AlbertaBMX Media Kit 2016 Bringing the latest and hottest local news and trends in BMX, Alberta BMX engages BMX enthusiasts of all ages throughout Alberta. The first of its kind, Alberta BMX strives to produce relevant local informative to readers. Alberta BMX takes pride in local riders and showcases Alberta rider s though monthly features. Alberta BMX is the local BMX index, with information, tips, and trends for all enthusiasts. With monthly publications distributed across Alberta, Alberta BMX keeps riders in the loop.
Readership Profile 93% male Total Readership 12,000 7% sponsored to ride 7% female 77% Attended post secondary education Total circulation per issue 3000 7% female 18% 1n competitive BMX $76,000 Average total household income Ages 16-34 96% own a BMX and ride regularly
AlbertaBMX Always In The Issue: Hot Spot! Synopsis: Featured Alberta Skate Park of the month, example: Shaw Millennium Skate Park Calgary Bike Check Synopsis: Features a local BMX rider and showcases their bike (bike parts, brands) Catch Up With Issue #1- March 1st, 2016 Beating Winter Blue s 1. Alberta Indoor Skate Parks Showcases indoor skate parks around Alberta open during the winter season. 2. Keeping fit: How to keep your BMX cardio up Tips and exercises to stay fit during the season when biking may not be an option 3. Bike Storage Where do bikers keep their bikes during the harsh winter months? Materials due: January 4, 2016 Ads due: January 18, 2016 Ad art: February 1, 2016 Issue #3- May 1st, 2016 BMX Etiquette 1. Sharing the park How do BMX s share skate space with other riders, skaters, and scooters 2. Time for new parts? How do you know when your bike parts need a tune up? 3. To helmet or not to helmet? Riders opinions on helmets. Materials due: March 6, 2016 Ads due: March 20, 2016 Ad art: April 3, 2016 Issue #4- June 1st, 2016 Trail Riding 1. Taking it to the trails BMXing on dirt paths and dirt jumps, is it safe, what to know before you go 2. Best Tires Can any tire work for rough terrain, what are the best tires? 3. Know Your Equipment What gear and equipment do riders need for trail riding? Materials due: April 6, 2016 Ads due: April 20, 2016 Ad art: May 4, 2016 Editorial Calendar 2016 Synopsis: feature on a local rider a how they found BMX, their personal story How To Synopsis: a to step-by-step guide to a featured bike trick. Example: how to bunny hop or how to change a tire Fresh Parts Synopsis: highlights the newest and latest bike parts Issue #2- April 1st, 2016 BMX Favourites 1. Street Spots Local riders share their favorite street spots to practice tricks and sesh 2. Music to get you pumped Local riders share their favorite songs to get them going 3. Fresh kicks What shoes do riders like to bike with, why? Materials due: February 4, 2016 Ads due: February 18, 2016 Ad art: March 4, 2016 Issue #5- July 1st, 2016 Woman and BMX 1. BMX, sexist? Talks about key points on the views of woman in the BMXing industry. 2. Totally Cool Women Features local woman riders and their stories. 3. Are pink Bikes the new thing? Breaks down bikes aimed towards women. Materials due: May 6th, 2016 Ad sales due: May 20th, 2016 Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. The history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the years? 3. Know the Names Who were the top riders back in the day? Materials due: June 6th, 2016 Ad sales due: June 20th, 2016 Ad art due: July 3rd, 2016
AlbertaBMX is Albertas one stop monthly magazine for BMX enthusiasts, targeting riders throughout Alberta who ride recreational and competively. The magazine uses the take one, leave one behind method of controlled circulation. It can be found in local bike shops throughout Alberta as well as athletic wear stores, places which riders frequently visit. You will find the magazine on racks in high traffic areas, and at the front of these locations. AlbertaBMX also uses the Newspaper method. Our magazine uses newspaper insertion as part of our circulation program. Reaching a highly desirable demographic audience, in large numbers using local newspapers throughout Alberta such as the Calgary Herald. Circulation Plan Rate Card Alberta BMX Advertising Rates and Options EFFECTIVE January 1, 2016 Circulation: 5000 per month Rates are quoted net of agency fees. GST not included.
Business Plan Projected 2 year Profit (Cash Flow) $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 End of Year 1 End of Year 2 Year Total 2 Total income Total expenditures Ending Balance Advertisers First Year: With the help of grants we have secured $15,000 start-up cost. In the first year of operation, with circulation starting at 5000 we expect to turn a modest profit of $25,092 based on revenue of $210,545 and expenses of $185,453. The majority of our income comes from August ($23,040) and the biggest expense is August ($19,959). Year 2: With a projected growth of 5% per month (10% per issue for bi-monthly and 20% per issue for quarterly) year 2 looks better. With circulation growing to 8,979 we expect to turn a profit of $80,023 based on revenue of $346,701 and expenses of $306,770 We project to be able to charge a full-page rate of $1062.50 because of our increased circulation. The majority of our income comes from August ($37,670) and the biggest expense is August ($32,995). It is our belief that with circulation steadily growing we will be able to sustain demand for the magazine and keep readers and advertisers engaged into the future.
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