Lights Camera Cure presents: The 4th Annual Hollywood Dance Marathon SPONSORSHIP OPPORTUNITIES The Hollywood Dance Marathon March 21st, 2015 Calling Action! to Fight Pediatric Cancer Proceeds from the Hollywood Dance Marathon Benefit:
EVENT INFORMATION BOUT THE EVENT AIn its first three years, the Hollywood Dance Marathon has become one of LA s fastest growing charity events, raising nearly $200,000 for pediatric cancer research and patient support. The high-energy dance party fundraiser features: Participants from throughout the Los Angeles area who sign up to dance for si hours and raise money from family and friends similar to traditional fundraising walks. Top-notch entertainment bands, musical artists, DJ s and dance groups. VIP s/celebrities on the Red Carpet, with press & media coverage. Silent Auction of one-of-a-kind items. 2014 EVENT STATISTICS March 23rd, 2014 The Avalon Theater Number of Dancers: 220 Total Attendees: 1,000+ Number of Performers: 12 Number of Volunteers: 120 Total Donated: $84,870* * Includes additional donations received after the event. Proceeds from the 2015 Hollywood Dance Marathon will benefit pediatric cancer programs at Mattel Children s Hospital UCLA and the Four Diamonds Fund at Penn State Hershey Children s Hospital. We invite you to be part of the CURE. It s FOR THE KIDS FTK! 2
EVENT EXPOSURE The Hollywood Dance Marathon provides Sponsors with a variety of outstanding opportunities for name, logo and brand promotion, both pre-event and day-of-event eposure, including: Pre-event Marketing Lights Camera Cure website www.lightscameracure.com Dancer Registration/Fundraising website Active social media campaign Facebook, Twitter, Instagram Email blasts to large subscriber base Press releases Promotional videos Media interviews Day-of-event Promotion Red Carpet step & repeat Dancer t-shirts Signage throughout the venue Placement on giant video screens On-stage presentation Let people know that you are part of the CURE for pediatric cancer by being a SPONSOR of the Hollywood Dance Marathon. LIGHTS CAMERA CURE has been featured in... 3
BRAND VISIBILITY The Hollywood Dance Marathon attracts press & media coverage and celebrity participation, generating millions of media impressions that highlight our Sponsors and their support of the cause in the community. Sponsors benefit from the event s unique features: The first and only citywide Dance Marathon in LA combining FUN & PHILANTHROPY. Desirable Dancer demographic young professionals ages 21-35 Dancer fundraising through social media etends marketing to a wider audience over a 3-6 month period. VIP tickets attract more affluent supporters with private seating area and complimentary food/drinks from well-known sponsors. A historic venue in the heart of Hollywood that has hosted renowned performers such as Frank Sinatra and the Beatles. Attendees bid on silent auction items Sponsors recognized on event banners Restaurant sponsors provide food for the VIP lounge Sponsors appear on back of event shirts Past Celebrity Participants Moby Ian Harding Melissa Joan Hart Taylor Spreitler Sandra Mitchell Adam Sevani Alyson Stoner Christine Lakin Stefano Zendaya Joe Mantegna Brandon Routh Drake Bell Devon Werkheiser Gia Mantegna Drew Seeley Daniel Curtis Lee Kait Weston Martin Spanjers Christian Serratos Rosey Grier Spencer Locke Denzel Whitaker Scott Michael Foster Laura Prepon Reign Morton Amy Paffrath Elizabeth Stanton Jordan Norwood Ian Harding Pretty Little Liars Devon Werkheiser & Gia Mantegna Hosts Melissa Joan Hart & Taylor Spreitler Melissa & Joey Joe Mantegna Actor Moby Artist 4
