2011 Motorsports Marketing Williams Racing 5365 N. Co. Rd. 700 W. St Paul, Indiana 47272 765-525-4825 wpespeedshop@tds.net
Introduction My name is Roger Williams. I own and operate a performance race engine shop ran by the name of Williams Precision Engines as well as a Race Team known as Roger Williams Racing based out of Saint Paul Indiana. My racing experience stretches back over 15 years performing such duties as a driver, crew chief, engine builder and team owner. In those years I have been involved with many top caliber race teams that have scored dozens of wins and track championships in all types of racing classes, including Sprint Cars, UMP Modifieds, DIRT Late Models, Pavement Stock Cars, and even NHRA drag racing. As a driver I have finished in the top 5 in points at Lawrenceburg Speedway 3 out of the 5 seasons that we competed for a points title. My team is well supplied with good equipment and always a threat for a top five finish. I am currently looking for partners, business owners, or individuals that will benefit and enjoy the experience of promoting their company, product and or services using a very cost effective, and aggressive form of tax deductible advertising known as Motorsports Marketing. Williams Racing is capable of promoting just about any kind of service or product, and more than ever we will be receiving maximum exposure. The opportunities available for sponsors are enormous. We will once again be teaming up and working as a two car team with Brad Wieck Racing. Brad is a 4 time Lawrenceburg Track Champion and has an extreme amount of chassis knowledge that will help our team immensely. I have been successfully building and tuning Brads Racing Engines for several years now and we both agree that the merger of our teams helps both teams. This allows our two teams to share resources and information making both teams stronger and faster, more than ever before. Our ultimate goal is to be number one and two in the Lawrenceburg Track Points. We also have plans to once again race our Pavement Stock Car in select shows in the up coming season. For the past five seasons we have competed with the Frank Kimmel Street Stock Series, racing competitively at such tracks as Kentucky Speedway where we had our best finish of 3rd place out of 67 cars in 2008, and most recently at Rockingham Speedway where we finished 6th in the first annual Cherry Bomb 100 on July 4th 2009.
Frank Kimmel has been working to develop this series which will allow us to compete with our pavement car at famous venues like Rockingham Speedway, Nashville Speedway, Bristol Motor Speedway, Atlanta Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, and there have been discussions of a race that might take place at Talladega Speedway. Williams Racing will work hard for you and will provide you with a great value by promoting your company and product to as many individuals as possible each and every weekend. In addition to the exposure we receive at the racetracks that our teams attend, we will get newspaper press in several different papers and media outlets, such as, (The Republic Newspaper in Columbus IN, Greensburg Daily News, Mid American Racing News, National Speed Sport News, The Shelbyville Daily News and Indianapolis Star). We will also be in multiple racing news magazines, radio media, racing news web sites, select car shows, and displays. We have even received some racing related television coverage in the past. Our team will be producing a multitude of racing T-Shirts, apparel and team / fan information cards featuring our sponsors logo and detailed information highlighting our sponsors. Statistics say that for every T-Shirt that is worn, over 3000 different people will view and read the shirts logo and information before it is discarded or goes to a garage sale. This feature combined with our high performance image and flash is guaranteed to produce any business valuable exposure. Can you think of a better way to thank your customers or top employees for their loyalty and patronage than to provide them with a couple tickets to a fantastic night at the races with T-Shirts and hats sporting your race team and company logos? This gives them the chance to cheer on your very own race team to victory. That is what I call a good solid business deal that will practically guarantee future business with that customer. I can fully arrange a fantastic evening of entertainment for your customers or employees any time you want. Sponsorship is the key to any successful race team. What is sponsorship? Put simply...a trade. The sponsor provides money needed to pay racing expenses and the race team provides advertising. As an advertising agent for your business we can provide services such as displaying your company's logo or name on each of our race cars and trailer in prime viewing locations, fly advertising banners from our pit location, distribute flyers of your products or services to the public at each race we attend, make sure that at each race the track announcer mentions your business as the primary sponsor of our race team over the intercom for all the fans to hear, and as a added benefit we can make available one of our cars for display at your business and be on hand to answer questions about the racing industry to your customers. The better we perform, the more exposure you will receive. We will be racing weekly at the famed high bank 3/8 mile dirt track, Lawrenceburg Speedway. Our racing schedule is filled for most every weekend (approximately 25 races for the Modified team and possibly 4 to 5 races for the Pavement Stock Car Team) Competing from April to the end of October. Over the past several seasons Williams Racing has been a constant threat for the win. (Our Team will Perform and Show Positive Results)
Each race event, fans gather from all over the mid west to watch the thrills and spend their money. The demographic makeup of the race audience is so varied as to include all income brackets, and professions. All of these potential customers see and remember sponsor names associated with their favorite drivers and teams, and this benefits the sponsors! Williams Racing is excited about the opportunities and challenges that we face in the up coming season. With good sponsors on board our chances of winning dramatically increase, making us one of the premiere dirt modified race teams in Indiana. We have already secured a few good sponsors for the season, with help coming from top names in the racing industry. The need and opportunities for primary sponsorship for our team is greater than ever. It takes a great deal of money to prepare for a racing season and follow it through with quality results. Sponsors help us with pre season expenses such as car building and detailing, safety equipment, and towing equipment. We also use sponsor contributions on weekly expenses such as fuel, entrance fees, and weekly maintenance costs. Racing competitively gets tougher each year with our costs going up, while sponsorship help remains about the same. Williams Racing stands ready to be a flexible partner with your company to develop a campaign that will achieve your marketing goals for the future. Although there are many ways to take advantage of the marketing opportunities available in the world of motorsports, Williams Racing provides one opportunity not found in many other motorsport properties, the opportunity to become part of a family dedicated to our sponsors success. Williams Racing is interested in signing at least a one-year marketing deal in order for our program to grow and provide the best possible services we can for you. We are more than willing to work with any ideas or marketing plans that you would like to develop. Please contact us as soon as possible so that we may begin working together.
Roger Williams Racing 32 Racing Hard Since 1990