CRISTO REY SACRAMENTO ATHLETIC DEPARTMENT 5 YEAR STRATEGIC PLAN 2016 2021
STRATEGIC PLAN 2016 2021 TABLE OF CONTENTS 2 INTRODUCTION/EXECUTIVE SUMMARY 4 ATHLETIC DEPARTMENT VISION 4 SAINTS CODE 5 STRATEGIC GOALS 6 ATHLETICS OBJECTIVES AND STRATEGIES 6 GOAL: BUILD AND COMMUNICATE A CLEAR AND CONSISTENT IDENTITY FOR CRISTO REY ATHLETICS 7 GOAL: SUPPORT STUDENT ATHLETE WELL BEING, ACHIEVE ACADEMIC SUCCESS AND PROMOTE EXEMPLARY CONDUCT 9 GOAL: BUILD A DEDICATED FAN BASE THAT SUPPORTS CRISTO REY ATHLETICS 10 GOAL: ADDRESS IMMEDIATE TRANSPORTATION ISSUES AND IMPROVE CRISTO REY S ATHLETIC FACILITIES 11 GOAL: EXPAND THE SPORTS PROGRAM AND BUILD A CHAMPIONSHIP CULTURE 1
_ STRATEGIC PLAN INTRODUCTION The strategic plan that follows provides a conservative but realistic blueprint for advancing the Cristo Rey Athletics program over the next five years. It offers a cohesive, unified vision for the athletic department and, upon its completion, ensures that Cristo Rey athletics and student athletes are well positioned to compete and succeed as a CIF_SJS division IV school. In addition, the plan affirms Cristo Rey s commitment to athletics, acknowledging the essential role sports play in connecting Cristo Rey to the community, growing its visibility and adding to the high school experience. The impact of a successful athletics program extends beyond the playing field. It advances the mission of the school, contributes to the lives of its students, and generates pride in its alumni and supporters. EXECUTIVE SUMMARY The goals, objectives and strategies presented in this plan are the responsibility of the athletics department and its partners within the school, but they affect a broader group: students, staff, faculty, and alumni. Because of this, the strategic plan reflects feedback from each of these constituencies. The plan is a collaborative document developed by Cristo Rey Athletic Director Stephen Macias appointed by Principal Andreas Agos. The work for the strategic plan was heavily informed by extensive outreach and dialogue with student athletes, faculty and staff, coaches, students, and alumni. By analyzing data and incorporating the opinions of these diverse stakeholders, the strategic plan has established institutional goals that address fundamental challenges, opportunities and priorities for the Cristo Rey Athletics program: 2
STRATEGIC PLAN 2016 2021 Identity developing a consistent, inspirational brand for Cristo Rey athletics will reinforce the athletic department s role in generating school pride and connecting the campus to the community. Well being of student athletes Supporting the well being and success of student athletes, both on and off the playing field, is a primary responsibility of the athletic department. Engagement Engagement in comprehensive efforts to connect the campus and external communities will help the athletic department build a supportive and committed fan base. Facilities Identifying, funding and implementing interim and long term improvements to Cristo Rey athletic facilities is essential for recruiting top student athletes and creating a positive, energetic fan experience. Building a culture of success Teaching the fundamental skills needed for lifelong success is imperative for high school athletic department. Success is expected by the athletic department, coaches, student athletes, and the Cristo Rey community. The Athletic Department is committed to fostering a championship culture. These are fundamental goals that define success for the Cristo Rey Athletics program. The strategic plan also outlines a clear vision, underlying values, distinct measurements of success and specific strategies that bring these priorities to life: Vision Unifying direction and aspiration for Cristo Rey athletics program Values Core principles that establish the foundation upon which Saints Athletics is built Objectives Metrics that establish milestones and instill accountability Strategies Prioritizes steps and actions that support and further the plan s goals The strategic plan is comprehensive, bold and actionable. It is designed to support the needs of student athletes, enrich the campus community and the local community and when fully achieved, advance the athletics department and school. The plan reflects a commitment to success and, in doing so, helps Cristo Rey carve out a strong identity in the Catholic educational community. 3
