LEADING THE SPORTING EVENT MARKET PRESENTED BY BENOIT GIRARDIN-CSTA 2013
WHO ARE WE: We are a Canadian international sport consultancy firm with offices in Montreal, Ottawa and Annecy (France). WHAT DO WE DO: We are strategic advisors involved in sports, leisure & active living, sport tourism and sporting events. WHO DE WE WORK WITH: More than 200 provincial, national and international pro & amateur sport organisations, Canadian & foreign sport cities, event sponsors, event rights holders and event organisers.
OUR SPORTING EVENT PROJECTS (as of April 2013) ATP/WTA Tennis Canada Rogers Cup 2018 FEI World Equestrian Games 2013 ISU Figure Skating World Championships in London 2014 U-19 American football world championships in Montreal 2014 Pan Pacific Gymnastics Championships in Richmond, BC 2014 FINA Masters Worlds World Artistic Gymnastics Championships 2016 Finales of Jeux du Québec in Montréal Canada Games 2013 2010 IAAF World Junior Championships in Moncton 2009 ICF World Senior Championships in Halifax 2010 Pan American Games in Karate in Montreal 1999 Pan American Games in Winnipeg 2000 Summer Olympic Games in Sydney, Australia 2002 Winter Olympic Games in Salt Lake City, USA Tennis national championships FEI world cups in dressage and jumping in Blainville and Bromont 2009 ISU speed skating short and long track cups in Montreal and Calgary
WHO DO WE WORK WITH IN THE PUBLIC SECTOR GOVERNMENT OF CANADA GOVERNMENT OF QUEBEC GOVERNMENT OF ONTARIO CBC-SRC CITY OF MONTREAL TOURISM MONTREAL QUEBEC CITY CITY OF GATINEAU CITY OF LAVAL CITIES OF THE LAURENTIANS REGION CITY OF BROMONT CITY OF LONDON, ONTARIO CITY OF MISSISSAUGA CANADIAN INTERUNIVERSITY SPORT UNIVERSITY OF MONTREAL MCGILL UNIVERSITY UNIVERSITY OF OTTAWA UNIVERSITY OF PUERTO RICO, USA UNIVERSITY OF MUNSTER, GERMANY
WHO DO WE WORK WITH IN THE SPORT SECTOR INTERNATIONAL SPORTING INDUSTRY FÉDÉRATION ÉQUESTRE INTERNATIONALE (FEI-LAUSANNE) UNION CYCLISTE INTERNATIONAL (UCI-LAUSANNE) FÉDÉRATION INTERNATIONALE DE NATATION AMATEUR (FINA-LAUSANNE) WH ASSOCIATION OF NATIONAL ANTI-DOPING ORGANISATIONS (ANADO-UK) COURT OF ARBITRATION FOR SPORT (CAS-LAUSANNE) SAUDI ARABIA AQUATIC FEDERATIONS (SAAF) ATP/WTA ROGERS CUP SPORTS AGENTS & PROFESSIONAL ATHLETES NATIONAL SPORTING INDUSTRY CANADIAN OLYMPIC COMMITTEE (COC) SPORT CANADA OWN THE PODIUM (OTP) CANADIAN COACHING ASSOCIATION (CCA) CANADIAN CENTER FOR ETHICS IN SPORTS (CCES) CANADIAN INTERUNIVERSITY SPORT (CIS) CANADIAN SPORT TOURISM ALLIANCE (CSTA) SPORT DISPUTE RESOLUTION CENTER OF CANADA (SDRCC) TENNIS CANADA (TC) SWIMMING NATATION CANADA (SNC) WATER POLO CANADA (WPC) SYNCHRO CANADA (SC) RUGBY CANADA (RC) GYMNASTICS CANADA GYMASTIQUES (GCG) TRIATHLON CANADA (TC) FENCING CANADA (CFF) JUDO CANADA (JC) KARATE CANADA (KC) SPEED SKATING CANADA (SSC) SKATE CANADA (SC) EQUINE CANADA (EC) CANADIAN CYCLING ASSOCIATION CANOE KAYAK CANADA DRAGON BOAT CANADA
ARE YOU A MARKET LEADER? 6
YOU WANT TO BE A MARKET LEADER? FIRST ANSWER THOSE QUESTIONS? WHY WHAT HOW 7
WHY? WHY HOSTING SPORTING EVENTS? 8
WHAT? WHAT EVENTS DO WE WANT OR CAN HOST? 9
HOW? HOW TO TAKE A LEAD IN THE MARKET? 10
THE EVENT MARKET 11
WHAT S IN THE EVENT MARKET TYPES OF EVENTS THE RED OCEAN: ALL FIGHTING FOR THE SAME ONES THE BLUE OCEAN: INNOVATING & CREATING NEW EVENT PROPERTIES 12
