SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS SEPTEMBER 23-25, 2016 SEATTLE, WA

SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS SEPTEMBER 23-25, 2016 SEATTLE, WA

BENEFITS OF 2016 EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? REACH an active and social audience SHOWCASE products to increase purchasing INCREASE and solidify your cool factor BOLSTER your brand by partnering with an exemplary property SUPPORT your consumer s community DIRECTLY connect with an engaged audience ACTIVATE marketing initiatives HOST private parties, vip functions, or company activities SPONSORSHIP OPPORTUNITIES NAMING RIGHTS to the property and venue ADVERTISING INCLUSION for your logo on print ads and radio mentions ON-SITE PRESENCE for promotional displays, sales, and sampling MARKETING COLLATERAL printed with your logo on coaster & program SOCIAL MEDIA RECOGNITION for your brand to engage the audience WEBSITE PRESENCE with links connection back to your brand & website PRIVATE CORPORTATE PARTIES could be held in a reserved area for you

ABOU T FREMONT OKTOBERFEST ABOUT THE FESTIVAL Hailed as one of the Top 10 places to celebrate Oktoberfest in the world, Fremont Oktoberfest is Seattle s Fall Tradition and Washington s largest Oktoberfest. Taking place September 18-20, 2015, Fremont Oktoberfest will attract 20,000 guests to an outdoor non-traditional Oktoberfest in the heart of Seattle s unique Fremont neighborhood. Fremont Oktoberfest is a fundraiser for the local Chamber of Commerce and features three days of beer tasting, stein hoisting, live music, as well as a 5K and Dogtoberfest. TASTING GARDEN Fremont Oktoberfest s Tasting Garden is two city blocks large making it the biggest beer garden in the Northwest that hosts over 40 top breweries. The beers come in all sizes from mini-mug tasting size for guests to sample from over 100 seasonal beers, to one liter steins and boots featured in our Buxom Beer Garden. FREMONT OKTOBERFEST 5K Fremont Oktoberfest has the ultimate beer run; the Fremont Oktoberfest 5K, which attracts over 1,200 runners annually. Runners can participate solo, as a team, or in the famed Beer Belly Division, but they all finish in the largest beer garden in the Northwest! FESTIVAL ACTIVITIES Fremont Oktoberfest provides an eccentric twist on German tradition, with unique experiences like the Buxom Royalty Contest, Texas Chainsaw Pumpkin Carving, special beer tastings & keg tappings, a full Main Stage music line up and more!

ABOUT THE FREMONT OKTOBERFEST GUEST TASTING GARDEN ATTENDANCE GENDER RESIDENCE 20,000 15,000 10,000 5,000 Male (61%) Female(39%) Seattle- 72% Washington- 22% Out of State- 6% 0 2010 2011 2012 2013* 2014* 2015 *Fremont Oktoberfest typically sees beautiful fall skies, however, drops in attendance were due to unseasonable weather. AGE 21-35: 76% 36-50: 18% 51+: 6% All demographic information was gathered from 2013 event participants and represents 33% of Tasting Garden guests

OKTOBERFEST MARKETING STATISTICS WEBSITE 100,704 VISITORS 318,253 PAGE VIEWS 2:05 AVG TIME ON SITE EMAIL 7,100 OPT-IN SUBSCRIBERS 26% AVG OPEN RATE 9% AVG CTR 9 EBLASTS SENT SOCIAL 7,500+ FACEBOOK FANS 239,024 FACEBOOK REACH 3,100+ TWITTER FOLLOWERS 2,100+ INSTAGRAM FOLLOWERS COLLATERAL 1,500 POSTERS PRINTED 10,000 PROGRAMS PRINTED 100,000 COASTERS PRINTED 5,000 COMMEMORATIVE GLASSES ADVERTISING

SUGGESTED VENUE SPONSORSHIPS PRESENTING SPONSOR Cost: $50,000 Fremont Oktoberfest attracts a broad demographic of guests with 100 + microbrews, a full-size beer garden, a fully programed Main Stage and much more. Align your brand with Fremont Oktoberfest and present the largest Oktoberfest in the Northwest. MAIN STAGE SPONSOR Cost: $20,000 Located within the Tasting Garden, the Main Stage is the hub of the festival. With its constant vibe, guests are drawn to the stage creating thosands of impressions throughout the threeday festival. BUXOM BEER GARDEN SPONSOR Cost: $10,000 The Buxom Beer Garden is fully stacked, offering 1 liter steins of beer and fun Oktoberfest-centric contests. This beer garden within the Tasting Garden is an amazing venue to highlight your brand SPORTS BAR SPONSOR Cost: $8,000 The Fremont Oktoberfest Sports Bar gives the guests the opportunity to cheer for their favorite teams while searching for their new favorite beer. Showcase your brand and cheer for the local sports teams in your branded bar. GLASSWARE SPONSOR Cost: $15,000 Fremont Oktoberfest commemorates the festival experience for each guest with a commemorative mini-mug for the tasting of over seventy five breweries. 5K SPONSOR Cost: $20,000 The Fremont Oktoberfest 5K draws runners and their pooches from every corner of the city the Sunday of Oktoberfest. Present the 5K and align your brand with an athletic and dog-friendly audience. LOUNGE SPONSOR Cost: $7,500 Sponsors recieve full naming rights with on-site signage and an opportunity to create brand awareness through the lounge decor. Create a themed area that represents your brand. VOLUNTEER SPONSOR Cost: $4,500 Fremont Oktoberfest relies on dedicated volunteers to carry out the festival. The Volunteer Sponsor is positioned on all recruitment efforts and your brand is positioned exclusively on the volunteer T-shirt. DOG DAY SPONSOR Cost: $5,000 Sunday goes to the dogs at Fremont Oktoberfest, with a dog modeling contest, pet friendly expo and accompaniment into the Tasting Garden. This day is unforgettable. EXHIBIT SPONSOR Cost: $1,595 Activate your brand with an on-site exhibit space inside the Tasting Garden reaching the target demographic of Seattle s young professionals. FAMILY DAY SPONSOR Cost: $8,000 The Sunday of Oktoberfest welcomes kids of all ages plus their parents! This special day is an amazing opportunity to showcase your brand to a familial audience. FOR MORE INFORMATION CONTACT US For more information and tailored packages, contact: Jillian Briggs Sponsorship Manager jillian@boldhatproductions.com 206-633-0422