International Triathlon Union

International Triathlon Union December 2004 Strategic Plan: 2004 to 2008

INTERNATIONAL TRIATHLON UNION STRATEGIC PLAN TABLE OF CONTENTS 1. EXECUTIVE SUMMARY...1 2. ABOUT ITU...3 2.1. HISTORY...3 2.2. STRUCTURE...4 2.3. OLYMPIC GAMES...5 2.4. ITU OPERATIONS...7 3. GOALS AND OBJECTIVES...10 3.1. OLYMPIC GAMES... 10 3.2. ADMINISTRATION & FINANCE... 10 3.3. SPORT DEVELOPMENT... 12 3.4. EVENT PRODUCTION:... 13 3.5. ITU MEDIA AND TELEVISION... 13 3.6. MARKETING & SPONSORSHIP... 14 APPENDIX A ITU FINANCIAL PROJECTIONS...A1

1. EXECUTIVE SUMMARY The purpose of this strategic plan is to set the direction for the sport over the next 4 years, and to share the vision with our major stakeholders including National Federations, Regional Confederations, IOC, ASOIF, and others. The ITU President and Executive Board will play an active role in monitoring and evaluating the effectiveness of the strategic plan and will continually work to harmonise relationships amongst key partners and stakeholders to ensure success and unity of purpose. Since the founding of ITU, the primary goal embedded in our constitution has been to support the aims, ideals and principles of the Olympic movement and to secure and maintain inclusion of Triathlon on the programme of the Olympic Games, and to continually raise the level of the sport through every avenue available. To achieve this fundamental principle, the leadership of ITU has developed relationships and has harmonised interests with a wide variety of entities and agencies. Our inclusion on the programme of the Olympic Games, Sydney 2000, Athens 2004 and Beijing 2008 is exemplary in terms of this harmony and the depth of those relationships. Key to this has been our relationship with the International Olympic Committee; a relationship that was first established by former IOC President Juan Antonio Samaranch, Gunnar Ericsson, (IOC), Sweden and the President of ITU, Les McDonald. The strength of our relationship with the IOC continues to grow under the guidance and support we receive from Dr. Jacques Rogge, IOC President, as well as Gilbert Felli, Olympic Games Executive Director, Kelly Fairweather, IOC Sport Department Director and their staff, and Bob Fasulo, Executive Director of the Association of Summer Olympic International Federations (ASOIF). As the sport of triathlon has grown, so have its admirers among the world s sporting hierarchy. ITU is very proud of the relationships we have with all the athletes (elite/age group/awad), the 97 affiliated national federations, the 5 Continental Confederations, the National Olympic Committees, the many ITU Event Organisers, the volunteers, technical officials and coaches. As a result of these relationships Triathlon has evolved, as all Olympic sports must, in terms of competition standards, media and TV friendly courses, spectator attendance and worldwide TV exposure of the sport. Key to this has been the in-house development of intellectual property and the in-house management of media and television, in addition to harmonisation with other agencies within the Olympic movement such as Olympic Solidarity and the World Anti-Doping Agency (WADA). This plan details our goals and objectives in 6 key areas. Olympic Games: ITU s Strategic Plan will support the ultimate goal of increasing both the number of athletes eligible to participate in the Olympic Games as well as the number of country flags that will be present at the triathlon in Beijing. Administration and Finance: Will focus on an effective and fiscally responsible administration model that will involve a strong team capable of managing, delivering and evaluating ITU s key objectives: This team will include ITU regional administrators. 1

Sport Development: Support the development of the sport through empowerment of national federations and regions, particularly those with limited human and financial resources, through a set of strategic operations such as mentoring programmes, regular surveys and feedback that carefully addresses all areas of development. Event Management: The ITU event operations team will continue its work, in cooperation with its key event partners, to further enhance the growth and popularity of the ITU prime properties throughout all five regions. Media and Television: ITU Online resources, i.e., triathlon.org and itutv.com, will continue to evolve as one of the largest global multi-sport resources, expanding and remaining innovative in terms of event live coverage while continuing to embrace and integrate technological advances, Live event coverage is already available from World Cup events. ITU television will continue its vibrant growth to increase viewer audiences and expand into new territories Through a partnership with international wire services, ITU is expanding its presence in print media, photo delivery and traditional news services. Marketing and Sponsorship: ITU Marketing and Sponsorship will capitalise on the success and consistency achieved through the in-house production of ITU media, ITUtv, and ITU event production initiatives, with guaranteed consistency of product and timely delivery. ITU through its strategic brand development and its event organising partnerships has a current sponsorship in excess of 8 million US dollars. The ITU brand is now ideally positioned to take advantage of the recent resurgence in the global sports sponsorship market. ITU is currently forging alliances with experts in the field to secure prime umbrella sponsorship. 2

