2018 The Legendary BVI Event returns on Sunday May 27, 2018
8 1 0 2 CONTENTS HISTORY PARTICIPATION EVENT SPONSORHIP AGENDA SECURITY & LOGISTICS SAFETY MEASURES AUDIENCE MEDIA COVERAGE FINAL WORD AN INTERNATIONAL MEDIA EVENT
HISTORY This year s Leverick Bay Poker Run marks the 17th anniversary of a legendary event that has drawn the attention of thousands of nautical enthusiasts to the waters of the British Virgin Islands. During the Leverick Bay Poker Run, participants travel over a predetermined route and, at each stop on the way, draw a playing card until they complete the itinerary at Leverick Bay Resort & Marina. At the end of the journey, participants holding the best five-card poker hand are crowned as the Poker Run victors. The Poker Run has become a national holiday in the BVIs, attracting a large amount of visitors from the USVI and Puerto Rico. This year s 15th anniversary celebrations will certainly attract the largest crowd in the history of this renowned event. The upcoming celebrations will forever change the event s history, with new surprises at every stop, lots of prizes and a sophisticated fashion show at the end of the event. PARTICIPATION During the First Poker Run in 2002, twelve boats participated of which three came from Puerto Rico. Henceforth, the event s popularity has continued to increase. By 2007, the event had grown to 80 boats. By 2009, the event doubled in size to 121 boats. We estimate this year s competition will bring in no less than 250 competing boats and close to 2,500 participants. Every year, Poker Run donates over $10,000 to benefit the Virgin Gorda Charitable Trust and Animal Rescue & Control. The event has raised more than U$S100,000 to local charities in the BVI s. 300 270 230 200 180 170 160 140 130 120 110 100 90 80 70 60 50 40 30 20 BOATS About the biggest nautical event in the carribbean POKER RUN EVENT GROWTH 2003 2004 2005 2006 2010 2009 2008 2007 2017 2016 2015 2014 2013 2012 2011 SPONSORSHIP PROPOSAL
2018 EVENT SPONSORSHIP Welcome to the 17th edition of the biggest nautical event in the Caribbean. The Leverick Bay Poker Run (BVI Poker Run) has become a national holiday in the BVI as every year it continues to attract more sponsors and participants. Better yet, the event is receiving more media coverage than ever before and has gone viral, reaching beyond Caribbean boundaries and attracting participants as far as the US mainland and Canada. For 2018, organizers are expecting more than 210 boats and over 2,500 participants. This is a great advantageous opportunity for your company and brands. Don t miss out on the high level of exposure your brands will receive at the Leverick Bay Poker Run on Sunday May 27, 2018. In the proposal attached, you ll find a sponsorship category that meets your needs. Moreover, Poker Run organizers are open to any promotional ideas you may have for enhancing exposure before, during and after the event. In addition to promoting and building awareness for your business or products, your contribution will benefit BVI charities. We look forward to your presence at the 2018 Leverick Bay Poker Run! PRIZES Since its initiation back in 2002, the Leverick Bay Poker Run has awarded cash prizes to those participants who collect the best hands during the run. For 2018, to incentivize more participation in the run for those attending, Poker Run organizers will be offering all participants (even those who don t collect a good hand), a second chance to win prizes through participation in several raffles. These raffles will award prizes (such as vacation stays at first-rate hotels and villas in Puerto Rico and other Caribbean locations) only to participants and, in total, these will amount to over $10,000. Funds from the expected added participation will allow event organizers to cover the proceeds intended for BVI-based charity organizations. The Poker Run is a fun family event whose main purpose is attracting tourism to experience the BVI in a safe and enjoyable manner while also contributing to the well-being of the local charities. When you participate, everybody wins!
