Art of Aperture photography 2016 Media Planner Editorial Calendar Ad Rates and Sizes Digital and Social Media Stallion Register
The editorial mission of each member of our dedicated staff here at Barrel Horse News is to deliver relevant, informative and professionally crafted articles to our readers without fail. Each issue reflects an accurate snapshot of what is happening at any given moment in the barrel racing industry. Barrel Horse News provides unique, original content on all things barrel racing from regional competition, professional rodeos, futurities, derbies, industry news, horse health features, in depth training and horsemanship articles, personality profiles; even lifestyle and travel topics. It s our goal to deliver a product that appeals to everyone from the young or novice rider to the seasoned professional horseman. Based on reader feedback, we are confident that we re achieving our goals. Barrel Horse News is the most trusted voice in our industry, and we welcome the opportunity to work with you. Sincerely, From the Editor Bonnie Wheatley, Editor Barrel Horse News Barrel Horse News is the official publication of the National Barrel Horse Association (NBHA). our Readers Several factors make our readers a very targeted audience for advertisers. The biggest factors are the passion that they feel for the sport of barrel racing and the emotion that they feel for their horses. Barrel Horse News is their trusted source to deliver the news and information they crave to keep abreast of the happenings within the barrel horse industry. Who They Are Barrel Horse News News is known as the voice of the barrel racing industry. We reach a nationwide and international audience of barrel racing enthusiasts of all ages, barrel horse breeders, futurity trainers and professional rodeo competitors who are passionate about the sport of barrel racing and the Western lifestyle. our subscribers are predominantly women, the buyers of the family. Most compete in the sport of barrel racing on varying levels. Many are involved through the breeding of barrel horses, producing barrel events or through other equine-related business. They are a devoted, engaged audience who hold Barrel Horse News in high regard. They tell us that they eagerly await delivery of BHN each month, read it cover to cover and save their issues to refer back to later. They give us regular feedback via letters, emails, and posts on social media. What They Buy Subscribers to Barrel Horse News tend to be proactive in the healthcare of their equine athletes, interested in nutrition and supplementation and open to holistic approaches to equine healthcare. They appreciate a Western lifestyle, particularly the latest trends in fashion and tack, and look for apparel and equipment that will be comfortable while reflecting their individual personalities. Barrel racers and their counterparts spend a great deal of time hauling to and attending events, so safety and comfort is a must when they choose their towing vehicle and trailer. Living-quarters trailers and trucks large enough to pull them are the package of choice. The advertising in Barrel Horse News is a helpful source of information on horses, products and services. Over 76% of our readers have purchased or tried a product, or made a breeding decision because of an advertisement in BHN. 2 Barrel Horse News Media Planner 2016
Barrel Horse News reader survey results compiled by Readex Research. Reader Demographics 76% Readers have purchased or tried a product or made a breeding decision because of an advertisement in BHN. are likely to purchase a horse in the next 78% 12 months. are female readers the buyers of the 94% family. 45 Is the average age of a Barrel Horse News reader. are the average number of years readers 22.5 have been competing in events. are the average number of barrel races 24.4 attended as a participant or spectator annually. 91% 91% have read four out of the last four issues. save their issues of Barrel Horse News for future reference, referring back to an issue an average of 4.2 times. 