2. ABOUT ITU 2.1. History The International Triathlon Union (ITU) is a not-for profit society registered with the federal government of Canada. ITU is the world governing body for the Olympic Programme sport of Triathlon and is recognized by the International Olympic Committee (IOC) and the Association of Summer Olympic International Federations (ASOIF). ITU is also the world governing body for all related multi-sports such as Duathlon, Aquathlon, Winter Triathlon and Long Distance Triathlon. The annual Triathlon World Cup series features 14 dynamic and exciting events in some of the most spectacular venues across the world. ITU delivers the ultimate multi-sport tests featuring the best athletes in the world, with vibrant sports personalities displaying inspiring stories and competition rivalries. Just as in the Sydney Olympic Games where triathlon set a new record in terms of attendance, spectators at ITU World Cup, World Championships and Multi-sport events consistently attract tens of thousands of spectators and up to 200,000 at the World Cup event in Hamburg, Germany, as an example. The Triathlon World Championships continues to be ITU s flagship event. It features 2,000 athletes from all over the world including elite athletes, junior athletes, under 23 athletes, athletes with a disability (AWAD) and age group athletes.television, internet, news highlights via satellite uplink to major news agencies, high quality photos and press from the Triathlon World Championships sets and meets new targets each year in terms of television, media and press coverage. Gradually, it is establishing itself as one of the showpiece events in world sport. The 16 annual ITU Triathlon Television shows are recognized by broadcasters worldwide as providing intense, dynamic sport viewing. The show s potential household viewing reach exceeds 1 billion and continues to grow and move into prime scheduling slots. In-house control of all TV production and rights means that ITU can take advantage of additional sport exposure opportunities such as special features on the world s biggest magazine shows (Gillette, Transworld, ESPN, TSN and more.) ITU produces one-off feature television productions, such as Tri-Kids. An Introduction to Triathlon for schools, clubs and recreational centres.this video has been acclaimed and adopted by the European Children s Television Centre (ECTC) for their '2004 Education Through Sport' initiative and is being featured in festivals and expos across the world. ITU continues to actively seek and build broadcast partnerships worldwide in order to ensure the maximum possible exposure. Other initiatives are underway to have these partners adopt triathlon as their 'sport of choice'. Live online web coverage of all ITU World Cups and World Championships on the ITU website www.triathlon.org continues to be hugely successful. The depth of this live online event coverage is unique among Olympic sports, and the establishment of a consistent product has meant an average of more than 10,000 simultaneous visitors per event. During the 2004 ITU Triathlon World Championships in Madeira, Portugal, 50,000 individuals logged onto www.triathlon.org over the 2 day period and enjoyed the live action and post-race media. The website now consistently averages 7+ million hits per month, as the World Championship and World Cup results, photos and video continue to attract visitors for the duration of the month. 3

2.2. Structure The roles and responsibilities of the ITU Executive Board, Committees and Commissions are set out in the ITU Constitution and By-Laws. 4

2.3. Olympic Games The success of Triathlon s debut on the Olympic Programme in Sydney cannot be overstated. Pal Schmidt, IOC Chief of Protocol, stated, The triathlon presented in Sydney won the attendance battle of the Olympic Games. For this one fascinating competition 99.38% of the tickets available were sold, which was a new Olympic record. Those tickets were just a small fraction of the hundreds of thousands of spectators who lined the scenic course past the Opera House, the Botanic Gardens and famous Macquarie Street. Then came Athens! One IOC member was driven to proclaim that, Where Sydney was as much about Sydney as the sport itself, Athens 2004 is now all about Triathlon, and how it has established itself on the world stage and as a highlight on the Olympic programme. The abundance of VIPs in attendance, from Dr. Jacques Rogge to the Grand Duke of Luxembourg, told its own story. Triathlon is now an Olympic 'must-see' event. Olympic Games Qualification: The qualification period for Athens ended on 9 May 2004. Although the process was applied effectively there are a number of factors that we need to consider for the Beijing Olympic Games. The IOC has recently released a report on the elements they will use to determine the Olympic Programme for the 2012 Olympic Games and beyond. ITU is positioned to score well on each of the items on their list. Given our primary objective of retaining our Olympic Programme status, a major focus of this strategic plan has to be based on these criteria. a) Universality: For the women, 6 countries would have had their flag represented by an athlete who was eligible but because they were outside the quota of 50, they could not attend. In the men s event there were 7 such countries. There were also another 8 countries that had a second woman athlete eligible but unable to compete because they were outside of the 50 quota. For the men 5 countries were in this position. This is a strong argument in favour of increasing the quota for the men s and women s triathlon to 75 at the Beijing 2008 Olympic Games. b) Best Athlete Participation: ITU does not fully control the participation of the best athletes in the Games. The pressure has been tremendous on athletes vying for one of the 50 spots on the starting line, especially for those countries that do not have the resources to chase points from the World Cup circuit, i.e., Eastern Europe, Central America and the Caribbean, Africa, small nations of Oceania. As well, NF's such as the USA and Australia, stage their own qualifying events which meant very limited fields and date conflicts with the ITU World Cup and World Championship events. This resulted in top ranked athletes and World Champions not making their Olympic teams. c) Popularity: As stated, triathlon set a new record in terms of the highest percentage ever of tickets sold at the Sydney Olympic Games. For Athens, the men s and women s triathlon continued to create records in terms of ticket sales, TV production and media interest with some of the highest numbers of accredited journalists, and photographers outside of the stadium itself. Keeping triathlon and ITU multisports 'spectator-friendly' is one of the key criteria to venue and field-of-play design, with very satisfactory results at all World Cup and World Championship events. At least fifty thousand spectators (police estimates) have attended each of the last 4 triathlon World Championships and similar attendances have been recorded at the Duathlon World Championships in Geel, the Long-Distance World Championships in Ibiza, and the Team Relay World Championships in Tiszaujvaros, Hungary. d) Television Coverage: At both the Athens and Sydney Olympic Games, the men s and women s triathlon were carried live for 2.5 hours each. Comprehensive coverage 5

