2018 MEDIA KIT
is a new monthly companion to the Thoroughbred racing industry s leading investment publication, the Thoroughbred Daily News. While each day s TDN informs its legion of highnet-worth racehorse owners everything they need to know to manage their investments, TDN Weekend is a more leisurely read: a leisure and lifestyle magazine published in an elegant digital format for Thoroughbred owners on the go.
AFFLUENCERS The TDN s global network of high-end Thoroughbred affluencers are devoted to the product, and read it on the go. TDN clients include: The ruling families of Dubai and Qatar Owners of companies like the House of Chanel and Kendall-Jackson wines Heirs to some of the top American fortunes Eight of the top Forbes billionaires North America s single largest landowner These devoted readers open the TDN multiple times per day, allowing advertisers unparalleled access. I ve read the TDN every morning since I bought my stallion Trippi from Ocala Stud some 10 years ago and took him back to South Africa. The TDN covers every jurisdiction that is of interest to me. GAYNOR RUPERT, South Africa s Drakenstein Stud Farm Forbes Billionaire, TDN Advertiser
DEMOGRAPHICS 55% MALE \ 45% FEMALE 27.5% 33.5% 15.5% 12.5% 5.5% 5.5% AGE 18-24 25-34 35-44 45-54 55-64 65+ 100% of total sessions Qatar s Sheikh Fahad is both a TDN reader and advertiser. Racing Post photo. TECHNOLOGY 56% mobile (38% phone, 18% tablet) 44% desktop MOBILE DEVICES iphone 48% ipad 30% TDN
READER PROFILE $20+ MILLION INVESTED IN THE SPORT Owns 10-500 racehorses Owns three or more homes Highly educated Travels extensively for work, business and to see his or her horses race Interacts with the TDN several times a day, and advertises their horses for sale with us TDN Sheikh Mohammed, the ruler of Dubai, and his wife Princess Haya are the TDN s third-largest advertisers. Racing Post photo.
PROMINENT READER-ADVERTISERS TDN clients aren t just readers; we are their number-one choice to advertise their horses. Prominent advertisers include: Kenny Troutt, Founder, Excel Communications, Forbes Billionaire, TDN s largest advertiser John Magnier, Owner, Sandy Lane Resort, Forbes Billionaire, TDN s second-largest advertiser Sheikh Mohammed, Ruler of Dubai, TDN s third-largest advertiser Bobby Flay, celebrity chef Kirsten Rausing, Forbes Billionaire Mike Repole, Billionaire founder of VitaminWater Sheikh Fahad and Joaan al Thani, member, ruling family of Qatar Alain and Gerard Wertheimer, owners, House of Chanel Barbara Banke, owner, Kendall-Jackson wines William S. Farish, Standard Oil and Lane s End Farms John Malone, North America s largest landowner Khalid bin Abdullah, Saudi Royal Family, Owner, 1% Chase Manhattan Bank Other prominent readers include: Andrew Rosen, Founder and CEO, Theory and Helmut Lang Earle Mack, former Ambassador to Finland Bo Derek, Actress
Every night I look forward to reading tomorrow s TDN. It guarantees that I m ahead of the rest of the world for all my Thoroughbred news BOBBY FLAY, celebrity chef, TDN Advertiser TDN TESTIMONIALS The TDN is required reading each day at Spendthrift. With us having the farm in Australia now the TDN helps us keep up globally as well. B. WAYNE HUGHES, founder, Public Storage; owner, Spendthrift Farm, TDN Advertiser
I check the TDN each day to monitor how the progeny of Gainesway stallions are progressing and to find out what is happening in the world of racing. It s genuine global news. ANTONY BECK, owner, Gainesway Farm and Graham Beck Wines of South Africa, TDN Advertiser TDN TESTIMONIALS Ding! Every night the sound of my favorite email from TDN letting me know what s going on in the world of Thoroughbred racing. BO DEREK, actress
GLOBAL REACH TDN Readers live in 172 countries and territories. The world s major racing countries-- the US, UK, Canada, Ireland, Australia, France, Japan, Argentina, the United Arab Emirates and New Zealand lead the way.
The Game Plan - A monthly profile of a Thoroughbred owner detailing his game plan for success in the Thoroughbred industry, and what their life is like away from the track. Editor s Pick - A review of a new restaurant or club in a popular racing or Thoroughbred sales destination FEATURES Newsmakers - A Q and A with a racing newsmaker on a topical issue that affects racehorse owners. The Last Word - A light feature that asks an elusive subject 10-12 unusual questions in an attempt to reveal something about their personality. Destinations - A monthly horse-racing travel piece. Recommendations on where to stay, where to eat and what to do.
AD SIZES & RATES MULTIPLE-INSERTION DISCOUNTS: Discounts for regular spreads: 1x $5,000 2x $8,000 3x $11,000 4x $14,000 5x $16,000 6x $18,000 2-Page Spread Inside front spread: $6,000 Standard spread: $5,000 Specs: 16.75 w x 10.875 h RGB, 300ppi, no gutter Press quality PDF, Single pages Discounts for preferred position (inside front cover) spreads: 1x $6,000 2x $10,000 3x $14,000 4x $17,000 5x $20,000 6x $23,000 Full Page Ad $2,500 Specs: 8.375 w x 10.875 h RGB, 300ppi, no gutter Press quality PDF
GET IN TOUCH SUE FINLEY Sr. V.P. and Co-Publisher Thoroughbred Daily News 60 Broad Street, Suite 100 Red Bank, NJ 07704 suefinley@thetdn.com (o) 732.747.8060 (m) 732.614.3124 TDN