Cisco Visual Networking Index (VNI) and VNI Service Adoption Forecast Update,

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Cisco Visual Networking Index (VNI) and VNI Service Adoption Forecast Update, 2016 2021 Emerson Moura Distinguished Systems Engineer, Global Service Providers August, 2017

Previsões para o tráfego IP no Brasil 2016-2021 2 3 3 6 2,3x Crescimento no tráfego total 3,6x Crescimento no tráfego de pico 3x Crescimento no tráfego de vídeo 6x Crescimento no tráfego móvel

Volume de tráfego Previsões para 2021 44 120 240 44,3 GBytes/mês por usuário 118,9 Gbytes/mês por residência 239 Gbytes/mês por residência com acesso FTTX Crescimento aprox. 2x em relação a 2016.

Global Internet Growth and Trends Key Digital Transformers More Internet Users More Devices & Connections FasterBroadband Speeds More Video Viewing By 2021 2016 3.3 Billion 17.1 Billion 27.5 Mbps 73% of Traffic 2021 4.6 Billion 27.1 Billion 53.0 Mbps 82% of Traffic

Brazil Internet Growth and Trends Key Digital Transformers More Internet Users More Devices & Connections FasterBroadband Speeds More Video Viewing By 2021 2016 135 Million 503.4 Million 11.2 Mbps 70% of Traffic 2021 180 Million 734.3 Million 21.3 Mbps 86% of Traffic

Establishing the Zettabyte Era By 2021, global IP traffic will reach an annual run rate of 3.3 zettabytes per year What is a zettabyte? One trillion gigabytes Approximately 10 21 (1,000,000,000,000,000,000,000 bytes) 3.3 zettabytes is equal to: 14X more than all IP traffic generated in 2010 (232 exabytes) All movies ever made crossing global IP networks every minute

Global IP Traffic Growth by Region MEA has the highest growth rate (42%) from 2016 to 2021 APAC will generate 39% of all IP traffic by 2021 24% CAGR 2016 2021 Exabytes per Month 300 250 200 150 100 50 96 278 5.6% 5.6% 6.1% 13.5% 30.6% 38.7% Middle East and Africa (MEA) (42% CAGR) Latin America (LATAM) (21% CAGR) Central and Eastern Europe (CEE) (22% CAGR) Western Europe (WE) (22% CAGR) North America (NA) (20% CAGR) Asia Pacific (APAC) (26% CAGR) 0 2016 2017 2018 2019 2020 2021 In Brazil, IP traffic will reach 5.5 Exabytes per month in 2021(2.4 Exabytes per month in 2016, 18% CAGR). The gigabyte equivalent of all movies ever made will cross Brazil's IP networks every 1 hour.

Global Device/Connection Growth by Type By 2021, M2M connections will be more than half of total connections 10% CAGR 2016 2021 30 25 Other (1.6%,1.8%) Tablets (3%,3%) Billions of Devices 20 15 10 5 0 2016 2017 2018 2019 2020 2021 PCs (8%,5%) BR: (13%, 5%) TVs (12%,12%) BR: (10%, 14%) Non-Smartphones (19%,6%) Smartphones (21%,23%) M2M (34%, 51%) BR: (26%, 27%) * Figures (n) refer to 2016, 2021 device share Brazil figures (a,b) refer to (2016, 2021) In Brazil, by 2021 M2M modules will account for 44% of total devices / connections (from 28% in 2016), Smartphones 27% (from 26%) and Connected TV 14% (from 10%).

Global IP Traffic by Application Type By 2021, video will account for 82% of global IP traffic Gaming starts showing significant growth 24% CAGR 2016 2021 Exabytes per Month 300 250 200 150 100 50 0 2016 2017 2018 2019 2020 2021 Gaming (1%,4%) File Sharing (8%,3%) Web/Data (18%,11%) IP VOD (22%,14.5%) Internet Video (51%, 67.4%) * Figures (n) refer to 2016, 2021 traffic share In Brazil, IP video will be 86% of all IP traffic in 2021, up from 70% in 2016. 47% of all Internet Video will go through a CDN, 70% will be long-form.

Increasing Video Definition By 2021, more than half (56%) of connected flat panel TVs will support 4K UHD 18 Mbps 700 51% CAGR 2016 2021 600 663 HD 7.2 Mbps SD 2 Mbps Connected 4K TV Sets (M) 500 400 300 200 253 373 513 100-156 85 2016 2017 2018 2019 2020 2021 In Brazil, 4K TVs will account for 35% (17.2 million) of all flat panel TVs in 2021, compared to 6.1% (1.1 million) in 2016, (72.5% CAGR).

