About Andersen Promotions Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen, the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR s official path to the Verizon IndyCar Series, the Mazda Road to Indy Presented by Cooper Tires. Under its guidance, all three series have experienced consistent growth media, promotion, car count and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark a karting and formula car test facility in Palmetto, Florida.
About the USF2000 Series Series is first step on INDYCAR s official driver development system, the Mazda Road to Indy Presented by Cooper Tires Champion receives scholarship valued at nearly $400,000 to advance to Pro Mazda in 2018 Series competes on same weekends as the Verizon IndyCar Series Circuits include Streets of St. Petersburg, Indianapolis Motor Speedway (road course), Lucas Oil Raceway, Road America, Streets of Toronto, Mid-Ohio Sports Car Course and Portland International Raceway. Seven-event, 14-race schedule provides exceptional value for teams, drivers and sponsors A total of eight series in-season open test days Event and year-end prize packages of over $510,000
About the USF2000 Series Drivers receive nearly three hours of track time on each race weekend Testing rules allow maximum seat time for drivers Drivers receive access to professional media, marketing and social media training throughout the season Access to Verizon IndyCar Series teams and drivers via collaborative programs Fan interaction at every event with series autograph sessions and fan Q&A s as well as meet-and-greets and special appearances Access to series driver coach on all event weekends Unique driver cash awards such as the Tilton Hard Charger Award and Royal Purple Slickest Pass Award
The Mazda Road to Indy Launched in 2010, the Mazda Road to Indy Presented by Cooper Tires is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. Only program of its kind in worldwide motorsports Drivers in USF2000, Pro Mazda and Indy Lights compete for scholarships valued at over $2,000,000 to advance their racing careers In 2017, over $3.5M in scholarships and awards were on offer to assist drivers in progressing to the pinnacle of the sport Since 2013, 16 drivers have graduated from the Mazda Road to Indy into IndyCar 24 of the 33 starters in the 2017 Indianapolis 500 were Mazda Road to Indy graduates Drivers such as Josef Newgarden, Spencer Pigot, Ed Jones and Gabby Chaves have all benefited from champion s scholarships that elevated them to the Verizon IndyCar Series and Indianapolis 500
Demographics There are 57million INDYCAR fans in the United States 35% of INDYCAR fans are Millennials, a higher share than NASCAR, NFL, or MLB 7 out of 10 fans are male INDYCAR fans have an average HH Income of $87,100+ Sources: Repucom Sponsorlink 2015 Scarborough Data Multi-Market Survey Turnkey INDYCAR/IMS Fan Study INDYCAR fans are also more affluent when compared to the general population 67% More likely to earn $75k+ 8% More likely to be a college graduate 26% More likely to be employed 6
A national fan base Demographics 21% 21% Of General Population Of INDYCAR Fans 18% 16% Of General Population Of INDYCAR Fans 23% 23% Of General Population Of INDYCAR Fans Source: Repucom Sponsorlink 2015 (Total size based on 245M adults 18+) Fans defined as self identifying between 6-10 on Fan Avidity Scale of 0-10. Other sports reflects the average of NBA, NFL, MLB, NHL, and NASCAR. Among those INDYCAR fans who are not employed: 12.9% are not employed/disabled/unable to work; 16.7% are retired; 3.7% are full-time students. 37% 39% Of General Population Of INDYCAR Fans 7
Demographics 103M Interested in INDYCAR Trailing only the Big 4 and NASCAR (identifying 2 and above on a 10 pt. scale) Motorsports Other Sports Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+ 8
Series Comparison Engine: Mazda 2.0 L MZR Horsepower: 175 base HP Track-time (per event): 150 minutes Events: With Verizon IndyCar Series Support: INDYCAR Race Control, INDYCAR Safety Team Events/Races: Seven (7) events/14 races Engine: 2.0 L, Honda K20 C1 Horsepower: 158 base HP Track-time (per event): 130 minutes Events: With SCCA, Trans-Am, World Challenge Support: No traveling safety team Events/Races: Five (5) events/15 Races Est. Season Budget: $275,000 Est. Season Budget: $200,000 Prizes/Scholarships: $500,000+ (Advance to Pro Mazda) Prizes/Scholarships: $25,000/No scholarship 9
Broadcast, Marketing and PR Broadcast Global live streaming coverage of all race weekends in 2018 plus full race shows on USF2000 YouTube channel Broadcast via USF2000.com, IndyCar.com Road to Indy TV and Road to Indy TV app Digital broadcasts channels via Apple TV, Roku and Amazon Fire First race series to feature an app on Xbox One Complete pre and post-race coverage via live streaming Streaming of practice and qualifying sessions as coverage allows Coverage via INDYCAR Radio Network Marketing Print advertising in industry publications such as Autosport, RACER, Motorsports News and Motorsport.com Launch of new RoadToIndy.Info website supporting drivers with exclusive video content and testimonials Promotional support from Mazda and Cooper Tires including hashtag programs and contests Promotional support from INDYCAR including a full MRTI dedicated section on indycar.com Continuation of the successful Mazda USF2000 200K shootout, bringing drivers together from around the world PR Targeted race-by-race and in-market campaigns attracting local media Targeted national and international campaign directed at major media outlets Dedicated driver profiles aimed at pitching hometown media markets Post-qualifying and post-race press conferences Dedicated series website and social media platforms via Twitter, Facebook and Instagram My Mazda Road to Indy driver features Full support materials including a 130+page media guide and spotter guide 10
Broadcast, Marketing and PR #TeamCooperTire #MRTI Hashtag Program Through September 2017 February 27 to September 4, 2017 50,000+ active Road to Indy App users 1.2 million page views on the Road to Indy TV App 420,000 video views of Road to Indy episodes 1.2 million minutes watched on YouTube 417 videos on YouTube 95% driver/team participation 5,250 original posts #TeamCooperTire reached 6,770,909 users on Twitter and was tweeted 22,918 times #TeamCooperTire was paired with #MRTI on 20,264 occasions (88%) 11
MRTI Media Coverage Sampling 12
2018 Schedule 13
About Andersen Promotions Series Partners Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 14
About Andersen Promotions Contact Information THE MOST EFFECTIVE DRIVER DEVELOPMENT SYSTEM IN THE WORLD For more information visit RoadToIndy.Info Andersen Promotions 10101 US Highway 41 North Palmetto, FL 34221 (941) 845-3201 info@roadtoindy.net Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 15