2016 Media Kit
Content Overview As the premier provider of tennis lifestyle and pro game content, The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation s most popular sports. OUR EDITORIAL COVERAGE INCLUDES Pro Game & Players Gear, Apparel & Footwear Health, Fitness & Nutrition Instruction Lifestyle & Travel History & Heritage
Staff Writers & Expert Contributors CHRIS EVERT Partner & Contributor One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Tennis Tuesday. PETER BODO Senior Writer/Columnist A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970 s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including The Courts of Babylon. Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award. STEPHEN TIGNOR Senior Writer/Columnist Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Tennis Tuesday. He is the author of the 2011 critically acclaimed book High Strung, in which The Associated Press reviewed his approach of descriptive prose and flair for dramatic writing as a true page turner. NICK BOLLETTIERI Instruction Consultant An influential legend, Nick Bollettieri has coached ten players that have gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotion of the sport. ADDITIONAL CONTRIBUTING TENNIS PERSONALITIES: Billie Jean King Tracy Austin Cliff Drysdale Paul Annacone Peter Burwash Alan Fox Rick Macci Stan Smith
Tennis Magazine Editorial Calendar January/February SEASON PREVIEW Burning questions of the season answered, plus analysis of the top 12 men s and women s players. Instruction: Federer s Forehand Volley Instruction: Win-Worthy Doubles Serve Fitness: Shape Up with David Ferrer CLOSING: November 18 MATERIALS: November 24 ON-SALE: January 5 July/August WIMBLEDON SPECIAL Spotlight on last year s surprise finalist, Garbine Muguruza, plus the potential changing of the guard in men s tennis. Fitness: Speed Up Your Game Travel: Newport, Rhode Island Instruction: Covering a Doubles Lob CLOSING: April 27 MATERIALS: May 3 ON-SALE: June 14 March/April RACQUET GUIDE The year s new racquets reviewed by instructors, players, coaches, stringers and retailers. Pro Game: Rising Star, Madison Keys Travel: Charleston History and Heritage: The Inner Game Book Review Nutrition: Power Servings CLOSING: January 20 MATERIALS: January 26 ON-SALE: March 8 September/October US OPEN SPECIAL Showcase of the young Americans who are ready to take center stage and make some noise in New York. Gear: Best Outfits on the Tours Lifestyle: Diary of Steve Johnson Travel: Rio de Janiero Instruction: Kick Serve CLOSING: June 22 MATERIALS: June 28 ON-SALE: August 8 May/June FRENCH OPEN SPECIAL An intimate portrait of defending French Open champion, Stan Wawrinka. Gear: Bag Guide and Shoe Guide Travel: Madrid and Rome Instruction: High Backhand Volley Lifestyle: Summer Survival Guide CLOSING: March 9 MATERIALS: March 15 ON-SALE: April 26 November/December HEROES ISSUE Highlighting the influencers of the sport from the unsung heroes of tennis to the pros who make a difference. CLOSING: September 21 MATERIALS: September 27 ON-SALE: November 8 *All editorial content subject to change.
Tennis Magazine On-Sale / Closing /Materials Due DIGITAL EDITION launching with July/August issue Issue Ad Close Materials Due On Sale Date January/February 11/18/15 11/24/15 1/5/16 March/April 1/19/16 1/26/16 3/8/16 May/June 3/9/16 3/15/16 4/26/16 July/August 4/27/16 5/3/16 6/14/16 September/October 6/22/16 6/28/16 8/8/16 November/December 9/21/16 9/27/16 11/8/16
Tennis Magazine Circulation / Demographics Rate Base 600,000 Audience 1,400,000 Demographics Adults 25-54 59% Male/Female 62/38 Married/Living in Partnered Relationship 83% Median HHI $152,704 Average HHI $284,809 Median Net Worth $1,090,914 Average Net Worth $2,084,817 College + 98% Professional/Managerial 72% C-Suite Title 37% Active Tennis Players* Average # of times tennis is played per year 85 Have been playing 10+ years 77% Upper intermediate or better 81% Engaged Readers* Have read 3 or 4 of the past 4 issues 85% Spend 30+ minutes reading the magazine 69% Source: Spring 2016 IPSOS Affluent Survey *2014 Audience Survey (Sports Marketing Surveys)
Tennis Magazine Rates NATIONAL RATES (GROSS) 4/C 1X 3X 6X 12X Full Pg $58,050 $56,500 $55,050 $52,150 2/3 Pg 44,400 43,250 42,150 39,950 1/2 Pg 35,500 34,600 33,750 31,950 1/3 Pg 25,100 24,500 23,900 22,600 2/C 1X 3X 6X 12X Full Pg $48,350 $47,100 $45,950 $43,550 2/3 Pg 36,150 35,300 34,400 32,700 1/2 Pg 29,050 28,250 27,500 26,100 1/3 Pg 20,550 20,100 19,550 18,500 BW 1X 3X 6X 12X Full Pg $38,700 $37,750 $36,750 $34,850 2/3 Pg 29,050 28,250 27,500 26,100 1/2 Pg 22,250 21,700 21,150 20,100 1/3 Pg 15,200 14,850 14,450 13,700 Cover 1X 3X 6X 12X The sport has attracted a more diverse range of 2nd $65,750 $64,100 $62,450 $59,100 participants in recent years, but the core players remain an active, educated, affluent group. 3rd 61,900 60,300 58,800 55,650 -Active Marketing Group 4th 77,300 75,400 73,500 69,550 Marketplace (Net) Size Travel Section (Net) 4/C B/W Size 4/C B/W Full Pg $30,200 $20,150 1/2 Pg 18,900 12,700 1/3 Pg 13,100 8,800 1/6 Pg 7,550 5,150 1/12 Pg 4,000 2,650 Full Pg $31,850 $21,250 2/3 Pg 26,550 17,800 1/2 Pg 19,900 14,100 1/3 Pg 13,850 9,300 1/6 Pg 7,950 5,400
