FAIR PLAY. VOLLEYBALL WAY. AN INNOVATIVE CAMPAIGN REINFORCING THE IMAGE AND PERCEPTION OF VOLLEYBALL & BEACH VOLLEYBALL ACROSS EUROPE Released on: August 1, 2013
FAIR PLAY. VOLLEYBALL WAY. The Campaign Launched on June 28 th 2013 in Vienna, the CEV announced a campaign that highlights the positive elements of both of our disciplines of Volleyball & Beach Volleyball, in today s fast moving and rapidly developing society. Fair Play. Volleyball Way. is an innovative campaign aimed at rebranding, reshaping and reinforcing the image and perception of Volleyball and Beach Volleyball across Europe as clean, fair, honest, family orientated sports. By using the players who uphold the core values of good behaviour and respect, the CEV will work with the National Federations, Zonal Associations, Small Countries Division clubs and organisers across Europe to develop the campaign in the coming years. The Fair Play. Volleyball Way. campaign offers partners a unique opportunity to link their brands and products with two of the cleanest and most honest sports in the global sports marketing arena today. With over 800 million people globally participating in Volleyball & Beach Volleyball either; at a competitive level, at schools or colleges, in their leisure time and during holidays at least once a week, the marketing opportunities are endless. When you combine the passion and team spirit with the skill and a sense of belonging Volleyball & Beach Volleyball truly epitomises the core social values we expect for society today. The CEV In highlighting the unique attributes of Volleyball, the CEV acknowledges its commitment to social responsibility and encouraging athlete s young and old, to continue the CEV s aims of fair play, honesty and a clean sport. Fair play is often overused, however in both volleyball August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 2 of 8
disciplines it is a very real part of the sports. Positioned amongst the cleanest in world sport, we also have one of the best disciplinary records of all team sports, where the action is focussed on the athletic play and not the negative behaviour or attitudes of those involved. At all levels the participants act as very real role models for the next generation of Volleyballers. With over 224 National Federations world wide and 55 here in Europe the CEV is one of the largest European Sports Governing bodies. The Sport A non-contact/non-violent sport that positively encourages the best of competitive sportsmanship, whilst pitting the skills of the teams face to face, only separated by a net. Volleyball & Beach Volleyball are sports that are played with respect and humility, whilst maintaining the passion, competitive edge and will to win. Both disciplines of one of the World s most successful sports offers everyone the opportunity to participate in a sport that delivers a dynamic and exciting stimulus. Joining this campaign it will emphasise you re company s brands and products like Volleyball and Beach Volleyball, align themselves with the core principles and positive vibes that are very evident in today s global society. Making Volleyball & Beach Volleyball a true sport for all and by association your company a company for all. Volleyball is in essence a global language that unites its participants across gender, age, race and abilities, whether you choose this most athletic of sports as a recreational pastime or you set out with an ambition of playing at the very highest level, the Olympic Games. You can align your brands and products to a wide audience that is joined together by a unique love for Volleyball & Beach Volleyball. Founding principles are relevant today From its origins, Volleyball & latterly Beach Volleyball continue to uphold the core values that formed part of William G. Morgan s (Volleyballs founding father) vision that a sport offers a life August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 3 of 8
time participation that has healthy activity at its core. Physical conditioning Intellectual stimulus Emotional stability Social & Spiritual well being Volleyball and Beach Volleyball combine to deliver today s health conscious global population a sport that provides the key elements in maintaining a healthy body and mind. Joining this well-adjusted readymade market through the Fair Play. Volleyball Way campaign will ensure your message is received by a vast cross section of Europe s most socially aware audiences. A marketing opportunity that is second to none and should not be missed. CEV Competitions The CEV are able to offer a wide reaching series of National & Club Competitions under the umbrella of Fair Play. Volleyball Way that will allow your brands to be seen in millions of homes on both TV and computer screens via the internet. August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 4 of 8
Volleyball Volleyball has three European club competitions (Men & Women) including the very successful CEV Champions League through to this summer s European Championship Finals and age group finals from U18 to U20 the exposure opportunities are massive! The most successful edition of the CEV European League has recently seen its finals in Bulgaria (Women) and Turkey (Men) that continues the theme of Europe wide and year long exposure with a major matches happening every month. August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 5 of 8
Beach Volleyball In addition to the Volleyball activities the exciting sport of Beach Volleyball offers opportunities for Volleyball to step outside and show the world that Volleyball can be played anywhere. The massive success of both sports offers companies the opportunity to deliver its messages to an even wider and diverse audience. Beach Volleyball offers pairs of players the opportunity to showcase all that is good in the sport in the following events: CEV 2013 European Championships Masters 2 double gender events CEV 2013 European Championship Finals double gender CEV 2013 European Championship Finals for U18, U20 & U22 double gender CEV 2013 Continental Tour Satellite 3 double gender and 1 single gender (m) CEV 2013 Continental Tour Zonal Events 3 double gender and 4 single gender (2 x m & 2 x w) CEV 2013 Youth Continental Cup Qualifying for events for the Youth Olympics August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 6 of 8
A highly innovative move for Beach Volleyball this year has been the introduction of the CEV Youth Continental Cup that offers teams the opportunity to qualify for the Youth Olympics. By including the Zonal Events into the Continental Tour this provides another level of competition. This Europe wide initiate is proving very popular and is seen as a massive boost to the already popular sport at all ages. The Campaign Across Europe each of the CEV s 55 member Federations, 5 Zonal Associations, Small Countries Division and their member clubs will be encouraged to use this campaign as a promotional and development tool to promote Volleyball & Beach Volleyball as socially acceptable sports in today s increasingly complicated world. Your company can not only work with the CEV to deliver a Europe wide message but can also through this campaign focus on local markets and country specific campaigns that can utilise the global language that is Volleyball & Beach Volleyball. There is a massive focus on the development of Junior Volleyball within the five CEV Zonal Associations and the Small Countries Divisions. These sub zones of the CEV ensure the core value message is delivered to many more volleyballers and is a key part of the CEV s campaign through Fair Play. Volleyball Way to create the Volleyball & Beach Volleyball stars of tomorrow, thereby continuing the trend of European Volleyball to be a major leader in new ideas and sport development August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 7 of 8
The Next Steps Official launch to all 55 NF s, the 5 ZA s and the SCD at 2013 CEV Congress being held in Copenhagen (DEN) in September Work closely with all 55 NF s 5 ZA s and the SCD to ensure the campaign logos and brand images are used on all key materials as we head into 2014 Ensure all of the 55 NF s and the 5 ZA s have a Fair Play. Volleyball Way. link on their websites to the official CEV page Encourage NF s to ensure their clubs to carry the Fair Play. Volleyball Way link on their websites All CEV events to use suitable components from the branding kit Ensure the leading players recognise their role in maintaining the rightly deserved accolade that Volleyball and Beach Volleyball has earned Work with today s stars to ensure that the Fair Play. Volleyball Way. message is shared Europe wide Reinforce the message at all levels in all forms of press and marketing releases that Volleyball and Beach Volleyball stand for clean, fair, honest and family orientated sports Capitalise on any branding or marketing opportunities that arise Launch the campaign guidelines and website Develop the inclusion theme by capitalising on the CEV s partnership with the Special Olympics August 1, 2013 FAIR PLAY. VOLLEYBALL WAY. Page 8 of 8