄGER IM TEST YOGA NORWEGEN 24 SEITEN SPEZIAL BADEN-WÜRTTEMBERG RAD- SÜDEN
radkollektiv the full service agency We produce hiqh quality unique content for all kinds of communication channels and mediums. We know how to adress the different target groups and act within the whole spektrum of bicycle market. ROAD / GRAVEL / TREKKING / E-BIKE / MOUNTAINBIKE We are a jung collective of bike loving creatives. Our portfolio contains conception, production, marketing and sales of all types of editiorial content regarding bicycle. We turn out the essence of your story. Content with substance worked out by branch insiders. - project management - conception - Video production - photo production outdoor and studio - advertisement texting German and English - subject-specific translations German and English - Grafics / Layout - Corporate Publishing Your contact Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 4
References - Print 5
References - Digital 6
Photography 7
NEW - shop window Our shop window is an advertorial part of the magazine that allows you to give the readers a look into your prodcut world. It s a perfect platform to present your product news with picture, text and contact / buying informations. world of mtb Magazin Fahrrad News Procycling Your contact Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 8
Every month from the heart of the peloton TOUR DE FRANCE E L U R TO 20 17 DER GROSSE RÜCKBLICK SEPTEMBER 2017 5,90 A- 6,50 CHF 10,80 Lux- 6,50 www.procycling.de For many years Procycling is a fix part in the world of German-speaking Bike-Magazines. With hiqh quality equipment and matchless pictures and texts that let you feel the passion for the sport, Procycling fascinates month by month bicycle enthusiasts all over the world. Procycling is released with an average run of approximate 32.000 copies. About 5.300 of this number is private subscribers, 1.500 issues go to specialist bike dealers. 16.000 magazines are beeing distributed by Pressegrosso D/A/CH/LUX (Germany/ Austria/switzerland/Luxemburg) LA VUELTA A ESPAÑA RENN-VORSCHAU DARUM IST DIE SPANIEN-RUNDFAHRT DIE BESTE GRAND TOUR FROOME ZUM VIERTEN SO MEISTERTE ER SEINE BISLANG GRÖSSTE HERAUSFORDERUNG Your contact EMANUEL BUCHMANN Das Tour-Tagebuch des besten Deutschen Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 9
Release dates for 2018 Editorial content in 2018 01.18 2rd December 2017 seasonal review 02.18 26th January 2018 seasonal preview: trends 03.18 23th February 2018 spring classics 04.18 30st March 2018 seasonal scheduler 05.18 27th April 2018 Giro-review 06.18 25th May 2018 Classics review 07.18 22th Jun 2018 Tour de France preview 08.18 20th July 2018 Tour opening & Giro-review 09.18 17th August 2018 Tour review & Vuelta 10.18 28th September 2018 Worldcup preview 11.18 26th October 2018 Vuelta-review 12.18 23th November 2018 winter training objectives 01.19 21nd December 2018 seasonal review Bike tests Big pro bike test with Marcel Wüst or Sebastian Lang on 6 pages March: Top-Racer (open category) April: High-End-Racer (ca. 4.000 Euro) May: Mid-range-Racer (ca. 2.500 Euro) June: Exotics Steel, Titanium, Aluminum (open price category) Wheel tests Aero Wheels (open category) Mountain wheels (open category) Aluminum wheels (500-800 Euro) Clothing, components, accessories Clothing in spring, summer, autumn and winter Shoe- and pedal-special Stems and bars Seats and seatposts Companies stories Ask us for the attractive opportunities to present your company and your products.. 10