also featured in prime time on NBC, the major Olympic Broadcaster in the USA. The production of the triathlon was among the most complex of the games. However, the AOB field producers relished the challenge and the opportunity for creative use of the latest technology - and all the AOB crew want to be involved again in Beijing 2008. For ITU World Cup Series and World Championships, ITU's TV arm produces a one hour magazine highlights show. This show goes out to broadcasters serving over 150 countries for a total potential household reach of over 1 billion. The show is split evenly between the elite men's and women's events a specific policy of ITU to ensure gender equality in television coverage. A comprehensive news feed goes out via satellite uplink to the the major TV news agencies, including EBU and Reuters, immediately after each Triathlon World Championships and World Cup event. The exposure offered by this news feed is vital, as it brings the sport to those who would otherwise never see it. In-house production of the news allows ITU to tailor the feeds according to broadcasters needs, and establish close partnerships with the relevant agencies. e) Internet Presence: www.triathlon.org is recognized as the world's largest and most popular triathlon and multi-sport resource. In 2003 at the Sportaccord Conference in Madrid, triathlon.org was awarded the bronze medal for overall performance as an information source when measured against the websites of all major sports. With the dawn of the new Olympiad, ITU is investing significant time and resources into pushing the technological envelope, enhancing the live coverage and applying cutting edge technology to all its online resources. These resources will be tested and improved in the off-season, ready for launch in early 2005 f) Olympic Calendar: The triathlon was positioned on the calendar of the Athens Olympic Games during the second week when swimming is over and the track finals have not begun. Triathlon created another hiatus in the Games during a time when things are calm. Both Paris 2012 and Madrid 2012 have committed to opening their Olympics with triathlon, as in Sydney, seeing the triathlon competition as the perfect spectacular kick-off to the Games. g) Gender Equity: ITU is leading the way amongst Olympic International Federations in terms of gender equity amongst elected officials, administrators and event organizers, media and television exposure, awards and prize money and financial support to athletes. By ensuring 50 / 50 television coverage, ITU is now successfully demonstrating to a male-dominated sports media that the women's events deserve equal coverage to the men s. This applies to all elements of event live coverage such as photo galleries, media releases and news footage. h) Gender Equity and National Federations: A requirement of affiliation is that the constitutions of NF s include a statement guaranteeing that at least 20% of their elected officials are women. ITU insists on gender equity in terms of national federation delegates to the annual Congress. i) Presentation of the Sport: Scoring of triathlon is completely objective. Very experienced International Technical Officials work with state of the art electronic timing equipment to provide individual splits and total time. ITU Media is able to present timing splits instantaneously as part of the live coverage on www.triathlon.org. Judgment calls are only made in the case of protests or appeals, and then electronic data from finish-line cameras or timing equipment is the major source of information, if appropriate, to make informed decisions. j) Impact on the Environment: Because all of the infrastructures for Triathlon are temporary, i.e., grandstands, video board, screens, scoreboards, start platform, exit 6

ramps, etc., there is neither a negative nor a permanent impact on the environment. Within hours of each ITU World Cup event or World Championships, no environmental scars remain at the venue. This fact is essential to the long term partnerships that we have established with host cities and municipal venues, and is a focus of all ITU Event Organisers Seminars. The basic principles of clean air and clean water are essential to the long term success of our sport, so we care very seriously about the environment. In some cases, such as the 1999 Pan American Games venue in Winnipeg, a body of water was transformed from a polluted pond to a permanent lake where people enjoy swimming during the summer months. In 2004 the Spanish Triathlon Federation, the organisers of the World Cup expanded the onerous job of producing a World Cup event by committing to a standard of global practices to ensure that environmental care would be present in every detail of the event through 2 programme initiatives: the Ecoflag programme and requesting ISO14001 Certification. This strategic plan will seek to make this a standard practice of all ITU Events. k) Athlete Health: Anti-Doping Policy: ITU was the first Olympic federation to sign the WADA agreement. Since that time WADA has conducted hundreds of unannounced, pre-competition and post-competition tests each year. Triathlon joins WADA and the other Olympic International Federations to declare that, The spirit of sport is the celebration of the human spirit, the body and the mind. Doping is contrary to the spirit of Sport, erodes public confidence and jeopardizes the health and well-being of athletes. This strategic plan will address Athlete Health through both the Technical and Competition Manager s role within ITU Events and in the Athlete Services section of Sport Development. 2.4. ITU Operations a) ITU Administration & Finance Department: The key responsibilities of Administration and Finance are to: Manage the finances of ITU in accordance with the ITU Constitution and By- Laws Ensure compliance with organisational governance in accordance with the ITU Constitution and By-Laws Set a financial control system that is efficient and effective in managing and streamlining costs Support the effective function of the office of the ITU President and Executive Director Support the requirements of the ITU Executive Board and Committees and Commissions. Manage all partnership agreements and NF affiliations Provide constant communication and information spread throughout the worldwide Triathlon family. b) ITU Sport Development Department: Sport Development promotes the development of the sport worldwide. The programmes involve all ITU Federations worldwide with a particular focus on those national federations that did not have athletes in the 2004 Olympic Games, as well new affiliated National Federations. Sport Development will have four parts: Coaching: Coaches meetings are held in conjunction with ITU Solidarity Training Camps. ITU has developed an international coaches registry whereby National Federations can submit their list of accredited coaches. Technical Operations: Event Organisers Seminars and Officials Certification Programme are held regularly ensuring minimum standard of excellence for 7