2018 POKER RUN ROUTE MAY 27 2018 2018 Poker Run Official Route Start/Finish: Leverick Bay Virgin Gorda 1st stop: Scrub Island 2nd stop: Foxy s Bar, Jost Van Dyke 3th stop: Pirates the bight, Norman Island 4th stop: Tortola Pier Park, Tortola British Virgin Islands Leverick Bay Marina Scrub Island Foxy s Bar Virgin Gorda Jost Van Dyke Tortola Tortola Pier Park Norman Island Pirates Bight SPONSORSHIP PROPOSAL
2018 2-DAY EVENT AGENDA SATURDAY MAY 26, 2018 8:00-9:30 am Breakfast at The Restaurant at Leverick Bay. 9:40 am Departure for the 17th Anniversary Pre Poker Run Beach Party @ JVD (white bay). *hosted by: BVI Tourist Board 10:30 am Official Start of the Pre Poker Run Beach Party @ JVD (white bay) 12:30 pm As a token of appreciation for the PR Navy FOXYS, Foxys himself will be hosting a special launch party @ Foxy s Bar. Located at Great Harbour, JVD. *hosted by: Foxy s and the BVI Tourist Board 4:30 pm Departure from Foxys JVD. 5:30 pm Arrival at Leverick Bay. 7:00 pm Dinner at The Restaurant @ Leverick Bay (Reservation Required). 8:30 pm 17th Anniversary Poker Run party starts at the Beach Bar in Leverick Bay. SUNDAY MAY 27, 2018 8:00-10:15 am Breakfast in Leverick Bay & Poker Run registration. 10:15-10:30 am Captains meeting. 10:30 am Move Off to Start. 10:30-10:45 am Official start of the 2018 Leverick Bay Poker Run. 1st Stop/Card Scrub Island 2nd Stop/Card Foxy s Bar & Restaurant - Great Harbour JVD 3rd Stop/Card Pirates The Bight, Norman Island. 4th Stop/Card Tortola Pier Park 5th Stop/Finish Leverick Bay, North Sound *ALL BOATS BACK AT LEVERICK BAY BY 5:30pm* 5:30 pm Band starts playing. 5:30-6.30 pm Formulation of participant poker hands. 6:00 pm BBQ Starts. 6:00-7:00 pm The famous Mr. Nice Guy Fashion Show Party starts with live music and lots of surprises 7:00-8:00 pm Leverick Bay Annual Poker Run winners will be announced, followed by award ceremony. 8:00 pm 17th Anniversary Leverick Bay Poker Run Closing Party starts with lots of surprises. * Subject to change
SECURITY & LOGISTICS During the two-day event, there will be a coordinated security and logistics staff in place. Each committee will be identified with a different-colored shirt. SAFETY MEASURES The staff will be organized as follows: Rendezvous Committee Leverick Bay Marina Committee Food and Entertainment Committee Special Activities Committee Poker Run General Committee Safety is of utmost importance for the 2018 Poker Run. New safety measures will be set in place at the start of this year s run, following the same protocol of the Poker Run of America in Florida. In addition to enhancing safety measures, this new starting process will also benefit the economic activity of the 2018 Poker Run s stop sponsors and allow visitors to better enjoy all that each stop-over during the run has to offer. AUDIENCE Fans will be targeted online via the Leverick Bay Poker Run Website, British Virgin Island Tourism Website, Facebook, and other social networks. The Leverick Bay Poker Run 2018 is a nautical sport offering continuous advertising opportunities, including all Property Rights to use the Leverick Bay Poker Run event Logo, Digital Photo and Video footage, five-stop unlimited access to provide exposure including, but not limited to, banners, kiosks, models and additional promotional activities (open to suggestions from the brands Promotions Department, including giveaways) and the exclusive right to promote at each stop. For the second time, the Poker Run 2018 will have the added bonus of a strategic partnership with CBS Caribbean. With over 55 minutes of commercial time and several live coverage spots, our sponsors will be able to capitalize on this event, which is to be transmitted throughout Puerto Rico and the greater Caribbean area. As part of our agreement, qualifying sponsor will have the opportunity to be interviewed during the event. This is a great added-value feature that will help us reach a much greater audience as part of our marketing efforts. The Leverick Bay Poker Run includes door prizes of up to $20,000 in cash winnings, championship cups, and sponsorship possibilities. This year, for the first time, over $10,000 in prizes will be raffled to everyone participating in the event. We encourage all present to purchase a hand to receive your raffle ticket, increase your chances of winning while contributing towards BVI charities proceeds. All leading brands will greatly benefit by having exposure in this internationally acclaimed legendary event. This year s event will be the biggest one yet with over 2000 spectators and approximately 200+ boats. We estimate that 35% of the boats will originate from Puerto Rico, 20% from USVI and 45% from BVI. SPONSORSHIP PROPOSAL
2018 MEDIA COVERAGE Media coverage ranks top on our list of benefits for sponsors. Sporting events such as The Leverick Bay Poker Run create opportunities for exciting and interesting newspaper coverage and photographs, television exposure NEWSPAPER: El Nuevo Día article. La Regata Nautical News - a full page ad and a half-page ad. BVI Local Newspaper article. ONLINE: 10K email drop to individuals who enjoy nautical events. Facebook campaign with banner ads aimed at boating enthusiasts and families (age of target market 25 to 55 yr/o). PokerRunBVI.com website will be equipped with new photography and video. All sponsor logos will be posted on the website and linked to all sponsors webpages. showing sponsor logos on shirts, banners, etc. Such exposure creates brand familiarity for consumers, helping the logo and the brand stand out. MARINAS: 6-10 x 5 ft banners in each Fajardo marina. All five Poker Run Stops will have a 12 x 5 ft banner promoting the event. Sponsoring the legendary Leverick Bay Poker Run and the 2018 17th Anniversary Celebrations is a strategic corporate decision that provides a positive return on investment. Sponsors of The Leverick Bay Poker Run 2016 will enjoy a wide range of benefits such as: Raise brand awareness and preference. Increase brand sales. Generate positive PR of the organization as a whole. Provide attractive content for a range of products and services such as giveaways, models and merchandise (Shirts, Caps, Beer Holders, etc.). Position the brand through associative imagery. Enhance relationship with clients through corporate hospitality at the Leverick Bay Poker Run 2018 sporting event. Participate in the Rendezvous including the Boat Caravan sailing out of Fajardo. *All sponsors will be either mentioned or will have logo placement on all pre-event coverage.