STRATEGIC PLAN 2016 2021 ATHLETICS VISION Cristo Rey athletics is committed to Building Men and Women for Others. We work hard to achieve excellence on the field and in the classroom. We inspire campus pride and engage our community. Our student athletes become all stars in life. SAINTS CODE The Saints commitment to athletic excellence is based upon the Saints Code. This code defines who the Saints are and how Saints act. The Saints Code also supports and reflects the school s mission. He/She accepts responsibility The student athletes do not look for excuses, they always accepts their role in the good and bad situations that will arise in sports and life He/She leads courageously The student athletes are not afraid to make the right choice, they do not succumb to peer pressure but consistently make the right decision. He/She enacts justice on behalf of others The student athletes demonstrate the courage and empathy to stand up for their teammates and peers when no one else will. He/She accepts God s greater rewards The student athletes demonstrate the ability to see and accept the small but powerful gifts (lessons) found in life s obstacles. 4
STRATEGIC PLAN ATHLETICS STRATEGIC GOALS The following goals are designed to establish a strong, definitive direction for Cristo Rey Athletics. GOAL: Build and communicate a clear, consistent identity for Cristo Rey Athletics GOAL: Support student athlete well being, achieve academic success and promote exemplary conduct GOAL: Build a dedicated fan base that supports Cristo Rey Athletics GOAL: Address immediate transportation issues and improve Cristo Rey athletic facilities GOAL: Expand the sports program and foster a championship culture 5
Strategic Plan 2016 2021 ATHLETICS OBJECTIVES AND STRATEGIES GOAL: BUILD AND COMMUNICATE A CLEAR, CONSISTENT IDENTITY FOR CRISTO REY ATHLETICS Objectives: 1. Finalize and publish the Athletics Strategic Plan by Aug. 1st 2016 2. Create a brand platform that includes vision, overall and audience specific messaging, and a powerful tagline that projects a new identity for the athletics program by Fall 2016 3. Draft an effective, consistent and integrated communication plan that engages key audiences, introduces the new athletics brand and emphasizes the values of Cristo Rey Athletics 4. Deliver at least 3 presentation educating and promoting the Cristo Rey Athletics brand and values to all student athletes Strategies: Work closely with development (Laura Walcott) to develop and present the Cristo Rey Athletics brand platform Create a singular theme for the athletics department that states who we are and what we are about 6
Incorporate theme across all media and messaging apparel, signage, advertising, website, etc. Develop and present a communication plan designed to launch the brand platform to key audiences Create a three tiered presentation strategy that encompasses: 1) big picture messaging to the local community, alumni, and Cristo Rey benefactors. 2) strong consistent messaging for potential athletic sponsors. 3) consistent, digestible messaging to student athletes, students, and parents. Build stronger relationships with key campus partners Academic board, counseling, etc. Collect and communicate data on important student athlete and athletics department successes or points of pride, including athletic and academic success, economic impact and community service Strategic Plan 2016 2021 GOAL: SUPPORT STUDENT ATHLETE WELL BEING, ACHIEVE ACADEMIC SUCCESS AND PROMOTE EXEMPLARY CONDUCT Objectives: 1. Create a taskforce that identifies and addresses issues related to student athlete well being by summer 2017 2. Create and achieve an average response of very good or higher in an annual survey that measures how well student athletes feel they are being supported 3. Achieve a department GPA of 3.0 or higher, with at least 50% of student athlete achieving this standard 4. Conduct at least 2 presentations a year to student athletes on the importance of health and nutrition 5. Communicate the importance of health and nutrition to the parents of student athletes 6. Develop a system, including baseline metrics, for measuring and evaluating student athlete conduct by summer 2017 Strategies: 7
Develop mechanism for monitoring and addressing issues related to student athlete well being Work with coaches and student athletes to identify and address issues related to student athlete well being (health, injury treatment, nutrition, mental health, life skills, etc.) Create and optimize the student athlete exit survey to determine how well respondents feel they are being supported in ey areas (academics, health, etc.) Collaborate with classroom teachers for academic support of student athletes Provide intensive support for student athletes who are not meeting the athletics department s required academic standards Meet with academic under performing student athletes to identify and address issues that are preventing them from achieving their goals Form a taskforce comprised of counseling, work study, teachers, and coaches to determine how to accurately identify, track and report student athlete conduct violations. STRATEGIC PLAN Collaborate with teachers to find best time for addressing student athletes on health and nutrition Work closely with the parents club to find best possible practises to distribute information on health and nutrition. Utilize the school's website for better distribution of important athletic information 8
