REACH 200,000 HORSE LOVING VISITORS Horse-Gate is the biggest portal beyond all target groups for the equestrian industry. With this umbrella brand Forum Zeitschriften und Spezialmedien unites its horse titles: Horse-Gate.com Pferdebetrieb.de equitrends.de as well as our cooperation partner ClipMyHorse.TV Austria (for austrian customers) Azaliya (Elya Vatel)/Fotolia.com ONLINE MEDIA DATA 2018
2 MEDIA DATA 2018 DATA FACTS FIGURES Reach 200,000 horse loving visitors Horse-Gate.com, Pferdebetrieb.de, equitrends.de and ClipMyHorse.TV Austria have special target groups that are united by their passion for horses. We inform our target groups on specific subjects, new products, trends, results and news. Our web portal makes it possible for you to reach all target groups. In addition, our forum on Horse-Gate.com offers a special advertising platform: a community (16,000 registered users) that exchanges on breeding, stallions, keeping and all subjects related to horses. With our cooperation partner ClipMyHorse.TV Austria we can offer another channel with attractive sport videos and possibilities for special placements. Target groups: equitrends.de: Fashion, equestrian sport trends, company and Horse-Gate.com: ews about products, sports, breeding and N more + community Target group: Breeders, stallion owners, breeding departements, professional riders etc. Visitors per month: 130,000 Page impressions: 370,000 Pferde-Betrieb.de: News, products, keeping, law etc. Target group: Decision-makers in horse stables, professional riders, fully qualified grooms Visitors per month: 4,000 Page impressions: 10,000 product news etc. Target group: Equestrian retailers, producers, providers in equestrian sports Visitors per month: 2,000 Page impressions: 3,000 ClipMyHorse.TV Austria: Videos and live streams of sport and breeding events Target group: Equestrian sport fans and people, that are interested in breeding Visitors per month: 55,000 Page impressions: 100,000 Feel free to benefit from our dog related brands in order to expand your range (+ 150,000 visitors per month)! www.derhund.de
3 MEDIA DATA 2018 BANNER on Horse-Gate.com Pferde-Betrieb.de equitrends.de Leaderboard Ad-Bundle 30 /CPM 3 Banner alternating: Skyscraper, Leaderboard, Medium Rectangle Tandem Ad 2 Banner concurrently: Skyscraper, Leaderboard 50 /CPM Skyscraper Skyscraper 160 x 600 px Leaderboard 728 x 90 px Medium Rectangle 300 x 250 px 1/2 Rectangle 300 x 125 px (only at the Horse-Gate-Forum) 15 /CPM Content-Theme-Banner 858 x 100 px 20 /CPM Content-Theme-Banner Further formats are available on request. Banner-Production-Service: You do not have a banner which is ready to be used? We produce a banner for you! Price (per hour) 64 Medium Rectangle 1/2 Rectangle
4 MEDIA DATA 2018 PR CONTENT on Horse-Gate.com Pferde-Betrieb.de equitrends.de 1. Product Announcement online + print 2. Teaser Menu Products & Activities Landing page + Menu News Ideal for introduction of products special action events 500 /per month 1 month Extent* (online): Editorial teaser Text with a maximum length of 1,000 signs including spaces one photo or video 150 /per month at least 3 months Extent* (online): Editorial teasertext with a maximum length of 400 signs including spaces One photo or video which can be changed monthly Extent* (print): Product entries as an insert in Pferdebetrieb and equitrends Produktmeldung which will be placed in tack shops and at the lounges of preselected stables and equestrian centers Withdrawal: 14 days before the end of the month *Material is provided by the client Text-Production-Service: You do not have a text which is ready to be published? We can help! Just contact us. 3. Advertorial Landing page + Menu News Ideal for company portrait presentation/explanation of product Advertorial 2,500 1 year Extent*: Editotial teaser 4 photos or 1 video Text with a maximum length of 5,000 signs including spaces SEO will be optimized by our FZS team
5 MEDIA DATA 2018 NEWSLETTER on Horse-Gate.com Pferde-Betrieb.de equitrends.de According to your individual wishes and target group under our brands HorseGate, Pferdebetrieb oder equitrends. Top-Banner Horse-Gate.com: 16,000 receivers people that are interested in breeding and equestrian sports horse breeders stallion owners breeding centers Pferde-Betrieb.de: 15,000 receivers decision-makers at horse stables farms breeders professional riders equitrends.de: 3,000 receivers traders in the equestrian industry service providers producers retail consultants 1. Teaser or Banner in editorial newsletters 425 Extent*: Teaser Text with a maximum length of 400 signs including spaces one photo Banner: 600 x 95 px 2. Stand-Alone 750 Extent*: Subject line Text with a maximum length of 1,000 signs including spaces 1 to 3 photos (width: 500 px) max. 2 links preferably as a button *Material is provided by the client Text-Production-Service: You do not have a text which is ready to be published? We can help! Just contact us.
