BRUNO CARNEIRO Business Growth and Marketing Communications Opportunities Through Partnership Presented to YOUR COMPANY 1
Partnership with Bruno Carneiro in Japanese B-Max Formula 3, opens the possibility of having YOUR COMPANY logos displayed on the B-Max Japanese Super Formula Car, followed by millions of fans worldwide
The driver: Bruno Carneiro, age 18. FIA 2016 Chinese F4 Champion. 2016 USA Formula Car Challenge FA Champion 2017 Japanese F3 Driver. The Team: B-Max Racing Team B-Max Racing Team is one of the most successful racing teams in the history of Japanese and International motorsports being strong contenders in F4, F3, Super Formula and Super GT. In 2017 they won the F3 Driver s Championship with Mitsunori Takaboshi who has just graduated to Super Formula in 2018. After Bruno Carneiro s remarkable performances in the AlbirexRT/Dallara/Mercedes-Benz Team, B-Max approached the young Carneiro to retain his services for the 2018 Japanese F3 Championship replacing 2017 Champion Takaboshi. 2017 B-Max F3 Dallara/Volkswagen 2017 B-Max SUPER FORMULA Dallara 3
Table of Contents Introduction 1-6 Proof of Concept R&D 7 Activate the Environment 8 Generate B2B Leads 9 Increased Brand Awareness 10-12 Multiple Promotional Actions 13 Branding Space on Driver s Suit 14 Leveraging Partners, Vendors and Suppliers 15 Entertainment Opportunities 16 Merchandising Opportunities 17 Investment Required 18 2017/2018 Race Schedule 19 About Bruno 20-21 Media Presence 22 Partnership Benefits by Social Media BUZZ 23 *This presentation was created exclusively for the driver Bruno Carneiro by the BCMGroup. It may not be used for any other intent, adapted, used by any other athlete, teams, organizations or modified without permission.
Introduction The following pages highlight mutually beneficial opportunities that would result from an integrated partnership between YOUR COMPANY and Bruno Carneiro Motorsports. This partnership offers numerous activation elements and touches points that include, but are not limited to; By sponsoring Bruno Carneiro/BMax Racing, your company s logo can potentially be displayed not only on the F3 car but also on the Super Formula Dallara Car and take advantage of the huge visibility that only an International racing series, broadcasted to millions worldwide can provide. Generate new leads and grow market share amongst a global, like minded, open and business to business marketplace Leverage the advertisement budgets, reach and influence YOUR COMPANY partners, vendors, suppliers and customers Increased international brand awareness and franchise opportunities. Increase employee morale throughout the entire organization chart Customer, partner and vendor entertainment opportunities Exclusive merchandising opportunities 5
Bruno Carneiro: A career of ongoing success! Bruno & 2016 F1 Champion Nico Rosberg in FIA Gala Austria 2016 Bruno & F1 Champion Lewis Hamilton in Austria 2016 Bruno & F1 Winner Daniel Ricciardo 2016 Formula ProMazda FCC Champion 2016 FIA Chinese F4 Champion 6
Proof of Concept R&D The All Japan F3 Championship is one of the most respected F3 series in the world. It is known to produce future champions in Super Formula, Formula One and SuperGT. The race weekends are combined with either Super Formula, Super GT or Asia GT and Lamborghini Super Trofeo, which means multiple events that attract thousands of fans, in addition to incredible viewership thru TV/ Social Media. When combined with SuperGT and SuperFormula, numbers show around 150,000 viewers on YouTube in English, and high exposure to close to 300,000 subscribers on MotorsportTV. The races are also broadcasted free on FujiTV as well as Jsport Premium with close to 2 Million subscribers in Japan alone. Between 40,00-75,000 fans attend the races depending on the location. We are certain that by becoming a partner/sponsor of Bruno Carneiro Motorsports we can generate incredible long lasting exposure and good will to the YOUR COMPANY and associated companies. 7
Activate the Environment In professional motorsports, the series, the teams, the drivers and events all operate under the influence of marketing. Examples include: Driver partnership of race events with inclusion of the YOUR COMPANY name logo Grand displays of YOUR COMPANY logo along driver s suits, cars, helmets exc. Interaction with fans involving YOUR COMPANY name Getting the company s name displayed throughout the entire race weekend to media, public and the people interacting with the event. 8
