For the cruising sailor www.yachtingmonthly.com Media Information 2017 marine
Editor s welcome Join forces with the most trusted and respected media brand in boating. Yachting Monthly is the mainstream, mid-market magazine and website for amateur cruising sailors. Above all, we strive to be useful and relevant to our readers, who range from coastal cruisers to ocean voyagers and from novice crew to expert skippers. We ve earned their respect over many years, through the quality of our content and by campaigning to look after their interests. Yachting Monthly is the first port of call for advice on sailing skills, boat-handling and seamanship; reviews of new and used boats and all the latest gear; guides to cruising grounds, ports and anchorages; real-life sailing adventure stories and news that s relevant to boat owners. We ve got the most experienced and trusted test team in the business. Our contributors include most of the top sailing writers and pilot book authors in Europe. We re proud of our heritage 110 years at the heart of the sailing community but Yachting Monthly continues to innovate. We launched the first educational sailing app and we re currently building the first large-scale database of yacht anchorages on the Internet. about our readers Demographic Gender 93% male ABC1 83% Main wage earner 80% Average income 87,100 Member of yacht club 68% Magazine 4 hours spent reading 16.2 years average period they have read the magazine Boat ownership 84% readers own a boat 74% own a boat that is 37ft/11m or larger 47% own a boat less than 20 years old Boat purchase intention 36% readers intend to replace their boat in the next 12 months Cruising 93% are actively involved in sailing of which 43% have sailed 500-2000 miles in the past year Internet usage 94% use the internet at home 46% use the internet at work 48% on a boat, of which 84% from a laptop 69% from a smartphone 52% from a tablet Editor
REGULAR CONTENT Brand Reach Yachting Monthly s reader satisfaction, trust and approval ratings are the best in the boating sector and among the highest you ll see anywhere in the publishing industry. We retain our readers for longer than any other boating magazine. Yachting monthly s print circulation has outperformed the market consistently for the last five years. Expert on board we put an expert on a reader s boat to explain and demonstrate some useful sailing techniques Practical seamanship step-by-step boathandling instructions We ve got the most experienced and respected test team in the industry - Our sailing skills articles are used for teaching by sea-schools and sail-training establishments in the UK and abroad including the Royal Netherlands Navy. Global Reach (regions of residence) UK Europe Rest of World US 88% 8% 2% 1% ABC Circulation January 2015 December 2015 22,199 Web stats Skipper s tips a digest of useful advice Newsletter Page impressions Unique s Mobile Tablet Desktop 8.8K 125K 54K 15K 11K 28K Social Facebook Twitter YouTube 9K 24K 32K Pilotage a guide to a popular sailing area Anchorages four mini-guides Cruising real-life sailing stories and adventures Group gear test unbiased comparative review of new sailing products New and used boat tests rigorous reports for prospective buyers
ISSUE THEMES * January New gear preview for 2017 (METS show report) Skills: cope with emergencies English Channel; Seychelles February Personal sailing kit Skills: sail-handling Biscay; Caribbean March New boats 2017 (Düsseldorf & London shows) Skills: get in and out of a marina Keep your boat abroad April Start the season fitting out guide Skills: anchoring Scotland; The Netherlands May Safety gear Skills: managing a crew Summer cruise planner June Navigation kit Skills: cope without crew English Channel; Baltic July Sails buyer s guide Skills: inshore pilotage North Sea; Spain Summer Deck hardware Skills: offshore passage Portugal; Ireland August Kit for extended cruising Skills: get the most out of a charter holiday Mediterranean; Wales September Southampton Boat Show preview Skills: sail trimming Where to keep a boat in Britain October Buying/selling a boat Skills: seamanship Cross the Atlantic November End-of-season maintenance guide Skills: make sailing easier and more fun France; YM Triangle Race December Christmas gifts for sailors Skills: manage a yacht refit Scandinavia; Mediterranean * Subject to change COPY Dates ISSUE copy deadline on-sale January 2017 4 November 2016 8 December 2016 February 2017 15 November 2016 5 January 2017 March 2017 30 December 2016 2 February 2017 April 2017 31 January 2017 2 March 2017 May 2017 24 February 2017 30 March 2017 June 2017 17 March 2017 27 April 2017 July 2017 21 April 2017 25 May 2017 Summer 2017 19 May 2017 22 June 2017 August 2017 16 June 2017 20 July 2017 September 2017 18 July 2017 17 August 2017 October 2017 11 August 2017 14 September 2017 November 2017 8 September 2017 12 October 2017 December 2017 6 October 2017 9 November 2017
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RATE CARD PRINT Advertising rates Display Full colour Inside front cover 4,575 Inside back cover 3,910 Outside back cover 4,575 Double page spread 6,260 Full page facing editorial 3,910 Full page run of paper 3,130 Half page facing editorial 2,590 Half page run of paper 2,010 Quarter page run of paper 1,090 1/8 page run of paper 640 brokerage Full page 2,530 Half page 1,310 Quarter page 760 CHANDLERY Full page 2,530 Half page 1,310 classified Full page 2,200 Half page 1,250 Quarter page 705 1/8 page 385 1/16 page 195 series discounts: 6-11 insertions 5%, 12 insertions 10% online rates CPM Billboard heavyweight campaign 1,050 Double MPU heavyweight campaign 900 MPU heavyweight campaign 750 Leaderboard heavyweight campaign 750 Newsletter 450
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