Advertisement prices Double Page 464 x 285 mm 6.600 Euro cover pages C2 C3 C4 4.100 Euro 3.900 Euro 4.500 Euro 1 1 Page 232 x 285 mm 3.600 Euro 1 2 Page 232 x 142 mm 115 x 285 mm 1.950 Euro 1 3 Page 232 x 95 mm 77 x 285 mm 1.350 Euro Shop Window 1 4 Seite 500 Euro 1/2 Seite 1.000 Euro Service-Part For advertisements in service-part apply base-prices lessa discount of 30 % Volume discount 6 ads 15 % 12 ads 25 % Only applicable on ads with similar format Mediator Commission The mediator commission is 15 % and not applicable in service part. Bleed 3 mm Print reel-fed offset, Raster 60; cover + UV-Lacquer Print-documtens deadline 4 weeks before release date Print profile US + IH: ISO Coated V2 Showcase-adverts Adverts in service part for special rates. Format 1/6 page 150 Euro, Format 1/2 page 450 Euro Format 1/1 page 900 Euro All prices monthly. Only available for min. 12 month booking. For payment in advance will be charged only 10 of 12 adverts. These rates are not discountable. 11
The official program book of Tour de France The most attractive combination of advertisement you can get for professional bike sport! Also in 2018 Procycling Editorial Office will publish the only official programme Tour de France. More than 40.000 sold copies in 2016 show the high quality of this programme and the unbroken high interest in the most important international tour. The page price for a single page is 4.500 Euro, for a double page 7.800 Euro. Just book the very attractive combined offer consisting of a full-page advertisement in Tour de France Programme & a full-page advertisement in Procycling (optional issue 06, 07, 08/2017) for a total of only 4.819 Euro (instead of 8.100 Euro) You get 30 % combination discount + 15 % mediator commission. So you just pay 2.677 Euro for the official Tour de France programme (1/1 page) und 2.142 Euro for Procycling (1/1 page). Exclusively full pages bookable. The page format is 230 x 300 mm (plus 3 mm bleed) total print run 60.000 copies Release date Tour de France: May 30th OFFIZIELLES PROGRAMM TOUR DE FRANCE 2017 OFFIZIELLES PROGRAMM TOUR DE FRANCE 2017 DIE ETAPPEN Alle Infos zu jedem Renntag Karten, Höhenprofile & Marschtabellen DIE TEAMS Fahrer, Taktik, Chancen die Analyse von Bernard Hinault DIE FAVORITEN Froome, Quintana, Contador wer holt sich das Gelbe Trikot? Von den Machern von 7,95 A- 8,50 CHF 12,80 Lux- 8,50 It- 8,50 Your contact Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 DIE CHANCEN DER DEUTSCHEN AUF DER JAGD WAS KÖNNEN GREIPEL, KITTEL, DEGENKOLB, MARTIN & CO. IN FRANKREICH ERREICHEN? 212 Seiten zum größten Radrennen der Welt 12
The entire world of montainbiking Since the first issue started in 01.11 world of mtb magazine inspires the bike scene. This aesthetical magazine comes along with well founded tests and reviews, unique and distinctive character as well as high value of benefit. It highlights facts, products and regions from several perspectives. MOUNTAINBIKE MAGAZIN 10.17 The target group are active Mountainbikers dedicating big part of their spare time in practicing this sports discipline and generating major parts of their self-conception out of this activity. World of mtb is a monthly magazine and is released with 40.000 print copies in German speaking countries (Germany, Austria, Switzerland, Luxemburg). D 5,80 Euro A 6,40 Euro LUX 6,40 Euro CH 10,50 CHF Your contact Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 DER RICHTIGE GANG IST NICHT DAS EINZIGE, WAS DU WÄHLEN KANNST. 24. SEPTEMBER 2017 Editor: Sebastian Lehr sebastian.lehr@wom-medien.de 0049 (0)991 / 991 380 16 FELT BRASILIEN FIRST RIDES HECKTRÄGER IM TEST YOGA NORWEGEN 13
Release dates 2018 editorial content in 2018 E-MTB 01.18 29th November 2017 Best of 2018 20th Dezember 2017 01.18 14th Februar 2017 02.18 28th March 2018 E-MTB 02.18 18rd April 2018 03.18 09th May 2018 04.18 20th Jun 2018 05.18 08th August 2018 Travel 2018 01st November 2018 E-MTB 01.19 28th November 2018 Best of 2019 19th Dezember 2018 Bike Test E-Bikes Racebikes Tour Enduro Trailbikes Downhill bikes Hardtails Clothing Spezial shoes protectors lights helmets... Companies stories Ask us for the attractive opportunities to present your company and your products in ambitious editorial environment. 14
