StageKeep Press Kit Our Story:

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StageKeep Press Kit 2018 Our Story: StageKeep is a performance productivity software company based out of Toronto focused on reducing the production timelines for (but not limited to) the dance and cheerleading industries. Founded by long time entertainment industry professional, Axel Villamil, he brought on classmate and later co-founder William Mak and successfully won their alma mater s, University of Toronto, start-up competition and began developing the software in February 2017. In less than a year, the duo has moved from working out of coffee shops to growing their team to seven, have interest from Discovery Channel s Daily Planet on their story, interest from the NBA s partners such as Maple Leaf Entertainment and being fully supported by the University of Toronto and three of their campus-linked accelerators. With both founders backgrounds in computer science and Axel s professional background in over 15 years of professional experience in theatre, dance, music and film, the duo was able to clearly see the need as well as the lack of technology that aided the productivity of the entertainment industry. With coaches and choreographers still having to settle for planning their performances with pen and paper in an age of booming technology, Axel and William decided that it was time to bring these artists out of the dark ages.

Their vision was simple, StageKeep saves productions time and gives better tools for these artists to create. The company is committed to honouring and respecting these visionaries. Saying this, the tagline What s your move? not only speaks about the movement in a performance but also the action in taking the next step to a path of boundless creativity. Core Values: The core values of the company are to celebrate creative athletes and honour their art. StageKeep stands behind coaches and choreographers and understands the long hours put into the preparation of performances, where at the end of the day may last only 2 and a half minutes. The goal is to make the process faster while increasing each artist s creative capabilities. Product Description: StageKeep is a formation management mobile application that helps choreographers and coaches create, visualize and share their formations and choreography digitally to their dancers and cheerleaders. This reduces rehearsal time, costs, eliminates language barriers all while providing boundless creativity for performers. StageKeep is available on the Play Store

Details Formation Creation: Ditch the pen and paper. StageKeep lets you draw transitions in seconds. As your ideas evolve, make any changes within a few taps. Formation Music Sync: With music synchronization, you ll never miss a beat. Match your transitions to specific moments in the music for a seamless performance. Choreographers, coaches, and directors can visualize what the routine will look like before they present it to their performers. Performer Organization: Prepare your performers. Why wait for rehearsal to show off your choreography? Send it to your dancers immediately and watch them shine during practice. The visual representations of your formations are easy to understand, allowing your performers to get to work faster. Collision Detection: Collision Detection will notify you of any possible accidents. Reassess your path and you ll never miss a beat. StageKeep helps choreographers and coaches conduct a seamless, safe performance. Universal App: StageKeep is a universal app that works across ipads, iphones, Android Phones and Android Tablets. Currently it is best viewed on ipads.

Axel Villamil CEO & Co-Founder: A young creative with big ideas and an entrepreneurial spirit. A recent Computer Science and New Media Studies graduate from the University of Toronto, he continues to marry his two lifelong passions: technology and the arts. His love for art and performance stems from his time in the Stratford Festival, appearing in a production of The King and I. In high school, he began to shoot and edit dance videos with friends. This accumulated into a performance at the Hip-Hop World Championships where Axel placed 17th. Leaving his mark on the global dance community, Axel became a close collaborator to visiting stars from the Philippines. Loving the creative process, he formed Red Label Studios; his very own production company. Wearing multiple hats on set, Axel has been trusted to work with companies like Nike, Family Channel, and ET Canada. His most recent venture, StageKeep, solves a problem he found in his early days of dance and still encounters today: why do we still use a pencil and paper to demonstrate choreography? As Axel moves forward, his goal is to solve problems his fellow creators run into.

About StageKeep: With StageKeep, you can make the most of your performances. Our multi-purpose app can be a staple in any choreographer, dancer, or cheerleader s routine. Plan your formations, share it with your team, and make changes easily. Contact: info@stagekeep.com