80% Pass along their copies, increasing readership an average of 1.9 additional people per issue. $61,600 marks the average value for horses owned. is the average financial $288,000 investment in their horse operation. is the average annual $104,000household income of Barrel Horse News readers. A barrel racer making the cover of Barrel Horse News is equivalent to a baseball player making the cover of Sports Illustrated. Barrel Horse News subscriber Elly Jo Photography Stallion Register 2016 Get Your Key to Stallion Advertising Success The BHN Stallion Register is THE Stallion Resource Guide for the barrel racing industry. A full color, allinclusive source for mare owners to research a stallion s pedigree, allowing them to make educated breeding decisions. Advertising is limited to stallions, stallion stations, stallion incentives, breeding facilities, breeding products and services, and equine insurance companies. Participating stallions color photos, pedigrees, incentives and standing information. Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stallions dam lines. Top Producing Sires and Dam lists. Magic Cross on specific bloodlines. Digital app for cell phones and tablets with video links. www.barrelhorsenews.com 3
2016 Editorial Calendar January The Special Annual Stallion Section AQHA World Show report is a feature that highlights this issue. Insertion Order deadline 11/23/15 Ad Materials due 11/30/15 February The Special Mare & Foaling Section The Barrel Futurities of America World Championships and coverage of the National Finals Rodeo makes this issue a reader favorite. Insertion Order deadline 12/23/15 Ad Materials due 12/30/15 March The 2015 Horse & Rider Statistics Section Important reference material for your business via statistics available no where else in the industry. Ranch, Barn & Arena Equipment Insertion Order deadline 1/23/16 Ad Materials due 2/1/16 April The 2015 Owner & Breeder Statistics Section Exclusive statistical data available nowhere else in the industry. Winter Stock Shows and major futurities highlight this month s event features. Insertion Order deadline 2/23/16 Ad Materials due 3/2/16 May The Annual Tack & Gear Section A trusted guide to the best gear on the market. NBHA Super Show coverage and RODEO Houston also in this issue. Tack and Gear Insertion Order deadline 3/26/16 Ad Materials due 3/30/16 June The Health & Nutrition Section Better Barrel Races World Finals and Dodge National Circuit Finals champions take the spotlight. Health products for Horse and Human Insertion Order deadline 4/26/16 Ad Materials due 5/3/16 July Spotlight on Youth Section We will track the statistics leaders, the rising stars and marquee events shaping the future of barrel racing. The NHSRA Finals, Jr. High Finals, IFYR & NLBRA Finals, to name a few, take the event spotlight this month. Insertion Order deadline 5/19/16 Ad Materials due 5/26/15 August Special Barrel Racing Prospects Section Whether you are selecting a prospect or starting one, this is a must-read issue on yearlings to 3-year-olds with invaluable information on futurities and training young horses. Barrel racing Prospects for Sale Insertion Order deadline 6/22/16 Ad Materials due 6/29/16 September Special Barrel Racing Lifestyle & Fashion Section We emphasize the apparel, furnishings, personal care products, trailers and vehicles that barrel racers love. Bonus section: 10-Year Barrel Racing Statistics This section contains important reference material for your business. Insertion Order deadline 7/21/16 Ad Materials due 7/28/16 October The Special International Section We discuss the spread of barrel racing beyond United States borders to the countries of Italy, Canada, Brazil and even China. Insertion Order deadline 8/24/16 Ad Materials due 8/31/16 November The Special Holiday Section One of our favorite issues, the festive pre-christmas issue features fun topics on Christmas traditions, winterizing your horse and more. Special section: Expanded Futurity Round-Up Christmas Gift Guide Insertion Order deadline 9/21/16 Ad Materials due 9/28/16 December The Rodeo Issue We help you have the best National Finals Rodeo experience with the top 15 preview, WPRA Rookie of the Year profiles and more. National Barrel Horse Association World Championships in this issue! Insertion Order deadline 10/24/16 Ad Materials due 10/31/16 Additional copies of BHN are distributed at large events each month, including but not limited to the following: January Ft. Worth Stock Show & Rodeo, BRN4D Futurity/Derby, Greg Olson Futurity/Derby February Ft. Worth Stock Show & Rodeo, LG Pro Classic, Southeastern Arena Futurity March Diamonds & Dirt, Road To The