Vehicle Decal Design Standards

Vehicle Decal Design Standards Muni & Policy Basic Elements Shape Color Materials Muni Vehicle Interior Decal List Interior Bus Decal Placement Diagrams Interior LRV Decal Placement Diagrams Muni Vehicle Exterior Decal List Exterior Bus Decal Placement Diagrams Exterior LRV Decal Placement Diagrams April 2015

2 Muni Vehicle & Policy Any decal not within the Muni Vehicle must be approved by both the Director of Transit and the Director of Communications. The language and/or design must also be approved by the Marketing and Creative Services departments. Muni Vehicle A confident and unified visual identity, consistent with the San Francisco Municipal Transportation Agency (SFMTA) values, communicates a strong and organized Agency core to Muni customers. It is important that the SFMTA communicate a coordinated identity and comprehensible system in all aspects of operations. Decals on Muni vehicles are one method of how Muni and the SFMTA express their identities. In this, it is important for the decal tone and message to portray an efficient, cohesive, and attractive system. Further, it is a necessity that messages are readable across cultures and that Muni decals effectively communicate rider safety and basic operations of the system. This document improves the visual identity on vehicles by reducing the amount of decals and reducing verbiage on decals. It standardizes graphics, colors, decal size and typography, all to strengthen Muni system legibility and readability for all passengers. Muni Vehicle Decal Design Policy Vehicle decal design presents a symbolic message about Muni and the agency. The Muni Vehicle guide how Muni communicates to customers during the boarding, riding and alighting portions of a customer s trip. reduce clutter and increase passenger information readability on vehicles. The design policy follows the SFMTA Brand Standards and unifies all passenger information on Muni vehicles, making the vehicular component of a Muni customer s experience unified and simple. Standards improve passenger information for both English-speaking and non-english-speaking users through the use of colors, shapes, and pictographs. Correct and proper use of the is required for all interior and exterior vehicle decals. Only the decals prescribed in this document are permitted on vehicles. New Decals New decals must be approved by and created with the assistance of the Communications department and Creative Services well in advance of production and prior to decal placement on any Muni vehicle. If a new decal or message is being proposed for the vehicle interior or exterior, it must be reviewed and accepted by the Transit and Communications Departments and passed on to have the design approved or created by Creative Services. Should a staff member propose a new decal, send an email explaining the purpose and reasoning for the proposed decal and include the decal design and intended message to SFMTA Marketing Manager. The Marketing Manager will review the proposed decal and if approved, will send the decal to the Director of Transit and the Director of Communications for formal approval. If approved by all parties, send decal design and messaging to Creative Services at creative.services@sfmta.com to ensure the proposed decal meets the Decal Design Standards. For assistance on or decal placement, please contact Creative Services at creative.services@sfmta.com or call 415.701.2449.

3 Muni Vehicle : Design Development The Muni Vehicle are governed by existing standards in the field of transportation for colors, shapes, and pictographs. Decals use national standards for universal symbols, originally created from a partnership between AIGA (American Institute of Graphic Arts) and U.S. DOT (Department of Transportation). Wherever possible, pictographs are used instead of written explanations. Pictographs can illustrate a concept without the use of language, therefore being understandable by both English-speaking and non-english-speaking Muni Customers. To reduce the amount of decals present in the system and minimize costs and labor, multiple messages will be combined onto one sticker whenever possible. Some universal pictographs for certain transit messages do not exist in current national standards. In these instances, new symbols designed in the style of the existing AIGA & DOT symbols were designed to fulfill the required messages. The new symbols were developed with a universal design approach and incorporate universal iconography within the designs where applicable. Newly introduced pictrographs were vetted for legibility by a group of about 2,400 community members.

4 Shape Shapes infer the type of behavior, a call to action, a safety message or general information that a passenger should be knowledgeable of while riding a Muni vehicle. Advisory A circle indicates an advisory action; it infers what a customer should do to stay safe. Regulation A circle with a strikethrough indicates a regulation, or what a customer should not do. Regulatory messages are rules of riding that make the ride comfortable and clean for all passengers. Caution A triangle shape communicates that a customer should execute caution and be aware of potential danger. Information A rectangle or square contains general customer information.

