Started in 2001 as Wasabi Anime, Green Mustard Entertainment is a production company that designs, operates, and promotes events for consumer-focused media shows (aka pop culture conventions ). Our experienced team of artists, designers, event managers, and performers have developed themed entertainment for a number of nationally known conventions and festivals across North America including Anime Expo, Boston Comic Con, Dragon Con, Fan Expo Canada, Fan Expo Dallas, Florida Supercon, Gen Con, Megacon, Origins Game Fair, and many more. In 2018, Green Mustard Entertainment acquired Anime PDX and Newcon PDX and rebranded them as one event: Fandom PDX. Prior to the GME s purchase, Newcon PDX (started the winter of 2012) and Anime PDX (started as Newcon Mini in 2014) served the Pacific Northwest fan base as the local, hotel based pop culture convention experience. Attendance grew annually, and - by 2016 - the Anime/Newcon PDX brand had hosted ten successful conventions in the region. Since that first event, attendance has grown to exceed 2,000 fans over the event s two days in 2017. Diversity and inclusiveness are a big part of what drives Fandom PDX each year. The convention welcomes fans of all ages with interests in cosplay, comics books, video games, anime, science fiction, tabletop gaming, and a multitude of other forms of genre entertainment. According to our data acquired via onsite registration forms and Eventbrite.com since 2007, our primary customers at our conventions are between 15 and 34 years old and consist of 54% female and 46% male attendees. For Fandom PDX specifically, approximately 80% of these attendees are local to the PDX area.
HOW DO FANS LEARN ABOUT Fandom PDX connects with our past, present, and future attendees in a variety of ways, and social media is an important part of the fan experience. We are perpetually active on all key websites and microblogs. In addition to standard engagements, we also invest in paid advertising on Facebook, Instagram, and Twitter. 2,800+ likes Regularly Updated 300+ followers 200+ followers Regularly Updated E-mail blasts are sent out on a regular basis, too, with a master list of over 35,000 addresses compiled since our company s inception in 2001. Approximately 14% of those are based in the PNW region using available demographic information. Odds are, if you've walked into a Portland area comic book or game store over the past seven years, you've come across our advertising (as Newcon PDX or Anime PDX). In addition to accessing unique partnership opportunities, local businesses carry Fandom PDX posters and flyers in exchange for complimentary passes to our event. Fandom PDX also does local promotional appearances and event support. We ve set up booths and provided programming at regional happenings like the Rose City Comic Con, Kumoricon, Miyakocon, Furlandia, and a variety of other genre and community interest related gatherings. We know and understand that being a part of the city s culture is integral to the growth of productions like ours, and our team enjoys appearing around town whenever possible! All advertising partners and sponsors get a social media post, email blast, plus their logo on www.fandompdx.com for exposure.
COSTUME CONTEST SPONSOR PRICE: $500 (or a prize donation + cash) One of the most popular events at the convention is the annual Fandom PDX Costume Contest. A comic con standard - the costume contest is an opportunity for attendees to showcase their hard work and dedication to fandom through the re-creation of their favorite characters via cosplay. The competition itself is typically a standing room only presentation in the Main Events room each year with awards given to the top participants: Best of Show (aka THE winner ) Runner Up (aka the winner that s not THE winner ) Best Junior Costume (aka the winner that is under the age of 14 ) Honorable Mention (aka you were good enough for us to notice ) Best Costume Group (aka the folks who looked cool together in costume ) Three (3) Judges Awards The Costume Contest Sponsor receives the following: Sponsored by denoted on every mention of the Fandom PDX Costume Contest online, in print, and in public announcements. Six (6) complimentary passes to the event. section and on the Fandom PDX Costume Contest rules page. One (1) free printed item or flyer included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.) NOTE: This level of sponsorship can be donated as a $250 cash donation + prize donation equal to or exceeding $250. (The cash donation goes towards the purchase of trophies and/or plaques.)
EVENT ROOM SPONSOR PRICE: $500 + Event Room Entertainment & Resources Part of what sets Fandom PDX apart from the standard comic con convention format is the enhanced focus on interactivity with attendees. This is done by way of Event Rooms at the convention that focus on specific facets of the fan experience. While not all of our Event Rooms are available for sponsorship, there are key ones that can benefit from branding and partnering with related businesses. Event Room sponsors are responsible for their rooms holistically: staffing, decoration/theming, and operational resources. For example: if you are a video game room sponsor, you are responsible for providing the games systems, televisions, games, etc. These details are designed on a case to case basis. Rooms available for 2018 are: Cosplay Room (a dedicated Cosplay Panels, Repair, & Workshops room) Tabletop Gaming Room Video Game Rooms (LAN, Console, etc.) An Event Room Sponsor typically receives the following: Sponsored by denoted on every mention of the room online, in print, and in public announcements. ( The [Sponsor Name] Game Room or The Cosposium Room sponsored by [Sponsor Name] ) Six (6) complimentary passes to the event. section and wherever the room is listed/mentioned. One (1) free printed item or flyer included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.) A dedicated event room for the duration of the convention. The room s hours of operation must match (at minimum) the Exhibitors Hall hours. Sponsor is permitted to sell merchandise in their event room.