hosting ITU events. Every NF affiliated to ITU should have the ability to host at least one quality national championships that could be part of a Continental Series. The technical development team liaises with Events, Media and Television, and Marketing and Sponsorship, to ensure NF's and Events have the necessary management, media and marketing skills to develop the sport within their National Federation. In addition ITU s technical development team supervises the growth of Triathlon Team Time Trial, The Long Distance World Tour, The Duathlon World Series, The Winter Triathlon Cup and Aquathlon. Media: Every ITU event has a presence and an opportunity to expand their media presence through triathlon.org and the new free home of ITUtv.com Special Programmes: Sport Development will coordinate all programmes associated with Olympic Solidarity, UNICEF and UNESCO, WADA c) ITU Event Production Department: Event production is primarily responsible for Triathlon World Cup events and all World Championships. These events are currently serviced by an ITU Technical Delegate and ITU Team leader, whose responsibility is to manage events in accordance with the ITU Events Manual. This manual is constantly reviewed and updated and is the basis of event production and includes: Organisational Structures Venue Operations Competition Management Marketing Operations d) ITU Media and Television Department: The ITU Media team manages operations in the following areas: ITU Online Services: The growth of ITU Online Services continues to accelerate and grow. Triathlon.org hosts live event coverage which features live audio, text, results, and photos. ITUtv.com focuses on providing a subscription based online video channel DVD sales. Television Operations: ITUtv, the ITU's in-house television production arm, ensures the quality production and distribution of the annual 16-one hour ITU magazine shows. ITUtv manages field production and host broadcasts and provides full post-production (including editing, scripting, mixing, dubbing, and distribution); and edits and transmits news highlight packages immediately after every major ITU event to major news agencies: ITUtv liaises and build partnerships with all television broadcasters through our existing distribution partnerships: In the North America the show is broadcast on OLN (USA) and TSN (Canada). In Europe stations include: TVE Spain, RAI Italy, Canal + France, channel 5 UK, NTV Russia, sport 1 Hungary,). In Australia and New Zealand stations include fox sports and sky sports. In Asia it s ESPN / Star Sports Asia (covering 66 countries throughout Asia and the Middle East), NHK (Japan), ESPN international (south and Central America and Mexico), Super sport SA (South Africa), Showtime Arabia (Arabic states/ Middle East & northern Africa). The successful ITU partnership with BBC worldwide keeps ITU at the forefront of an ever changing television market. ITUtv provides expertise for other productions such as multi sports and continental tours. ITU continues to produce specialised shows such as the kid s trathloni video, and event organising and coaching guides. ITU media and ITUtv continues to liaise and build external partnerships with photographers, online services, television, timing and technology innovators, news agencies and other related organisations. 8

This year saw the unveiling of ITUtv.com, the ITU s on-line television and multimedia channel. Through ITU s continuing commitment to embrace the latest technologies, ITU is uniquely positioned as the only multisport federation with its own dedicated on-line television resource. This latest advance now gives the opportunity to every event, from World Championships to Continental cup races, to have on demand television exposure to an ever increasing audience, demonstrating ITU s commitment to expanding events at every level. ITUtv.com is now a completely free to air service that allows every event, regardless of size to maximise their exposure through the latest multimedia resources. ITUtv.com, brought about as a part of ITU s sport development programme, is the next generation of television, allowing all events to have completely free on demand exposure. This will enable each and every event to showcase their event to sponsors, athletes and the continually expanding multisport market. PR, News and Photography: Through our agreement with various world newswire services, ITU distributes pre and post media releases and provides high resolution photographs after each event. e) Marketing & Sponsorship Department: ITU is currently rich in property, particularly the World Cup and all ITU World Championship events, television and media production, and the many online services. ITU has carefully chosen to build consistent TV and media production arms, and is now ideally placed to venture into the marketplace in a highly professional way, following the success of the Athens Olympics. Two years of consolidating and strengthening our brand through events, television and the internet have brought us to the point where we are ready to take on, and properly service, a top quality global sponsor that will be consistent with the ideals, work and image of ITU. ITU has reformulated the ITU Media and Marketing Commission and works with partners in Japan, Korea, USA and Europe to achieve the objectives in these areas. We continue to work with our LOC's to ensure potential global sponsors do not conflict with local sponsor categories to enable every party to maximise their marketing initiatives. 9