6 MEDIA DATA 2018 SPECIALS Horse-Gate.com Pferde-Betrieb.de equitrends.de 1. Calendar Product Calender 3. Favorite Piece online + print Menu Products & Activities Our editorial staff reports about their favorite pieces. Evaluation of your products. Place your products, services and offers specifically and according to the season in the perfect month, using your individual product calendar. Price for 6 Month: Price for 12 Months: 2,500 4,800 2. Quiz Raffles We design quizzes, questions for raffles and other interactive formats for you. You get the addresses of all participants. Extent*: Publicity on the landing page Teaser in the newsletter and on Facebook Hint in our insert (print) 450 /month at least 3 months Qu iz WE WOULD TO RECONCILLOVE QUIZ QUEST E THE ION WITH YOU! S *Material is provided by the client Text-Production-Service: You do not have a text which is ready to be published? We can help! Just contact us. 750 at least 3 months Extent* (online): Teaser written by our editorial staff Text with a maximum length of 400 signs including spaces 1 to 3 photos Extent* (print): Product entry as an insert in Pferdebetrieb and equitrends which will be placed in tack shops, at preselected stables and equestrian centres. 4. Product tests online + print Menu Products & Activities Our online community tests your products and reports about them. Authentic User-Generated-Contend. Extent* (online): 4,000 at least 3 months Publicity on the landing page Teaser in the newsletter and on Facebook Extent* (print): Product entry as an insert in Pferdebetrieb and equitrends which will be placed in tack shops and at the lounges of preselected stables and equestrian centers.
7 MEDIA DATA 2018 VIDEO Horse-Gate.com Pferde-Betrieb.de equitrends.de ClipMyHorse.TV Austria 1. Video Production We produce and spread your videos for you. Product videos, explanatory videos or image films 1 year starting 2,250 Euro 2. Banner on ClipsMyHorse.TV Austria Visible in all event-streams, for connectins from Austria. Banner* on the right, next to the video. Banner* above the video. Product videos, explanatory videos or image films, etc. Banner formats: Medium Rectangle, 300 x 250 px (34 /CPM) Banner Rectangle, 300 x 100 px (26 /CPM) Full Screen-Banner, 728 x 90px (18 /CPM) Random positioning. Changes every 30 seconds 3. Commercials on ClipsMyHorse.TV Austria Commercial in austrian Events, visible world wide. Establishing shots in short breaks of the livestreaming of events. Commercials can only be booked for all days of the live coverage of an event. Price/Duration of the Event: 150 /1 Day 250 /2 Days 325 /3 Days 375 /4 Days Extent: Maximum of 40 seconds. Several establishing shots in every live coverage. *Material is provided by the client 4. PreRoll on ClipsMyHorse.TV Austria Commercial in austrian Events, visible world wide. As soon as a user starts the live-streaming for which you have booked your PreRoll, your clip will be slotted in. Covers the complete duration of the event. Cannot be missed by the viewer. Price/Duration of the Event: 600 /1 Day 1,100 /2 Days 1,550 /3 Days 1,950 /4 Days Extent: Max. 10 seconds Banner (on the right, next to the video) Commercials PreRolls Banner Medium Rectangle Banner Rectangle Editorial Area (only for austrian customers) Commercials (Establishing shots in the video) Commercials Banner Medium Rectangle Banner Rectangle Editorial Area (only for austrian customers) PreRoll (on the right, next to the video) PreRoll Banner Medium Rectangle Banner Rectangle Editorial Area (only for austrian customers)
8 MEDIA DATA 2018 CONTACT PERSONS Dr. Roman Leuthner Leader of the market range animal publications Tel. +49 8233/381-435 roman.leuthner@forum-zeitschriften.de Kai Schwarz Site manager Pferdebetrieb equitrends Tel. +49 8233/381-164 kai.schwarz@forum-zeitschriften.de ADVERTISING SERVICE Sabine Konhäuser Tel. +49 8233/381-515 sabine.konhaeuser@forum-zeitschriften.de MEDIA CONSULTANTS Melanie Hahn Tel. +49 8233/381-524 melanie.hahn@forum-zeitschriften.de Christoph Schluifelder Tel. +49 8233/381-568 christoph.schluifelder@forum-zeitschriften.de Burkhard Müller Tel. +49 5436/96 89-800 burkhard.mueller@forum-zeitschriften.de WE WOULD LOVE TO PL A N INDIVIDUAL C AMPAIGNS FO R YOU - ACCOR D TO YOUR NE ING E AND WISHESDS! FORUM Zeitschriften und Spezialmedien GmbH, Mandichostraße 18, D-86504 Merching, Tel. +49 8233/381-142, Fax -212