Avertisement prices cover pages U2 5.100 Euro Double page 420 x 280 mm 7.800 Euro U3 U4 4.900 Euro 5.500 Euro 1 1 page 210 x 280 mm 4.500 Euro 1 2 page 210 x 140 mm 105 x 280 mm 2.700 Euro 1 3 page 210 x 93,33 mm 70 x 280 mm 1.950 Euro Volume discount 6 ads 15 % 12 ads 25 % Only applicable on ads with similar format. Mediator Commission The mediator commission is 15 % and not applicable in service part. Shop Window 1 4 Seite 500 Euro 1/2 Seite 1.000 Euro Bleed 3 mm Print reel-fed offset, Raster 60; cover + UV-Lacquer Print-documtens deadline 4 weeks before release date. Print profile US: PSO Uncoated, IH: LWC Standard Showcase-adverts Adverts in service part for special rates. Format 1/9 page 150 Euro, Format 1/1 page 1.000 Euro All prices monthly. Only available for min. 12 month booking. For payment in advance will be charged only 10 of 12 adverts. These rates are not discountable. 15
Technics, Trends and Emotions Fahrrad News is released with a circulation number of 120.000 copies in peak season in specialist bike shops in a 6 weeks cycle. Fahrrad News offers comprehensive informations for all bikers to all subjects of movement on two wheels - the new mobility. Regardless of wether E-Bike, Urban-Bike, MTB, City-, Trekking- or Childrens-Bike - in Fahrrad News any reader finds lots of news and many things that make lust for biking. Fahrrad News is 100 % faithful to specialist bike dealers and can be found everywhere in Germany, Austria and Switzerland in good Bike-Shops, free of charge to readers. Furthermore Fahhrad News can be bought in Germany/Austria/ Switzerland/Luxembourg in newspaper agents at a consumer friendly price of 2,95 Euro. Your contact Cooperations: Stefan Baumgartner s.baumgartner@wom-medien.de 0049 (0)991 / 991 380 17 Editor: Werner Müller-Schell w.mueller-schell@wom-medien.de 0049 (0) 170 / 212 53 21 16
Release dates for 2018 editorial topics in 2018 01.18 14th March 2018 02.18 18th April 2018 03.18 06th Jun 2018 04.18 08th August 2018 Special Service B2B With every issue of Fahrrad News you adress around 3000 bike shops in German speaking area. We offer attractive options how to inform these bike shops about your product new or send catalogues / product samples. Fahrrad News 01.18 Main topic E-Bikes E-Bikes: motor comparison E-Racebikes trend E-Bike-Destinations / Tourism Fahrrad News 02.18 Main topic urban Bikes & E-Bikes Biking and family (kid s bikes, trailors, child seats etc.) lockers and bags Berlin Fahrradschau Fahrrad News 03.18 adventure and gravel Accessories for bike travel (Bikepacking-bags & Co.) E-Mountainbikes e-cargo bike Fahrrad News 04.18 big Eurobike-report preview 2019: trends of next year women and cycling budget race- and trekking bikes Companies stories Ask us for the attractive opportunities to present your company and your products in ambitious editorial environment. 17
Advertisement prices 1 1 page 210 x 280 mm 7.800 Euro cover pages U2 U4 8.200 Euro 8.900 Euro 1 2 page 210 x 140 mm 105 x 280 mm 3.900 Euro 1 4 page 210 x 70 mm 52 x 280 mm 1.950 Euro 1 3 page 210 x 93,33 mm 70 x 280 mm 2.600 Euro Shop Window 1 4 Seite 500 Euro 1/2 Seite 1.000 Euro Volume discount 2 ads 10 % 3 ads 20 % 4 ads 30 % Only applicable on ads with similar format. Mediator Commission The mediator commission is 15 %. All prices are net prices plus VAT. Bleed 3 mm Print: reel-fed offset, Druck: Rollenoffset, Raster 60; cover + UV-Lacquer Print-documtens deadline 4 weeks before release date. Paper: Cover pages Amber Graphic (Offset/ wood free/ matt/ white), pages UPM Star B1.2H (Heatset paper for web offset/ MWC/ matt) Print profile: US: ISO Coated V2, IH: LWC Standard 18