ATP250 LYON
KEY SUCCESS FACTORS TERRITORY Economic Area CONCEPT «Tennis in the City» K S F SPORT JO TSONGA FFT - GPTL ORGANISATION Complementarity Experience
TENNIS IN THE CITY LOCATION PARC DE LA TETE D OR - LYON 1st URBAN PARK - FRANCE HISTORICAL PLACE (1857 : same year Central Park NY) ) LYON CITY «LUNG» 117 Hectares ATP World Tour Singularity Natural Destination Promotion Rehabilitation* Project for Lyon City and Citizens *Velodrome Georges-Préveral created in 1894 for the Universal Exposition
TERRITORY Lyon, France s most business-friendly city Fields of Excellence Pool of Expertise and Talent Innovative and Smart City 1 st Industrial Region France 1 st Tourism Region France 2 nd Urban Area France 2,1 Million inhabitants 8th European Richest Region
SPORT High potential tennis ecosystem JF Caujolle & Team Solid ATP Events experience (25 years) & Players Servicing Grand Prix de Tennis de Lyon GPTL (1987-2009) Heritage Auvergne Rhône Alpes Tennis League FFT Jo TSONGA Post Career ATP Event Direction French Players Rising stars Roland Garros preparation
ORGANISATION «ALCHEMY» Jean-François Caujolle Pampelonne Organisation Team experience and expertise 25 years (Marseille, Paris, Nice) Organisational Efficiency and Effectiveness Gaëtan Muller ASVEL (Best French Basketball Team) Local team expert for sport business marketing and communication (Tsonga, Parker, Riner ) Experience & networks from ex Executives from GPTL Jo Wilfried Tsonga Personal Investment Post career strategy Thierry Ascione (Tsonga coach) local ex player Tennis Academy for children in Lyon
FACILITIES TRANSPORT PARKING Important Public transports Parkings (Parc & University) PLAYERS AREAS Center Court Velodrome 3 additional courts Players lounge HOTEL MARRIOT 4* 200 m proximity Functional high quality services for players & staff PARC DE LA TETE D OR PUBLIC AREAS Fan zones VIP Restaurant Sponsors Village SECURITY Lyon City Support Parc security zone Additional security team
PUBLIC RELATIONS & HOSPITALITY THE PLACE TO BE THE PLACE TO EAT THE PLACE TO MEET o GPTL was pionneer : Public Relations Village o High potential BtB market in Lyon o Hospitality local culture o Local et national executives networks o Lyon : «world capital of gastronomy» o Gastronony performances by local «chefs» for sponsors o Public local temporary fooding areas for fans o Public Relations Expertise of Pampelonne Organisation (Open13, Roland Garros official agency) o Tennis personalities (Jo Tsonga & friends) o Local personnalities (public, business, sport, culture )
FRENCH TENNIS ECOSYSTEM Clay Courts global FFT strategy and Promotion : Paris Lyon Tennis Public Relations place Road to Roland Garros : promotion french youth talents «PLM» Paris Lyon Marseille : Tennis sustainable events and promotion for the French Federation
CITIZENSHIP EVENT o Kids Program o FFT Licence Discovering offer for Children o Kids Digital Smart Tennis Village o Tsonga Academy & Camp o Charity Dinner Attrap' la balle o Youth talent exhibition day and double with ATP players "Keep dreaming!" Jo-Wilfried Tsonga
PREMIER SPONSOR Brand visibility 25 % on backdrop banners all courts *Brand exposure duration : 416 : 24 : 35 Gross advertising Value : $ 24, 763, 371 Net sponsorship value : 6, 156, 174 *2016 Broadcasters by market : Andorra, Bosnia & Herzegovina, Brunei, Bulgaria, China, Croatia, Czech Republic, Denmark, Finland, France, Denmark, Georgia, Hungary, Italy, Poland, Serbia, Singapore, Slovenia, Spain, Sweden, Thailand, Turkey, UK, USA, Vietnam Players zone including benches and chairs Promotional movies on jumbotrons All printed supports including ITW backdrop Official Program advertising Official Web sponsor : 25 000 BtC contacts (Fan Base) *2016 study for ATP Word Tour events from
PREMIER SPONSOR Public Relations Special Box BWIN Branding on Center Court (same as Australian Open) 8 10-12 or 24 people BTB VIP Place BWIN SPORTS BAR BWIN Branding TVs and Digital sports content General Public Fan Experience & Engagement Monday : 150 premium tickets Tuesday : 150 Premium tickets Wednesday: 125 premium tickets Thursday : 100 premium tickets Friday : 100 premium tickets Saturday 100 premium tickets BtC Place BWIN SPORTS BAR BWIN Branding TVs and Digital sports content Tennis Integrity (ATP) : «No ticket holder may continually collect, disseminate, transmit, publish or release from the grounds of the Tournament any match score or related statistical data during match play (from the commencement of a match through its conclusion for any commercial, betting or gambling pupose)».