Los Angeles Sports Council

Los Angeles Sports Council 2010-2011 COMMUNITY REPORT 350 South Bixel Street, Suite 250 Los Angeles, CA 90017 (213) 482-6333 www.lasports.org

The Los Angeles Sports Council is a private, nonprofit organization which encourages economic and community development through the promotion of spectator sports programs in the Los Angeles and Orange County area, including support of our local teams and the attraction of events to the area. On behalf of the community, the Sports Council bids against other cities for the right to host major sporting events, often staging or helping to stage events after successful bids. The Sports Council's efforts represent more than $1 billion in overall economic impact for the region and range from NCAA Championships to the Super Bowl and from U.S. Olympic Trials to the World Cup. 1

The Los Angeles Sports Council has been affiliated with most of the elite special events held in Southern California during the past 22 years, including... 1992 NCAA Women s Final Four 1999 NCAA Ice Hockey Championship 2004 U.S. Olympic Trials - Gymnastics Dear Friends: The Los Angeles Sports Council is one of the most successful bodies of its kind in the United States. Thanks to our partnership with the Southern California sports and business communities, we have been able to realize the goals of creating economic impact through sports and utilizing private resources for the benefit of the community at large. Those achievements are highlighted in this report. Beyond the tremendous economic impact of major sporting events, an even more important benefit of sports is the sense of community identity it provides. In Southern California, a sense of community can be hard to come by. Los Angeles area residents don't share a common urban environment. Some of us live near the beach, some in the mountains and some in the desert. Los Angeles County alone contains 88 incorporated cities in addition to Los Angeles itself. Sports cuts through this geographic clutter and provides a regional sense of community. When we host a major event or when one of our teams is competing for a championship, we feel a sense of pride, participation and shared experience with our neighbors that otherwise rarely occurs in Southern California. In a significant way, such events help us become a closer and a better community. Perhaps this is why no community in the world can match the Greater Los Angeles area for the breadth and depth of its rich sports heritage, one that includes two Olympic Games, both the men's and women's FIFA World Cups, seven Super Bowls and countless other championshipcaliber events in virtually every sport. The Sports Council is proud to have played a part in most of the major special events of the past 22 years, a tradition that we intend to continue for many more. Sincerely yours, 2009 ISU World Figure Skating Championships 1994 FIFA World Cup Finals 2005 World Badminton Championships 1993 Breeders Cup 2002 U.S. Figure Skating Championships 1998 MLS Cup 1993 Super Bowl 1991 U.S. Olympic Festival 2003 World Gymnastics Championships 1991 IBA World All Star Baseball Game 2004 U.S. Olympic Trials - Swimming 2000-2009 City of Los Angeles Triathlon Alan I. Rothenberg Chairman 1999 FIFA Women s World Cup 2009 World Baseball Classic 2 3