Generate New Business to Business Leads (B2B) The drivers, teams, organizers, sponsors and promoters of the All Japan F3 Championship have business relations with many local, regional and multi-national companies. Partnership with Bruno Carneiro includes access to numerous teams and drivers that have business relations with local and regional and multi-national companies. All the teams and drivers leverage their participation in the All Japan F3 Championship for positive business gain for their investors and marketing partners. 9
Increased Brand Awareness Visible branding on race team assets is what creates the spark for the entire program. YOUR COMPANY would receive branding on all race team assets, with final design and livery at the discretion of YOUR COMPANY. YOUR COMPANY logos and brand identifiers would be used in all references to the race team (Example: B-Max/YOUR COMPANY/Rodizio Grill/Dallara/Volkswagen). Assets include, but are not limited to: The B-Max/YOUR COMPANY/Super Formula The driver s race uniforms and helmet The team transporter that will be traveling from across Japan in 2018 between Races/Testing All the team pit equipment, team scooter and other pit vehicles All printed materials including media letterhead, posters, autograph cards and more All team-controlled social media channels Additionally, YOUR COMPANY would receive the unrestricted use of images of the race car and team in action. Possible uses could include online advertising campaigns, and social media channels to grow awareness. 10
Increased Brand Awareness YOUR COMPANY Logo Here! (Options) 11
Increased Brand Awareness YOUR COMPANY Logo Here! (Options) 12
Multiple promotional actions 13
Image on Driver s suit. YOUR COMPANY Logos Here! (Options) Logos positions can be adjusted 14
Leveraging Partners, Vendors and Suppliers Pass Through Rights: If YOUR COMPANY has numerous partners and companies working well along with them. The assets that are owned by YOUR COMPANY through the motorsports programs can be Passed Through to select partners in exchange for; Co-Op Advertisement funds Exclusive products, pricing and terms Other value based opportunities Example 1: Other companies related to YOUR COMPANY desire to partner with YOUR COMPANY to host prospects at a select race event. The YOUR COMPANY Companies would combine the race events and their proof of concept environment with off-site seminars. Assets would include; Premier branding on the race car for select events Exclusive VIP hospitality at the race event Meet and greet for VIPs and customers with drivers Drivers/Engineers appearances at the off-site seminars 15
In addition to growing awareness for the core business of YOUR COMPANY, the race events offer a terrific environment for client entertainment. Entertainment Opportunities VIP and exclusive activities can be arranged for key customers, suppliers, vendors and partners, and could include; Race car walk around with the driver Meet and greets with team members, driver and team owner Private hospitality events Honorary pit crew members Participation in private, pre-race team strategy meeting Plus, many more customizable, Behind the Rope relevant activities 16
Merchandising Opportunities Included in this partnership are the limited rights for YOUR COMPANY or one its selected vendors to design, produce and market a complete line of licensed merchandise featuring Bruno Carneiro and the race team. Hats T-Shirts Sweatshirts, Hoodies, Jackets Drink Cozies Mouse Pads The sky is the limit In addition to continued brand building for YOUR COMPANY, licensed merchandise is also a fantastic way to grow and maintain employee morale. 17
Investment Required For all race team assets as defined in this proposal, which includes; (based on agreed sponsorship amount) Primary branding on all race team assets YOUR COMPANY listed as entrant name on correspondence 2 annual team-level hard card credentials 2 single event, team level credentials for each event 2 VIP guest passes including event admission per event 1 private driver meet and greet per track day Unrestricted use of content for use at YOUR COMPANY s discretion (advertising, marketing, social media) 2 FREE off-site (away from race track) driver appearances* per year at Company s events Plus, plus, plus much more In exchange for all the above listed benefits, the estimated investment from YOUR COMPANY will be: 1) Bronze: US$ 5,000 - Weekly posts on all Bruno s social media outlets with pictures of the driver endorsing the ReMAX brand by wearing YOUR COMPANY s hats or T-shirts, etc. 2) Silver: US$ 10,000 - Same as above plus: Logo on the race suit s arm. Monthly Newsletters with YOUR COMPANY logo on the side banner. Logos on the videos of all race weekend report videos. 