5 Color Colors infer the type of behavior, a call to action, a safety message or general information that a passenger should be knowledgeable of while riding in a Muni vehicle. Safety Green Pantone 348 C CMYK: 88 24 100 11 WEB : 22 AA 00 RGB : 27 172 0 Regulatory Red Pantone 200 C CMYK: 16 100 89 6 WEB: C30E2E RGB: 195 14 46 Cautionary Yellow Pantone: 123 C CMYK: 0 23 91 0 Web: FFC72A RGB: 255 199 42 Priority Blue Pantone 301 C CMYK: 100 72 27 12 Web: 004A88 RGB: 0 74 136 Informational Black Pantone Black C CMYK: 0 0 0 100 Web: 000000 RGB: 45 42 38

6 Materials Non-Reflective Material: 3M 180 Controltac Graphic Marking System, 2 mil cast vinyl, pressure-activated, repositionable, for commercial vehicle and fleet graphics, emblems. Screen printing Ink: 3M 1900 series ink (approved for OEM applications). Lamination: 2 mil clear Mylar, anti-graffiti lamination Special: Slit back; round corner; glossy finish Warranty: 8 years indoor and outdoor Reflective Material: 3M 680 Scotchlite series with Controltac adhesive, a highly durable, flexible, enclosed Lens reflective sheeting designed for the production of multicolored markings and striping, which have the same appearance in the daytime and at night, even when viewed at side entrance angles. Recommended for commercial vehicle and fleet graphics, emblems or striping. Screen printing Ink: 3M 2900 series transparent ink (approved for OEM applications). Lamination: 1-2 mil clear Mylar, anti-graffiti lamination Premask: 3M Premasking Tape SCPM-3 on all kiss-cut or die-cut decals Special: Slit back; kiss-cut or die-cut decals specified in following Decal Lists Warranty: 8 years indoor and outdoor Attention: Where a gray colored background in the Decal examples in the Decal Lists on the following pages exists, replace with gray color with non-colored, transparent decal material in fabrication. Each decal in the Decal Lists, requiring a transparent background treatment will stipulate clear backing in the corresponding Colors & Background Materials list.

7 Interior Decal List Muni Rider Information & Rules of Riding INFO Thank you for riding Muni. Muni Info General customer information, useful for riding Muni. IN-INFO Position on vehicle reference B 17 x 6.5 Pantone 200 C Pantone 123 C Pantone 348 C Pantone Black C Opaque White background Rules of Riding & Information Combination Please Don t-cctv Combo No smoking. No eating. No loud music. CCTV onboard. IN-NO Position on vehicle reference G 13 x 3 Pantone 200 C Pantone Black C Opaque White Clear backing

8 Interior Decal List Muni Fare FARES Information Exact fare required / Keep proof of payment Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 Children 0-5 $0.00 Thank you for riding Muni. Farebox Muni farebox information. IN-FARE-JUL15 Position on bus reference A1 9.5 x 6.5 Pantone 200 C Pantone Black C Opaque White background Operator Safety ASSAULT Assault on a Muni driver is punishable by up to 5 years in state prison. CA PENAL CODE SEC. 241 ET SEQ. No Assault Do not assault a Muni operator. IN-ASSAULT Position on vehicle reference A2 9.5 x 5 Pantone 200 C Pantone Black C Opaque White background

9 Interior Decal List Vehicle ID Numbers 0000 Vehicle ID Number Vehicle ID numbers, 0-9. IN-IDNUM_wht Position on bus reference Front bulkhead, align above stop requested display, align with left edge of display 3.5 x 4.5 Opaque White Clear Backing Safety & Priority Combination (Front of Bus Only) a. b. Priority-Safety Combo Priority seating for disabled, seniors, and injured persons. Please hold on. Please move back & hold on. a. IN-PRISAFE-S b. IN-PRISAFE-C Position on bus reference C1 23 x 3 Pantone 348 C Pantone 301 C Opaque White Clear Backing

10 Interior Decal List Priority Seating Priority Seating Priority seating for disabled, seniors, and injured persons. IN-PRISEAT Position on vehicle reference E 10.375 x 3 Pantone 301 C Opaque White Priority Securement Priority securement seating area. IN-PRISEC Position on vehicle reference C2 7.5 x 3 Pantone 301 C Opaque White

11 Interior Decal List Safety Combination (First Half of Bus Only) a. b. Safety Combo Please move back & hold on. a. IN-SAFE-S b. IN-SAFE-C Position on bus reference D 12 x 3 Pantone 348 C Opaque White Clear Backing