3. GOALS AND OBJECTIVES 3.1. Olympic Games Goal - to support the aims, ideals and principles of the Olympic movement and to ensure the continued inclusion of Triathlon on the programme of the Olympic Games and to pursue the inclusion of the AWAD category in the Paralympic Games and the Winter Triathlon in the Winter Olympic Games; Objectives: a) To increase the places available for future Olympic Games to 75 men and 75 women. b) To ensure that ITU is intimately involved with the process to appoint the Competition Manager for Triathlon at the Beijing Olympic Games. c) To continue to educate ITU officials and administrators about the Olympic ideals and support them to the best of their abilities. d) To increase the number of countries represented in the 2008 Beijing Olympic Games to 30 in both the men s and women s competitions. e) To approve all NOC selection competitions to ensure they do not conflict with ITU World Championships or World Cup events. f) To fully capitalize on the huge global awareness the Olympic provides to the sport. g) To work with the national federations and the regional confederations to grow the winter triathlon discipline and ensure its universality h) To work with the national federations and the regional confederations to ensure AWAD inclusion in all national championship and regional championship events i) To work with the national federations and the regional confederations to ensure AWAD development commissions are included in their organizations. j) To work with ITU AWAD Commission to help refine and harmonise the AWAD categories 3.2. Administration & Finance Goal - to administer the business of ITU by applying sound financial and administration principles to expand and enhance the sport Objectives a) To maintain the administration office of ITU in Vancouver and establish a satellite office in Madrid to manage event production, media and sport development for Europe and Africa, and a second satellite office in Oceania-Asia to manage event production, media and sport development in Oceania and Asia. The Vancouver office will coordinate the event production, media and sport development for the Americas. b) To appoint an ITU Finance Commission to advise the ITU Executive Board and the ITU Treasurer on the management and investment of ITU funds. c) To review this strategic plan and associated financial projections on an annual basis d) To review our organisational governance to ensure accountability and transparency in all management functions of ITU e) To expend no more than 10% of revenues on administration expenses over the four year period. f) To set aside 10% of revenues against future contingencies g) To apply 80% of revenues to athlete support, events and sport development h) To maximise administration support of the President s office and the ITU Executive Board i) To manage all contracts and agreements. j) To keep the lines of communication open and clear across the ITU worldwide family 10

k) To manage the finances of ITU in accordance with the following budget. ITU SUMMARY BUDGET FOR THE 4 YEARS ENDED 31ST DECEMBER 2007 2004 2005 2006 2007 INCOME Administration 75,000 126,238 99,950 72,779 ITU Events 2,850,000 3,350,000 3,925,000 4,425,000 Sport Development 30,000 30,000 30,000 30,000 Olympic 6,000,000 - - - TOTAL INCOME 8,955,000 3,506,238 4,054,950 4,527,779 EXPENSES Administration 348,703 442,703 506,243 569,784 ITU Events 2,747,203 3,007,203 3,320,743 3,584,284 Sport Development 925,750 1,370,750 1,586,500 1,802,250 Olympic 50,000 - - - TOTAL EXPENSES 4,071,655 4,820,655 5,413,486 5,956,317 SURPLUS/(DEFICIENCY) 4,883,345 (1,314,417) (1,358,536) (1,428,538) 11

3.3. Sport Development Goal: to continue to promote and generally advance the sports of triathlon, duathlon, winter triathlon, long distance triathlon and aquathlon, and related multi-sports world-wide. Objectives a) Increase the number of countries represented in the 2008 Beijing Olympic Games to 30 in both the men s and women s competitions. b) Increase the ratio between ITU affiliated countries and NOC's based on the following targets Region ITU Countries Affiliated in 2004 ITU Countries Affiliated in 2008 ITU Countries Affiliated in 2012 NOC Africa 7 12 18 53 America 28 33 38 42 Asia 16 25 33 44 Europe 39 45 48 48 Oceania 7 9 11 15 Table 3.3 b) List of Affiliated Countries c) Increase the number of NF s participating in the Olympic Qualification process: Region Continental Championships and Ranking World Cup and World Championships 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 Africa 4 7 9 10 12 1 4 6 7 8 America 16 20 22 24 25 5 10 12 15 18 Asia 5 9 12 15 18 3 7 9 12 15 Europe 26 28 30 33 35 20 24 28 30 32 Oceania 4 5 6 7 8 2 3 4 5 6 Table 3.3 c) - NF s Participating in the Olympic Qualification Process d) Increase the number of NF s that participate in the Junior World Championships: Region Junior Women Junior Men 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 Africa 1 2 4 5 7 2 3 5 6 8 America 6 8 10 12 14 6 8 10 12 14 Asia 3 5 7 9 12 2 5 7 9 12 Europe 10 12 13 15 18 17 15 18 20 21 Oceania 2 3 4 5 6 2 3 4 5 6 Table 3.3 d) - NF s Participating in the Junior World Championships e) Develop, implement and access a competency-based coaches certification programme for Youth, Juniors, u/23, elite, AWAD and age group athletes. f) Ensure that all coaches certification programmes have a strong Anti-Doping Component. g) Develop, implement and access an Event Organisers certification programme based on the ITU Event Manual and ITU Event Organisers Seminars. h) Ensure that every NF affiliated to ITU has a relationship with at least one Event Organisation that is certified as an ITU Event Organiser. i) Ensure that every NF affiliated to ITU has the potential of organizing an ITU standard event. j) Ensure that all continental championships and continental cup events have a doping programme. 12

