Vietnam Pangasius Industry TOWARDS SUSTAINABLE

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Vietnam Pangasius Industry TOWARDS SUSTAINABLE Dr. Nguyen Huu Dzung Vice President Vietnam Association of Seafood Exporters and Producers (VASEP) ESE, Brussels Apr 25, 2012

Vietnam Fisheries Production 6000 5000 4000 3000 2000 1,000 MT Wild catch 1.570 1.6691.828 1.3441.338 2.003 5,300 4.850 5.126 4.580 4.160 3.696 3.432 2.859 3.074 2.435 2.648 Aquaculture 1000 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Vietnam Pangasius Industry 2012 2

Vietnam Aquaculture Production 1,000 MT 3500 3000 2500 2000 Aquaculture 1,437 1,694 2,240 2,085 3,000 2,570 2,707 1500 1000 500 415 411 481 537 615 722 710 1,003 1,110 1,150 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Vietnam Pangasius Industry 2012 3

Vietnam Aquaculture In 2011, total aquaculture production estimated at 3.0 mill. MT, annual increase 6.19% compared to 2010 Contributes 56.60% to fisheries production (5.3 mill.mt) Main species in 2011: shrimp 490,000 MT, Pangasius 1.3 million MT Standards for safe and responsible aquaculture have been initiated in 1996 and implemented from 2002 Many farmers are applying SQF-1000, BAP, Global GAP standards, first of all for Pangasius aquaculture More modern farming technology applied, included biotechnologies National Monitoring Programs for antibiotics and chemical residues in aquaculture areas from 2003 Vietnam Pangasius Industry 2012 4

Vietnam Aquaculture Plan to 2020 Issued by Decision 332/QD-TTg of Prime Minister on March 3 rd, 2011 Objectives: - 2015: Aquaculture area: 1.1 million ha Production: 3.6 million MT Export: USD 3.5 4.0 billion Labour : 3.0 million - 2020: Aquaculture area: 1.2 million ha Production: 4.5 million MT Export: USD 5.0 5.5 billion Labour : 3.5 million

Vietnam Aquaculture Plan to 2020 Targeted production in 2020: - 1.5 2.0 mill. MT of Pangasius (+ 4.8% a year) - 700,000 MT of shrimp (+5,76% a year) - 400,000 MT of bivalve molluscs (+16,0% a year) - 200,000 MT of farmed marine fishes (+ 14,9% a year) - 150,000 MT of tilapia (+7.9% a year) - 150,000 MT of seaweeds (+ 7,2% a year) - 60,000 MT of Macrobrachium rosenbergii (+11,6% a year)

Million USD 7000 6000 5000 4000 3000 2000 1000 0 Vietnam Seafood Export 22 2,739 16 2,401 19 21 21 2,240 2,023 5 1,777 1,478 12.5 14.1 368456550 670780 971 10.7 7.2 817 1993 1994 24 Export value Growth rate 1995 1996 1997 1998 1999 52 20 2000 2001 2002 2003 2004 2005 3,762 3,348 22.2 12.4 4,500 4,250 5,033 19.6 18.4-5.7 2006 2007 2008 2009 2010 6,118 2011 Vietnam Pangasius Industry 2012 7 21 60 50 40 30 20 10 0-10 %

Export Markets Structure 2011 (By Value) Others 21.4% South Korea 7.8% Australia 2.6% USA 19.3% ASEAN 5.0% China+HK 5.7% EU 21.8% Japan 16.4% Vietnam Pangasius Industry 2012 8

Export Products Structure 2011 (By Value) Other fishes 12.1% Other crustacean 1.8% Tuna 6.3% Mollusks 10.0% Pangasius 30.0% Frozen shrimp 39.8% Vietnam Pangasius Industry 2012 9

TOWARDS A SUSTAINABLE PANGASIUS INDUSTRY Pangasius hypophthalmus - Tra Vietnam Pangasius Industry 2012 10

Pangasius a Fish-Cinderella? Pangasius is omnivorous fish, adapts very well to different feeds, can survive in very difficult conditions, with low oxygen 20 year ago, Pangasius was very normal fish, served as daily food for poor people in Mekong Delta Now Pangasius became the beautiful Princess in Vietnamese aquaculture, with harvest over 1.3 mill. MT, export value over US$ 1.8 billion in year 2011 Vietnam Government has issued a National Programme for Pangasius Production Development (2010-2020) Vietnam Pangasius Industry 2012 11

Vietnam Pangasius Success Story In 12 years (2000-2011) Vietnamese Pangasius: Farming areas increased 5 times, reached 6,000 ha Annual commercial production of raw fish increased 35 times, from 37,500 MT to 1,300,000 MT Volume of exported Pangasius fillets jumped-up more than 40 times, from 17,000 MT to over 660,000 MT. Export revenue increased 45 times, from US$ 40 mill. to US$ 1,856 mill. Number of export markets increased from very few in Asia to more than 136 countries and territories, in all continents. 12 Vietnam Pangasius Industry 2012 12

Pangasius production Mekong Delta 2011 13

Estimated volume Pangasius 2012 (Top-5 provinces in Mekong Delta) Vietnam Pangasius Industry 2012 14

Pangasius Export Volume, MT 800,000 700,000 600,000 EU Total 640,829 607,665 659,397 500,000 400,000 300,000 286,600 386,870 200,000 100,000 0 33,304 22,422 6,680 82,962 140,707 55,172 123,212 224,311 224,073 221,939 172,871 2003 2004 2005 2006 2007 2008 2009 2010 2011 Vietnam Pangasius Industry 2012 15