12 Interior Decal List Safety Hold-on Please hold on. IN-HOLD Position on vehicle reference F 3 x 3 Pantone 348 C Opaque White Clear Backing Back-door Combo Please do not lean against doors. Please hold on. Please stand behind yellow striped line. IN-BDOOR Position on vehicle reference H 10 x 3 Pantone 200 C Pantone 123 C Pantone 348 C Pantone Black C Opaque White Clear Backing

13 Interior Decal List Safety Watch Your Step Watch your step. IN-STEP Position on vehicle reference On New Flyer 2013+ buses: One at entrance, facing doorway, aligned with of cabin door. One centered on each step leading towards elevated seating area. 18 x 3 Pantone 123 C Pantone Black C Stroller Area: 60 New Flyer Trolley Stroller Area Stroller storage area. IN-STROLLER Position on vehicle reference On New Flyer 2015+ 60 Trolley buses: One centered on under-side of flip up seat intended for stroller storage. 3 x 3 Pantone Black C Opaque White Clear Backing

14 Interior Seat Stencil List Priority Seats Stencil Priority (ADA) Seating This seat is priority for injured, elderly, or persons with disabilities. IN-ADA_Stencil Position on vehicle reference Stenciled on all ADA priority seats. 7 x 3.75 Opaque White paint Stroller Flip-up Seat: 60 New Flyer Trolley Flip Up Seat for Stroller Storage Flip-up seat for stroller storage area. IN-STROLLER_Stencil Position on vehicle reference Stenciled on flip-up seat for stroller storage area. 3.75 x 3.75 Opaque White paint

Thank you for riding Muni. FARES Exact fare required / Keep proof of payment Children 0-5 $0.00 Thank you for riding Muni. ASSAULT Assault on a Muni driver is punishable by up to 5 years in state prison. CA PENAL CODE SEC. 241 ET SEQ. Muni Brand Guidelines 15 Muni Vehicle Interior Decal Placement: 40 Bus The following bus diagram shows where decals should be placed on the streetside of the bus, or driver s side bus interior. G F E D C2 C1 B A2 A1 INFO Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 A1 Farebox top edge of panel D Safety Combo Vertically aligned: center on slider A2 No Assault top edge of second panel from top E Priority Seating Vertically aligned: center on left (static) window of slider B C1 Muni Info Horizontally aligned: top of Muniinfo 4 inches below top edge of panel Priority-Safety Combo Vertically aligned: center on rear side destination panel F G Hold-on Vertically aligned: center on slider Please Don t-cctv Combo Vertically aligned: center on rear bulkhead panel, left of vehicle # Horizontally aligned: of sign 3 above edge of rear bulkhead C2 Priority Securement Vertically aligned: align right edge of decal to right edge of Priority-Safety Combo top edge of bottom window

16 Muni Vehicle Interior Decal Placement: 40 Bus The following bus diagram shows where decals should be placed on the curbside of the bus, or customer door s side bus interior. C1 C2 D E H B F B C1 Muni Info Horizontally aligned: top of Muni-info 4 inches below top edge of panel Priority-Safety Combo Vertically aligned: center on rear side destination panel F H Hold-on Vertically aligned: center on slider Back-door Combo Vertically aligned: center both windows of back door top edge of window C2 Priority-Securement Vertically aligned: align with leftmost edge of Priority Seating decal, on bottom window top edge of window (beneath slider) D Safety Combo Vertically aligned: center on left window of slider E Priority Seating Vertically aligned: center on right window of slider

INFO Thank you for riding Muni. FARES Exact fare required / Keep proof of payment Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 Children 0-5 $0.00 Thank you for riding Muni. ASSAULT Assault on a Muni driver is punishable by up to 5 years in state prison. CA PENAL CODE SEC. 241 ET SEQ. Muni Brand Guidelines 17 Muni Vehicle Interior Decal Placement: 60 Articulated Bus The following bus diagram shows where decals should be placed on the streetside, or driver s side bus interior. G F D D E D E C2 C1 B A2 A1 A1 Farebox top edge of panel D Safety Combo Vertically aligned: center on slider A2 No Assault top edge of second panel from top E Priority Seating Vertically aligned: center on left (static) window of slider B C1 C2 Muni Info Horizontally aligned: top of Muniinfo 4 inches below top edge of panel Priority-Safety Combo Vertically aligned: center on rear side destination panel Priority Securement Vertically aligned: center on bottom window top edge of window F G G Hold-on Vertically aligned: center on slider Please Don t-cctv Combo Vertically aligned: center on rear bulkhead panel, left of vehicle # Horizontally aligned: of sign 3 above edge of bulkhead Vehicle ID Number-Black Acception: use EX-IDNUM_blk Vertically aligned: center on rear bulkhead panel, right of IN-NO edge of rear bulkhead

