Au-Dela Des Pistes Charity

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2 Au-Dela Des Pistes Charity About Au-Dela Des Pistes is a Non-Profit Organisation under the 1901 Law, created under the impetus of two of the biggest owners in the world: Godolphin and the Aga Khan Studs Management Aliette Forien President Haras de Montaigu Henri Bozo Vice-President Ecurie des Monceaux Lisa-Jane Graffard Treasurer Godolphin Nemone Routh Secretary-General Aga Khan Studs Steering Committee Alix Choppin Arqana Nicolas Clément Elizabeth Doumen Amélie Lemercier Aga Khan Studs Diana Cooper Godolphin Constance Popineau

3 Our Activities Raise awareness to the general public and those involved in the equestrian world to the retraining of racehorses Promote the versatility of retrained racehorses in learning other equestrian disciplines Develop a strong network to encourage the retraining of racehorses at the end of their careers Connect the former and future owners of retrained horses Facilitate the management and monitoring of retrained horses Organise competitions reserved only for thoroughbreds Put in place clear legislation on the monitoring of racehorses intended to be retrained when they leave training Raise funds for this cause

4 in Figures 1500 followers on Twitter 4700 followers on Facebook after only a year in existence 8 Show-Jumping competitions for ex-racehorses across France 4 Retraining of Racehorses Days a year 16 accredited retraining facilities 900 followers on Instagram 200 members that support the charity... Attendance at several sporting events and national equestrian fairs

5 A national network of accredited establishments In its desire to promote and facilitate the retraining of racehorses, the charity Au-Dela Des Pistes ensures daily the development of a quality network of reception facilities in France, in which equine well-being is the key word. To be accredited by the Association, each structure must complete an application form, provide letters of reference and be visited by the Au-Dela Des Pistes teams to ensure that the infrastructures, food and care provided comply with the provisions established by the Equine Welfare Charter. All accredited structures appear in a directory accessible on the charity s website and are invited to the various events organised by Au-Dela Des Pistes, such as the Retraining of Racehorse Days. This visibility allows them to make themselves known in order to increase their opportunities, and offers racing professionals a range of reliable options for the management of their retired horses.

6 2019 Events Through its desire to promote the retraining of racehorses, Au-Dela des Pistes organises events throughout the year to demonstrate the potential of these athletes to adapt to all kinds of leisure and equestrian sports. These are called Retraining of Racehorse Days. Retraining of Racehorses Days 4 events spread over the year at the racecourses of Deauville, Paris-Longchamp, Cagnes-sur-Mer and Auteuil Equestrian sports demonstrations by ex-racehorses between races An average of 10,000 clicks and views on the charity s websites and social networks during each event Creates a meeting point for professionals and the public at the Au-Dela Des Pistes stand Events reported in the international equestrian press

7 Au-Dela Des Pistes Show-Jumping Competitions In order to promote the potential of former racehorses to be rehabilitated to various equestrian disciplines and to create a real enthusiasm around this breed, Au-Dela des Pistes organised for the second consecutive year show-jumping competitions reserved exclusively for ex-racehorses across the different regions of France. Location Normandy, Paris region, South-West, South-East, Pays de la Loire Number of competitions Eight events spread over the Outdoor season from March to September 2019 in parallel with the national Classic competitions of Bouleries Jump, which will take place on the same days Statistics No less than 1,200 retired racehorses were registered in 2016 on the official FFE lists in the Amateur show-jumping discipline

8 Future Goals & Strategies Increase the number of members Increase the number of followers on social media Increase the number of accredited establishments in the Au-Dela des Pistes Directory Increase the presence of the charity at equestrian events with partnerships that promote the results of retrained thoroughbred racehorses Grow the number of competitions reserved for ex-racehorses across France

9 Why does Au-Dela Des Pistes need you? As an entity linked, directly or indirectly, to the French equine sector, you would meet the needs of our reconversion structures in their daily work, but also to the riders of exrace horses in their own and new discipline. In addition, your Company s investment in merchandising, or on a simple financial level, would considerably help the development of our communication activities and to promote the retraining of race horses and their potential at our many public events. Your image would then be associated with animal welfare, and in particular that of racehorses, a cause that has now become a global focus.

10 What Au-Dela Des Pistes Proposes A partnership A partnership A partnership based on the establishment of preferential rates in favour of our structures and their customers based on the principle of sponsoring applied to the events of your choice and relating to the three packages based on merchandising in the supply of rider and horse equipment products offered

11 Special Partnership Partnership proposal based on Preferential Rates reserved exclusively for professional retraining structures and their customers purchasing a retrained racehorse. 1 Details of the partnership This partnership could be constituted as follows: 15% * discount on all orders placed by retraining structures that are part of the Au-Dela Des Pistes network 20 * voucher offered to any rider purchasing a reformed racehorse within one of the retraining structures accredited by Au-Dela des Pistes 20 * voucher offered to any thoroughbred racehorse trainer who places a horse at the end of its career in one of the retraining structures accredited by Au-Dela des Pistes * Amounts given as examples

12 Au-Dela Des Pistes Commitment 1 Au-Dela Des Pistes commits to: Provide you in real time with a list of retraining structures integrating Au-Dela Des Pistes national quality network Insert your logo on the charity s website as a partner Communicate about this partnership with the retraining structures listed in the Au-Dela des Pistes directory Communicate about this partnership with thoroughbred racehorse trainers across France Communicate about this partnership with the equestrian sports community

13 Sponsoring Partnership Applied according to the charity s different events over the year. Three formulas are available: Bronze, Silver or Gold packages. 2 BRONZE PACKAGE SILVER PACKAGE GOLD PACKAGE Insertion of your logo on the website Mention of your partnership with Au-Dela Des Pistes in all national/international press releases related to the chosen event(s) Your logo will be included in the end of year film Number of ADDP 2018 events of your choice during which your logo will be inserted on the digital and printed visuals Insertion of your logo on the ADDP Stand event cover Your identity prominently displayed on the ADDP stand during the chosen event(s) in the form of Show-Jumping obstacle underbody produced in your entity s colours and inserted on the Au-Dela Des Pistes jumps(s) during the 2019 ADDP Show-Jumping Competitions 1 3 TOUS - - Logo 1 banner 2 banners - - Package Cost

14 Merchandising Partnership 3 During all our events, and notably the Au-Dela Des Pistes Show-Jumping Competitions, you will be our privileged partner and will help with the needs of the charity s merchandising through communication and promotional activities. Your reference products will be allocated: To the members of the charity present at the events To the charity s volunteers during Au-Dela Des Pistes events on racecourses and other equestrian grounds To riders competing in Au-Dela Des Pistes events and that were placed To the retrained thoroughbred racehorses highlighted during the charity s promotional and partnership operations at various competitions and equestrian championships (Ex. : French Pro-Elite Horse-Ball Championships in Deauville + demonstrations during the Retrained Racehorse Days or during the 2019 Salon du Cheval de Paris)

15 Au-Dela Des Pistes commits to You will be mentioned as a partner in all our communication with the public and the press: Insert your logo on the website Insert your logo on the digital and printed visuals of Au-Dela Des Pistes throughout 2018 Insert your logo on the event cover Au-Dela Des Pistes Stand Arrange your advertising banners on our events Au-Dela des Pistes Partnership Proposal for the Promotion of Retraining Racehorses 3

16 Contact Marine Thevenet Communication and Events Manager (+33) Julie Degand Development and Accreditation Manager (+33)