0 0 Pangasius Export Value, US$ million 1.856 0 0 EU Total 1,453 1,343 1,427 0 0 0 737 979 0 0 0 0 229 82 83 17 139 328 581 539 511 526 470 343 2003 2004 2005 2006 2007 2008 2009 2010 2011 Vietnam Pangasius Industry 2011 16

Pangasius Markets Structure 2011 (By Value) Others 32.4% Arab 3.2% Mehico 6.0% USA 18.4% China 3.1% ASEAN 6.1% Brasil 4.7% EU 29.1% Vietnam Pangasius Industry 2012 17

SUSTAINABILITY 1. Ecological sustainability 2. Technical sustainability 3. Economical sustainability

Ecological sustainability: Pangasius is an omnivorous fish 0.4 kg/kg Omnivorous Pangasius 4 30 kg/kg Carnivorous

PRESERVE OUR OCEAN Quantity of wild fish (QWF) necessary to feed and produce 1 kg farmed fish Support sustainable

Technical sustainability Vertical integration R & D BANKS INSUR ANCE CERTIFICATI ON BODIES INDEPENDENT LABS HATCHERIES FEED PRODUCERS CONTRACTS FOR VERTICAL INTEGRATION IMPOR TERS MEDICINES PRODUCERS FARMS PROCESSOR OTHER SERVICES CORE LINKAGE CONSU MERS SERVICE CONTRACTS 21

Integrated Pangasius farming Ratio of integrated Pangasius farming areas: 65% Ratio of integrated Pangasius farming areas in top-5 provinces. + Ben Tre: 90.0 % + Đong Thap: 61.9 % + An Giang: 58.0 % + Vinh Long: 46.5% + Can Tho: 23.0,0% In first 3 months of 2012, export from farmed integrated Pangasius took 63,8% volume (102.977 T) Vietnam Pangasius Industry 2012 22

Steps to Pangasius Sustainable Production 1996: First National Responsible Aquaculture Workshop 2000: Trainings on responsible aquaculture by MOFI, VASEP, DANIDA 2003-2005: SGS & VASEP developed and implemented the SQF1000 for Pangasius in 3 Mekong Delta provinces 2005: Agifish Pure Pangasius Union established by 5 stakeholders: processor, farmers, hatchery owners, feed & medicine producer. 2006: Panga Trace Program of Vinh Hoan Co.,Ltd. in cooperation with Anova 2007: First Organic Pangasius of NTACO, certified by IMO 2009-2010: Boom of GlobalGAP certified Pangasius farms and processing companies Vietnam Pangasius Industry 2012 23

WWF Cooperation for ASC Pangasius 2008-2010: Pangasius Aquaculture Dialogue (PAD) 2010: Draft and discussion of Pangasius ASC Standard 2010: 4-Parties Cooperation Agreement (VASEP-VINAFIS- WWF Vietnam-WWF International) signed for sustainable Pangasius production towards the ASC standard 2011: Vietnam delegation visits WWF, ASC, IDH, GlobalGAP 2011: First WWF-Vietnam Workshop on Pangasius ASC 2011: Started implementation of Aquaculture Improvement Programme (AIP) for Vietnam Pangasius supported by WWF 2012: IDH joins 4-Parties Cooperation Agreement Vietnam Pangasius Industry 2012 24

Status of ASC Pangasius industry 49 Pangasius processing companies have been/are being certified by GlobalG.A.P standard (45% total number of Pangasius factories) by 6/2011 103 Pangasius farms with 2,805 ha have been or are being certified by different sustainable standards (about 40% of total Pangasius farming area) by 6/2011 WWF ASC partner farms taking steps towards ASC compliance represent 27,600 MT fillet (4.6% of total export) in 2011. Target for 2012 is 10%. Now 10-15 other farms are moving towards ASC compliance First 05 Pangasius farms owned by processing companies are now waiting for accreditation and certification by ASC IDH target 100,000 MT of fish ASC certified by 2013 Vietnam Pangasius Industry 2012 25

Issues to Enomically Sustainable Pangasius in the markets 1. Not yet guaranteed buying price difference between certified and non-certified products 2. Weak cooperation between producers and importers 3. Export price lowering by exporters competition 4. Anti-dumping case in the U.S. 5. More products diversified and value-added 6. Sustainable certification jungle Vietnam Pangasius Industry 2012 26

Sustainable Certification Jungle Vietnam Pangasius Industry 2012 27

Challenge Too many certification and rating systems exist, but limited transparency on systems performance. Results: Confusion and mismatch between producers and key markets Unnecessary costs for certification (duplication and conflicting requirements) Opportunities for green-washing schemes Reduced consumer confidence due to inconsistent messaging Proposal: Global Sustainable Seafood Initiative (GSSI) Vietnam Pangasius Industry 2012

Pangasius, an excellent food!

Pangasius, an excellent food!

Thank You and Looking To Work Together! Vietnam Association of Seafood Exporters & Producers (VASEP) Headquarter: # 218 Lot A, 6 th Str. An Phu - An Khanh, Dist. 2, Ho Chi Minh City Gov. Relations Office: 10 Nguyen Cong Hoan str., Ba Dinh dist., Ha Noi, Vietnam Tel: +84 437 715 055 Fax: +84 437 715 084 Email: dungnh@vasep.com.vn Website: www.vasep.com.vn; www.pangasius-vietnam.com; www.vietfish.org Vietnam Pangasius Industry 2012 31