WHO WE ARE Major League Fishing is a partnership of 24 of the world s most talented, influential professional bass anglers and Outdoor Channel. Major League Fishing features made-for-television bass fishing tournament designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences. The angler group felt the sport of professional bass fishing needed to be enhanced, since the fan base didn t seem to be growing. The anglers also determined the fans do not always get to witness the competitors intelligence and diverse personalities. And, they rarely get to see the behind-the-scenes drama and off-thewater competitiveness that usually play a part in determining the champion for each event. This needed to change in order to appeal to a broader audience and grow the fan base. Based on the conclusions, the anglers conceived the idea that the tournament format needed to be specialized and something very different. A new tournament format was needed that would capture the imagination of fishing fans and sports fans in general. Among other exciting aspects of their format, the anglers envisioned: - Surprise venues No practice days Real-time leader board in each boat No limits on the number of fish weighed Implement time-based deadlines and weight-based cut lines
EXPANSION INITIATIVES 2014 NUMBERS DO NOT LIE! WE HAVE AN 800 LB GORILLA IN OUR HANDS MOVING IN THE RIGHT DIRECTION - 6,070,000 viewers from January - June (1-2Q) 2013-1Q 2013: #1 Fishing Program on Outdoor Channel in HouseHolds - 1Q 2013: #3 Overall Program on Outdoor Channel in HouseHolds - 2Q 2013: #1 Overall Program on Outdoor Channel in HouseHolds - 22% HH delivery increase from 2Q 2012 to 1Q 2013-11% HH delivery increase from 2Q 2012 to 1Q 2013 WHAT FANS ARE SAYING! It s like you are in the boat. You get to see the decision-making. The NFL has REDZONE, bass fishing has Major League Fishing (Brandon G Facebook) Few things in televised sports are exciting as a basketball game that comes down to the final minute with a two-point spread and several lead changes as the clock clicks down to a buzzer-beating shot. Now imagine a similar sort of suspense while watching a fishing show! (Kelly Bostian Tulsa World) My wife loves the show! If I can get her excited to watch, then you know your doing something right! (Nick R Facebook)
EXPANSION INITIATIVES 2014 WE ARE EXPANDING THE BRAND GRASSROOTS, DIGITAL AND PRODUCT MLF FANTASY FACE OFF Bracket selection like NCAA Basketball Compete against your friends for prizes MLF SHOP Caps, visors, shirts, hoodies and more... DVD s with 14 hours of bass kickin action! MLF SCORETRACKER LIVE We are licensing our scoring technology Small to large bass clubs everywhere The beginning of our grassroots marketing initiative
EXPANSION INITIATIVES 2014 WE ARE THE GAMECHANGER IN TOURNAMENT FISHING MLF EXTENDED CAST Online PPV shows of each MLF event that is three times more coverage as seen on OC Internally (OC) built online streaming platform coming for late Q4 2013 launch 2013 year-to-date, over 50,000 hours of programming purchased MLF DVDS 4 disc set of the 2013 Summit Cup and Challenge Cup DVD s with 14 hours of bass kickin action! Over 14 hours of extended coverage and fishing lessons Sell through Bass Pro shop, on-site at selected Outdoors/Fishing Shows and online with MLF Shop BASSIN MAGAZINE Official Magazine of Major League Fishing MLF Marketing designs, writes content for BASSIN on a bi-monthly basis Our content ranges from league stories to advertorial content that promotes our multi-channel platform BASSIN Magazine is distributed to 185K+ and is in Walmart stores among others
EXPANSION INITIATIVES 2014 WE ARE DRIVING NEW REVENUE STREAMS AND MARKETING TO LARGER AUDIENCES MLF INVITATIONAL PRO QUALIFIERS Tap into the next 30 top pro anglers Generate additional revenue and payouts Becomes the qualifying road to the majors MAJORLEAGUEFISHING.COM Expanded coverage of our pro anglers year round Access to video blogs Advertorial content with sponsors We delivered over 140 million ad impressions to date MLF TUNE IN PROMOTIONS MLF tune-in s generated over 1,200 promos on Outdoor Channel for both the Summit Cup and Challenge Cup OC executed industry related media buys from online to print that delivered 7 M impressions Limited MLF marketing budget was used to promote on social media, partnerships, selected web sites and on-air
