The in Recreational Trailerboating
Reach Boating World readers are more knowledgeable, more affluent and more likely to purchase a new boat and all the gear that goes with it and they rely almost exclusively on Boating World for product information. 70% of BoatingWorld readers DO NOT read another boating magazine. PRINT WEB 130,000 (Readers per issue) 3,684,000+ (Views) 46,000 (Tablets/digital subscribers) 47,170 (Monthly page views) 9,737 (Likes) 59,700 (Weekly E-newsletter) 7,185 (Followers)
Spending Boating World offers you an exclusive audience of affluent, active boat owners. 90.2% own at least one boat. No other boating publication has more buyers ready, willing and able to purchase top brands. And Boating World readers buy new. Our readers are more knowledgeable and demand the best making them far more likely to purchase a new boat (not used) and all the latest gear that goes with it. Best of all, they rely on Boating World for their product information. Avg. Net Worth $1,152,000 Avg. Age 51 Plan to Buy a Boat in Next 24 Months 27% Own a Boat 90.2% Number of Boats Owned 2.3 Trailer a Boat 88.7% Avg. Number of days Spent Boating 40
Much Loved Chip White Martinez, GA I have enjoyed Boating World in print and on-line for many years. It keeps me abreast of new products, innovations and great tips on things like repairs, trailering, maintenance, etc. Keep up the good work, guys. John Henrichs Mountain Home, AR Boating World brings us new Readers who rate Boating World Good to Excellent 97.3% Read 4 of the Last 4 Issues 87.6% Took Action On a Product in Boating World 81% Visited a Dealer or Boat Show to See a Product 63.2% places to see and things to do. There is no better place to be than on the water on a sunny summer day. Boating s the best; after all, how many bikini-clad beauties do you see riding on a snowmobile?? Steven LoPresti Montour Falls, NY I like Boating World Magazine because of the variety of boats that are tested. Another boating magazine that I used to subscribe to featured a majority of high-priced, long distance cruising crafts. There are a lot of us who want boats for other reasons, plus don t want to/or can t afford the high price. I also like the technical articles. They are easy to understand, and a backyard mechanic like me can put the information into practice. Jeremy Shumate Floyds Knobs, IN Your reviews on new boats are so helpful to someone considering the purchase of a new boat. Edward Warnaca Tacoma, WA I never miss an issue of the Boating World Magazine. I find it a useful tool as a boating safety instructor to hear about some of the latest innovations, problems and solutions in regards to boat mfg. and drive systems. But most of all I have to check out the latest Bone Head ratings which is my favorite. Ted Brickenden Peachtree City, GA If I can t be boating, then at least I can read Boating World. Luis J Sein Aguadilla, Puerto Rico Has great boat information!!!! Walt Kendall Kingsbury, NY It s a magazine I must read cover to cover for the latest information in boating products and electronics. I can t wait to read all the fantastic tips in boat maintenance and seamanship in each issue. Michael Glenn Scotia, NY The DIY info is very helpful and the photos and articles on new products has been useful too.
Content Boating World Magazine is written for people who own boats and use them as often as they can. These boaters look to Boating World, because it offers them more pages of product tests and evaluations they want and use in order to make informed buying decisions. AB CDC Currents This front section is where we catch up with the latest in trends, media, environmental solutions and technical advice in addition to a heavy monthly dose of boating humor. Tested Each month we feature four similar styles of boats, such as midsized deckboats, pontoons, entrylevel bowriders, tournament wakeboard boats or center console fishing rigs. We point out Frequency 9 Issues some similarities and differences to highlight how diverse boaters options are and how there s always something with style, function and price they re looking for. Ask the Experts Every issue our Ask the Experts column addresses a timely and topical matter concerning a boat s power drive and associated equipment. Watersports Each issue features tips and instruction on activities like wakeboarding, tubing, waterskiing, kneeboarding and even wake skating and wake surfing. Fishing Tips on fishing techniques, tackle and gear aimed at trailerboaters who spend time in freshwater and/or saltwater. Gear Here we feature the latest in gear for the wellequipped boater, including cleaning and maintenance items, onboard electronics, hardware, performance-enhancing equipment, entertainment amenities, safety products and much more. DIY Each issue provides mechanical maintenance information for those who like to change their own oil, lube their own outdrive, maintain their own batteries and perform just about any other task that s reasonable for the typical weekend warrior. ENGINES Practical advice on maintenance, performance and technology. From transmissions to batteries to propellers we cover it.