SOME OF THE TRENDS! The emergence & popularity of new sports or events more spectacular where extreme sports play an important role The importance of offering a great & innovative value proposition to the participants & the fans The growth of sporting events for targeted clienteles (masters, youth, specialized clientele, parasports, etc.). The exponential increase of operational costs, hosting fees & Media/commercial rights and more professional requirements of rights holders The rights Holders interest in developing and expanding in unexploited and emerging market The increased number of cities (all size) competing for 13 sporting events
WHAT NSOS & IFS SAY ABOUT GRANTING SPORTING EVENTS Criteria that guide the selection of the hostcity for national events: Expertise, vision and leadership Accessibility and transportation Financial offer and sport legacy Criteria that guide the selection of international events: Financial offer Experience Legacy 14
WHY? WHY HOSTING SPORTING EVENTS? 15
WHY INVESTING IN ATTRACTING, BIDDING & HOSTING SPORTING EVENTS? TAKE 5 MINUTES TO SHARE WHY IT S IMPORTANT TO HOST SPORTING EVENTS & WHY WE ARE IN THE SPORTING EVENTS BUSINESS 16
WHY HOSTING SPORTING EVENTS? SPORTS EVENTS GENERATE SOCIAL MOBILIZATION AND PRIDE IN THE HOST CITY SPORTS EVENTS GENERATE SPORT RELATED LEGACIES SPORTS EVENTS HAVE POSITIVE ECONOMIC SPIN-OFFS AND TOURISM IMPACTS EVENTS GIVE A UNIQUE VISIBILITY & PUBLICITY FOR THE HOST CITY SPORTS EVENTS IMPROVE & OPTIMIZE SPORTS FACILITIES & VENUES SPORTS EVENTS CONTRIBUTE TO THE ADOPTION OF A PHYSICALLY ACTIVE AND HEALTHY LIFESTYLE THE SPORT & EVENT INDUSTRY IS GROWING 17
WHAT? WHAT ARE WE OR WANT TO BE? WHAT DO WE WANT TO HOST? WHAT CAN WE HOST? 18
WHAT ARE WE OR WANT TO BE? A MULTI-SPORTS DESTINATION A TARGETED SPORTS DESTINATION A DESTINATION FOR TARGETED CLIENTELE AN OLYMPIC SPORTS DESTINATION A PRO SPORTS DESTINATION OPPORTUNIST LEADER IN A COUNTRY, A REGION, A CONTINENT, IN THE WORLD 19
WHAT DO WE OFFER TO THE RIGHTS HOLDERS? A VISION EXPERIENCE & EXPERTISE MODERN & EVENT FRIENDLY SPORTING VENUES ACCESSIBILITY & TOURISM CAPACITY (TRANSPORT-LODGING-F&B) SPORT MARKET-POPULATION-BUSINESS SECTOR VISIBILITY & MEDIAS SPORT LEGACIES GREAT COMMERCIAL RETURNS SUSTAINABILITY 20
HOW? HOW DO WE TAKE A LEAD IN THE MARKET (POSITIONNING & OFFERING)?
WHAT ARE THE LEADING SPORT CITIES DO? EVENTS STRATEGIC PLAN LINK WITH LOCAL EVENTS COORDINATION OF PARTNERS LEADER IN HOSTING SPORTING EVENTS TOURISM, SOCIAL AND ECONOMIC LEVERAGE EFFECT DECISIONS CRITERIA PRIVATE AND PUBLIC FUNDING 22
WHAT ARE THE LEADING SPORT CITIES DO? SUCCESS INDICATORS-ULTIMATE SPORTS CITY LEADERSHIP & VISION READY TO GO : EFFECTIVE BIDDING & HOSTING STRATEGIES INVESTING IN EVENT EXPERIENCE NUMBER OF EVENTS IN THE PIPELINE ATTRACTING NATIONAL & INTERNATIONAL ORGANISATIONS HOSTING CAPACITY OF SPORTS VENUES PUBLIC & TOURISM CAPACITY PUBLIC SECTOR SUPPORT SAFE & WELCOMING ENVIRONMENT A PLACE TO LIVE PUBLIC INTEREST AND FANS MEDIA S ATTENTION TO SPORTING EVENTS GREAT LEGACY PLANS & ECONOMIC SPIN-OFFS 23
INNOVATIVE & CREATIVE VALUE PROPOSITION 24
DIFFERENTIATE YOURSELF
DIVERSIFY 26
GO AFTER POPULAR & TELEVISED EVENTS 27
CREATE SIGNATURE EVENTS 28
MARKET YOU CITY - USE YOUR ICONS 29
BUILD RELATIONSHIPS 30
BELIEVE 31
DECISIONS CRITERIA OF THE SPORTS CITIES FINANCIAL VIABILITY SPORTS AND COMMUNTY LEGACY ORGANISATION CAPACITY TIMING TOURIST RELEVANCE DEMONSTRATED SUPPORT ECONOMIC IMPACTS 32
5 KEY STRATEGIES POLITICAL WILL MOBILIZE MARKETING AND VISIBILITY LEADERSHIP IMPACTS TARGETED EVENTS 33