k) Support the development work of the Duathlon, Long Distance and Winter Triathlon. l) Build creative and beneficial solidarity partnerships with organisations worldwide such as UNICEF, ECTC and others, 3.4. Event Production: Goal: to ensure that the ITU World Cup and World Championships are produced at the highest possible level and to support the production of all ITU events including continental events and series, duathlon, long distance, winter triathlon and aquathlon. Objectives a) Establish an effective and efficient Venue Operations model and implement it at all ITU World Championships, World Cup and all events which are recognized as ITU. b) Establish a look and feel for ITU Events and work with ITU Event Organisers to ensure integration with their local sponsor look and feel. c) Establish mentoring partnerships between established high quality events and emerging events. d) Continually review and upgrade the ITU Events Manual to ensure it is of the highest quality, relevant and user-friendly. e) Produce and distribute binder-style and interactive versions of the ITU Events Manual f) Adapt the ITU Manual to address the requirements of duathlon, long distance triathlon, team relay and winter triathlon. g) Implement the Ecoflag programme at all ITU Events and the ISO 14001 Certification as appropriate. h) Continually review and update the ITU Competition Rules and produce and distribute in interactive and booklet format. i) Oversee the certification of all ITOs, race announcers and key event personal. j) Assign Technical Delegates and Referees to all World Championships and World Cup events, Regional Championships and Regional Games. k) Ensure the implementation of Competition Rules at all ITU events. l) Ensure that a minimum of 10 in-competition doping tests per ITU World Cup and World Championship events are conducted through a shared responsibility with the LOC and the host NOC m) Establish a Multi-sport Commission to continue the work of the existing Duathlon Committee and Long Distance Commission and to promote equal growth and development of all multi-sports from youth to age group. 3.5. ITU Media and Television Goal: to ensure that ITU Media and ITUtv are the best of any Olympic sport Objectives: a) Consolidate and expand triathlon.org as the best multi-sport resource for ITU, NF s, regions, events and athletes by streamlining administration, improving user interactivity, usability and overall site functionality b) Enhance the quality of live event coverage in terms of audio streaming, text updates, live photos, and results, video highlights, photo galleries and create a model applicable to all continental championship and continental events c) Develop ITUtv.com into one of the largest one-stop resource for video, audio, photos d) Offset costs of online services through site branding and sale of merchandise, and television through branding of specific areas and using the inventory available from the broadcasters. e) Provide assistance and outlets for television production and distribution for each region of ITU 13

f) Modify the ITU media package for duathlon, long distance, winter triathlon and aquathlon to maximise the growth of the respective disciplines g) Continually aim for faster streamlined TV and media production h) Expand the TV footprint of the sport through traditional terrestrial broadcasters, and the wealth of new channels in the digital television market. i) Explore ways to assist with the production of local television shows for regional championships, multisports and continental tour events. j) Explore ways to expand and improve production of triathlon as a live television event, initially concentrating on proven events and markets, i.e., Hamburg, Madrid k) Expand the distribution of world cup, world championships, continental championship and series by modifying the production according to individual broadcasters needs. l) Prepare a simplified television magazine package and DVDs for each of the regions of ITU, and ITU multisports m) Increase and expand the skills of the ITU media team to ensure these resources continue to grow and flourish. n) Beginning in 2005 ITUtv.com will be a free-to-air online television resource which will be a permanent resource to showcas e highlights of every ITU event worldwide. 3.6. Marketing & Sponsorship Goal: To secure suitable long term global sponsor partners for ITU properties Objectives a) Establish an effective and energetic ITU Media and Marketing Commission with representation from the three major commercial regions of ITU (America, Asia and Europe) b) Continue to develop the ITU brand through events, television, online media services, and external partnerships c) Develop long-term partnerships that will support and enhance the marketing efforts of ITU LOC organising committees d) Continue to form partnerships with known experts in the fields of marketing and media. e) Create a unique and dynamic presentation package focused on acquiring a global sponsor partner for ITU properties f) Set target cash requirements from sponsorships and other revenue streams that will enable ITU to achieve the goals and objectives of its startegic plan g) Concentrate on in-house servicing of all agreements with global sponsors. h) Support the marketing and sponsorship endeavours of ITU multisports. i) Support the marketing and sponsorship endeavours of all continental tour series. j) Continue to strengthen the global image of triathlon as a sport that is universally acceptable, clean, television and sponsor friendly through a targeting media and public relations campaign that is focused on build-up within the quadrennial to the Beijing Olympics and beyond k) Forge strategic partnerships with outside agencies to extend the reach of ITU properties and brand beyond the sport itself. l) Build a marketing programme and package that will support athlete development in all existing national federations and in particular to support the efforts of new and emerging national federations 14

