2007 2007 Wyatt Wyatt Motorsports Motorsports LLC LLC Marketing Marketing Opportunities Opportunities in inthe the Grand Grand National National Division Division 1 Version: Version: 2007 2007 Review Review WYATT WYATT MOTORSPORTS MOTORSPORTS
Series Overview The NASCAR Grand National Division Busch East Series represents NASCAR s top Regional Touring Series. In this series drivers compete in cars that are very similar to those used on the NASCAR Busch and Nextel Cup Series. Chevrolet, Ford, Dodge and Toyota models are represented. They are powered by 600+ Hp cubic-inch V-8 engines. Both 105- and 110-inch wheelbase cars are allowed, with a minimum weight of 3,300 pounds. They are equipped with Goodyear bias-ply tires. The present format of the Busch East Series began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR Busch North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the AutoZone West Series to form the Grand National Division. 2
**Casey Wyatt** THIS WAY TO THE TOP From Racings Short Track Grassroots in the NASCAR Dodge Weekly Series, to the Developmental Series in NASCAR s Regional Touring Divisions and then to the National Series. The sport s Local and Regional divisions include a wide variety of opportunities for competitors to hone their skills and build a foundation to their racing careers. Career Development Touring Series Structure National Series Many drivers competing in the NASCAR Grand National Division have moved up thru the ranks to NASCAR s three National Series. Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan Gaughan, Ricky Craven, Ron Hornaday, Mike McLaughlin and Chad Little are just a few examples. 3
Team Vision and Insight Our Mission: To maintain complete integrity and professionalism in a safe, rewarding and exciting environment for our dedicated Team Members, Marketing Partners and loyal Fans by making their racing experience more interactive. Above all, we will advance the Total Team Effort philosophy while continually striving toward excellence through shared values, provide leadership growth opportunities and nurture creativity within. Use innate ingenuity combined with inherent trust to provide Motorsports Marketing opportunities to support our corporate sponsors. We will focus on promoting brand awareness, maximum return on investment, employee motivation/retention and provide maximum core values through this joint investment. Our Goal: Wyatt Motorsports LLC was formed out of 3 generations of passion and successes in the Auto Racing Industry. We know that when we combine sound business practices, shared leadership values, talented and dedicated individuals, state of the art equipment with loyal marketing partners the result will be success for all. Beyond Racing: Wyatt Motorsports LLC works to employ interactive solutions with solid return value to bring enhanced brand awareness, employee motivational programs and add value for its Sponsors and the Team. Wyatt Motorsports LLC is an integrated marketing organization enabling corporate sponsors to expand marketing efforts along multiple fronts. 4
**Casey Wyatt** Highlights Casey Wyatt is a 3rd generation driver and comes from a family with a thick history of racing. His grandfather, Jim "Pop" Wyatt won at many tracks up & down the East Coast and even raced the sandy beaches of the "Old" Daytona racetrack. Team Owner Wayne Wyatt has raced in various series, at many tracks and owned/operated two NASCAR sanctioned Shortracks in Virginia before dedicating his resources' full time to Casey s career. Casey Wyatt has a winning history of accomplishments at NASCAR sanctioned Langley Speedway and other tracks in VA., NC. & SC.. Casey started racing competitively at the age of 9 in go-karts to being one of the top WKA racers in VA. by the age of 13. The next season it was no surprise that his Get to the front attitude raw talent and Kart experience launched him into being a winning driver in the NASCAR Dodge Weekly Racing Series. 5
**Casey Wyatt** Clear Focus, Strong Commitment, Moral Values Career Highlights Unwavering Dedication, Intense Perseverance 1993-1996- World Karting Association / Go Kart Racing - 10th at the WKA Championships at Charlotte Motor Speedway - Champion 87 starts, 48 victories, 8 2nd s & 62 top 5 s 1998- Truck Division, Langley Speedway Age 14- Youngest competitor to that date Rookie of the Year & Most Popular Driver 11 starts, 1 victory, 1 pole, 2 2nd s & 6 top 5 s 1999- Pure Stock Division, Langley Speedway Rookie of the Year & Most Popular Driver 22 starts, 1 victory, 1 pole, 9 top 3 s, 12 top 5 s 2000-02-NASCAR Late Model Stock Car Division, Langley Speedway 43 starts, 2 poles, 1 victory, 11 top 5 s, 20 top 10 s Winner of the 2002 Late Model Sportsman Fall Nationals Langley Speedway (41), Southampton Speedway (1), Caraway Speedway (1) 2003-2004- Attended Old Dominion University Mechanical Engineering 2005-NASCAR Late Model Division, Langley Speedway 24 starts, 2 poles, 3 top 5 s, 16 top 10 s Competed in the Fall Classic at Florence Motor Speedway in Florence, South Carolina 2006-NASCAR Late Model Division, Langley Speedway 20 starts, 2 poles, 6 Wins, 15 top 5 s, 16 top 10s Featured in Late Model Racer Magazine as Ringers Gloves Rising Star 6
2007 NASCAR Grand National Division **Busch East Series Schedule** Sat., April 28 - Greenville-Pickens Speedway, Greenville, S.C. Fri., May 18* - Elko