PRESENTS OFFICIAL SPONSORSHIP KIT MAY 19 21 2017 BUFFALO CONVENTION CENTER
WHY SPONSOR NICKEL CITY CON? Promote your brand in front of thousands of Buffalonians and beyond from every sector of society. NICKEL CITY CON is Buffalo s largest pop culture and entertainment event, combining the worlds of Comic Books, Movies, Television, Manga, Toys, Cosplay, E-Sports and Board Gaming. It is a family-oriented 3-day event that brings the best of entertainment to the Buffalo area. Through panels, photo ops & autograph sessions, Nickel City Con gives fans the ability to interact with their favorite characters and comic creators. But most of all, it s just plain fun! Sponsorship with Nickel City Con is a great way to introduce and advertise your company to a young and growing demographic, to be associated with one of downtown Buffalo s most unique and fun events, and to participate with some of the best organizations and businesses in the area. Our first con drew nearly 6,000 people and rave reviews for a first year event! Our second year is going to be even better with star power like William Shatner and the addition of an extra day. Extraordinary guests and artists, video and board gaming tournaments, and great community involvement are all part of the mix that will make Nickel City Con so entertaining! Sponsorship ties your company to all the positive effects that an event like this brings to the Buffalo area. HIGHLIGHTS OF NICKEL CITY CON 2016 Over 130 celebrities, vendors and artists filled our main floor. From wrestling legend Ric Flair to acclaimed comic artist Neal Adams, and charismatic actors Sean Astin and Ray Park, our star power was unrivaled among WNY events. Our Q&A panels brought fans closer to their favorite celebrities and comic creators. Sunday was Family Day at Nickel City Con and was highlighted by our free Kids Cosplay contest and free sketches provided by our artists. Off-site events included a VIP Party and a Cosplay Ball. 2
ADVERTISING CAMPAIGN The advertising campaign for the 2017 Nickel City Con will be extensive and aggressive on local and regional levels, and will include but is not limited to the following: Radio advertising campaigns on local market stations. Television advertising campaigns on local stations between programs specific to our demographic. Media coverage in local and regional publications including The Buffalo News, Niagara Gazette, Artvoice, The Public, Step Out Buffalo, Buffalo Rising, Buffalo Vibe, WGRZ Channel 2, TWC, and WKBW. Presence at local events including World s largest Disco, Buffalo Soup Fest, Buffalo Auto Show, Buffalo On Tap & Buffalo Home Show. Booths at comic book conventions across the United States such as C2E2, Long Beach Comic Con and more. Full color event brochure distribution. Guest promotion through their websites & social media, attracting national & often global attention. Vendor & Artist promotion on over 100 separate websites & social media. Charity ticket donations. SOCIAL MEDIA POWER Combining comics, movies, celebrities and Cosplay, Nickel City Con is the perfect event for creating social media hype and interest. The Nickel City Con atmosphere creates incredible opportunities for promoting your brand online. Fabulous images and captivating video from die-hard fans and pop culture icons help create buzz and excitement! /NickelCityCon (4,528 Fans) Dacardworld (24,614 Fans) /Daveandadamsstore (10,489 Fans) @NickelCityCon (413 Followers) @Dacardworld (21,777 Followers) @DACWBuffalo (2,790 Followers) @NickelCityCon (311 Followers) @Dacardworld (4706 Followers) @DACWBuffalo (306 Followers) COMMUNITY Dave and Adam s has partnered with many local charities and community groups over the past 25 years. We ve supported everything from little league teams to Carly s Club at Roswell Park. We appreciate all that Western New York has provided us as a company and as individuals. We are a locally owned company since 1991 and are committed to making the Buffalo area a great place to live, work, and play. We look forward to working with other like-minded businesses and organizations in and around Western New York. Thank you for your consideration in sponsoring Nickel City Con 2017! 3
GOLDEN AGE SPONSOR $5,000 10x10 Booth in prime location on upper level of show floor 3 pair Buffalo Sabres Suite Tickets ($1,500 value) 25 3-day passes to Nickel City Con ($750 value) Full page color interior ad in Nickel City Con program Corporate logo prominently displayed on front lobby sponsor banner Recognition in press releases and media outlets (Facebook, Twitter, and Instagram) as the Golden Age Sponsor Exclusive Digital Banner on TV monitors during the event Continual announcements/marketing on PA system during the 3-day event by live personality Opportunity for additional sponsor-provided signage at event Flyer in VIP Swag Bags (sponsor-provided) 4