APPENDIX A ITU FINANCIAL PROJECTIONS ITU DETAILED BUDGET FOR THE YEAR ENDED 31ST DECEMBER 2004 Appendix A-1 2004 ITU Sport INCOME $US Admin Events Development Olympics Grants 30,000 30,000 Affiliation Fees 30,000 30,000 Interest 45,000 45,000 Olympic Games 6,000,000 6,000,000 Event & Organiser Fees 250,000 250,000 Event Prize Money 2,000,000 2,000,000 Event Television & Media 400,000 400,000 Sponsorships & Royalties 200,000 200,000 Total Income 8,955,000 75,000 2,850,000 30,000 6,000,000 EXPENSES ITU Headquarters Salaries 211,500 66,375 66,375 78,750 Office Supplies & Computer Costs 20,000 10,000 10,000 Payroll Taxes & Insurance 2,655 1,328 1,328 Postage & Freight 3,000 1,500 1,500 Printing 2,000 1,000 1,000 Rent 15,000 7,500 7,500 Telephone & Fax 30,000 15,000 15,000 Travel 10,000 5,000 5,000 General 2,000 296,155 1,000 1,000 Committees Regional Federations 100,000 100,000 Medical 5,000 5,000 Technical 5,000 5,000 Women 5,000 5,000 Duathlon 15,000 130,000 15,000 Congress 150,000 75,000 75,000 Executive Board Meetings 20,000 20,000 Telephone/Fax 2,000 2,000 Travel 50,000 72,000 50,000 Insurances Directors and Officers 30,000 30,000 Event Liability - 30,000 Legal and Accounting Doping 5,000 5,000 Audit & Accounting 18,000 18,000 Other 5,000 28,000 5,000 Other Expenses Bad Debts 10,000 10,000 Bank Charges, Forex etc 10,000 10,000 Dues and Subscriptions 3,000 23,000 3,000 Presidents Office Honorarium 36,000 12,000 12,000 12,000 Sport Operations Event Prize Money 2,000,000 2,000,000 Event Television 400,000 400,000 World Cup Prize Pool 100,000 100,000 Event Management 67,500 67,500 Media 75,000 75,000 Web-site 24,000 24,000 Olympic Games 50,000 50,000 Contingency 50,000 2,766,500 50,000 Athlete Development Solidarity 30,000 30,000 Travel & Other Support 400,000 400,000 ITU Drug Testing/Education 100,000 100,000 Other Expenses 10,000 540,000 10,000 Total Expenses 4,071,655 348,703 2,747,203 925,750 50,000 Surplus/Deficiency from Operations 4,883,345 (273,703) 102,798 (895,750) 5,950,000 A1

ITU DETAILED BUDGET FOR THE YEAR ENDED 31ST DECEMBER 2005 Appendix A-2 2005 ITU Sport INCOME $US Admin Events Development Olympics Grants 30,000 30,000 Affiliation Fees 30,000 30,000 Interest 96,238 96,238 Olympic Games - - Event & Organiser Fees 250,000 250,000 Event Prize Money 2,200,000 2,200,000 Event Television & Media 400,000 400,000 Sponsorships & Royalties 500,000 500,000 Total Income 3,506,238 126,238 3,350,000 30,000 - EXPENSES ITU Headquarters Salaries 211,500 66,375 66,375 78,750 Office Supplies & Computer Costs 20,000 10,000 10,000 Payroll Taxes & Insurance 2,655 1,328 1,328 Postage & Freight 3,000 1,500 1,500 Printing 2,000 1,000 1,000 Rent 15,000 7,500 7,500 Telephone & Fax 30,000 15,000 15,000 Travel 10,000 5,000 5,000 Regional Headquarters 180,000 60,000 60,000 60,000 General 51,000 525,155 50,000 1,000 Committees Regional Federations 100,000 100,000 Medical 5,000 5,000 Technical 5,000 5,000 Women 5,000 5,000 Duathlon 15,000 130,000 15,000 Congress 120,000 60,000 60,000 Executive Board Meetings 20,000 20,000 Telephone/Fa x 2,000 2,000 Travel 50,000 72,000 50,000 Insurances Directors and Officers 30,000 30,000 Event Liability - 30,000 Legal and Accounting Doping 5,000 5,000 Audit & Accounting 18,000 18,000 Other 5,000 28,000 5,000 Other Expenses Bad Debts 10,000 10,000 Bank Charges, Forex etc 10,000 10,000 Dues and Subscriptions 3,000 23,000 3,000 Presidents Office Honorarium 36,000 12,000 12,000 12,000 Sport Operations Event Prize Money 2,200,000 2,200,000 Event Television 400,000 400,000 World Cup Prize Pool 100,000 100,000 Event Management 67,500 67,500 Media 75,000 75,000 Web-site 24,000 24,000 Olympic Games - - Contingency 50,000 2,916,500 50,000 Athlete Development Solidarity 30,000 30,000 Travel & Other Support 800,000 800,000 ITU Drug Testing/Education 100,000 100,000 Other Expenses 10,000 940,000 10,000 Total Expenses 4,820,655 442,703 3,007,203 1,370,750 - Surplus/Deficiency from Operations (1,314,417) (316,465) 342,798 (1,340,750) - A2

