Media Kit 2017 Delivering you an audience of engaged competitive sailors.

Media Kit 2017 Delivering you an audience of engaged competitive sailors.

Australian Sailing Australian Sailing is the southern-hemisphere s premier performance-sailing media brand, servicing the dynamic social competitive sailor market. Our print, website and enews audiences rely on Australian Sailing to deliver them incisive, accurate and uncompromised access to the latest sailing news, results, tips, techniques and lifestyle content. Sailing AUSTRALIAN MYSAILING.COM.AU DECEMBER 2016 JANUARY 2017 18 19 AUSTRALIAN SAILING DECEMBER 2016 JANUARY 2017 MYSAILING.COM.AU ROLEX SYDNEY HOBART Reefing done right YACHT RACE KIMBERLEY WILMOT HAS A LOOK AT WHO HAS ENTERED THIS YEAR'S GREAT RACE. SYDNEY HOBART Gordon Ingate rescues a classic ROLEX/STEFANO GATTINI ENTRY LIST & FORM GUIDE ADRIENNE CAHALAN S 25TH RACE WILL OXLEY REMEMBERS 1998 $7.50 / NZ $7.70 (incl GST) PRINT POST APPROVED 100005333 PLUS PRACTICE DRILLS START LINE NAVIGATION ELAN S4 INSIDE RONSTAN cover.indd 1 01 9 770726 564001 15/11/16 8:46 AM ROLEX SYDNEY HOBART Heavy Weather Sailing

Our Audience, Your Customer The Australian Sailing Portfolio We attract over 18,000 of Australia s most active and affluent sailors seeking the latest innovations in kit, boat design, technology and information in a sport where learning is a lifetime occupation. The typical Australian Sailing customer... Is a devoted sailer, sailing at least weekly (62%) Sails yachts (59%) Visits mysailing.com.au at least weekly (94%) Subscribes to the mysailing.com.au enewsletter (78%) Is influenced by Australian Sailing, admitting they have been motivated to make a purchase after seeing something in the magazine (55%) Spends over $1,000 a year on sailing products (65%) Shares their copy of Australian Sailing with one or more people (50%) We deliver content across all media platforms, when and how our audience wants it. Magazine Each issue of Australian Sailing covers the whole spectrum of sailing from dinghies to maxi yachts, for competitive racing or pleasure, with coverage of every major Australian yachting event plus overseas races. Readership: 29,700 (Publisher s statement) Website Written by journalists who sail, mysailing.com.au provides breaking news, latest gear, technical advice, informative how-tos and much more. Monthly unique visitors: 50,284 (2016 average) Monthly page Impressions: 137,692 (2016 average) e-direct (enewsletter + edm) All the best content from mysailing.com.au is presented in an easy-to-digest format, keeping our audience engaged and driving them to the website. The enewsletter is growing and offers a more direct access route for advertisers looking for immediate return on investment. Subscribers: 6,000 (December 2016) Open rate: In excess of 45% (2016 average) Digital edition Readers can now experience and interact with brands via hotlinks from ads to websites and videos through the Australian Sailing digital edition. Individual digital issues and digital subscriptions are available to download from Zinio to any Android, Apple or PC device. Social Our Facebook presence allows us to engage our audience with a personal touch, giving them insights into, and a connection with, the people behind Australian Sailing, strengthening their connection with the brand, and enhancing their trust. Facebook likes: 10,000 (December 2016) www.facebook.com/australiansailing Instagram followers: 1,054 (December 2016) @australiansailing

Magazine Editorial Schedule Australian sailing marketing FEBRUARY/MARCH Sydney Hobart Report APRIL/MAY Vendee Globe wrap up America s Cup preview National Championships Reports JUNE/JULY Whitsundays previews AUGUST/SEPTEMBER America s Cup wrap up Boat Show Preview OCTOBER/NOVEMBER Volvo Ocean Race preview (plus updates in every issue throughout the race) DECEMBER/JANUARY Sydney Hobart Issue Race Preview By partnering with Australian Sailing, we deliver to you an engaged and highly targeted, niche audience of Australia s most active and affluent sailors. You ll have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions. In conjunction with the Yaffa Custom Content department, Australian Sailing can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces

Rate card and material specifications 2017 Magazine Rates Size Casual 3 6 DPS $3500 $3300 $3100 Full page $2400 $2150 $1950 ½ page $1500 $1400 $1200 ¼ page $900 $830 $780 RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%. FIRST 20 PAGES +10% Material Specifications Size Width Height DPS (trimmed) 460 300 FP (trimmed) 230 300 ½ page vertical 268 102 ½ page horizontal 208 134 ¼ page horizontal 208 67 ¼ page square 134 102 ¼ page square 95 135 ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS. Deadlines Issue Booking Material Publication Feb/Mar 9 Dec 16 Dec 2 Feb Apr/May 23 Feb 2 Mar 31 Mar Jun/Jul 21 Apr 28 Apr 30 May Aug/Sep 23 Jun 30 Jun 1 Aug Oct/Nov 28 Aug 4 Sep 4 Oct Dec/Jan 24 Oct 31 Oct 1 Dec Website Rates Section Size Weekly Monthly Exclusive positioning Run of site Rails (x2)* $1100 N/A Billboard* $950 N/A Extended Leaderboard N/A $1400 Leaderboard N/A $990 MREC N/A $720 SREC N/A $350 Background Skin* $1100 N/A Pop-up $990 N/A Video $1350 N/A Leaderboard N/A $850 MREC N/A $750 SREC N/A $450 * DOES NOT DISPLAY ON MOBILE SITE. RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height Background Skin 1920 1200 Rails (x2) 160 750 Pop-up (desktop) 590 490 Pop-up (mobile) 300 250 Billboard 960 250 Extended Leaderboard 960 90 Leaderboard 728 90 MREC 300 250 SREC 300 100 Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Monthly $1495 (per broadcast) Banner $1200 Medium Banner $1000 MREC $785 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height edm 600 900 Banner 600 90 Medium Banner 468 60 MREC 300 250 ALL SPECS ARE IN PIXELS. Deadlines Website and enewsletter online material deadline is 7 days prior to publishing. edm broadcast material deadline is 14 days prior to publishing. Todd Anderson, Sales Manager (QLD) P: 0409 630 733 E: todd@motormedia.com.au Mike Ford, Publisher P: 02 9213 8262 E: mikeford@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. Contact your sales manager for customised packages. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC SREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL

Contact Todd Anderson Sales Manager (QLD) P: 07 3425 5049 M: 0409 630 733 E: todd@motormedia.com.au Kimberley Wilmot Editor P: 02 9213 8207 E: kimberleywilmot@yaffa.com.au Mike Ford Publisher P: 02 9213 8262 E: mikeford@yaffa.com.au Australian Sailing is published by Yaffa Media Pty Ltd 17-21 Bellevue Street Surry Hills NSW 2010 P: 02 9281 2333 F: 02 9281 2750 www.mysailing.com.au www.yaffa.com.au