EXHIBITORS HALL PRICE: $300 per 10 x10 vendor booth The Fandom PDX Exhibitors Hall is one of the primary attractions for attendees each year. It s a place where businesses can sell merchandise, promote companies, or connect with fans for advertising and engagement. Space is limited, and booths can sell out in advance - so we suggest reserving early. Complete information regarding this year s Exhibitors Hall is available online at www.fandompdx.com/vendors Additionally, you can contact our vendor coordinator (Jo Witherington) via email at Vendors@FandomPDX.com.
GUEST SPONSOR PRICE: $1,500 (or the cost of flight & hotel fees) Media Guests are an attraction at every major pop culture event in Oregon, and Fandom PDX is no different! Our convention works to bring in exciting personalities for attendees to meet each year in an attempt to enhance the overall fan experience for the weekend. Past guests have included Cristina Vee ( Sailor Moon Crystal ); Dante Basco ( Hook ); Janet Varney ( The Legend of Korra ); Lisle Wilkerson ( Tekken ); Steve Blum ( Star Wars: Rebels ); and many other talented groups and individuals! Partnering with Fandom PDX to bring in a Media Guest can bring exposure to your business when planned for alignment with your company s goals and theming. Examples include: Creating awareness via a Media Guest s social media presence & influence. (Plan a visit to your specific store or city the day prior to the event.) Attraction to your business during the convention. (Place your booth directly next to the Media Guest s signing table in the Exhibitor s Hall or - in some cases - schedule signings AT your booth!) A Media Guest sponsor receives the following: Sponsored by denoted on with the announcement of the Media Guest via website, email blast, and social media posts. Six (6) complimentary passes to the event. section. One (1) free printed item or flyer included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.) One (1) complimentary Vendor Booth in the Exhibitor s Hall plus two (2) Vendor badges (included with the booth) for company to promote and/or sell merchandise during the event. NOTE: This level of sponsorship can be a flat cash donation or the direct purchase of the Media Guest s airfare and hotel accomodations for the event.
MAIN STAGE SPONSOR PRICE: $1,000 The Main Events stage at Fandom PDX is one of the most highly visible areas of the convention. Attendees gather there throughout the weekend to see Featured Talent and Media Guests presentations, large scale panels, game shows, and the annual Costume Contest. The Fandom PDX Main Stage sponsor will have their logo added to the backdrop (step and repeat) that is set up on the back of the stage. This means every photo on Facebook, Instagram, Snapchat, etc. that fans take of that stage will feature your brand for everyone to see! The backdrop size is (typically) eight feet tall by ten feet wide - making plenty of space for performers on stage to be showcased with your brand. PLEASE NOTE: Only one Main Stage sponsorship is available each year. The Main Stage sponsor receives the following: Six (6) complimentary passes to the event. section. One (1) free printed item or flyer included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.) Company s logo (along with Event s name and logo) featured on the backdrop on the Main Events stage.
SWAG BAG BAG DONATION: Free PRICE: $100 for cards/flyers OR $50 for promotional items Each year, the first 1,000 Fandom PDX attendees receive a swag bag when they check into the convention. Event attendees love free stuff - so a bag with promotional information helps set the first impression of the amazing elements available for them when they get to the convention. A swag BAG DONATION means your logo/brand will be seen by thousands of attendees the moment they arrive and through the weekend - especially since many fans carry them around during the convention to hold other items they collect/buy/pick up. The BAG DONATION sponsor must provided 1,000 bags (plastic or reusable/polypropylene - not paper) at least fourteen (14) days before the convention. Bags should be no smaller than 15 x 12. The Bag Donation sponsor receives the following: Two (2) complimentary passes to the event. section. One (1) free printed item or flyer included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.) Items places in the swag back can either be a promotional card or flyer (no larger than a standard brochure size) for $150 OR a small promotional item (such as pens, bracelets, decals, etc.) for $100. All items are subject to approval by the convention s marketing team. A Swag Bag Item sponsor (either level) receives the following: One (1) complimentary pass to the event. section. One (1) card/flyer or item included in the convention s swag bag. (Must be provided by you, the sponsor, at least ten calendar days before the event.)
ADDITIONAL OPPORTUNITIES Fandom PDX is a creative event, so we re always open to ideas when partnering with other businesses for promotions. If none of the sponsorship opportunities in this packet seem right for you, but you are still interested in promoting through Fandom PDX - let us know! Our marketing team can explore other options to help suit your company s specific needs. Additionally, here are some other sponsorship ideas. EVENT BADGE (LAMINATE) Each weekend convention attendee, artist, guest, vendor, and staff will receive a convention badge with his/her/their name on it. The front will feature artwork and information for this year s convention - but b-side has space available! If you re interested in getting your company s logo there, let us know and we can discuss available badge sizes and costs. HOTEL KEY CARD Want your company s logo on every key card at the convention s host hotel? We can do that! Let us know you re interested and we can get you pricing information. PARTY SPONSORSHIPS Fandom PDX offers a variety of kickoff events the Friday evening before the convention in and around Portland, Oregon. Opportunities exist to host one of these parties OR an on-site party OR even an after-party (Sunday evening). Contact us for strategies and available opportunities. PRIZE DONATIONS Fandom PDX hosts a number of contests and game shows leading up to and during the convention. Based on the size of a specific donation, we can offer trades for advertising and other perks! CONTACT INFORMATION Questions? Ready to sponsor? Want to know more about Fandom PDX in general? Please contact Jordan Molnar, the Fandom PDX 2018 Event Coordinator via email ( Jordan@GreenMustard.com ) or call the office at (971) 328-0076.