MEDIA KIT 2008
INTRODUCTION Offshore Yachting is Australia s most prestigious yachting magazine and is the official publication of the Cruising Yacht Club of Australia, home of the famous Rolex Sydney Hobart Yacht Race. Offshore Yachting offers maximum exposure to a quality target market. With a retail and controlled circulation of 6,000 copies (including a guaranteed distribution to 2,500 members of the exclusive CYCA), Offshore Yachting reaches the cream of the marine and leisure market and gives you the opportunity to do the same. PROFILE Offshore Yachting is the ideal platform for marine industry suppliers to showcase their products to this specific market. Sailing is a social and highly competitive sport, attracting high achievers who enjoy quality lifestyles. Offshore Yachting caters to those advertisers who wish to target not only the sailing fraternity but also the affluent, corporate reader. contents Offshore Yachting is a marine industry publication that not only covers the best regattas and ocean races but also publishes boat tests, national and international yachting and lifestyle features covering food, wine, travel and the yachting social scene. EVERY ISSUE SEAMARK Covers new designs, new launchings, industry and general marine news from around Australia, the Asia Pacific region and worldwide. SCENE Photos from the latest yachting functions and events within the industry. REGATTAS The latest reports on local and international regattas. OCEAN RACES Covering all local and international ocean racing conducted by the CYCA and other offshore divisions of clubs in our region and globally. RACE AND REGATTA NEWS Race results and regatta news from around Australia and worldwide. SKIPPER Profiling one of Australia s yachting personalities. BOAT REVIEWS Reviewing the latest sailing yachts to race and cruise around Australia. TECHNOLOGY We investigate the latest technology covering all aspects of the marine industry. DESTINATION The cruising hotspots from around the world. SAILING CHARTERS Luxury sailing charters in Australia and internationally. LIFESTYLE Culinary delights from an executive chef and wines to match. NAUTICAL HISTORY Covering classic sailing yachts, historical events and shipwrecks. WATERLINE A calendar of regional and international sailing events. THE CHANDLERY Specialist suppliers and services directory for the yachting industry. submit news and editorial to Hillary Buckman at editor@oceanmedia.com.au
AUDI Hamilton island Race Week Program OCEAN Media is publishing the OFFICIAL program for the 25th Anniversary AUDI HAMILTON ISLAND RACE WEEK 2008 by appointment from Hamilton Island and AUDI Australia. This iconic week of offshore yacht racing, hosted and organised by Hamilton Island and leading sailing sponsor AUDI, is held in the tropical waters of Queensland s Whitsunday Islands. With a revised racing schedule, new developments on Hamilton Island and the enthusiastic support of naming rights sponsor AUDI, this year is certain to be more exciting and successful than ever. The program will be distributed with the August/September issue of Offshore Yachting, which will be on sale nationally from the beginning of August. It is the only program distributed on Hamilton Island during Race Week and also at the Sydney International Boat Show at the OCEAN Media stand. In addition to our normal circulation for this edition, the race organisers request an extra 2,500 copies to be distributed at Hamilton Island in the Skipper s packs, at the Race Media Centre and in the Audi Village Marquee. Be a part of this exciting program for the 25th anniversary of Australia s most popular yacht racing week.