Speedway, Elko, Minn. Sun., May 20* - Iowa Speedway, Newton, Iowa, Sat., June 2 - South Boston Speedway, South Boston, Va. Fri., June 8 - Stafford Motor Speedway, Stafford Springs, Conn. Fri., June 29 - New Hampshire International Speedway, Loudon, N.H. Sat., July 14 - Thompson International Speedway, Thompson, Conn. Sun., July 22 - Music City Motorplex, Nashville, Tenn. Sat., July 28 - Adirondack International Speedway, Beaver Falls, N.Y. Sat., Aug. 18 - Lime Rock Park, Lakeville, Conn., Sat., Aug. 25 - Mansfield Motorsports Speedway, Mansfield, OH. Fri., Sept. 14 - New Hampshire International Speedway, Loudon, N.H., Fri., Sept. 21 - Dover International Speedway, Dover, DE., Date TBA - NASCAR Toyota All-Star Showdown (Invitational Race) * Combination event with NASCAR Grand National Division, Busch East Series and West Series Note: TENTATIVE SCHEDULES -- TV Broadcast Air Times and Dates TBA 7
HDNet and NASCAR NASCAR in high-definition brings all of the intensity of a race right into the viewer s living room and we are excited to bring our fans the NASCAR Grand National Division on HDNet, said Dick Glover, Vice President of Broadcasting & New Media, NASCAR Digital Entertainment. The premium production quality HDNet provides for the series is unrivaled and we are thrilled for its drivers, teams and tracks to receive live television coverage throughout the season. We re really excited to continue our relationship with NASCAR, said Mark Cuban, cofounder and president of HDNet. As our subscriber base continues to grow, we hear more and more how much our viewers love to catch NASCAR on HDNet. The HDNet broadcast team of Mike Hogewood, Pat Patterson, Dave Burns, Dan Pardus and Kandace Krueger will announce the action, which will be produced and telecast in 1080i HDTV. SPEED will also re-air each of the HDNet-produced NASCAR Grand National Division races in standard definition. 8
NASCAR On SPEED Channel SPEED Channel is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, SPEED Channel delivers quality programming from the track to the garage. Now available in more than 70 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services. NASCAR Busch Grand National racing can be seen in 2007 on SPEED Channel. The 2007 broadcast schedule is due to be released in late November or early December 2006. 9
On-line Exposure @ NASCAR.COM is one of the top five most-visited sites on the Internet, receiving an average of 3.5 million unique users per month. NASCAR.COM hosts the premier Internet destination for the Busch Grand National East Series @ www.nascarregionalracing.com. Dedicated link on NASCAR.COM homepage 7x24x365 http://www.nascarregionalracing.com/series.asp?series_id=4 Fan tune-in integration on both NASCAR.COM and NASCAR Regional Racing site. 10
Team Sponsorship 2007 FULL SEASON PRIMARY PARTNERSHIP PROGRAMS Race Car Identification Locations Television Exposure Website Identification Team Transporter & Equipment Uniforms & Team Wear Personal Appearances At-Track Hospitality Promotional Days Employee Motivational Program 23 Press Materials Production Days Race Day Ticket Packages Total Cost Proposal Based on Partner Requests 23 23
Team Sponsorship 2007 ASSOCIATE PARTNERSHIP PROGRAMS Full Season or Selected Events Race Car Identification Locations 1.- C-Post Area between rear side glass and rear window 2.- Lower Front of Quarter Panels Area between side number and rear wheels 3.- Lower Rear of Quarter Panels Area between rear wheels and rear bumper 4.- Deck Lid Top of Trunk Television Exposure Website Identification Team Transporter & Equipment Uniforms & Team Wear Personal Appearances At-Track Hospitality 23 Promotional Days Employee Motivational Program Press Materials Production Days Race Day Ticket Packages Total Cost Proposal Based on Partner Requests Source: Ipsos Insight, NASCAR Brand Tracker 2001 23 1 3 2 23 4 12
THIS OPPORTUNITY Sponsoring our team gets you more than just another NASCAR racer. Putting your company name on the car is only a small part of the deal, but how we evolve the teamed relationship is the way we both find success. Thereby we collectively activate a tailored but dynamic marketing program and stay involved through the promotion processes. Utilizing promotions, sweepstakes, hospitality, employee motivation and rewards plans, etc. there will be so many unique ways we will help you and your company get maximum value and Return On the Invested dollar. To Wyatt Motorsports the Sponsorship packages are a Platform of Rights. This isn't just about paying to put your logo on the hood of a race car. Realize that this goes way beyond just the car yes, it includes all the visuals you see on TV such as the uniforms, transporters, tool wagons, banners, sign boards, etc. The intrinsic and the goodwill value with the ability to promote the driver Casey Wyatt, Wyatt Motorsports and our partners as The Team for your company s marketing purposes is a key component value. In today's sponsorship environment it is all about the packaging and relationship building. In closing Wyatt Motorsports looks forward to the opportunity to discuss and put an individual sponsor marketing proposal together that is suited to your company s needs and budget. Contact: Robert S. Israelite RCDD Director of Marketing Wyatt Motorsports LLC Phone: 732-239-5350 Fax: 321-729-8984 Email: marketing.wmi@earthlink.net Web: caseywyattracing.com 13