SILVER AGE SPONSOR $2,500 10x10 Booth in prime location on upper level of show floor 2 pair Buffalo Sabres Suite Tickets ($1,000 value) 15 3-day passes to Nickel City Con ($450 value) Half page color interior ad in Nickel City Con program Corporate logo prominently displayed on front lobby sponsor banner Recognition in press releases and media outlets (Facebook, Twitter, and Instagram) Continuous announcements/marketing on PA system during the 3-day event by live personality Flyer in VIP Swag Bags (sponsor-provided) 5
THE ENTERPRISE SPONSOR WILLIAM SHATNER AUTOGRAPH BOOTH/PANEL ROOM $2,500 10x10 Booth in prime location on upper level of show floor 2 pair Buffalo Sabres Suite Tickets ($1,000 value) 2 - William Shatner VIP Experience Passes ($400 value) Corporate logo prominently displayed on front lobby sponsor banner Recognition in press releases and media outlets (Facebook, Twitter, and Instagram) Flyer in VIP Swag Bags (sponsor-provided) 6
ADULT COSPLAY CONTEST SPONSOR $2,000 10x10 Booth in prime location on upper level of show floor 2 pair Buffalo Sabres Suite Tickets ($1,000 value) 12 3-day passes to Nickel City Con ($360 value) Half page color interior ad in Nickel City Con program Corporate logo prominently displayed on front lobby sponsor banner Recognition in press releases and media outlets (Facebook, Twitter, and Instagram) Continuous announcements/marketing on PA system during the 3-day event by live personality Corporate Logo on signage at Cosplay Stage (we provide) Flyer in VIP swag bags (sponsor-provided) Opportunity for involvement in Cosplay Contest via prizes, judging, etc. Post-Con recognition in social media & media outlets 7
KIDS COSPLAY CONTEST SPONSOR $2,000 10x10 Booth in prime location on upper level of show floor 2 pair Buffalo Sabres Suite Tickets ($1,000 value) 12 3-day passes to Nickel City Con ($360 value) Half page color interior ad in Nickel City Con program Corporate logo prominently displayed on front lobby sponsor banner Recognition in press releases and media outlets (Facebook, Twitter, and Instagram) Continuous announcements/marketing on PA system during the 3-day event by live personality Corporate Logo on signage at Cosplay Stage (we provide) Flyer in VIP swag bags (sponsor-provided) Opportunity for involvement in Cosplay Contest via prizes, judging, etc. Post-Con recognition in social media & media outlets 8
VIDEO GAME ROOM SPONSOR $2,000 10x10 Booth in prime location on upper level of show floor 2 pair Buffalo Sabres Suite Tickets ($1,000 value) 12 3-day passes to Nickel City Con ($360 value) Half page color interior ad in Nickel City Con program Corporate logo prominently displayed on front lobby sponsor banner Corporate logo displayed on signage at Video Game room as sponsor (we will provide) Recognition in event media outlets (including Facebook, Twitter, and Instagram) 9
BOARD GAME ROOM SPONSOR $1,000 1 pair Buffalo Sabres Suite Tickets ($500 value) 10 3-day passes to Nickel City Con ($300 value) Half page color interior ad in Nickel City Con program Corporate logo displayed on front lobby sponsor banner Corporate logo displayed on signage at Board Game room as sponsor (we will provide) Recognition in event media outlets (including Facebook, Twitter, and Instagram) 10
SUPERHERO SPONSOR $1,000 10x10 Booth on upper level of show floor 10 3-day passes to Nickel City Con ($300 value) Corporate logo displayed on front lobby sponsor banner Recognition in event media outlets (Facebook, Twitter, and Instagram) KRYPTONITE SPONSOR $500 5 3-day passes to Nickel City Con ($150 value) Corporate logo displayed on front lobby sponsor banner Recognition in event media outlets (Facebook, Twitter, and Instagram) 11
NICKEL CITY CON PROGRAM ADS Full Page - Back Cover or Front Inside Cover: $1,000 Full Page Interior Ad: $500 Half Page Interior Ad: $250 Quarter Page Ad: $125 VIP SWAG BAG PROMOTIONAL INSERT $300 Your company provides the approved insert and we stuff the bags. Want to be the Official Hotel, Restaurant, Coffee Shop or After party location for Nickel City Con? Contact us below. Packages can be custom tailored to meet your marketing needs. sponsorship@nickelcitycon.com Mark Gamble Meredith Phelps Event Director Event Coordinator 716-838-3300 ext 135 716-838-3300 ext 129 12