BRANDING OPPORTUNITIES 2015/16 90 91 95 00 10 14
INSPIRE & ENTERTAIN THROUGH EXCELLENCE A MESSAGE FROM JACK BENDAT AM CitWA PERTH WILDCATS CHAIRMAN The Perth Wildcats experienced another fantastic season of growth and success in 2014/15. We surpassed our previous attendance record with a crowd of 13,559 against the Adelaide 36ers and increased our membership base to 9,487. We also acquired an unprecedented number of new corporate hospitality and sponsorship partners and most proudly, reached a world record equalling 29th straight finals series. While we are incredibly proud of what we have achieved to date, our focus is on the future, a future that we hope to build with you. To do this, I invite you to join us as we continue to inspire and entertain both on and off the court. CONTENTS TV Coverage 4-5 Baseline Advertising 6-7 Courtside Advertising 8-9 Gallery Signage 10-11 Game Night Partnership 12-13 Player Partnership 13-14 Home Fixtures 16-17 Statistics 18 Demographics 19 3
TV COVERAGE Ahead of the 2015/16 season the NBL has entered into a landmark deal with FOX SPORTS to broadcast all regular season and finals series games live for the following five years. Together we can have your company broadcasted across Australia live in prime time, high definition television. The Perth Wildcats have consistently topped the viewership numbers for the NBL over the past seasons and will be looking to do so again for the 2015/16 NBL season. WE ARE DEDICATED TO MAKING THE NBL A BEST BREED, PROFESSIONAL AND COMMERCIAL PRODUCT THAT DELIVERS THE ENTERTAINMENT ON OFFER TO THE PUBLIC OVER THE SUMMER LARRY KESTELMAN, EXECUTIVE DIRECTOR OF THE NBL 5
BASELINE A unique opportunity exists to own the advertising rights to the baselines at each end of the basketball court. Measuring 15m x 2m at each end, this prime space is the largest on-court advertising available, creating an immediate impact and achieving significant television exposure. Production, installation and removal costs of the court graphic to be the responsibility of the purchaser. INVESTMENT: $100,000 ex. GST for both baselines $65,000 ex. GST for one baseline 6 7
COURTSIDE ADVERTISING Courtside advertising provides a dynamic medium to display both a brand and a message. The advertising, which spans 24 continuous metres along the length of the court, provides many different options to display text and images. Due to the size of the basketball court, one major benefit of courtside advertising is that there is always some portion of the advertising being featured in the broadcast arc. Another benefit is that messages can be changed on a game by game basis or multiple messages can be displayed throughout the same game. INVESTMENT: $35,000 ex. GST full rotation $20,000 ex. GST half rotation 8 9
GALLERY SIGNAGE A great opportunity exists to secure highly visible gallery signage at every Perth Wildcats home game. Positioned on the West and East sides of the arena, these 3m x 2m signs will provide great exposure for any company. Only a limited amount of signage positions are available so be quick to secure yours today. Production, installation and removal costs to be the responsibility of the purchaser. INVESTMENT: $7,500 ex. GST per sign 10 11
GAME NIGHT PARTNERSHIP A game night partnership provides an excellent way to execute a diverse marketing campaign that can involve a number of different applications on game nights. Use of the large four sided centre cluster scoreboard, LED courtside advertising, MC announcements, marketing material on seats, information displays and promotional give-aways, can all be incorporated to effectively deliver a desired message or campaign. Pre-game branding on the Perth Wildcats website, in the Perth Wildcats enews and in newspaper advertisements promoting the game, also assists to create further brand awareness and partnership association. INVESTMENT: $15,000 ex. GST per game 12 13
PLAYER PARTNERSHIP Through partnering with a Perth Wildcats player, your company will receive various branding and experience based opportunities. A player partner will receive the following; - Your company s logo added to the back of the player s warm up top - One company announcement prior to the start of every home game - A company announcement when the player is substituted onto the court - During every free throw that the player takes, their image will appear on the big screens alongside your company s logo - A Perth Wildcats team signed basketball - A Perth Wildcats replica playing singlet personally signed by the player - The opportunity to utilise the player for a total of 3 hours for marketing purposes. E.g. Messages on hold, website, print and radio advertising, marketing collateral etc. (Player appearances need to be requested four weeks in advance and are subject to training, travel and promotional schedule of the team) - Recognition on player partners page on the Perth Wildcats website (including company logo with website link) - The opportunity to have the player seated at your table at the MVP Ball INVESTMENT: $12,500 - $20,000 ex. GST 14 15
STATISTICS FACEBOOK FOLLOWERS IN THE NBL 84,850 TWITTER FOLLOWERS IN THE NBL 17,400 WEBSITE TRAFFIC DURING NBL SEASON 45,000+ UNIQUE VISITORS PER MONTH INSTAGRAM FOLLOWERS IN THE NBL 14,700 AVENUES OF EXPOSURE: FACEBOOK, TWITTER, INSTAGRAM, EDM, WEB. MOST SUCCESSFUL NBL TEAM 6 NBL CHAMPIONSHIPS WORLD RECORD EQUALLING 29 CONSECUTIVE FINALS 80.3% SPONSORSHIP RECALL 44% OF FANS HAD AN ANNUAL HOUSEHOLD INCOME OVER $100,000 53% MALE DEMOGRAPHIC 39% ATTEND WITH THEIR FAMILY RATING TEAM ON TV (VIEWERSHIP) IN MEMBERSHIP IN THE NBL 9,631 SEASON MEMBERS 2014/15 NBL SEASON IN GAME ATTENDANCE 12,381 AVG. IN 14/15 47% FEMALE DEMOGRAPHIC IN SOCIAL MEDIA IN THE NBL FANS RATED THEIR GAME EXPERIENCE 8.9/10 SOURCE: REPUCOM 16 17
HOME FIXTURES FRI 16 OCT THU 10 DEC FRI 23 OCT FRI 15 JAN SAT 31 OCT THU 21 JAN FRI 6 NOV MON 25 JAN SUN 22 NOV 4:00pm FRI 29 JAN 4:00pm FRI 27 NOV FRI 5 FEB FRI 4 DEC SUN 14 FEB 4:00pm 19
For further enquiries please contact: Troy Georgiu Commercial Manager (08) 6272 0789 0414 922 294 troy@wildcats.com.au