FILED: NEW YORK COUNTY CLERK 10/05/2016 04:12 PM INDEX NO. 652585/2015 NYSCEF DOC. NO. 52 RECEIVED NYSCEF: 10/05/2016 EXHIBIT 6
I Breakdown Brad Davidson <brad@thinksayrecords.com> <cburch@burchcreativecapital.com> <kmaas@burchcreativecapital.com> Bee: Dan Pearson <Dan@thinksayrecords.com>, Kerry <Kerry@thinksayrecords.com> Sat, Jun 21, 2014 at 9:33 PM King I hope your travels are going well, and here is the breakdown your requested. I have spoken to Kevin in more detail the past couple months, and he has a solid understanding on how the numbers work as well as effect TS as a whole. The Matt White Plan to Win for the single "Love," is essentially a mirrored plan for what Dan, Kerry and I used to break Andy Grammar, "Keep your head up." Both singer song writers with a "special" song that fits the same marketing and promotion plan to market. The budget presented here represents the amount we feel we can compete and win with Matt. These are raw numbers and also importantly will be supported by our partner UMG. When we come to the table with a new artist and funding, they will come in with full support through their programs and initiatives to make sure our promotion is spread domestic and global. It is important to note that the amount used to break Andy Grammer's first single was about 35% larger. That is due to the fact that the owner of his label did not possess the relationships and know how to spend smart in a changing paradigm. When we were brought on to take a project that was going nowhere, we made him a plan to win and executed. We spend 0 on what isn't needed and only budget what gets results. We are also masters of stretching travel. The first single alone sold close to 2 million globally, and more importantly has brought in close to 3 million in revenue from iicense and pubiishing. The first singie aiso paved the way for two more hit singies and a piatform for touring, merchandising and revenue stream for the artist. That is what we will do for Matt. Our business model is based on competing with majors. We compete providing a better product, better service and better execution through smart spending. With your support we are ready to push the button and go to work full-time. We are ready to win for you. B Brad Davidson ThinkSay Records New York - Boston - Charlotte TS-MattWhite Breakdown.xlsx 10K
Dan Pearson <dan@thinksayrecords.com> To: Brad Davidson <brad@thinksayrecords.com> Sun, Jun 22, 2014 at 1 :38 AM Great email and break down! Dan Pearson Think Say Records Begin forwarded message: From: Brad Davidson Date: June 21, 2014 at 9:33:47 PM EDT Subject: Breakdown TS-MattWhite Breakdown.xlsx 10K Chris Burch <cburch@burchcreativecapital.com> Sun, Jun 22, 2014 at 6:13 AM To: Brad Davidson <brad@thinksayrecords.com>, Buck Marshall <bmarshall@burchcreativecapital.com>, Matt White <matt'1vhitemobile@yahoo.com> <kmaas@burchcreativecapital.com> From: Brad Davidson Sent: Sunday, June 22, 2014 3:33:47 AM Subject: Breakdown Brad Davidson <brad@thinksayrecords.com> To: Dan Pearson <dan@thinksayrecords.com> Bee: Kerry <Kerry@thinksayrecords.com> Sun, Jun 22, 2014 at 6:29 AM FYI Brad Davidson ThinkSay Records
New York. Boston. Charlotte Begin forwarded message: From: Chris Burch Date: June 22, 2014 at 6:13:47 AM EDT To: Brad Davidson Subject: Re: Breakdown Dan Pearson <dan@thinksayrecords.com> To: Brad Davidson <brad@thinksayrecords.com> Sun, Jun 22, 2014 at 6:52 AM Amen! Dan Pearson Think Say Records Brad Davidson <brad@thinksayrecords.com> Sun, Jun 22, 2014 at 8:18 AM <cburch@burchcreativecapital.com> Cc: Buck Marshall <bmarshall@burchcreativecapital.com>, Matt White <mattwhitemobile@yahoo.com>, Kevin Maas <kmaas@burchcreativecapital.com>, Dan Pearson <dan@thinksayrecords.com> King we will win together. My team is psyched to do what we do best. Thank you for your belief. I promise you will not have any regret! B Brad Davidson ThinkSay Records New York. Boston. Charlotte Kevin Maas <kmaas@burchcreativecapital.com> Sun, Jun 22, 2014 at 8:26 PM To: Brad Davidson <brad@thinksayrecords.com>, Chris Burch <cburch@burchcreativecapital.com> Cc: Buck Marshall <bmarshall@burchcreativecapital.com>, Matt White <mattwhitemobile@yahoo.com>, Dan Pearson <dan@thinksayrecords.com>
From: Brad Davidson Sent: Sunday, June 22, 2014 8:19 AM Cc: Buck Marshall; Matt White; Kevin Maas; Dan Pearson Subject: Re: Breakdown Dan Pearson <dan@thinksayrecords.com> To: Brad Davidson <brad@thinksayrecords.com> Sun, Jun 22, 2014 at 8:49 PM "Wiring instructions" is my new favorite term! Nice job with all of this! Dan Pearson Think Say Records Begin forwarded message: From: Kevin iviaas Date: June 22, 2014 at 8:26:35 PM EDT To: Brad Davidson Cc: Buck Marshall Chris Burch, Matt White Subject: RE: Breakdown Kerry Lee <kerry@thinksayrecords.com> To: Brad Davidson <Brad@thinksayrecords.com> Wed, May 20, 2015 at 4:29 PM ---------- Forwarded message---------- From: Brad Davidson Date: Sat, Jun 21, 2014 at 9:33 PM Subject: Breakdown
Lee Director Records Boston I New York I Charlotte TS-MattWhite Breakdown.xlsx 10K
Matt White "Love" (Single) Budget Legal $ 10,000.00 TS/White deal and UMG agreement Video $ 15,000.00 Official video prod, travel, delivery Images $ 5,000.00 Photoshoot generic, Single Art Press $ 15,000.00 Life of Proj. Phase 1 airplay support Web Program Online $ 30,000.00 Yahoo, Google, Itunes, web promotion Radio $ 170,000.00 Promotion for 104 Hot AC stations Travel Shows $ 115,000.00 Shows and travel specific to radio support Promo Tour / Set Up $ 25,000.00 Single launch event, Top 10 markets Salaries $ 85,000.00 4 full time, 3 part time, UMG support Artist Bridge $ 40,000.00 Developing artist support Tie in Total $ 510,000.00