MLF COMMISSIONER - DON RUCKS 30+ years as a brand builder for fortune 500 companies such as CITGO petroleum. Rucks was the former VP and General Manager of BASS that served on the senior management staff of ESPN Outdoors while at ESPN. Don was the creator of the BASS Elite Series which is currently in place at BASS. He revamped the Bassmasters Classic (Super Bowl of Bass Fishing) by moving it to become the season kick-off event (similiar to the Daytona 500). Don, instituted a NASCAR style designs for boats and pro anglers. Today, he oversees the day-to-day operations and marketing development for MLF. His knowledge of the fishing industry and pro angler relationships is key to future growth. DIRECTOR OF INTEGRATED MEDIA & SPONSORSHIP - JEFF RHOTON 18+ years of sports marketing, digital media and broadcast experience with a key focus on niche sports such as outdoors, softball, rodeo, horse racing, high school sports and more. In 2001, Jeff lead the creative digital team in the launch of the ESPN Outdoors family of sites including Bassmaster.com. In 2007, Jeff designed the brand ID logo for Outdoor Channel. For 12 years at Winnercomm, Rhoton worked across multiple departments that lead him to media sales and sponsorship in which his creative Big Idea concepts have given salesmen like Jim Wilburn and Marc Kidd more ammunition to go sell at a premium while delivering for the client. DIRECTOR OF COMMUNICATIONS - RANDY COLEMAN With 20+ years of experience in public relations, Randy has served as a writer and editor for The Associated Press and as a cabinet member for two West Virginia governors handling internal communications. As part of the MLF staff, Randy handles all PR to media outlets, host city organizer and is our pro angler liason. He also serves as a writer for majorleaguefishing.com. MARKETING & OPERATIONS COORDINATOR - TODD WALKER Walker is the behind-the-scenes operations guru. With over 10+ years of photography experience, Todd has worked on various outdoorsrelated projects from made-for-tv hunting events to various fishing programs. He is currently involved in MLF s marketing, branding and social media throughout the year. From providing event photography and maintaining social media, to training boat officials and coordinating boat wraps, Todd is heavily involved in nearly everything MLF does. SR PRODUCER - RANDY WHITE Randy has 20 years of experience working in outdoor television and video. He started at Bass Pro Shops working on retail fishing videos, Tracker and Nitro boat product videos and the original BPS TV show. In 2000, he accepted a job with Winnercomm and for the last 13 years has had the opportunity to run multiple shows mostly focused on bass fishing. White creates the blueprint for Major League Fishing as his creative storylines and long hours deliver for the #1 fishing show on Outdoor Channel. SR EDITOR - DEAN HOLBIRD Throughout Dean s career he established priorities and managed diverse projects where he controlled costs and achieved deadlines. He has strong writing, editing, proof reading and video production experience combined with strong visual communications expertise. Holbird has digitized, cut, finished, mixed and performed lay outs for multiple networks including OLN, Outdoor Channel, ABC, NBC, CBS, Versus, and ESPN. PRODUCER: VALUE-ADDED SPONSOR CONTENT - TOM DOOLEY A three-time Emmy Award winner, Tom has 20+ years of television production experience. Before joining Outdoor Channel as Executive Producer, he was instrumental in the execution of ESPN Outdoors programming and lead Winnercomm s award-winning staff producing and developing a broad array of projects including commercials, documentaries, and lifestyle/reality programs that have aired across several national networks. Major League Fishing has tapped Dooley for his experience with creating value-added content for sponsors that is utilized across various marketing platforms. WEBSITE SR EDITOR - JEFF PHILLIPS Jeff Phillips is an avid outdoorsman whose career has crossed over from editorial to merchandising and oversees sourcing of outdoors products. Jeff was instrumental in the growth of ESPNOutdoors.com and bassmaster.com from 2002 to 2004. He now leads the majorleafishing.com editorial staff from video and photo content to written features and pro angler blogs. His passion for tournament fishing and past experience brings an instant understanding of the industry. PRESIDENT OF PBTAA - GARY KLEIN Gary Klein was voted one of the Top 10 greatest anglers of all-time by ESPN. Gary has amassed A pro bassing fishing career that todays youth can only dream of. Klein is a Top 10 BASS All-time money winner and brings respect and credibility to the MLF multi-marketing platform. Gary is a true embassader to the sport of tournament fishing and a avid hunter who can rival any professional hunter. Gary, along with Boyd leads the relationship between the MLF pro anglers and Outdoor Channel. EXECUTIVE VICE PRESIDENT OF PBTAA - BOYD DUCKETT Boyd Duckett, a former Bassmaster Classic champion and the all-time Bass Angler Sportsman Society (BASS) single-season earnings leader, jumped onto the national stage in 2007 and has never stepped off. While Duckett has earned enormous attention for his accomplishments and his high level of professionalism on and off the water, there is another significant reason pros view Duckett in a leadership role. He is a entrepreneur who has built and sold various businesses. Boyd is one of the key leaders that represents the 24 MLF pro anglers.
MAJOR LEAGUE FISHING IS POSITIONED TO EXPAND! AND GROW BIGGER!