Serving Sports and the Community As part of its commitment to the Los Angeles area, the affiliated but separately chartered L.A. Sports Council Foundation conducts charitable programs that bring sports to people who might not otherwise be able to enjoy it. "Touchdown For Youth" provides tickets for economically disadvantaged kids to attend a USC football game at the historic Los Angeles Memorial Coliseum each year. Over the life of the program, which began in 1993, more than 37,000 young people have attended games and enjoyed a glimpse of what sports and university life can offer. The Sports Council was responsible for the creation of the annual City of Los Angeles Triathlon, scheduled for its eleventh edition in 2010. The official L.A. Triathlon Advisory Board operates under the Sports Council s auspices and is composed of community leaders interested in the success of the race. With approximately 2,500 competitors, the race is one of the world s largest and is responsible for an annual economic impact of $7 million. The Sports Council s website, www.lasports.org, is devoted solely to information about and promotion of Southern California sports. It is a past recipient of the Most Outstanding Website award by the National Association of Sports Commissions. Each January, thousands of area sports fans visit the site to cast their votes for the LA Sports Awards. UC Irvine UC Riverside UCLA USC Anaheim Ducks Cal State Fullerton "One of the best things about the L.A. Sports Council is that it benefits the community without costing the taxpayers a penny." Anita DeFrantz President, LA84 Foundation "If not for the tireless efforts of David Simon and the board, the City of Los Angeles Triathlon Cal State Northridge Chivas USA Long Beach State would never have happened." Jack Caress The Sports Council and the Olympics Pepperdine Chairman, City of Los Angeles Triathlon Los Angeles Angels of Anaheim Like Los Angeles, the Sports Council has enjoyed a long association with the Olympic movement, both nationally and internationally. In partnership with local venues, over the years the Sports Council has bid successfully for major national and international events in a variety of Olympic sports, including badminton, figure skating, gymnastics, soccer and swimming. Loyola Marymount "The Sports Council's 'Touchdown For Youth' program is one of the most rewarding grass-roots programs I have ever been associated with." Mike Garrett Director of Athletics, USC Los Angeles Clippers By contract with the Southern California Committee for the Olympic Games (SCCOG), the Sports Council has played a central role in the preparation of Los Angeles two most recent bids to host the Olympic Games for 2012 and 2016. Additional information can be found at www.sccog.org. Los Angeles Sparks Los Angeles Dodgers Los Angeles (1932 and 1984) is one of just four cities to have been awarded the Olympic Games twice (Athens, London and Paris are the others) and has submitted more Olympic bids (13) than any city in the world. Los Angeles Lakers Los Angeles Galaxy Los Angeles Kings 4 5