FTP Upload Information OCEAN Media s FTP server address: sydmac1.gtsolutions.com.au Please contact our office for the username and password. You will need a File Transfer Protocol (FTP) program. If you don t have one, FTP sofware for both Mac and PC is available for free on the internet. Below, we have suggested suitable programs. If you are using a Mac, we suggest a program called Cyberduck To install Cyberduck 1. Go to www.cyberduck.ch 2. Click on the download icon on the top right hand of the screen. The software will start downloading onto your computer 3. When it has finished downloading, double click on the icon and follow the step-by-step installation process To upload your files to our server 1. Open Cyberduck 2. Click on Open Connection (top left hand side) 3. Another window will pop up. Type in Ocean Media s FTP server address, username and password (see above) 4. Click Connect. This will bring up the FTP site in the main window 5. Click on the Action drop down menu in the main window 6. Click on Upload in the drop down menu 7. Find the file you wish to upload on your computer 8. The file will begin uploading to our server. A new window will open to track the transfer 9. When the transfer is complete, you will see the word Complete at the bottom of the transfer window 10. Close this window 11. In the main window, click on Disconnect. If you are using a PC, we suggest a program called CoffeeCup To install CoffeeCup 1. Go to www.coffeecup.com/freestuff 2. Scroll down to Free web design software 3. Click on CoffeeCup Free FTP 3.0 Download Now 4. Follow the installation process OCEAN Media Website Offshore Yachting is now available online through our portal - www.oceanmedia.com.au - where our latest issue is available in digital format. Not only is the print magazine replicated page for page online, it also features internet-only features such as a page turning facility, full index listing, page zooming, print facility and the ability to email content to your friends and colleagues. Our latest technology website also features key word search, to allow users to find any piece of information referenced in any issue. All CYCA members, our subscribers, media partners and key industry associates are issued with individual log in details, enabling instant access to the breadth of information available through Offshore Yachting. The Ocean Media website also allows our Media Partners to feature digital video footage of their products, and web links to enable easy contact from our readership, and all Offshore Yachting advertising content contains direct hyperlinks for email contact, to allow readers one-click access to your business, and artwork text is referenced in the keyword search. The Ocean Media website is dynamic and regularly updated. Ocean Media continually improves both the format and content to maximise appeal to our e-readership. Please contact offshore@oceanmedia.com.au for any enquiries regarding the website.
SPECifications Digital Artwork InDesign CS3/QuarkXpress 6 (MAC files only): If using high resolution scans, supply at 300dpi or higher in TIFF, EPS or JPEG format. Files must be supplied with a same size laser proof, print out of the disk directory window, as well as all fonts and extensions. Illustrator CS3 (MAC files only): Illustrator files may be supplied but must have all fonts converted to outlines. Adobe Acrobat (MAC or PC files): Acrobat files may be supplied but must show crop marks and bleed. All fonts must be embedded and the PDF must have been distilled with CMYK downsampling at at least 300dpi. Supplying material When supplying artwork, all colours should be indicated as process colour percentages [CMYK]. All PMS colours will be matched to the nearest four-colour process combination. you can send files via QuickCut, for more details go to www.quickcut.com.au, upload them on the ftp site, email to Art Director Evelyn Aravena earavena@oceanmedia.com.au or Advertising co-ordinator Laura Coggles lcoggles@oceanmedia.com.au OR MAIL TO THE postal ADDRESS BELOW RIGHT Proofs: Our production schedules do not allow us to show printing proofs to the advertiser. Proofs are viewed and assessed by our production department. In the case of difficult artwork, where the advertiser requests to view proofs, the artwork must be supplied to us one week prior to deadline. Note: No request to view proofs can be accepted unless the above condition is met. Material Despatch INSTRUCTION: All material must reach the publisher before material deadline or a surcharge of up to 50% may be incurred. (all measurements are in mm s width x height) TRIM size TYPE size BLEED Full Page 230 x 277 215 x 257 236 x 283 Double Page Spread 460 x 277 440 x 257 466 x 283 Half Page Horizontal 230 x 135 210 x 125 236 x 141 Half Page Vertical 115 x 277 105 x 257 121 x 283 Third Page Horizontal 230 x 90 210 x 80 236 x 96 Third Page Vertical 70 x 277 60 x 257 76 x 289 Quarter Page Horizontal 230 x 65 220 x 55 236 x 71 Quarter Page Vertical - 107 x 131 Strip Ad 230 x 50 220 x 40 236 x 56 Business Card - 90 x 50 If you are looking to maximise your marketing budget to the key decision makers, this is the publication for you. Contact Offshore Yachting on +61 2 9566 1777 or email offshore@oceanmedia.com.au Anthony Twibill Publisher & Director atwibill@oceanmedia.com.au Ocean Media Pty Ltd Suite 67, The Lower Deck, Jones Bay Wharf, 26 Pirrama Road Pyrmont Point NSW 2009 Australia Ph: +61 (0)2 9566 1777 Fax: +61 (0)2 9566 1333 www.oceanmedia.com.au Hillary Buckman managing Editor & Director hbuckman@oceanmedia.com.au