THE 2012 ULTIMATE SPORTS CITIES ARE: Amsterdam-EUROPE Berlin-EUROPE Budapest-EUROPE Buenos Aires-AMERICAS Copenhagen-EUROPE Doha-MIDDLE EAST Durban-MIDDLE EAST Glasgow-EUROPE Istanbul-EUROPE Kuala Lumpur-ASIA London-EUROPE Madrid-EUROPE Manchester-EUROPE Melbourne-OCEANIA Moscow-RUSSIA New York City-AMERICAS Paris-EUROPE PyeongChang-ASIA Rio de Janeiro-AMERICAS Singapore-ASIA Sochi-RUSSIA Sydney-OCEANIA Tokyo-ASIA Vancouver-CANADA The Top 10 rankings London (Europe) Melbourne (Oceania) Sydney (Oceania) New York (Americas) Manchester (Europe) Singapore (Asia) Berlin (Europe) Copenhagen (Europe) Glasgow (Europe) Paris (Europe) 34
CITY BRAND WORLD CLASS SPORTING CITY EVENT CITY HOME OF INTERNATIONAL SPORT INTERNATIONAL SPORT CITY SPORT METROPOLIS ULTIMATE SPORTS CITY MAJOR EVENT CITY OLYMPIC CITY ACTIVE, FESTIVE, SPORTIVE CITY THE WINTER SPORTS CITY SPORTS TOWN THE HORSE TOWN THE WATER SPORT CITY 35
SINGAPORE SPORTS HUB & VISION Singapore - Asia's City for the Business of Sports
SINGAPORE
LAUSANNE - SWITZERLAND
DENMARK
Discover Düsseldorf: The Sports City
DOHA - QATAR
GLASGOW - ENGLAND Vision of Glasgow Life: To inspire Glasgow s citizens and visitors to lead richer and more active lives through culture, sport and learning. Glasgow 2014 Commonwealth Games Youth Olympic Games To be a leader in Europe
DUBAI S VISION To create one of the world's premier sporting destinations in line with the overall vision of Dubai to create world class sporting infrastructure and become a destination for the sporting world.
MELBOURNE - Australia s Sports capital Tourism Victoria Events 10 Year Tourism and Events Industry Strategy Finished 2 nd as Ultimate sports city
TOKYO - JAPAN Tokyo is city where anyone and everyone can enjoy sports - anytime, anywhere and no matter what age! Tokyo is promoting dreams, hopes, aspirations, energy and enthusiasm, and aims to revitalise Japan through the endless Power of Sports. Tokyo Launches its bid for the 2020 Olympic and Paralympic Games.
ISTANBUL - TURKEY 2020 Olympic Bid European Capital of Sports for 2012 Best European destination
RIO DE JANEIRO - BRAZIL 2014 FIFA World Cup Sustainability Strategy will guide our efforts towards staging a sustainable event and, ultimately, contributing to building a better future Olympics Games in 2016
LOS ANGELES - USA Los Angeles Sports Council s Mission Statement: On behalf of the community, the Sports Council bids against other cities for the right to host major sporting events, often staging or helping to stage events after successful bids. Founded in 1988, the Sports Council's efforts represent more than $1 billion in overall economic impact for the region and range from NCAA Championships to the Super Bowl, and from the U.S Olympic Trials to the World Cup. The Council also works in support of each of the area's established sports teams and facilities.
BERLIN Berlin - a city of sports Sports Metropolis Berlin http://www.youtube.com/watch?f eature=player_embedded&v=8rat umuca9i
LONDON - ENGLAND London and Partners We aim to create a diverse, inspirational and dynamic programme of major events that complements London as the world's leading city. Attract incremental visitors and expenditure Attract global media exposure Promote environmental sustainability Support the legacy of the London 2012 Olympic and Paralympic Games Inspire and increase active participation Showcase and increase inward investment opportunities Seek commercially sustainable solutions
BE A REAL PLAYER DIFFERENTIATE YOURSELF
QUESTIONS? Thank you! Benoit Girardin 450 979 2230 www.lbbstrategies.com benoit@lbbstrategies.com MARCH 14, 2013