Economic Scorecard The Origin of the L.A. Sports Council The Super Bowl. Olympic Trials. Two FIFA World Cups. These are just some of the outstanding events attracted by the L.A. Sports Council to the Los Angeles area. A combination of partnerships and outright bids orchestrated by the Sports Council has brought to the region major events whose economic impact is in excess of a staggering $1.1 billion. This total is based on an analysis of revenues generated by each event, including hotel room-nights, corporate sponsorships and visitor expenditures. A not-for-profit corporation, the Sports Council is financed entirely by the private sector. The Sports Council raises funds primarily by the sale of corporate memberships and staging of events. For the period covered by the economic impact chart (1990-2009), the Sports Council s total administrative expenses were less than $12 million. This means that each dollar raised by the Sports Council from the private sector has resulted in more than $100 of economic impact for the region! 1990 Baseball Winter Meetings (Los Angeles Hilton) $ 3,000,000 1990 U.S. Open Badminton Championship (Bren Center at UCI) $ 100,000 1991 U.S. Olympic Festival (Multiple venues) $ 30,000,000 1991 U.S. Open Badminton Championship (Bren Center at UCI) $ 150,000 1991 IBA World All Star Baseball Game (Dodger Stadium) $ 500,000 1991 International Sport Summit (The Beverly Hilton) $ 1,000,000 1992 NCAA Women s Basketball Final Four (Los Angeles Memorial Sports Arena) $ 4,000,000 1992 U.S. Open Badminton Championship (Bren Center at UCI) $ 250,000 1992 U.S. Olympic Trials - Synchronized Swimming (McDonald's Swim Stadium at USC) $ 250,000 1993 Super Bowl XXVII + (Rose Bowl) $ 182,000,000 1993 Breeders Cup (Santa Anita Park) $ 50,000,000 1993 International Sport Summit (The Beverly Hilton) $ 1,000,000 1994 NCAA Men s Basketball Western Regional (Arrowhead Pond of Anaheim) $ 1,000,000 1994 U.S. Rowing National Convention (Westin Bonaventure Hotel) $ 250,000 1994 FIFA Men's World Cup XV ++ (Final played at the Rose Bowl) $ 600,000,000 1995 Baseball Winter Meetings (Downtown Los Angeles hotels) $ 3,500,000 1997 Reese s Gymnastics Cup (Anaheim Arena) $ 250,000 1997 Breeders Cup (Hollywood Park) $ 60,000,000 1998 Major League Soccer MLS Cup (Rose Bowl) $ 5,000,000 1999 NCAA Men's Ice Hockey Frozen Four (Arrowhead Pond of Anaheim) $ 5,000,000 1999 FIFA Women's World Cup (Final played at the Rose Bowl) $ 30,000,000 2002 U.S. Figure Skating Championships (Staples Center) $ 25,000,000 2003 World Gymnastics Championships (Arrowhead Pond of Anaheim) $ 30,000,000 2004 U.S. Olympic Trials - Gymnastics (Arrowhead Pond of Anaheim) $ 15,000,000 2004 U.S. Olympic Trials - Swimming (Long Beach Aquatic Centre) $ 15,000,000 2005 World Badminton Championships (Arrowhead Pond of Anaheim) $ 15,000,000 2009 ISU World Figure Skating Championships (Staples Center) $ 25,000,000 2009 World Baseball Classic (Dodger Stadium) $ 10,000,000 2000-2009 City of Los Angeles Triathlon (Annual event - Multiple sites) $ 70,000,000 In 1984, Los Angeles staged the most successful Olympics in history. That success, it was assumed, would certainly place Southern California among the most desirable destinations for staging elite sporting events in the future. Yet in the months following the Games, the Southland was consistently overlooked as a potential site for hosting world-class events. The primary reason was that no single entity existed to bid for events on behalf of the community. Often, various area facilities would find themselves bidding against each other, making it difficult for the region to present a sense of unity. In 1986, David Simon, then senior vice president of the Los Angeles Area Chamber of Commerce and a former L.A. Olympic Organizing Committee official, developed the concept of a volunteer sports and business committee for the purpose of bringing special events to the area. Prominent L.A. attorney John C. Argue, who had previously led the city s Olympic bid, chaired the group. Soon thereafter, the committee in conjunction with the City of Los Angeles bid successfully for the 1991 U.S. Olympic Festival. After that, people locally took notice. Coincidentally, that same year the NFL was receiving bids for the 1991 Super Bowl. Representatives from Anaheim Stadium, the Rose Bowl and the Los Angeles Memorial Coliseum all made separate appeals to the league to stage the game at their respective venues. The Super Bowl was instead awarded to Tampa. The division among the three stadiums undermined any chance of landing the game. The need for a unified organization was never more evident. So in 1988, the Sports Council was incorporated as an independent, privately financed organization that would be able to work with teams and facilities throughout the Los Angeles/Orange County area. Simon was named president; Argue was elected chairman and served until his death in 2002, when he was succeeded by current chair Alan Rothenberg. In one of its first initiatives, the new organization made a successful bid for the 1993 Super Bowl. That bid offered the NFL its choice of the three area venues. Although the Rose Bowl was selected, the bid still received the support of both the L.A. Coliseum and Anaheim Stadium. The local show of unity impressed the NFL. Since then, the Sports Council, while remaining privately funded, has brought a long list of world-class sporting events to the region, as documented throughout this report. Its continuous efforts have helped keep Southern California a world sports capital and the Los Angeles Sports Council the nation s most successful organization of its kind. TOTAL $ 1,182,250,000 + Source: Study by UCLA Anderson Graduate School of Management ++ Source: Economic impact study by World Cup USA The Sports Council is headquartered inside the landmark Chamber of Commerce building in downtown Los Angeles. 6 7

1 The Los Angeles Olympic Games saved the Olympic Movement. - Juan Antonio Samaranch, former IOC president 2 The 1984 Olympic Games were one of the most significant events in the history of Los Angeles. From July 28 August 12 that year, the Olympic spirit permeated all of Southern California, and the Games were hailed as a marvelous organizational success. 3 To commemorate the 25th anniversary of the Games, in July 2009 the Sports Council and the Southern California Committee for the Olympic Games staged a gala event on the field of the Los Angeles Memorial Coliseum. The sold-out festivities included dozens of star athletes from 84 such as gold medalists Mary Lou Retton, Edwin Moses and Greg Louganis, in addition to Los Angeles Olympic Organizing Committee President Peter Ueberroth. 4 5 For the evening, David L. Wolper, who produced the acclaimed 1984 Opening and Closing Ceremony, created a special show incorporating elements from his Olympic ceremonies, including appearances by Rocketman, the USC Marching Band and final torchbearer Rafer Johnson. By relying primarily on corporate sponsorships and television rights fees, the L.A. Olympics produced a surplus of more than $230 million, an amount which endowed both the LA84 Foundation and the United States Olympic Foundation, thereby benefitting youth and sport for future generations. The legacy of those Games continues to live on in Los Angeles. 6 8 7 1. 84 torchbearers Gina Hemphill and Rafer Johnson 2. Gold medal gymnast Peter Vidmar 3. Gold medal boxers Paul Gonzales and Henry Tillman 4. Los Angeles Mayor Antonio Villaraigosa 5. Mary Lou Retton and Edwin Moses 6. Peter Ueberroth and Rafer Johnson 7. More than 1,100 people attended the 25th anniversary celebration 8. Gold medal women s gymnastics team 8 9