17th ANNIVERSARY SPONSORSHIP PACKAGES 2018 SILVER SPONSORSHIP VALUE: $2,500 Includes: Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. Your company will be mentioned as one of the important sponsors during the event award ceremony. Rights to produce and distribute promotional materials during the main event. Your logo will be placed on the event s official website: www.pokerrunbvi.com GOLD SPONSORSHIP VALUE: $5,000 Includes: Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. Your company will be mentioned as one of the important sponsors during the event award ceremony. Rights to produce and distribute promotional materials during the main event. Your logo will be placed on the event s official website: www.pokerrunbvi.com The right to place corporate banners on the event site. Your logo will be included on the event s official t-shirts which will be distributed to all participants during registration. Your brand will have a live mention during the event in a LIVE broadcast. * Subject to minor modifications. SPONSORSHIP PROPOSAL
2018 17th ANNIVERSARY SPONSORSHIP PACKAGES (cont.) PLATINUM SPONSORSHIP VALUE: $10,000 Includes: Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. Your company will be mentioned as one of the important sponsors during the event award ceremony. Rights to produce and distribute promotional materials during the main event, including placement of promo premiums on all participants goodie bags, to be distributed during the rendezvous and the main event. Your logo will be placed on the event s official website: www.pokerrunbvi.com The right to place corporate banners on the event site. Your corporation s name will be added to all social media promotions and initiatives prior to and during the event. This includes Facebook, Twitter, and nautical blogs. The estimated amount of users reached is around 300,000. Prior to the event, your corporation s name will be mentioned in all of the event s radio spots and newspaper articles. Your company logo will be included in the 10k e-mail drop campaign, which is sent to a predetermined roster of boating enthusiasts and the event s past participants. Your logo will be added to the official Poker Run 2018 movie. The company name and logo will be included in the end credits. You will have the right to a booth during the main event. You will be able to hand out and distribute promotional items as well as gather information about participants for future follow-up. Your brand will have a live mention during the event in a LIVE broadcast. A representative of your company will be interviewed live at the event. * Subject to minor modifications.
SPECIAL DONATION VALUE: $500 Includes: Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. Your logo will be placed on the event s official website: www.pokerrunbvi.com The right to place one corporate banner on the event site and distribute product or promo items. DISCLAIMER: The promoters, models and/or company representatives will travel and work at their own risk. Neither JL Marketing Firm nor Leverick Bay Resort & Marina will be held responsible for any damages or accidents prior to, during or after the event. All promoters, models or brand representatives will be required to sign a liability release form. We, the above-signed, hereby acknowledge and agree to abide by the rules and regulations of The Leverick Bay Annual Poker Run 2018 and Leverick Bay Resort & Marina. **Please write the authorized signature initials on every page of this document.** Nick@surfBVI.com j.lopez@jlmarketingfirm.com Questions? Contact Nick Willis (BVI Poker Run Founder and Producer) at 284.542.4010 Javier López (BVI Poker Run Co-Producer and Marketing Agency) at 207.405.1409 pokerrunbvi.com www.jlmarketingfirm.com SPONSORSHIP PROPOSAL
8 1 0 2 FINAL WORD Sponsors and their staff deserve to feel comfortable with the sporting event they are investing in and, at the same time, get value for their funds; the Leverick Bay Annual Poker Run is a show that features sportsmanship, enthusiasm, a great level of devotion, creates anticipation and certainly provides an incredible amount of fun! It reaches out to all demographics within the boating community and fosters an inclusive and friendly environment where there are no divisions and everyone is welcome to join in on the fun. As this anticipated day draws near, everyone at The Leverick Bay Poker Run 2018 is excited to celebrate this exhilarating annual event once more and warmly welcomes you into this year s Sponsors Group! As a Sponsor, you are making a valuable contribution in an exclusive opportunity where you will be able to present and promote your business products and services to a sophisticated highend audience boasting elevated standards. The Leverick Bay Annual Poker Run 2018 serves as an ambassador for your brand, essentially establishing your product or service as reliable, innovative, lively, and one that is audaciously going places. We welcome all sponsors to join this legendary event and be part of this very special 17th anniversary celebration.
SPONSOR INFORMATION: Name of Company/Organization: [The above name will be used in all publicity material unless otherwise specified.] Name Title Company Division Address City State Zip Code Telephone Fax E-mail Level of Sponsorship (please check one) Sponsorship value is the total of cash, promotional items & advertising support Platinum $10,000.00+ Gold $5,000.00+ Silver $2,500.00+ Special Donation $500.00 Payment is due with signed contract. Please pay to the order of: Leverick Bay Resort an Marina. Sponsorship is only valid if paid in advance by May 10, 2018. Sponsorships are non-refundable. In case of event cancellation, sponsors will receive a 100% refund. Sponsor Authorized Signature Printed Name Sponsor Printed Name Time / Date Time / Date Leverick Bay Resort and Marina/BVI Poker run Committee SPONSORSHIP PROPOSAL
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