18 Muni Vehicle Interior Decal Placement: 60 Articulated Bus The following bus diagram shows where decals should be placed on the curbside, or customer door s side bus interior. C1 C2 H E D H B F B C1 Muni Info Horizontally aligned: top of Muniinfo 2 inches below top edge of panel Priority-Safety Combo Vertically aligned: center on rear side destination panel F H Hold-on Vertically aligned: center on slider Back-door Combo Vertically aligned: center both windows of back door top edge of window C2 Priority Securement Vertically aligned: align with leftmost edge of Priority Seating decal, on bottom window top edge of window (beneath slider) D Safety Combo Vertically aligned: center on left window of slider E Priority Seating Vertically aligned: center on right window of slider

19 Muni Vehicle Interior Decal Placement: Breda LRV The following LRV diagram shows where decals should be placed in Light Rail Vehicles. H E C2 F H C2 E F H Priority Securement Vertically aligned: center on top half of window top edge of door window, to the right of Priority Seating decal Priority Seating Vertically aligned: center on top half of window top edge of door window, to the right of Priority Securement decal Hold-on Vertically aligned: center between window panes on wall top edge of door window Back-door Combo Vertically aligned: center above windows on doors Horizontally aligned: align above top edge of door window

20 Muni Vehicle Interior Decal Placement: Breda LRV The following LRV diagram shows where decals should be placed in Light Rail Vehicles. H F C2 E H C2 E F H Priority Securement Vertically aligned: center on top half of window top edge of door window, to the right of Priority Seating decal Priority Seating Vertically aligned: center on top half of window top edge of door window, to the right of Priority Securement decal Hold-on Vertically aligned: center between window panes on wall top edge of door window Back-door Combo Vertically aligned: center above windows on doors Horizontally aligned: align above top edge of door window

Thank you for riding Muni. Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 Children 0-5 $0.00 Thank you for riding Muni. ASSAULT Assault on a Muni driver is punishable by up to 5 years in state prison. CA PENAL CODE SEC. 241 ET SEQ. Muni Brand Guidelines 21 Muni Vehicle Interior Decal Placement: Breda LRV The following LRV diagram shows where decals should be placed in Light Rail Vehicles. B INFO G FARES Exact fare required / Keep proof of payment A1 A2 * Align A1 & A2 on cabin door and on farebox, two Farebox Decals and two No Assault Decals required A1 Farebox 1* Vertically aligned: center on top farebox panel top edge of panel G Please Don t-cctv Combo Vertically aligned: center above cabin door window Horizontally aligned: centered A1 Farebox 2* Vertically aligned: center on cabin door, 2 inches below window top edge of panel, on left edge of door window A2 No Assault 1* Vertically aligned: center on cabin door, 2 inches below Farebox Decal left edge of door window A2 No Assault 2* Vertically aligned: center on farebox panel, 2 inches below Farebox Decal top edge of second panel from top B Muni Info above window with Metro Map Horizontally aligned: centered

22 Exterior Decal List Vehicle ID Number Decals 0 0 0 0 Exterior Vehicle ID Numbers Vehicle ID numbers, 0-9. EX-IDNUM_blk Position on bus reference 1 & G 3.5 x 4.5 Reflective Pantone Black C Kiss-Cut CA49819 Number Decal CA49819 CA49819 California ID number. EX-CA Position on bus reference 2 17.5 x 4 Reflective Pantone Black C Kiss-Cut

23 Exterior Decal List Energy Efficient Decal Website Decal Clean Air Vehicle Clear Air Energy efficient, low or zero emissions vehicles. EX-CLEAN Position on bus reference 3 60 x 6.5 Opaque White Kiss-cut www.sfmta.com www.sfmta.com SFMTA website. EX-WEB Position on bus reference 6 25.75 x 3 Pantone Black C Clear Backing Automobile Safety: 60 Trolley Buses Stop Back 5 Feet Stop Back Autos stop back 5 feet. EX-STOPBACK Position on bus reference 7 30 x 3 Reflective Pantone 200 C Kiss-Cut