ITU DETAILED BUDGET FOR THE YEAR ENDED 31ST DECEMBER 2006 Appendix A-3 2006 ITU Sport INCOME $US Admin Events Development Olympics Grants 30,000 30,000 Affiliation Fees 30,000 30,000 Interest 69,950 69,950 Olympic Games - - Event & Organiser Fees 275,000 275,000 Event Prize Money 2,500,000 2,500,000 Event Television & Media 400,000 400,000 Sponsorships & Royalties 750,000 750,000 Total Income 4,054,950 99,950 3,925,000 30,000 - EXPENSES ITU Headquarters Salaries 253,800 79,650 79,650 94,500 Office Supplies & Computer Costs 20,000 10,000 10,000 Payroll Taxes & Insurance 3,186 1,593 1,593 Postage & Freight 3,000 1,500 1,500 Printing 2,000 1,000 1,000 Rent 15,000 7,500 7,500 Telephone & Fax 30,000 15,000 15,000 Travel 10,000 5,000 5,000 Regional Headquarters 180,000 60,000 60,000 60,000 General 101,000 617,986 100,000 1,000 Committees Regional Federations 100,000 100,000 Medical 5,000 5,000 Technical 5,000 5,000 Women 5,000 5,000 Duathlon 15,000 130,000 15,000 Congress 120,000 60,000 60,000 Executive Board Meetings 20,000 20,000 Telephone/Fax 2,000 2,000 Travel 50,000 72,000 50,000 Insurances Directors and Officers 30,000 30,000 Event Liability - 30,000 Legal and Accounting Doping 5,000 5,000 Audit & Accounting 18,000 18,000 Other 5,000 28,000 5,000 Other Expenses Bad Debts 10,000 10,000 Bank Charges, Forex etc 10,000 10,000 Dues and Subscriptions 3,000 23,000 3,000 Presidents Office Honorarium 36,000 12,000 12,000 12,000 Sport Operations Event Prize Money 2,500,000 2,500,000 Event Television 400,000 400,000 World Cup Prize Pool 100,000 100,000 Event Management 67,500 67,500 Media 75,000 75,000 Web-site 24,000 24,000 Olympic Games - - Contingency 50,000 3,216,500 50,000 Athlete Development Solidarity 30,000 30,000 Travel & Other Support 1,000,000 1,000,000 ITU Drug Testing/Education 100,000 100,000 Other Expenses 10,000 1,140,000 10,000 Total Expenses 5,413,486 506,243 3,320,743 1,586,500 - Surplus/Deficiency from Operations (1,358,536) (406,293) 604,257 (1,556,500) - A3

ITU DETAILED BUDGET FOR THE YEAR ENDED 31ST DECEMBER 2007 Appendix A-4 2007 ITU Sport INCOME $US Admin Events Development Olympics Grants 30,000 30,000 Affiliation Fees 30,000 30,000 Interest 42,779 42,779 Olympic Games - - Event & Organiser Fees 275,000 275,000 Event Prize Money 2,750,000 2,750,000 Event Television & Media 400,000 400,000 Sponsorships & Royalties 1,000,000 1,000,000 Total Income 4,527,779 72,779 4,425,000 30,000 - EXPENSES ITU Headquarters Salaries 296,100 92,925 92,925 110,250 Office Supplies & Computer Costs 20,000 10,000 10,000 Payroll Taxes & Insurance 3,717 1,859 1,859 Postage & Freight 3,000 1,500 1,500 Printing 2,000 1,000 1,000 Rent 15,000 7,500 7,500 Telephone & Fax 30,000 15,000 15,000 Travel 10,000 5,000 5,000 Regional Headquarters 180,000 60,000 60,000 60,000 General 151,000 710,817 150,000 1,000 Committees Regional Federations 100,000 100,000 Medical 5,000 5,000 Technical 5,000 5,000 Women 5,000 5,000 Duathlon 15,000 130,000 15,000 Congress 120,000 60,000 60,000 Executive Board Meetings 20,000 20,000 Telephone/Fax 2,000 2,000 Travel 50,000 72,000 50,000 Insurances Directors and Officers 30,000 30,000 Event Liability - 30,000 Legal and Accounting Doping 5,000 5,000 Audit & Accounting 18,000 18,000 Other 5,000 28,000 5,000 Other Expenses Bad Debts 10,000 10,000 Bank Charges, Forex etc 10,000 10,000 Dues and Subscriptions 3,000 23,000 3,000 Presidents Office Honorarium 36,000 12,000 12,000 12,000 Sport Operations Event Prize Money 2,750,000 2,750,000 Event Television 400,000 400,000 World Cup Prize Pool 100,000 100,000 Event Management 67,500 67,500 Media 75,000 75,000 Web-site 24,000 24,000 Olympic Games - - Contingency 50,000 3,466,500 50,000 Athlete Development Solidarity 30,000 30,000 Travel & Other Support 1,200,000 1,200,000 ITU Drug Testing/Education 100,000 100,000 Other Expenses 10,000 1,340,000 10,000 Total Expenses 5,956,317 569,784 3,584,284 1,802,250 - Surplus/Deficiency from Operations (1,428,538) (497,005) 840,717 (1,772,250) - A4