2018 MEDIA KIT # THE WORLD S 1 TRIATHLON RESOURCE
OUR BRAND Triathlete is the world s leading multisport brand for triathletes, by triathletes. We reach nearly 1 million endurance sports influencers monthly, and we help brands reach them, too, by delivering customized, relevant experiences that drive tangible business results. This year is Triathlete s 35th anniversary! We re celebrating with special content and contests throughout the year, while we continue our mission to grow the sport and inform and delight readers with unparalleled coverage of the people, places, gear, training, and events that define the multisport lifestyle. Triathlon is our passion. Join us in celebrating la vie swim-bike-run! WHO WE TALK TO: SOCIAL -ERIN BERESINI, Editor-In-Chief 220,993 117,000 68,300 WEBSITE 1,612,422 Average Monthly Page Views 432,340 Average Monthly Uniques Users E-NEWSLETTER 44,000 Subscribers WHAT WE COVER Dedicated sections for travel, gear, training, nutrition, news, and culture Industry-leading product coverage Expert reporting on all types of triathlon: Amateur/pro racing Ironman ITU, Off-road events Non-traditional events triathletes love, like (swimrun) Inspiring features and photography from triathlon adventures and iconic races around the world PRINT 88,542 Readership 33,000 Circulation 11x Frequency TOTAL MONTHLY REACH: 971,000+
OUR AUDIENCE ACTIVE 90 5.5 Participate in at least one triathlon event annually Days spent training each week RESPONSIVE 81 52 Visited an advertiser s website after seeing an ad in the magazine Visit Triathlete.com once a week or more HEAVY USERS OF TRIATHLON GEAR + EQUIPMENT 98 Responded that they are looking for gear and tech coverage in Triathlete. 9,266 99.6 $ Average value of triathlon gear each reader owns Own at least one bike and average of 3.7 bikes per household Source: 2014 Triathlete Audience Study DEMOGRAPHICS 69 31 42 151k 83 Male Female Median age HHI median Graduated college 41 Have post-graduate degrees
2018 EDITORIAL CALENDAR JAN/FEB Our 35th Anniversary Issue 35 people who ve shaped the sport Gear then vs now Best of Triathlon SPACE CLOSE 11/17 MATERIALS DUE 12/4 ON-SALE 1/09 Healthy Eating/Weight Loss Indoor training Strength workouts from the pros MAR/APRIL Explorer s Issue Travel/adventure focused Unorthodox tri s, travel gear, events, tips Group travel Dirt section Sales Package: Travel Guide SPACE CLOSE 1/3 MATERIALS DUE 1/5 ON-SALE 2/13 Race planning Beginner/Sprint focus Gear guide BUYER S GUIDE In-depth, expert reviews of the latest gear, from wetsuits and bikes to running shoes and helmets SPACE CLOSE 1/22 MATERIALS DUE 2/2 ON-SALE 3/13 Buyer s guide extras MAY The Design Issue Leeds Triathlon Center Cutting edge gear & coaches/tech/nutrition SPACE CLOSE 2/9 MATERIALS DUE 2/23 ON-SALE 4/3 Travel special Race-cations for every type of triathlete Olympic distance focus JUNE Amateur Issue Cover contest winner In-depth wetsuit reviews Sales Packages: Triathlete Cover Winner + Beginner s Guide SPACE CLOSE 3/9 MATERIALS DUE 3/23 ON-SALE 5/1 Swim focus Overcoming open-water fears Half-iron racing JULY Comedy Issue Tri bloopers, my first race SPACE CLOSE 4/13 MATERIALS DUE 4/27 ON-SALE 6/5 Injury prevention Mid-season motivation Iron distance racing AUGUST Photo Special Cover contest winner for photography Insta tie-in Sales Package: Photo Cover Contest SPACE CLOSE 5/11 MATERIALS DUE 5/25 ON-SALE 7/3 Bike focus Taper tips Tri/life balance SEPTEMBER Do Good Tri evangelism/activism/ helping the sport Companies giving back to sports & communities SPACE CLOSE 6/8 MATERIALS DUE 6/22 ON-SALE 7/31 Mental strategies Affordable gear Tri charities OCTOBER Championship Preview Kona/Xterra Sales Package: Ironman Kona SPACE CLOSE 7/6 MATERIALS DUE 7/20 ON-SALE 8/28 NOVEMBER Fuel Issue Avoid the bonk, the latest nutrition science, best innovators SPACE CLOSE 8/10 MATERIALS DUE 8/24 ON-SALE 10/2 Championship races How I Kona qualified Best IM athletes of all time Nutrition focus Pros share biggest race fuel lessons Best off-season marathons for triathletes DECEMBER Recover Like a Boss Holiday Gift Guide Kona wrap-up Chillin post-season Sales Package: Holiday Gift Guide SPACE CLOSE 9/28 MATERIALS DUE 10/12 ON-SALE 11/20 Best in Tri 2018 awards Best gifts for triathletes Recovery IN EACH ISSUE TRAVEL GEAR TRAINING FUEL NEWS CULTURE
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