3) Gold: US$ 20,000 - Same as above plus: Strong presence on daily posts on social media outlets and press releases. Logos of up to 10 cm in 4 areas of the race car. Banners, postcards shared with fans and international media. 4) VIP: US$ 50,000 - Same as above plus: Logos up to 30 cm in 4 areas of the car, logos on torso of the race suit, promotional t-shirts, posters and souvenirs. Two VIP credentials for full team access. 5) Premium: US$ 100,000 - Same as above plus: Logos of up to 80 cm on side pods and nose of the car. Logos on torso of the race suit and Helmet. Title partner with team, company s logos on hats, driver s clothing and team gear. Special passes, special driver s visits and so much more. Note: Payments can be made in 3 (Three) installments from March to June 2018 For a long term investment, there is the possibility YOUR COMPANY having a percentage of Bruno Carneiro Motorsports as a brand. * Driver s Airfare and accommodations not included. 18
2017 Schedule 2018 Schedule to be announced soon. 19
About Bruno RACING ACCOMPLISHMENTS KART: 2004-2014 Utah State Champion: 2005/2006/2008/2014 Top 10 at 45th Brazilian Championship (Volta Redonda, Brasil) Top 10 Trofeo Ayrton Senna 2010 (Napoli, Itália) Top 10 Rotax USA Grand Nationals 2011 Top 15 Rotax USA Grand Nationals 2014 CARS: 2015 NASA Utah Region Formula MAZDA CHAMPION (Rookie) Finalist Mazda Road to 24 Shootout(Top 3) drivers from EUA/CAN/MEX 2015 FIA Chinese F4 Championship P13 (Rookie) 2016 2016 FIA Chinese F4 CHAMPION 2016 FCC Pro Mazda CHAMPION (Rookie) 2017 All Japan F3 Championship Dallara/Mercedes P11(Rookie) 2018 All Japan F3 Championship B-Max/Dallara/Volkswagen Bruno Carneiro 2016 USA Formula Car Challenge FA Champion 20
About Bruno BRUNO S ACTIVITIES - Bruno has raised most of his racing funds by fundraising certificates to one of his sponsors. Bruno has been fundraising for 9 years, going door to door in all kinds of weather on average 4-5 nights a week and around 400 houses a week to raise money for his racing. - Bruno is also a motivational speaker sharing the importance of parents involvement in a child s life and how kids and teens need to make productive choices in their life to make a career and follow their dreams. Using his own experiences and examples. - Bruno also runs a karting school to teach kids and adults of all ages to better their understanding of racing and karting. Bruno has invested to get 4 different karts for customers to use and much more to grow his business PERSONAL, EDUCATION, AND SOCIAL MEDIA REACH Bruno Carneiro is 18 years old and has been racing for 14 years now. in 2017 he Graduated High School. Facebook: 144,891 Fans Instagram: 1724 Followers and growing Twitter: 48,290 Followers *Conservative numbers combined between Bruno Carneiro and his sponsors networks/social media channels that promote Bruno Carneiro Bruno Carneiro poses in front of one of many billboards that promoted the 2016 FIA Chinese F4 21
Media Presence Since the early days of his career, Bruno Carneiro has earned great respect from journalists and the international media in general. TV & Radio appearances, Newspapers and Magazines articles, Websites and Social Media stories will guarantee that YOUR COMPANY will have the exposure and space in the local and media around the world associated with very dedicated, and talented young athlete. 22
Partnership Benefits by Social Media BUZZ Along with Bruno's strong media and social media presence with his estimated 144,000 followers on Facebook, Twitter, Instagram and WeChat, a very strong tool for spreading Bruno's partners and sponsors are the fans themselves. With their own posts, tags and sharing they propagate a company's brand all over the world. To give an idea of the global reach, just by typing Bruno's name either in English, Japanese or Chinese or adding F3 or F4 to it, we were able to find close to 200,000 images of Bruno in his overalls or in his car on medias such as Instagram, Photogram, Snapchat and motorsports websites and etc. Today, thousands if not millions of people are aware of brands like Rodizio Grill, Wilson Track Design and Scarlett Underwater Photography to name few, just by the worldwide spreading of Bruno Carneiro's image around the world. Bellow are few of these examples: 23
Contact Information Bruno Carneiro / Age:18 Bruno Carneiro Motorsports 5734 W. Arbor Rose Dr. Herriman, UT 84096 brunocarneiromotorsports@gmail.com www.brunocarneiromotorsports.com Facebook: Bruno Carneiro Motorsports Instagram: brunocarneiro21 Twitter: brunoracing21 24