24 Exterior Decal List Exterior Muni Fare & Priority Information (Vehicle Entrance) FARES Exact fare required / Keep proof of payment Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 Children 0-5 $0.00 Priority Boarding External Fare Decal Muni fare information. Priority boarding for wheelchairs. EX-FARE-JUL15 Position on bus reference 4 13.75 x 5.75 Pantone 200C Pantone 301 C Pantone Black C Opaque White Camera Enforcement Enforcement External Camera Enforcement Camera enforcement equipped. EX-TOLE Position on bus reference 8 4.75 x 4.75 Pantone 200C Pantone Black C Opaque White

25 Exterior Decal List Exterior Muni Logo External Muni Decal Muni logo. EX-MUNI Position on bus reference 5 20 x 9.5 Reflective Pantone 200 C Die-Cut

FARES Exact fare required / Keep proof of payment Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 Children 0-5 $0.00 Priority Boarding Muni Brand Guidelines 26 Muni Vehicle Exterior Decal Placement: 60 Articulated Bus The following bus diagram shows where decals should be placed on the curbside of the bus. 5 3 1 2 5 1 4 8 Clean Air Vehicle 0000 CA49819 0000 1 Vehicle ID Number above first window from front of panel 8 External Camera Enforcement Vertically aligned: center beneath curbside headlight of headlight 2 CA49819 above second window from front of panel 3 Clean Air Decal above back windows, behind back-most doors of panel 4 External Fare Decal Vertically aligned: center on first window, adjacent to front curbside door of window 5 External Muni Decals Vertically aligned: center on gray panel, between bottom of window and red stripe Horizontally aligned: align behind first and last wheel

Stop Back 5 Feet Muni Brand Guidelines 27 Muni Vehicle Exterior Decal Placement: 60 Articulated Bus The following bus diagram shows where decals should be placed on the streetside and rear of the bus. 1 2 5 1 3 5 0000 CA49819 0000 Clean Air Vehicle 0000 1.1 www.sfmta.com 6 7 1 1.1 Vehicle ID Number (side) above first window from front of panel Vehicle ID Number (rear) Vertically aligned: on right side of rear, 2 inches below digital route number left edge of digital route number 6 7 wheel; and one centered between headlights www.sfmta.com Vertically aligned: center on rear Horizontally aligned: align above lights and bolts Stop Back Vertically aligned: center left of license plate Horizontally aligned: align above rear bumper 2 CA49819 above second window from front of panel 3 Clean Air Decal above back windows, behind back-most doors of panel 5 External Muni Decals Vertically aligned: center on gray panel, between bottom of window and red stripe Horizontally aligned: align one behind first and one behind last

FARES Exact fare required / Keep proof of payment Children 0-5 $0.00 Priority Boarding Muni Brand Guidelines 28 Muni Vehicle Exterior Decal Placement: 40 Bus The following bus diagram shows where decals should be placed on the curbside, streetside and rear of the bus. 1 2 5 3 6 1.1 0000 CA49819 Clean Air Vehicle 0000 www.sfmta.com 3 5 2 1 Clean Air Vehicle CA49819 0000 Adult $2.25 Discount $1.00 Senior 65+ Disabled Medicare Youth 5 17 4 8 1 1.1 Vehicle ID Number (side) above first window from front of panel Vehicle ID Number (rear) Vertically aligned: on right side of rear, 2 inches below digital route number left edge of digital route number 5 6 External Muni Decals Vertically aligned: center on gray panel, between bottom of window and red stripe Horizontally aligned: align one behind first and one behind last wheel; and one centered between headlights www.sfmta.com Vertically aligned: center on rear Horizontally aligned: align above lights and bolts 2 CA49819 above second window from front of panel 8 External Camera Enforcement Vertically aligned: center beneath curbside headlight of headlight 3 Clean Air Decal above back windows, behind back-most doors of panel 4 External Fare Decal Vertically aligned: center on first window, adjacent to front curbside door of window

29 Muni Vehicle Exterior Decal Placement: LRV Awaiting final exterior diagrams for incoming LRV Procurement. Placement Diagrams remain to be updated. -4/6/2015