Connect Boating World Magazine is written for people who own boats and use them as often as they can. These boaters look to Boating World, because it offers them more pages of product tests and evaluations they want and use in order to make informed buying decisions. Print Website Digital Edition E-newsletter Tablet Apps (ipad, Android, Kindle Fire) Youtube Channel We Own the Trailerboat Market
Video Boating World boat tests and video reviews offer powerful advertising and marketing tools, giving your boats exposure to thousands of buyers. Our running footage and bow-to-stern narrative video walk-throughs allow you to spotlight the features that make your boat special. Boat tests will appear in our 2018 print editions and will double-up in our digital editions including videos. Boating World YouTube Channel Views* 3,684,000 + *YouTube analytics 2017 Estimated Minutes Watched* 7,428,897 We Own the Trailerboat Market
2018 Advertising Planner In every issue... Boat Tests New boat models are put to the ultimate test, including specs, performance and reviews from owners. Currents The latest boating trends, new concept boats, fun contests, boating trivia and more. Do-It-Yourself Step-by-step instructions for accessory installations. Watersports The latest water toy, water-ski and wakeboard gear and tips to improve techniques and have more fun. Gear Locker Features and reviews of the latest gear and accessories. Engines Reviews and features of the latest engine technology plus advice to improve performance. Ask the Experts Solving readers toughest boat equipment and maintenance problems. Trailering & Towing Tips and advice for trailer maintenance, safety and maneuvering and reviews of the latest gear. Issue Editorial Features Boat Shows Space Camera Mail Date Special Editorial Supported Reserv. Ready Due Ad Sections January 2018 New Boat Preview New York, Chicago, Los Angeles 11/16/17 11/21/17 12/22/17 2018 Boat & Equipment San Diego Sunroad Buyer s Guide Atlanta, Seattle, Portland Cleveland, Nashville, San Francisco Minneapolis, Vancouver February Power & Performance Detroit, Miami 12/15/17 12/28/17 1/26/18 St. Louis March Joysticks National Capital Boat Show, VA 1/16/18 1/26/18 2/23/18 Insurance Novi Spring Boat Show, MI Fred Hall Fishing Tackle & Boat Show April Electronics 45th Annual Newport 2/15/18 2/23/18 3/22/18 Yamaha Outboard In-Water Boat Show, CA Special Section May PWCs 3/15/18 3/28/18 4/20/18 June Ski/Wakeboard Boats San Diego Int l Boat Show 4/13/18 4/27/18 5/24/18 Water Toys Inflatable Water Toys July/Aug Pontoons 5/16/18 5/25/18 6/22/18 Sep/Oct Electronics LA Harbor 7/13/18 7/27/18 8/23/18 In-Water Boat Show, Oakland, CA, Ft. Lauderdale, FL Nov/Dec Winterization Ft. Myers/St. Petersburg, FL 9/14/18 9/28/18 10/19/18 Contact: 18475 Bandilier Circle, Fountain Valley, CA Ph (949)660-6150 FAX (949) 660-6172 www.boatingworld.com
Why Magazine Brands Work Action More than 60% of print readers take action on magazine ads. Engagement Magazine readers spend an impressive 41 minutes with each issue and 73% of readers read or tap on ads in digital editions. Trust Magazines and newspapers are the most trusted media, ranking higher than TV, radio or internet. 47% of Americans trust ads in magazines and newspapers. Influence Magazines are the medium Influential People (the 1 in 10 consumers who control the levers of change) turn to the most for making purchase decisions and recommendations. Sources: The Association of Magazine Factbook The Magazine Handbook We Own the Trailerboat Market