JOIN THE SOCIAL CONVERSATION The Hollywood Dance Marathon is a fundraiser that generates a lot of buzz. During the final month leading up to last year s event, Lights Camera Cure s social media channels had over 1 million organic impressions. Our active Facebook and Twitter followers have more than doubled year over year. Social Media Impressions In March, we hit more than one million organic impressions. 63% of our visitors are women; 36% are men. We are most popular with the 25-34 age group in Los Angeles. FOLLOWERS (LIKES FOR FACEBOOK) LCC Social Media Growth 1600 1400 1200 1000 800 600 400 200 6/13 2/8/14 3/1/14 3/27/14 5/5/14 DATE Facebook Twitter Instagram The event raises funds for hospitals in both California and Pennsylvania, so people from all across the country are talking about it. Dancer registration and fundraising have already started and the event s producers are actively promoting the Hollywood Dance Marathon. Become a sponsor today to maimize your marketing and promotion opportunities. 5
6 SPONSOR LEVEL BREAKDOWN FOUR DIAMONDS SPONSOR Branding as eclusive Title Sponsor of the Event Logo on Red Carpet Step & Repeat Featured Recognition at Opening and Closing Ceremonies Brand video played on main screen during the event Featured Speaking Opportunity at Event Title Sponsor Signage at Event including LED video screens Featured Acknowledgement in Press Release Title Sponsor Recognition on Event T-shirt THREE DIAMONDS SPONSOR Branding as Sponsor of VIP Area, Dancer Lounge, Photo Booth or Silent Auction Recognition at Opening or Closing Ceremonies Speaking Opportunity at Event Featured Signage at Event including LED video screens Opportunities to interact with celebrity guests and awards recipients $25,000 Opportunities to interact with celebrity guests and awards recipients On-site Product Visibility/Sampling (if desired) Logo and banner ad on LightsCameraCure.com Featured Recognition in e-communications, Social Media, and other marketing materials 12 Complimentary VIP Tickets to Event $10,000 Acknowledgement in Press Release Large Logo on Event T-shirt On-site Product Visibility/Sampling (if desired) Logo on LightsCameraCure.com Recognition in e-communications, Social Media, and other marketing materials 10 Complimentary VIP Tickets to Event TWO DIAMONDS SPONSOR $5,000 Acknowledgement at Closing Ceremonies Included in Signage at Event including LED video screens Acknowledgement in Press Release Logo on Event T-shirt Logo on LightsCameraCure.com Recognition in e-communications, Social Media, and other marketing materials 6 Complimentary VIP Tickets to Event ONE DIAMONDS SPONSOR $2,500 Included in Signage at Event including LED video screens Acknowledgement in Press Release Logo on Event T-shirt Logo on LightsCameraCure.com Recognition in e-communications, Social Media, and other marketing materials 4 Complimentary VIP Tickets to Event FRIENDS OF LCC $1,000 Included in Signage at Event including LED video screens 2 Complimentary VIP Tickets to Event Recognition in e-communications, Website, Social Media, and other marketing materials
SPONSORSHIP LEVELS THREE DIAMONDS SPONSOR: FOUR DIAMONDS SPONSOR: ONE DIAMOND SPONSOR: TWO DIAMONDS SPONSOR: FRIENDS OF LCC: DAY-OF-EVENT DIGITAL/PRINT MEDIA & PRESS Branded as Eclusive Title Sponsor Brand Video Played on Main Screen During the Event Branding for VIP, Dancer Lounge, Photo Booth, or Silent Auction Logo on Step & Repeat Featured Recognition at Event Recognition at Opening/Closing Ceremonies Speaking Opportunity at Event Featured Signage at Event Featured Recognition on LED Screens Opportunities to Interact with Celebrity Guests & Award Recipients Featured Logo on T-Shirt Recognition on Signage, LED Screens Logo on Event T-Shirt On-site Product Visibility/Sampling Complimentary VIP Event Tickets Featured on LCC Website Recognition on LCC Website Featured in LCC Social Media Recognition in LCC Social Media Featured Recognition in Press Release Recognition in Press Release $25,000 $10,000 $5,000 $2,500 $1,000 12 8 6 4 2 7
The Hollywood Dance Marathon March 21st, 2015 For more information about The Hollywood Dance Marathon, please email Gary Werkheiser, Eecutive Director, at gary@lightscameracure.com or visit our website www.lightscameracure.com Lights Camera Cure, a 501(c)(3) ta-eempt charitable organization Ta ID #46-3005523