Horse, Lucky Dog Futurity April BBR World Finals, Sand Cup Futurity, VGBRA Barrel Daze Futurity May Josey Jr World Championships & Reunion, Old Fort Days Futurity June NBHA Las Vegas Super Show, All American Youth Championships July NBHA Youth World Championships, Elite Barrel Racing August The Mega Barrel Race, Roper Apparel Futurity, Summer Shootout September Jud Little Bar Nothin Barrel Race, 5-State Breeders Futurity, Roper Rally Futurity October All American Quarter Horse Congress, Hawki Futurity, CA Rodeo Circuit Finals November NBHA Open World Championships, Elite Barrel Racing Extravaganza December National Finals Rodeo, Barrel Futurities of America Championships, Holiday Classic 4 Barrel Horse News Media Planner 2016
Ad sizes/rates Deadlines 2016 Issues Insertion Order Deadline Ad Materials Due January 11/23/15 11/30/15 February 12/23/15 12/30/15 March 1/25/16 2/1/16 April 2/23/16 3/2/16 May 3/23/16 3/30/16 June 4/26/16 5/3/16 July 5/19/16 5/26/16 August 6/22/16 6/29/16 September 7/21/16 7/28/16 October 8/24/16 8/31/16 November 9/21/16 9/28/16 December 10/24/16 10/31/16 Full Page Bleed 9.125" x 10.875" Trim 8.875" x 10.625" Live area 8.375" x 9.875" 2/3 Page Vert. 5.188" x 9.625" Display Advertising Rates 1x 3x 6x 12x Full Page (Four-Color) $1,635 $1,575 $1,515 $1,460 2/3 $1,435 $1,380 $1,340 $1,300 1/2 $1,235 $1,185 1,155 $1,115 1/3 $1,050 $1,015 $980 $940 1/4 $760 $735 $715 $690 1/6 $525 $495 $485 $475 FP (Black and White) $1,045 $1,010 $945 $905 2/3 $870 $840 $800 $755 1/2 $645 $620 $595 $555 1/3 $555 $535 $495 $455 1/4 $395 $380 $360 $345 1/6 $265 $260 $245 $235 For covers and preferred positions contact your sales representative. 1/2 Page Horiz. 7.875" x 4.688" 1/3 Page Vert. 2.5" x 9.625" Special Sections 1x 3x 6x 12x 1/6 Stallion Showcase (BW) N/A $115 $100 $85 1/6 Stallion Showcase (FC) N/A $170 $155 $135 (Stallion Showcase ads run a minimum of 3 consecutive issues) 1/12 Barrel Arena (BW) $105 $100 $95 $85 1/12 Barrel Arena (FC) $150 $145 $140 $130 1/6 Barrel Arena (BW) $210 $200 $190 $170 1/6 Barrel Arena (FC) $300 $290 $280 $260 1/6 Horses For Sale (BW) $175 $165 $145 $130 1/6 Horses For Sale (FC) $230 $220 $205 $185 Advertorial Section Advertorial Section includes display ad space and up to 200 words of editorial. FP (FC) $1,169 2/3 (FC) $1,056 ½ (FC) $919 1/3 (FC) $807 ¼ (FC) $623 1/6 (FC) $447 FP (BW) $776 2/3 (BW) $667 ½ (BW) $500 1/3 (BW) $454 ¼ (BW) $331 1/6 (BW) $229 1/3 Page Square 5.188" x 4.688" (Display, Stallion Showcase, Barrel Arena or Horses for Sale) 1/6 Page 2.5" x 4.688" 1/4 Page 3.875" x 4.688" (Barrel Arena Only) 1/12 Page 2.5" x 2.25" Contact your sales representative Donna Johnston donna.johnston@cowboypublishing.com 817-304-3053 cell www.barrelhorsenews.com 5
Digital Opportunities Expand your reach to the barrel racing industry through Barrel Horse News digital platform.visitors can search the website for upcoming events, event results, horses for sale, watch live webcasts and read training tips, breaking news, horse health information and so much more. Averaging more than 150,000 page views each month, BarrelHorseNews.com provides an opportunity to reach barrel racers at a great value. Leaderboard Ad $385 per month Consists of a 728 wide x 90 tall (pixels) leaderboard rotating in two positions (top and bottom) limited availability for maximum exposure Box Ad $330 per month Consists of a 300 wide x 250 tall (pixels) box ad rotating in two positions on left rail limited availability for maximum exposure Combo Package $550 per month Consists of a 728 x 90 leaderboard and a 300 x 250 box ad in top positions, displayed at the same time Call your sales representative for availability Peel Back Ad $600/mo. For non-print advertisers, $500/mo. for Signed Contract Print Advertisers Call your sales representative for availability Roadblock Ad limited Availability Contact your representative Stallion Alley Page $175 per year Exclusive stallion page on website with space for photos, video, pedigree, contact info, links and more Stallion photo/name with link to page rotates in one position on home page Stand Alone Email Push $75 CPM 23,000+ unique, double opt-in email addresses Discount for whole list Live Webcast Sponsorship Pricing varies per event - contact your Sales Representative for availability and rates only 4 guaranteed positions framing the webcast window Ad viewed during the entire live feed of event, linked to your website Sponsor logos and link to website on BHN.com Webcast Connection Page Monthly Contest Sponsor Donation of Product Contact us for details Contact your sales representative Donna Johnston donna.johnston@cowboypublishing.com 817-304-3053 cell 6 Barrel Horse News Media Planner 2016