Ready to Start Selling?! Sales Editorial Annabelle Zabala National Sales Manager (949) 660-6150 ext. 209 annabelle@boatingworld.com Duncan McIntosh Publisher duncan@boatingworld.com Mike Werling Managing Editor mikew@boatingworld.com Felice Lineberry Sales Manager (800) 873-7327, ext. 233 Cell: (425) 615-0944 felice@boatingworld.com Alan Jones Executive Editor Stephanie Shibata Assistant Editor stephanie@boatingworld.com We Own the Trailerboat Market
Print Specs AD SIZE BLEED TRIM SAFETY NON-BLEED Two Page Spread 18.25" x 11.125" 18" x 10.875".375" from page trim 17" x 9.75" Single Page 9.25" x 11.125" 9" x 10.875".375" from page trim 7.875" x 9.75" 2/3 Page Vertical 6" x 11.125" 5.75" x 10.875".375" from page trim 5.1875" x 9.75" Junior Spread 18.25" x 5.6875" 18" x 5.4375".375" from page trim 17" x 4.75" 1/2 Page Vertical 4.625" x 11.125" 4.375" x 10.875".375" from page trim 3.825" x 9.75" 1/2 Page Horizontal 9.25" x 5.6875" 9" x 5.4375".375" from page trim 7.875" x 4.75" 1/2 Page Island 6" x 8.125" 5.75" x 7.875".375" from page trim 5.1875" x 7.1875" 1/3 Vertical 3.25" x 11.125" 3.0" x 10.875".375" from page trim 2.5" x 9.75" 1/3 Page Horizontal 9.25" x 4.125" 9" x 3.875".375" from page trim 7.875" x 3.125" 1/3 Page Square 6" x 5.6875" 5.75" x 5.4375".375" from page trim 5.1875" x 4.75" 1/4 Page Vertical N/A N/A N/A 3.825" x 4.75" 1/4 Page Horizontal N/A N/A N/A 7.875" x 2.25" 1/6 Page Vertical N/A N/A N/A 2.5" x 4.75" 1/6 Page Horizontal N/A N/A N/A 5.1875" x 2.25" 1/8 Page N/A N/A N/A 3.825" x 2.25" Additional Charges: Advertiser-submitted files that are not output ready or do not meet our specifications will incur an additional prep charge of $100 per hour, billable in quarterhour increments. INSERTS: Rates available on request. Printed size of full-page inserts is 9.5" x 11.125". This includes.187 for head trim,.313 for foot trim,.125 for bind trim and.125 for face trim. Live matter should be 375" from all trim edges. All inserts must be approved by the publisher prior to deadline. Electronic Files Preferred for All Ad Materials ELECTRONIC FILES: Electronic files can be submitted on either CD or DVD. High-resolution PDFX-1a is the preferred format, but we will accept EPS (with type outlined) or application files: Quark XPress 6.1, Illustrator 11.0, Photoshop 8. If sending application files, please be sure to include all supporting links (images, logos, etc.) and fonts (printer & screen). Microsoft Publisher, Word, PowerPoint and Pagemaker are unacceptable formats. All color MUST be built in CMYK mode, not RGB. We will accept a PDF for proofing, but be aware that every monitor renders color differently. Publisher will not be responsible for color if a proof is not provided. Digital ads may be e-mailed to: ads@boatingworld.com We Own the Trailerboat Market
Brand Overview Sept. 20-23, 2018 Cabrillo Way Marina SoCalBoatShow.com April 19-22, 2018 Lido Marina Village NewportBeachBoatShow.com June 7-10, 2018 Spanish Landing Park, East SanDiegoInternationalBoatShow.com Bakersfield, March 2-4 Kern County Fairgrounds Long Beach, March 7-11 Long Beach Convention Center San Diego, March 22-25 Del Mar Fairgrounds FredHall.com January 18-21, 2018 Fairplex - Pomona LosAngelesBoatShow.com 18475 Bandilier Circle Fountain Valley, CA 92708 duncanmcintoshco.com