SPONSORSHIP OPPORTUNITY 3 rd Weekend in April 20 th, 21 st, 22 nd 2018
Proudly Ce lebrating ou r 9 7 t h A n n ua l Red Bluff Round-Up Since 1921 530.527.1000 www.redbluffroundup.com
BECOME A SPONSOR OF THE 97 th ANNUAL RED BLUFF ROUND-UP Associate your business with the Red Bluff Round-Up, one of the largest community events in Northern California and one of the top 15 professional rodeos in the United States (out of 800 rodeos!) Take part in almost a century of tradition. For over 96 years of history, Rodeo action and western entertainment, the Round-Up maintains the glory, commitment and integrity of the American spirit. Lend positive exposure to your business. Attracting over 3 million promotional views, the Round-Up is extensively promoted throughout California and Nationally via television,radio, print media, an direct mail campaigning. Each year more than 31,000 people attend and participate in the rodeo and round-up week activities, and over 538,000 viewers catch the action when the rodeo streams live on the internet. As a sponsor of the Round-Up, your dollars go toward raising funds for local service and charitable organizations and creating opportunities for youths to participate in a nationally recognized community activity. Reap the awards of giving. No matter what level of sponsorship you choose to accept, the rodeos sponsorship committee goes that extra mile to customize your package, allowing the best exposure, promotion and partnership for your business and the rodeo. Join the team that promotes and preserves our American values and western heritage. Become a sponsor of the Red Bluff Round-Up! The Annual Red Bluff Round-Up is not just another Rodeo for it has become a Destination Rodeo, recognized as the largest 3-day Rodeo in the Country. For Sponsorship information contact our office at: (530) 527-1000 or contact our General Manager James Miller at: jmiller@redbluffroundup.com
PRCA PRO RODEO DEMOGRAPHICS PRCA ATTENDEES/TV VIEWERS: 6.3 Million in Attendance at PRCA Rodeo s across the US Fan Base of 35 Million 8 Million Watched the Wrangler National Finals Rodeo 36.5 Million watched a PRCA rodeo on television GENDER: 49% Male 51% Female AGE: 26% 18-34 63% 21-55 44% 50 or older RACE: 68% White (non-hispanic) 19% Hispanic 11% Black (non-hispanic) FAMILY: 55% Married 34% Have Children in the HH 65% Own Their Home HOUSEHOLD INCOME: 71% Earn $35,000 plus 51% Earn $50,000 plus 34% Earn $75,000 plus 20% Earn $100,000 plus EDUCATION: 57% Have some College 26% Are College graduates TECHNOLOGY AND ITEMS IN THE HOME: 92% Are wireless/cell phone subscribers 90% Own a computer or tablet 87% Have accessed the Internet in the past 30 days 63% Own a DVD player 50% Own a DVR 69% Have made a purchase on the Internet in the past 12 months 32% Subscribe to satellite TV 36% Have a video game system 76% Have a High Definition television 30% Have an energy saving appliance CELL PHONE USE/SOCIAL NETWORKING: 83% Text messaging 81% Have a smart phone (iphone, Blackberry, etc.) 72% Spend one hour plus on a social networking site in an average day 47% Have used instant messaging in the past 30 days 62% Have used Facebook, Twitter, LinkedIn, Etc. in the past 30 days BANKING: 76% Have a checking account 84% Have used a credit card in the past 3 months 76% Have a savings account 73% Use a debit card 52% Use an ATM card 42% Use online banking services FINANCIAL: 57% Have some type of financial investment 34% Have a home mortgage 27% Have an auto loan 23% Own stocks or stock options 18% Own mutual funds CONTRIBUTIONS (past 12 months): 46% Have contributed money to a religious organization 38% Have done volunteer work 74% Have contributed money to any organizations FOOD CONSUMPTION: 93% Ate at a fast food restaurant in the past 30 days 89% Ate at a sit down restaurant in the past 30 days BEVERAGE CONSUMPTION: 35% Drank a diet soft drink in the past 7 days 62% Drank a regular soft drink in the past 7 days 47% Drank bottled water in the past 7 days 36% Drank some type of