e-newsletters & social media opportunities #1 in fans Barrel Horse News fan page is the largest barrel racing fan page on Facebook. The page has more than 137,800-plus fans and is steadily growing. Showcase your brand to this active audience of barrel racers. BHN s Short Go and Rodeo Insider monthly digital e-newsletters bring more results, training tips, profiles and industry news directly to subscribers email boxes. Facebook Sponsorship Contact your sales rep Post options include: all Divisional Update posts, all Rodeo Update posts Specific Weekly posts include: Tuesday Tune-up Tip, Wednesday Poll, Thursday Health Tip The post links to your Facebook page or website Excellent opportunity to increase your fan base as well as brand awareness Provides excellent content for your fan page limited availability Sold as annual contract Billed monthly or annually Monthly E-newsletter Sponsorship (BHN Short Go or BHN Rodeo Insider digital E-newsletters) $225 per issue TrainingBarrelHorses.com Our newest entity, TrainingBarrelHorses.com, is the most-inclusive barrel horse training website around. With new clips added every week from barrel racers such as Charmayne James, Lisa Lockhart, and Kristie Peterson, the number of subscribers is growing steadily. Contact your sales representative for more information about advertising on TrainingBarrelHorses.com. BHN Short Go published once per month BHN Rodeo Insider published once per month Emailed to over 6,000 double opt-in barrel racing email addresses includes sponsor mention at top of newsletter Sponsor section under first story allowing space for banner ad, 560 pixels wide by up to 150 pixels deep OR 375 x 60 banner plus square video spot, plus text. Sponsored Facebook Posting and Newsletter Package Limited Availability $1,500 Great for new product launches or updates! one Facebook Post to 137,000+ Barrel Horse News fans 200-250 words of advertiser-generated advertorial e-mail push to full Barrel Horse News email list Link to video or website. Contact your sales representative Donna Johnston donna.johnston@cowboypublishing.com 817-304-3053 cell www.barrelhorsenews.com 7
General Information Frequency Discounts: Frequency discounts are earned within a 12-month (12-issue) period. Advertisers with contracts will be billed at contract rate. Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate. Agency Commissions: An agency commission is available for all established agencies. Copy: All ad copy is subject to approval by the publisher. Agency-generated insertions must be camera-ready. Improperly prepared copy will be revised at the advertiser s expense or returned for revision if time permits. Advertisers may submit materials for ads in manuscript form, and Barrel Horse News will layout and construct the ad. Proofs: If copy is received 5 days prior to ad closing deadline, proofs will be returned for review prior to publication. Otherwise, proofs will be sent for record only, with no opportunity for corrections. Proofs are not furnished on camera-ready ads unless changes are required. Changes and Cancellations: Changes in supplied copy or text will be charged a minimum rate of $25. All advertisements ordered set and not used will be charged for composition. Cancellations are not accepted after closing date and must be received in writing on or before closing date. Bleed and Special Positions: Bleed ads are accepted at no additional charge. No bleeds on partial page ads. Special position requests may be approved for full page ads only, at an extra charge of 15% of the black-and-white rate. Display Ads: Defined as ads at 1 6-page through full page b&w or color ads outside of the Special Sections. Special Section Ads: Defined as ads within the special Stallion Showcase, Barrel Arena and Horses For Sale section. Camera Ready Discount: A 10% discount is offered on Display ads if ad is submitted camera-ready. Positioning: Publisher will make every effort to comply with position requests, but will not be bound by any conditions appearing in contract, insertion order or copy instructions regarding position of advertising. Call for available positions and rates. Payment Information: Prepayment is required for all new customers. Net 30 days after credit has been established. To establish credit, a completed credit application must be sent to your sales representative. Orders without credit established, must be accompanied by a check, Visa, MasterCard, American Express or Discover card number. Check by phone can also be used. Payment is due by materials-due deadline. Liability: Accounts that show balances of 60 days or more may have their advertisement withheld until the account is brought current. Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Additional Policies Printing Covers and text pages are printed on high-speed, web-fed, offset presses. Magazine is perfect bound and jogs to the foot. Color Specifications: SWOP (Specifications Web Offset Publications). Photos, graphics, and camera-ready ads should be converted to CMYK prior to submission. Total density of shadow areas should not exceed 300% for four-color ads. Color match prints must be provided for all color-sensitive ad materials. Final trim size of magazine is 8.875 by 10.625. Nonbleed pages 8.375 x 10.625. Bleed page size, including trim, is 9.125 by 10.875. Spread bleed dimensions, single page document, are 18.25 x 10.875. All pages can be bled all around with ¹ 8 trim both sides, top, and bottom. In all bleed pages, type and pictorial matter to be retained should be kept within 8.375 width, 9.875 depth. Bleed available on full pages only. For covers and inside pages, SWOP (Specifications Web Offset Publications) standards apply. Total density of shadow areas should not exceed 300% for four-color ads. Digital Requirements Camera-Ready: PDF files with embedded fonts and that comply with PDF/X1a standards (Adobe 4 - PDF 1.3) are preferred. Flattened EPS or TIF files are also accepted. All images within these files must be 300 dpi and saved as grayscale or CMYK to SWOP standards for best color and image reproduction. Revised Ads: If sending files that will need to be altered in later issues or to meet any mechanical requirements, we accept files created in CS3 InDesign, Illustrator and PhotoShop only. These files must be accompanied by all art files for logos, images and fonts used to create the ad. Materials for Ads created by Barrel Horse News: Copy and layout instructions must be provided in.txt or.doc formats. Only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced. Font choices are at the discretion of Barrel Horse News, unless provided by the advertiser. For All Ad Submissions: Laser prints are recommended to confirm the appearance of digital materials and are for position only. Color-match prints are recommended for all color-sensitive materials. Materials may be supplied via e-mail, FTP, CD or DVD. For e-mail or FTP, please compress files using StuffIt, WinZip, or any other self-extracting compression program. Contact your sales representative for a detailed production specification sheet. Files under 4 MB may be e-mailed to your sales representative. FTP file transfers are available for larger files. Please contact your sales representative for User ID and Password. Ad Proofs: Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline. All proofs will be sent via email in a low-resolution PDF to confirm copy and graphics are correct. Proofs are not furnished for camera-ready submissions or pick up. Rates, conditions and space units are subject to change without notice. The publisher reserves the right to accept or cancel all advertising copy or orders for any reason, at any time. Barrel Horse News reserves the right to decline or reject any advertising for any reason at any time without liability, even if previously acknowledged or accepted. Any copy resembling editorial, in the opinion of the publisher, shall have the word advertisement printed on the page. Advertisements with extensive copy must run in a space (vertical or horizontal) as designed. All advertisements and contents thereof are subject to the publisher s approval. Advertiser materials will be kept on file for one year after publication date unless the advertiser has made special arrangements. After one year materials will be destroyed. no sideways or upside down ads will be allowed. 8 Barrel Horse News Media Planner 2016