STRATEGIC PLAN 2016 2021 GOAL: BUILD A DEDICATED FAN BASE THAT SUPPORTS CRISTO REY ATHLETICS Objectives: 1. Increase attendance at all sporting events by 15% over 5 years 2. Increase revenue for all sporting events by 10% over 5 years 3. Increase the number of students who attend 5+ games a year by 10% annually 4. Create a student cheering section 5. Redesign the athletic page on the school s website and increase the views by 300 per year Strategies: 9
Create a metrics to help better track data on attendance at all home games Purchase posters/banners of athletes promoting the individual sports to be displayed on campus (similar to what you see at Jesuit, St. Francis, and Christian Brothers) Develop a marketing plan to engage the campus community Create a marketing campaign to promote student attendance at all home games Explore possibilities of student, parent, and fan engagement on the athletic page of the school s website Create a student cheering section Work with student government and selected faculty for support Create and implement a recognition program for the most active supporters of Cristo Rey athletics Design a pathway to progressively increase fan engagement move students from the cheering section to the alumni association Conduct a comprehensive evaluation of the fan experience at Cristo Rey Athletics sporting events and identify opportunities for improvement STRATEGIC PLAN 2016 2021 GOAL: ADDRESS IMMEDIATE TRANSPORTATION ISSUES AND IMPROVE CRISTO REY S ATHLETIC FACILITIES Objectives: 1. Survey and research best possible locations for a short term weight room 2. Continue to work closely with Development on the campaign to build the field of dreams 10
3. Explore possible options for immediate alternative transportation issues 4. Purchase an Athletic van to help with transportation within 3 years Strategies: Work with Carrie Dickens, Steve Roberson, and Natalie Anzini to conduct a search for the best possible location of an interim weight room Work with Development to establish a clear message highlighting the role of athletics on campus and what Cristo Rey athletics stands for (i.e. Saints Code) Research the cost for purchasing student public transportation passes for athletes Work with work study (Mr. Brown) and Development to start a campaign to purchase an athletics only van STRATEGIC PLAN 2016 2021 GOAL: EXPAND THE SPORTS PROGRAM AND BUILD A CHAMPIONSHIP CULTURE Objectives: 1. Expect all teams to place in the top tier during league (S.M.A.L.) play 2. Maintain a minimum of 1 athlete per sport to earn all league honors 3. Create a standard of all athletes and teams training all year long 11
4. Develop a one mind, one heartbeat, one team philosophy among the 7 athletic programs and athletic staff 5. Develop a measured, strategic plan to add additional sports teams and athletic trainer over the next 5 years Strategies: Develop, communicate and institute explicit criteria to evaluate the performance of coaches and student athletes Continue to develop the Athletics Awards Ceremony and explore other opportunities to highlight athletic and academic success Develop a common practice uniform across all athletics Schedule an annual coaches meeting Continue to meet with head coaches on an individual basis after their season of sport Explore options to send selected student athletes to sport specific skill building camps Start to plan for future exploration of sending teams to sport specific team camps Work with coaches, student athletes, and parents to develop off season conditioning program; concerning time, location, and frequency Share the Athletics Department vision, Values and Goals with student athletes at each program s inaugural team meeting each year and reinforce that at mandatory attendance events throughout the year Research cost for full time/part time athletic trainer Look for possible student/service hours options Create a plan to raise the necessary funds to add additional sports over the next 5 years Add the following sports at the appropriate time and with the appropriate funding, facilities, and student athlete participation; Boys Golf, Boys/Girls Tennis Continue to research best possible strategy for the following sports; football, rugby, lacrosse 12