INTRODUCTION We are excited to announce official plans for this year s Texas Toast Jam. The 4th Annual Texas Toast will be held in Austin, Texas towards the end of October. Similar to years past, we plan to continue our tradition of unique courses, fun after parties, video premieres and all the good times that come along with the weekend. Thanks to all of the overwhelmingly positive press we received in the last few years, this year s Toast should be much bigger and better. Every year so far has been the best one yet! to quote most attendees. Texas Toast has become a globally renowned and respected event, which brings in a crowd from all over the world, while still remaining a truly grassroots event. With the inclusion of Ride BMX s coveted Nora Cup Awards into the weekend, anybody who is anybody in the BMX world will be at TOAST. Our goal is to make this event as much fun as we possibly can for everyone involved (riders, spectators, and sponsors), but we need your help to bring it to life. Toast s success relies heavily on the BMX community coming together to make it happen and this is also a large part of the reason that it is so well respected. Please take a minute and check out the attached sponsor pack. Everything we can collectively put into this will only make this event better! Hit us up with any questions and know that we are flexible and open to just about anything. Thank you very much! NUNO OLIVEIRA / NUNOO@ODYSSEYBMX.COM / (562) 756 7111 JIM BAUER / JIMB@ODYSSEYBMX.COM / (516) 902 8371
TESTIMONIES Last year s 3rd Annual Toast Jam amassed an even greater amount of coverage and press than the inaugural event. Texas Toast 4 is the event to be at this year. We expect this year s event coverage to be even more powerful with quality press from many different sources including all major BMX media. It also made a lasting impact on many of the world s best and most influential BMX riders. There was so much other stuff going on aside from the riding & around the riding that it just made for a better time, whether you were a BMX fan or not. JOHN POVAH GENIUS! DAVE THE LORD VOEKLER BEST. CONTEST. EVER. GARY YOUNG / X-GAMES GOLD MEDALIST FORMER WORLD CHAMPION Texas Toast is one of those BMX contests you don t want to miss! My favorite part of Toast was riding and hanging out with all my BMX heroes and how their excitement levels were as high as mine. MARK MULVILLE / 2ND PLACE 2012 TEXAS TOAST DIRT Texas Toast is a true BMX contest, and the vibes THE TRUE ESSENCE OF BMX. STEVE CRANDALL are amazing. Strictly fun, with all the homies. What more could you ask for? CHAD KERLEY Texas Toast is as true to BMX as it 1ST PLACE 2012 TEXAS TOAST STREET Texas Toast is bmx in its purest form of creating and sharing the most incredible memories that will never die. TREY JONES / 3rd PLACE 2013 TEXAS TOAST STREET gets. Nothing but friends, fun, bikes, and good times out in Texas. I wish every event was a little more like Texas Toast, so everyone could remember how great our sport is. DENNIS ENARSON 1st Place 2013 Street/2nd Place 2013 Dirt NORA cup Ramp Rider Of the Year Texas Toast has come and gone, and I really can t think of a single thing that could have made the weekend better. Any expectations about the Odyssey BMX sponsored and Taj Mihelich organized event were certainly blown out of the water and there is no doubt in my mind that this was one of the best BMX events I ve ever been to in my life. DIG BMX MAGAZINE
A BIG IMPRESSION Virtually every major BMX media outlet including ESPN, Ride BMX, Ride UK, Dig BMX, The Albion, The Come Up, Vital BMX, The Union, Defgrip and more. Outside of strictly BMX media, an episode of Red Bull s Wizard of Aus was there, Prolly is not Probably, Play media (producing shows for every mall in America), local Austin news and more. Add that to the individual sponsors coverage and the social media exposure, it is safe to say Toast reached a lot of people. Between all of the media outlets, organic search results, our own website and social media networks, a very conservative estimate would be well close to THREE MILLION IMPRESSIONS. Everything is bigger in TEXAS and this years TOAST is no exception. Please visit TEXASTOASTJAM for a comprehensive listing with links to all the coverage and last year s event info.