liquor in the past 30 days 39% Drank domestic light beer in the past 30 days 25% Drank domestic regular beer in the past 30 days 56% Drank fruit juice in the past 7 days 20% Drank an energy in the past 7 days TRAVEL: 80% Have stayed in a hotel or motel in the past 12 months 52% Have taken one or more domestic air round trips in the past 12 months 37% Have rented a car in the past 12 months 16% Have driven 250-499 miles in the past 7 days EVENTS ATTENDED AND PLACES VISITED (past 12 months): 45% Have visited a casino 45% Have visited a zoo 32% Have attended a high school sports event 29% Have attended a country music concert 98% have gone to a professional sports event PRCA ATTENDEES /ACTIVITIES (past 12 months): 30% Have gone bowling 37% Have gone camping 39% Have gone fishing 57% Have gardened 22% Have gone hunting 37% Have gone jogging or running 20% Have done photography 45% Have gone swimming 21% Have done crafts VEHICLES: 28% Own a domestic SUV 41% Own a domestic truck SHOPPING: 99% Have shopped at a grocery store in the past 7 days 67% Have shopped/visited a mall/shopping center in the past 30 days 86% Have shopped at a clothing store in the past 90 days 69% Have shopped at a bookstore in the past 30 days 19% Have shopped/used dry cleaning services in the past 90 days ONLINE SHOPPING: 41% Have shopped online in the past 30 days 36% Have shopped for airline tickets in the past 12 month
2017 RED BLUFF ROUND-UP WRANGLER NETWORK DEMOGRAPHICS Promotional Views 3,145,728 Social Reach 2.6 million 2017 RED BLUFF ROUND-UP PURCHASER MAP TOP STATES & PURCHASER MAP FOR WEEK OF RED BLUFF ROUND-UP APRIL 21-23, 2017 AGE 58.84% OF TOTAL SESSIONS GENDER 61.58% OF TOTAL SESSIONS 24% 2017 RED BLUFF ROUND-UP PURCHASER GEO MAP 18% 12% 6% 0% 18-24 25-34 35-44 45-54 55-64 65+ HOW USERS ACCESSED REGION SESSIONS Desktop 29% Tablet 14% Mobile 57% Texas 21.01% California 19.12% Utah 3.98% Colorado 3.74% Arizona 3.36% Oklahoma 3.31% Washington 2.72% North Carolina 2.55% Oregon 2.43% Missouri 2.00% RED BLUFF ROUND-UP APRIL 21-23, 2017: 2 events 6.5 hours live coverage WEB + SOCIAL CONTENT VIEWS: 675,361 (ORANGE STATES INDICATE TICKET PURCHASES)
RED BLUFF ROUND-UP ASSOCIATION SPONSORSHIP OPPORTUNITIES www.redbluffroundup.com 530.527.1000 SPONSORSHIP OPPORTUNITIES ( X indicates what is included in you sponsorship level) PRICE PER YEAR 3 YR. INVESTMENT PAID OVER 3 YRS RODEO SPONSOR LISTING NAME LINKED ON WEBSITE LINKED LOGO ON WEBSITE SIGNAGE ADDITIONAL ADVERTISEMENT PROGRAM ADVERTISEMENT ARENA FLAG PARKING PASSES DAY BOX SEATING PER PERFORMANCE SKY BOX TICKETS BOX SEATS RESERVED TICKETS APPRECIATION DINNER INVITATIONS POST RODEO PARTY INVITATIONS DOWNTOWN PARADE ENTRY GRAND CHAMPION $30,000 X X X X ARENA & GROUNDS X FULL PG INSIDE CVR X 10/DAY 10/DAY 10/DAY 10/DAY 10 20 X DAY EVENT (SOLD) $25,000 X X X X ARENA & GROUNDS X FULL PG X 20 50 FOR THE DAY 10 20 X VIDEO BOARD $12,000 X X X ARENA & GROUNDS X FULL PG X 9 4/DAY 4/DAY 40 8 16 X COWBOY HOSPITALITY $10,000 X X X ARENA & GROUNDS X FULL PG X 9 6/DAY 8/DAY 36 4 8 X CRASH PADS (SOLD) $10,000 X X X X ARENA X FULL PG X 9 6/DAY 8/DAY 36 4 8 X EVENT SPONSOR $8,000 X X X ARENA FULL PG X 6 6/DAY 8/DAY 30 4 8 X REACH (SOLD) $6,000 X X X X ARENA X ½ PG X 16 2 4 X CORPORATE SPONSOR $4,000 X X X ARENA ½ PG X 3 2/DAY 6 FRI 6/DAY 4 8 X BUSINESSMAN SPONSORSHIP $3,000 X X X ARENA ¼ PG 2 FRI 6/DAY 4 MUTTON BUSTIN SPONSOR (SOLD) $3,000 X X X ARENA X FULL PG X 2 2 FRI 4 FRI 10/DAY 2 X OUT GATE (SOLD) $3,000 X X X ARENA X INSTANT REPLAY (limited to 3) $2,500 X X X X 4/FRI/SUN 2 2 CHUTE GATE (SOLD) $2,000 X X X ARENA INC. FULL PG KISS CAM (limited to 1) $2,000 X X X X 4/FRI/SUN 2 2 GOLF CART SPONSOR $2,000 X X X 4X8 ARENA SIGN $1,500 4X4 ARENA SIGN $750 ADDITIONAL SPOINSORSHIPS AVAILABLE FOR THE SATURDAY NIGHT CONCERT: For more detailed information about this sponsorship, please contact the Red Bluff Round-Up Office: 530.527.1000 James Miller, General Manager: jmiller@redbluffroundup.com Take the bull by the horns and, support this great Annual Event!