Tennis Magazine Advertising Specs MECHANICAL & AD REQUIREMENTS Standard Units Size Bleed Trim Non-Bleed Spread 16.25 x10.75 16 x10.5 15 x10 Full Page 8.25 x10.75 8 x10.5 7 x10 2/3 Vertical 5.5 x10.75 5.375 x10.5 4.875 x10 1/2 Vertical 4 x10.75 3.875 x10.5 3.5 x10 1/2 Horizontal 8.25 x5.375 8 x5.125 7 x 4.875 1/2 H. Spread 16.25 x5.375 16 x5.125 15 x4.875 1/2 Digest 5.125 x7.5 5 x7.125 4.875 x6.875 1/3 Vertical 3 x10.75 2.75 x10.5 2.25 x10 1/3 Square N/A N/A 4.875 x4.875 1/6 Vertical N/A N/A 2.25 x 4.875 Marketplace Units All Ad, Marketplace, Travel Sections & Insert Materials Must Be Sent To: Joe Scarpulla at jscarpulla@tennis.com Preferred File Format: PDF/X1-A Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted. Color Guidance Please provide SWOP color proofs for color guidance on press. The supplied color guidance must meet all SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can only be accepted for content accuracy. Size Non-Bleed Full Page 7 x9.625 2/3 Vertical 4.875 x9.625 1/2 Horizontal 7 x4.75 1/3 Vertical 2.25 x9.625 1/3 Square 4.875 x 4.75 1/6 Vertical 2.25 x4.75 1/6 Horizontal 4.875 x 2.25 1/12 Square 2.25 x2.25 These sizes allow for 0.125 trim at top, bottom and sides. Keep live matter 0.25 from trim. Allow 0.1875 safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes. Special Units/Inserts All special units, including gatefolds, inserts, regional splits and the use of spot colors must be discussed in advance with the Production Department to determine mechanical feasibility and requirements. This information, along with due dates, print orders, sizes and shipping instructions, will also be provided. Please contact: Joe Scarpulla at jscarpulla@tennis.com for more information. Ad Material Extensions For ad material extensions or questions, please contact: Joe Scarpulla at jscarpulla@tennis.com
Tennis.com & Social Media Celebrating 20 years as the #1 global destination dedicated to the pro game, Tennis.com provides fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, training tips and gear reviews. Traffic Statistics 2MM Monthly Unique Visitors 25MM Monthly Page Views 6:10 Average Time Spent on Site Audience Profile* Adults 25-54 67% Male/Female 60/40 Married/Living in Partnered Relationship 78% Median HHI $175,000 College Degree+ 65% Active Tennis Players* Average # of times tennis is played per year 78 Have been playing 10+ years 69% Upper intermediate or better 72% Source: Google Analytics, January - December 2015 * 2014 Audience Survey Social Media Followers 448k (33% YOY INCREASE) Source: Social Media Platforms, April 2016 147k (22% YOY INCREASE) FASTEST-GROWING SOCIAL MEDIA FOLLOWERS IN THE SPORT
Tennis.com Rates & Specs RATES (NET) Standard Media CPM 728x90 $25.00 300x250 $30.00 300x600 $35.00 Section Takeover w/skin $40.00 CPM Integration on supplied skins is added-value Mobile (Smart Phone) MECHANICAL & AD REQUIREMENTS Standard Media Units - 728x90, 300x250 Max File Size: 40k File Type Accepted:.swf Max Flash Version: V.10 Max Animation Time: :15 Back up Image File Type:.gif,.jpg Max Frames/Second: 15-20 Looping Restrictions: 3 300x250 320x100 $20.00 CPM $15.00 CPM Audio Restrictions: By Click Rich Media - 728x90, 300x250 Additional Opportunities - Priced Upon Request IAB Rising Stars Units Section Sponsorships Content Integration Native Advertising Custom Ad Units Initial Load Files Size: 40k Max Total Load File Size: 1MB File Type Accepted:.swf Max Flash Version: V.10 Max Animation Time: :30 Back up Image File Type:.gif,.jpg Max Expansions & directions: 300x250 to 600x400 down upon rollover 728x90 to 728x300 down upon rollover Max Frames/Second: 15-20 Looping Restrictions: Unlimited Audio/Video Acceptance: Yes Video Restrictions: By Click Max Video Weight: 1MB Max % of Unit for Hotspotting: 25%
Baseline Digital Platform Overview Dedicated to the game and the lifestyle, Baseline is the one-stop experience for today s digitally-savvy tennis enthusiast. Designed to streamline the ability to stay on top of what s most important, most interesting and most engaging, Baseline provides variety and on-the-go discovery of all things tennis on and beyond the court. The Daily Experience Most relevant and trending tennis content of the day Easy-to-digest doses of information and articles Content shareability and entertaining interactivity A Peek Inside Standard Media Accepted 728x90, 300x250, 320x100 All standard IAB units Custom Units Available IAB Rising Stars Units Section Sponsorships Content Integration and Native Advertising Exclusive & Relevant Custom Ad Units Programs and pricing available upon request. Of the Moment & Topline Beyond the Court LAUNCHED MAY 2 Active Lifestyle Inspiration MORE AT BASELINE.TENNIS.COM