TEXAS TOAST REACH Over 20 separate photo galleries from many of the major media outlets, but not limited to: -ESPN, Ride BMX, Vital BMX, Ride UK, Red Bull, DIG BMX, The Albion, Defgrip, Odyssey BMX and more... Over 20 Videos made by many of the major media outlets, but not limited to: -Ride BMX, Vital BMX, Red Bull, The Come Up, Odyssey BMX and more... 1,000,000+ video plays. 5,000+ spectator created photos under various #texastoast hashtags. #texastoast2013 had more than 3,700 alone Estimated impressions over 3,000,000, conservatively All Sponsors get social media coverage from Odyssey BMX. Odyssey is the Number One BMX brand on Facebook(401K), Twitter(48K) and Instagram(72K). Sponsors get at least one Instagram shoutout for an example of just one kind of exposure you get, guaranteed. The point to take from all this is is the organic nature of this reach. None of this media content is paid for, and the amount of Social media impressions and coverage is mind boggling. If reaching this demographic is your goal, there are few, if any, that can reach the core audience in this way. Texas Toast is a huge idea, while still remaining completely grassroots at its core. Make sure you watch the Texas Toast 2013 documentary for the real feeling of Toast at TEXASTOASTJAM.COM
INTEGRATION Texas Toast isn t just an event, it s an experience. Riders, spectators, and sponsors all have something to gain from Toast. Each and every sponsor has a great opportunity to present their brand in a cool, unique way. One of our favorite things about Toast is working with our sponsors (big or small) and giving them a memorable experience.
GAUNTLET OF DEATH The Gauntlet of Death is a Toast original. An obstacle course of crazy contraptions designed to challenge the best bike riders in the world (and to be pretty hilarious to ride and spectate). This year, world famous ramp builder Ryan Corrigan will be heading up the build team... the sky s the limit for what s possible for this year s Gauntlet. This is where sponsors can be wild, or let us build something wild for you.
SPONSOR LEVELS Title Sponsor (TO BE DETERMINED) If you d like to be our big title sponsor partner, let s talk. There s about a million things we can do to get your brand on everything for the event in lots of creative ways. Name as part of the title of the event. Example Your name and Odyssey present Texas Toast 4. Prominent branding throughout the entire event. Premium branding throughout the entire event. Premium position in ads and promotion. Options for exclusivity with sponsor s product at event. Entrance wall mural. Gauntlet of Death custom obstacle for your brand. Main Event Sponsor ($5-20K) Host a specific event: Dirt Jumps, Street Course Obstacles, Flatland, Gauntlet of Death, etc Prominent branding on event course, possibly for exclusivity (aside from Title sponsors.) Different costs depending on event. For example, dirt is our most expensive build with largest purse. Creative and stand-out branding on event course. For example RIDEbmx Cover wall ride (shown) Name on event title: For example Fox Gauntlet of Death Bell Dirt Comp Prominent logo sizing and placement on all Toast advertising and program. Gauntlet of Death custom obstacle for your brand. This year we are putting out a printed TX Toast program guide. It will include sponsor ads, stickers, bios on riders, description of events, and a schedule. Become a sponsor early so there will be plenty of time to include you and your team. We will also have an official Texas Toast backdrop including all of the supporting sponsors logos on the display located at the front entrance. Great photo op for everyone in attendance. Say cheese! Supporting Sponsor ($3-5K) Logo included in all Toast advertising. Banners at event. Toast will distribute any swag you d like given out to riders or crowd. Options to have a booth to show products or vend. Gauntlet of Death custom obstacle for your brand.
OTHER SPONSOR OPTIONS Base Sponsor ($1500-2000) Texas Toast is a true DIY BMX event. If you fit into this category you can still be a huge help towards making Toast awesome. Let s discuss how we can work together at this level. Everything we gather goes directly to running the event and rider s purse money. Rider Lounge Sponsor ($) This year we ll have a rider lounge. Be a cool sponsor opportunity to furnish and take care of the pros. Mini Event Sponsor($) Last year we had a few different mini events with varying bonus cash prizes. For example we had the Freegun Bunny Hop Contest, Redline Vert wall, Haro Vet Pro, Credence Cowbell Challange to name a few. Vendor Sponsor ($1000) Just want to reserve space to vend something or show your product off? This level gets you a 10x10 space to work with. (BYO Tents/Tables) Schwag Sponsor Want to just give free stuff away to help make people happy or include your product in the prize packs? We re up to discuss that as long as it didn t conflict with any of our paying sponsors. Trade/Work We can also work out sponsor deals where you trade us something or help us run the event. For example you can help us print Toast Jam T- Shirts/Banners or help us build ramps.