CONDITIONS AND BENEFITS A DETAILED DESCRIPTION OF EACH SPONSORSHIP LEVEL... The Red Bluff Round-Up always likes to over deliver to their generous sponsors. Our rodeo partners are mentioned at least once in the print ads published in the local newspaper advertising the rodeo. The rodeo announcers do a fine job recognizing the sponsors throughout the rodeo and during the parade. Partners are authorized to tastefully use the Red Bluff Round-Up trademark as part of their advertising during the year and recognition is also provided at rodeo related events. TICKETS: Performance days and number of tickets are by request only and may be used for one performance or split over the three days. Sponsors must order tickets before March 21 to ensure seating in the sponsor area. FLAGS: 3 x 5 flag is provided by sponsor. Rodeo will provide specs for the making of all flags. Flags must be provided to the rodeo no later than March 1st. BANNERS: Sponsor furnishes a 2 x 4 banner. The banner will be on display during the rodeos various activities. CONDITIONS AND BENEFITS (continued) AFTER RODEO PARTY: Invitations to the after rodeo party following the Saturday and Sunday performances. Number of invitations depends on level of sponsorship. PARKING PASSES: Preferred parking passes on day of attendance included in the ticket package. Number of passes and type of pass depends on level of sponsorship. RODEO PROGRAM: Red Bluff Round-Up souvenir program each day of rodeo attendance. Number of programs and size of ad depends on level of sponsorship. **Please note first right of refusal is always given to the previous year s sponsor. Commitment for sponsorship must be confirmed by January 15, 2018. Arrangements can be made for payments in increments of 50% by February 15 and 50% by March 15. All sponsorship accounts must be paid in full by March 15. PROGRAM ADS: Ads for the Red Bluff Round-Up souvenir program are due by March 1. Ad size depends on level of sponsorship. RBRU program publisher will assist with ad design if needed. MEDIA ADS: Red Bluff Round-Up acknowledges all rodeo sponsors in special Red Bluff Round-Up ads at redbluffroundup.com with links to sponsors website. ELECTRONIC ADS: Advertising on an electronic board in the arena during all performances at appropriate sponsor level. Sponsors must provide high-resolution ad/logo on a disk no later than March 21. PUBLIC ADDRESS: Public address recognition as a sponsor of the Red Bluff Round-Up during the Round-Up parade and rodeo performances as appropriate for sponsor level. TRADEMARK: Sponsor entitled to tastefully use the Red Bluff Round-Up trademark/logo without any distortion as a qualified under usage guidelines in the year 2017. APPRECIATION DINNER: Invitations to the appreciation dinner held at the rodeo grounds the Saturday before the rodeo. Number of invitations depends on level of sponsorship.
The Red Bluff Round-Up Association would like to thank you, for taking the time out, and looking over the many possibilities offered in sponsoring this exciting and historic annual event, that is fast approaching its 97th year of Professional Rodeo action! Official Souvenir Program $5.00 April 15, 16, 17, 2016 Official Souvenir Program $5.00 APRIL 17, 18, 19, 2015 April 21, 22, 23, 2017 Photo Larry Smith Photo Larry Smith Photo Larry Smith Spencer Wright Parker Breding Off of Growney Bros. Two Aces www.redbluffroundup.com www.redbluffroundup.com Winning Red Bluff 2014 on Big Stone Rodeos Blue Berry
530.527.1000 www.redbluffroundup.com