The LA Sports Awards Greatest Moment of the Year 2005 USC wins second straight national title 2006 Kobe Bryant scores 81 points in a game 2007 Ducks win Stanley Cup 2008 Manny Ramirez Mannywood phenomenon 2009 Lakers win NBA title The LA Sports Awards have become a fixture on the Southern California sports calendar. Created by the Sports Council in 2005, the event brings our community together each year to honor the most outstanding sports achievements by the professional teams, universities and individual athletes in the Los Angeles/Orange County area. The greatest moments of the year are selected through on-line fan balloting on the Sports Council s website and then are revealed during a star-studded awards gala televised by Prime Ticket. In addition, the Sportsman, Sportswoman, Sports Executive, and Coach of the Year also are presented. The LA Sports Awards were inspired by a 1995 Sports Council event celebrating the 100 Greatest Moments in Los Angeles Sports History. To view the year-by-year list of past nominees and winners, visit www.lasports.org and click on Greatest Moments. 10 11

L.A. s Sports Economy: A Growth Industry Board of Directors 2010-2011 We all know that sports in Southern California is big business, but did you know that sports is the engine for a stunning $5 billion in annual economic impact? Or that approximately 25 million tickets are sold to area sporting events each year? Or that the sports industry is responsible for nearly 14,000 full- and part-time jobs for Los Angeles-area residents? These key findings are the result of the most recent Economic Impact Study of the local sports industry, conducted by the UCLA Anderson School of Management and released by the Sports Council and the Los Angeles Area Chamber of Commerce. Using data obtained confidentially from 55 local sports organizations, the study examined annual revenue, employment and attendance figures from the region s professional franchises, recurring annual events, sports venues, and major colleges and universities. The Sports Council s 57-member board of directors is a cross-section of the leadership of Southern California s sports and business communities, ranging from CEOs of Fortune 500 companies to senior executives of sports franchises. The area s professional teams, sports facilities, and major universities all are represented on the board. OFFICERS CHAIRMAN The Sports Council and its partners have commissioned comparable studies six times since 1993, with a new study now performed every two years. The next study will be completed in 2010. The results are used regularly as a source of information by media, researchers and industry stakeholders. Over 25 million paying spectators attend sporting events each year, a total unmatched among cities around the world. VICE-CHAIR VICE-CHAIR Alan I. Rothenberg 1st Century Bank, N.A. VICE-CHAIR VICE-CHAIR Karen Brodkin Fox Cable Networks Richard W. Cook The Cook Company Scott I. London KPMG LLP Robert S. Rollo Heidrick & Struggles PRESIDENT CORPORATE SECRETARY TREASURER & CHIEF FINANCIAL OFFICER The sports industry generates nearly 14,000 jobs for local residents. According to the latest study, sports pumps more than $5 billion per year into the local economy. David Simon Anita L. DeFrantz Sheldon I. Ausman Los Angeles Sports Council LA84 Foundation Gumbiner Savett Inc. 12 13

Board of Directors 2010-2011 Board of Directors 2010-2011 EX-OFFICIO MEMBERS SPORTS COUNCIL STAFF 14 15

Special thanks to our Gold and Silver board member companies for their outstanding support of the Sports Council. SILVER MEMBERS GOLD MEMBERS COMMUNITY REPORT Writer & Editor: Mark Meyers Design: Wildhirt Fowlkes Graphics Printing: Bowne & Co. Photography: Rich Cruse, Patrick Gee, Juan Ocampo, Jon SooHoo, Glenn Winters 16