Virtual and Augmented Reality Traffic By 2021, VR/AR traffic will increase 20-fold, 1% of Entertainment Traffic 82% CAGR 2016 2021 1,72 Exabytes per Month 0,85 1,25 0,09 0,24 0,49 2016 2017 2018 2019 2020 2021

Video in the Home of Today and the Future Significant demand for video in the home of the future 28 816 17 51 Today 100 HD Camera IP Video Today 2 UHD Cameras UHD Streaming VR 500 UHD IP Video Future 167 8K Wall TV HD VR UHD VR Future Application requirements In Mbps

Global IP Traffic by Device Type By 2021, non-pc devices will drive 75% of global IP traffic 24% CAGR 2016 2021 Exabytes per Month 300 250 200 150 100 50 0 2016 2017 2018 2019 2020 2021 Other (0.03%,0.02%) Tablets (5%,7%) PCs (46%,25%) TVs (33%,30%) Non-Smartphones (0.1%,0.1%) Smartphones (13%,33%) M2M (2%, 5%) * Figures (n) refer to 2016, 2021 traffic share In Brazil, PCs accounted for 66% of IP traffic in 2016, reducing to 28% in 2021. While Smartphones will grow from 14% to 39% and Connected TV from 14% to 24%.

Global IP Traffic by Local Access Technology By 2021, 63% of total IP traffic will be wireless* 24% CAGR 2016 2021 300 Mobile (46% CAGR) 250 17.4% Fixed/Wired (16% CAGR) Exabytes per Month 200 150 37.1% Fixed/Wi-Fi from Mobile Devices (48% CAGR) Fixed/Wi-Fi from Wi-Fi-Only Devices (18% CAGR) 100 19.8% 50 25.7% * Wireless traffic includes Wi-Fi and mobile 0 2016 2017 2018 2019 2020 2021 Brazil's Mobile was 7% of total IP traffic in 2016, and will be 16% of total IP traffic in 2021. Fixed/Wired will represent 31% and Fixed/Wi-Fi from Mobile 53%.

Global Average Fixed Broadband Speeds Doubling in speeds from 2016 2021 In Mbps GLOBAL Global 2016 2021 27.5 53.0 BY REGION Asia Pacific Latin America North America Western Europe Central and Eastern Europe Middle East & Africa 33.9 9.3 32.9 30.2 29.2 7.8 63.7 20.5 74.2 53.6 45.5 17.1 Brazil 11.2 21.3

Global M2M Connections / IoT Growth by Vertical By 2021, connected home largest, connected health fastest growth 19% CAGR 2016 2021 Billions of M2M Connections 16 14 12 10 8 6 4 2 0 2016 2017 2018 2019 2020 2021 Other (1% CAGR) Energy (25% CAGR) Mfg & Supply Chain (9% CAGR) Retail (15% CAGR) Connected Car (29% CAGR) Connected Cities (29% CAGR) Connected Health (30% CAGR) Connected Work (15% CAGR) Connected Home (18% CAGR)

Global IPv6-Capable Devices/Connections By 2021, 61% of devices/connections will be IPv6-capable 27% CAGR 2016 2021 Number of Devices (Billions) 18 16 14 12 10 8 6 4 2 0 8.1B 1.6B 3.4B 8.4B 2016 2017 2018 2019 2020 2021 IPv6 Capable Mobile Devices IPv6 Capable Fixed Devices In Brazil, 62.3% of all fixed and mobile networked devices will be IPv6-capable in 2021, up from 35.3% in 2016.

Service Provider Strategies to deal with Traffic Growth - Examples Increase network capacity and access speeds Backbone link capacity - 100Gbps and beyond (>24Tb/s per fiber) Internet router capacity >50 terabit/sec systems Simplify network architecture Leverage Big Data, Analytics and Automation Adopt global traffic engineering tools and practices Move content closer to the user (CDNs) Expand peering agreements and distribute peering

End-User Internet Traffic Moving Closer to the Edge Over one-third of traffic will bypass core completely by 2021 Core Cross-Country 58% in 2016 41% by 2021 Core Regional 20% by 2016 23% by 2021 (64% cumulative) Within Metro 22% in 2016 35% by 2021 (100% cumulative)

DDoS Attack Size and Traffic Increasing Peak attack size increased 60% Y/Y. DDoS attacks can represent up to 18% of a country s total Internet traffic while they are occurring. Average DDoS attack size increases at 22% which is relatively the same rate as Internet traffic at 29% Y/Y. Source: Arbor Networks, Cisco VNI Global IP Traffic Forecast, 2016 2021

Call to Action Cisco VNI Web Site Complete VNI Forecast: http://www.cisco.com/go/vni Press Release White Papers / FAQ Cisco VNI Web-based Tools Cisco VNI Forecast inquiries: traffic-inquiries@cisco.com